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trevorhardy

trevorhardy

13 infographics

Basic account

3 critical areas for marketing improvement
Marketing's top priorities
Marketing can track the return on marketing investments
Chief marketers typically feel overwhelmed with:
The CMO to do list:
Qualities of best global marketing leaders:
"What are the top strategic marketing challenges your organization faces today?"
A clear understanding of your customers?
Return on investment is the measure
Who is the voice of the customer?
CMOs view of their role in formulating marketing strategy
Average tenure of a CEO vs CMO
CMOs view of their role in formulating marketing strategy