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{"id":699053,"type":0,"block_id":"javeris_1362418473","theme_id":30,"user_id":243638,"path":"pepsi-06419526310","title":"EVOLUTION OF PEPSI","pubtitle":"EVOLUTION OF PEