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Created by:Stephanie FallaStephanie Falla
{"id":30432,"type":0,"block_id":"1337632928","theme_id":21,"user_id":13672,"path":"stephaniefalla/1337632928","title":"Redes Sociales","pubtitle":null,"tags":"","public":true,"publicAccess":true,"private_link_enabled":0,"thumb":"https://s3-eu-west-1.amazonaws.com/infogram-thumbs-200/1337632928.jpg","width":550,"copyright":"Basado en el estudio de \"Las redes sociales en Centroamérica\" iLifeBelt. Marzo 2012.","properties":{"whitelabel":false,"embed_button":"enabled","title_link":"infogram","custom_logo":"none","user_embed_button_text":"Share","decimal_separator":".,"},"elements":[{"type":"particle","particle_id":10461361,"object_id":"0d3941a3-e9c3-11e4-a037-7b5f270fdca9","particle_type":"maintitle","picture":null,"text":"Redes Sociales","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":13323,"object_id":"1337632928","particle_type":"quote","picture":null,"text":"Centroamérica: Interés en las redes sociales. Porcentaje de internautas que se conectan para visitar una red social, 2011.","content_type":"","title":"iLifeBelt","shrink":null},{"type":"chart","chart_id":35851,"object_id":"1337632928","chart_type_nr":6,"data":[[["","Guatemala","El Salvador","Honduras","Nicaragua","Costa Rica","Panamá"],["Redes Sociales","37","50","60","42","41","41"]]],"custom":{"legacyTransposeDone":true,"switchRowsColumns":true},"colors":[],"dimensions":[],"modifier":0,"sheetnames":null,"sheets_settings":[]},{"type":"particle","particle_id":13327,"object_id":"1337633329","particle_type":"bodytext","picture":null,"text":"De acuerdo a ComScore\n las redes sociales en América \nLatina no sólo son grandes, sino que también están creciendo: la audiencia escaló 16% en el último año.\nFacebook es la red social líder en Latinoamérica. Su \naudiencia es casi tres veces más grande que Windows \nLive Profile. Orkut es la tercera red social, impulsada \nprincipalmente por Brasil. ","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":13328,"object_id":"1337633416","particle_type":"bodytext","picture":"http://s3-eu-west-1.amazonaws.com/infogram-particles-700/1337633416.png","text":null,"content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":13330,"object_id":"1337633466","particle_type":"bodytitle","picture":null,"text":"Facebook en Guatemala","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":13331,"object_id":"1337633505","particle_type":"bodytext","picture":null,"text":"Guatemala es el país que cuenta con la mayor cantidad de usuarios registrados en Facebook. Este dato no es sorprendente puesto que es el país que cuenta con mayor población a nivel centroamericano. El porcentaje de penetración a nivel centroamericano de Facebook, con respecto a la población, es 17%, un valor bajo con respecto a otras regiones del continente y del mundo.","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":13333,"object_id":"1337633567","particle_type":"bodytext","picture":"http://s3-eu-west-1.amazonaws.com/infogram-particles-700/1337633567.png","text":null,"content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":13336,"object_id":"1337633839","particle_type":"quote","picture":null,"text":"De acuerdo a Pulso Consumidor, de los guatemaltecos \nque se conectan a Internet 37% lo hacen con el objetivo \nde navegar en una red social. ","content_type":"","title":"iLifeBelt","shrink":null},{"type":"particle","particle_id":13338,"object_id":"1337633910","particle_type":"bodytext","picture":null,"text":"Para enero 2012 Facebook contabilizó dos millones de \nvisitas. Windows Live Profile se ubicó como la segunda \nred más visitada con un promedio de 630 mil visitas. \nEn tercera posición estuvo Twitter, red que registró un \npromedio de 420 mil visitas.\nGuatemala cuenta con más de un millón 740 mil usuarios de Facebook (datos de enero 2012) siendo el país \ncentroamericano con mayor cantidad de usuarios en la \nred.","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":13340,"object_id":"1337633928","particle_type":"bodytext","picture":"http://s3-eu-west-1.amazonaws.com/infogram-particles-700/1337633928.png","text":null,"content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":13342,"object_id":"1337634012","particle_type":"quote","picture":null,"text":"Las empresas están creando perfiles en Facebook y Twitter para acercarse a sus consumidores y conocer “en tiempo real” los comentarios y las \ninteracciones con sus marcas. ","content_type":"","title":"Licda. Lorena Bin","shrink":null},{"type":"particle","particle_id":13345,"object_id":"1337634203","particle_type":"bodytitle","picture":null,"text":"La importancia de las redes sociales","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":13346,"object_id":"1337634218","particle_type":"bodytext","picture":null,"text":"Si hoy en día Facebook y las otras redes sociales son medios de discusión importante ¿Qué pasará cuando los \nporcentajes de penetración de estos medios lleguen a ser más significativos? Lo anterior es una alerta para analizar \na mayor profundidad el impacto de las redes sociales porque como hemos observado, con tan poca penetración \nya se han convertido en difusores sumamente potentes de causas sociales y comerciales.","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":13347,"object_id":"1337634358","particle_type":"bodytext","picture":"http://s3-eu-west-1.amazonaws.com/infogram-particles-700/1337634358.jpg","text":null,"content_type":"","title":null,"shrink":null}],"theme":{"createdAt":"2016-04-22 07:54:06","updatedAt":"2016-09-02 09:19:10","logoImages":[""],"charts":{"treemap":{"labels":{"name":{"fontFamily":"PT Sans Narrow","fontWeight":"700"},"value":{"fontFamily":"PT Sans 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