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{"id":766692,"type":0,"block_id":"d07sadur_1363435885","theme_id":30,"user_id":263529,"path":"q3-21134436312113","title":"What Kind of Media Institution might distribute your product and why?","pubtitle":"What Kind of Media Institution might distribute your product and why?","tags":"","public":true,"publicAccess":true,"private_link_enabled":0,"thumb":"https://s3-eu-west-1.amazonaws.com/infogram-thumbs-200/d07sadur_1363435885.jpg","width":601,"copyright":null,"properties":{"transparent":false,"rtl":false,"export_settings":{"showGrid":true,"showValues":true},"whitelabel":false,"embed_button":"enabled","title_link":"infogram","custom_logo":"infogram","custom_link_url":"","embed_button_text":"Share","decimal_separator":".,"},"elements":[{"type":"particle","particle_id":13586341,"object_id":"6f0b6535-ea44-11e4-a037-7b5f270fdca9","particle_type":"maintitle","picture":null,"text":"What Kind of Media Institution might distribute your product and why?","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":390747,"object_id":"d07sadur1363435940","particle_type":"bodytext","picture":null,"text":"When thinking about this in preparation for the creation of this product we looked at several different distributors to try and pick the best one. ","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":731330,"object_id":"d07sadur1363439905","particle_type":"bodytitle","picture":null,"text":"Film distribution companies' respective market share from 1995-2012 (Based on total profit from films):","content_type":"","title":"","shrink":null},{"type":"chart","chart_id":1151413,"object_id":"d07sadur_1363438130","chart_type_nr":2,"data":[[["Company","","","% Market share"],["Warner Bros.","","","15.25"],["Walt Disney Pictures","","","14.15"],["Paramount Pictures","","","12.00"],["Sony Pictures","","","12.96"],["Universal","","","10.38"],["20th Century Fox","","","11.15"],["New Line","","","3.88"],["Dreamworks SKG","","","3.14"],["Miramax","","","2.94"],["MGM","","","2.65"],["Lionsgate","","","2.03"],["Fox Searchlight","","","1.14"],["Summit Entertainment","","","0.91"],["Miramax/Dimension","","","0.73"],["Focus Features","","","0.71"],["Sony Pictures Classics","","","0.57"],["Wientsein Co.","","","0.45"],["Other","","","5.23"]]],"custom":{"height":"499"},"colors":["#77c300","#f340a9","#000000","#ffd542","#339bd6","#ff414d","#660066","#0000CC","#3d3021","#cc0033","#00FF00","#afa89e","#885242","#00ffff","#da987c","#dbc2a9","#457588","#339bd6","#a5c5cf","#c5d4d6","#524f4b","#CC6666","#897c74","#996663"],"dimensions":[],"modifier":2,"sheetnames":[],"sheets_settings":[]},{"type":"particle","particle_id":749462,"object_id":"d07sadur1363701438","particle_type":"bodytext","picture":null,"text":"From this we took ideas to look for the different possible distribution companies to use as a distributor, which one tended to distribute successfully and which did not. We saw that the biggest film companies were more likely to develop higher budget films, and so a low budget film such as ours was more likely to be distributed by a subsidiary of those big companies. We also saw that out of the smaller distribution companies, the distribution of more movies didn&#39;t necessarily mean a higher market share. For example Sony Pictures Classics distributed more than 3 times as many movies as Focus Features between 1995 and 2012, however because the average income for movies distributed by Focus Features was higher, it had a higher market share. This is part of the reason we chose Focus Features","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":749830,"object_id":"d07sadur1363702449","particle_type":"bodytitle","picture":null,"text":"We looked at Finnish-German-Australian comic action scifi film \"Iron Sky\" to see how a film could progress from inception to distribution","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":969438,"object_id":"d07sadur1366457670","particle_type":"bodytext","picture":null,"text":"We looked at this film because like our film it was an indie action sci fi movie. The production process for this film was as follows:","content_type":"","title":"","shrink":null},{"type":"chart","chart_id":1174827,"object_id":"d07sadur_1363702582","chart_type_nr":29,"data":[[["","Egypt"],["Film funded from individual supporters, script written, and actors hired (2006-10)","50"],[],["Production begins (Nov/2010-Feb/11)","55"],["Post Production (Feb/2011-Jun/2011)","60"],["Film premiered at Berlin International Film festival (Feb/2012)","65"],["Distribution rights bought by Disney, Motion Pictures Finland and Polyband (Feb/2012)","70"],["Film receives a release across over 30 countries around the globe (April-October 2012)","70"]]],"custom":{"dynamicShape":true,"direction":"down","endType":"asis"},"colors":["#000000","#ffffff","#ffffff","#000000","#ffffff","#000000","#ffffff","#ffffff","#ffffff","#ffffff","#ffffff","#ffffff","#ffffff","#ffffff","#ffffff","#ffffff","#ffffff","#ffffff","#ffffff","#ffffff","#ffffff","#ffffff","#ffffff","#ffffff"],"dimensions":[],"modifier":0,"sheetnames":[],"sheets_settings":[]},{"type":"particle","particle_id":736700,"object_id":"d07sadur1363436639","particle_type":"bodytitle","picture":null,"text":"We applied it to how our film could be distributed","content_type":"","title":"","shrink":null},{"type":"chart","chart_id":1151337,"object_id":"d07sadur_1363436670","chart_type_nr":29,"data":[[["","Egypt"],["Script Made and Film Funded","20"],[],["Our film would be production","30"],["It would go into post production","40"],["Film shown at film festivals such as the &quot;British Urban FIlm Festival&quot; or the &quot;Berlin Film Festival&quot;","50"],["Film distribution rights bought by distributor (such as Focus Features)","60"],["Shown in Cinemas","70"]]],"custom":{"dynamicShape":true,"direction":"down","endType":"asis"},"colors":["#000000","#ffffff","#ffffff","#000000","#ffffff","#000000","#ffffff","#ffffff","#ffffff","#ffffff","#ffffff","#ffffff","#ffffff","#ffffff","#ffffff","#ffffff","#ffffff","#ffffff","#ffffff","#ffffff","#ffffff","#ffffff","#ffffff","#ffffff"],"dimensions":[],"modifier":0,"sheetnames":[],"sheets_settings":[]},{"type":"particle","particle_id":736872,"object_id":"d07sadur1363439695","particle_type":"bodytext","picture":null,"text":"As you can see see the we would show the film at film festivals before getting a distribution. We then needed to look at the company with which we would want to have a distribution deal","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":736868,"object_id":"d07sadur1363439658","particle_type":"maintitle","picture":null,"text":"Focus Features","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":736873,"object_id":"d07sadur1363440145","particle_type":"bodytext","picture":null,"text":"Focus Features was formed in 1999 and is the art house films division of NBC Universal. Between 1995 and 2012 it had the 15th biggest market share at 0.71% with it&#39;s boxes grossing on average $14.3 million. Focus Features has seen particularly large success in distributing action and thriller films:","content_type":"","title":"","shrink":null},{"type":"chart","chart_id":1151498,"object_id":"d07sadur_1363440645","chart_type_nr":4,"data":[[["Film","The American","Hanna","Tinker Taylor Soldier Spy","Sin Nombre","Unleashed","The Debt"],["Budget (in millions)","20","30","21","0.9","45","20"],["Revenue (In millions)","67.8","63.8","61.6","5.1","50.9","45.6"]]],"custom":{"legacyTransposeDone":true,"switchRowsColumns":true},"colors":[],"dimensions":[],"modifier":1,"sheetnames":[],"sheets_settings":[]},{"type":"particle","particle_id":720298,"object_id":"d07sadur1363441495","particle_type":"bodytext","picture":null,"text":"As all of these films turned a profit, we realised that Focus Features is the kind of distribution company who would distribute our film, however after we changed the concept to our film to incorporate scifi elements we thought about changing distributor. ","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":781997,"object_id":"d07sadur1364383850","particle_type":"bodytext","picture":null,"text":"However we unfortunately failed to conduct further research into this and chose to instead just stick to Focus Features. This aspect of our distribution research could have been improved. For example we could have looked into being distributed by \"Sony Pictures Classics \" who distributed the 2009 indie sci-fi movie \"Moon\"","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":789522,"object_id":"d07sadur1364383116","particle_type":"bodytext","picture":null,"text":"On The Other Hand Sony Picture Classics&#39; movies generally have a lower revenue than Focus Features, with Sony Picture Classics&#39; movies averaging $3 Million in revenue compared to Focus Features&#39; $14 MIllion. For this reason we wanted our film distributed by Focus Features","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":736932,"object_id":"d07sadur1363442169","particle_type":"maintitle","picture":null,"text":"Distribution Methods","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":736933,"object_id":"d07sadur1363442186","particle_type":"bodytext","picture":null,"text":"","content_type":"","title":"","shrink":null},{"type":"chart","chart_id":1151594,"object_id":"d07sadur_1363442574","chart_type_nr":19,"data":[[["Membership","Theatrical","Pay Per View","Online Streaming (eg.Netflix)","DVD","Television","Digital download (eg Itunes)"],["The American","x","X","","X","","X"],["Hanna","x","X","x","X","x","X"],["Tinker Tailor Soldier Spy","x","X","","x","x","X"],["Sin Nombre","x","","","X","","X"],["The Debt","x","X","x","X","","X"]]],"custom":{},"colors":["#8c2c0e"],"dimensions":[],"modifier":0,"sheetnames":[],"sheets_settings":[]},{"type":"particle","particle_id":736361,"object_id":"d07sadur1363443009","particle_type":"bodytext","picture":null,"text":"As can be seen our media product would likely be distributed theatrically, and then later on Pay Per View, DVD and digital download with the possibility of online streaming and a television release depending on success rates.","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":749694,"object_id":"d07sadur1364253918","particle_type":"maintitle","picture":null,"text":"Release Strategies","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":781898,"object_id":"d07sadur1364254119","particle_type":"bodytext","picture":null,"text":"I would expect our film to receive a saturated release in the cinemas across Europe, due the the high concept nature of the film, however due to the low budget you could see a limited run theatrically if the film is not successful. In the UK I would expect it to be shown in cinemas like VUE or Cineworld. Then I would also expect it to come to DVD, pay per view, Digital download and online streaming between 5 and 6 months after theatrical release as is standard for most movies. If it is successful enough to be shown on television after a further 6-9 months on a freeview channel such as channel 4 or film 4. 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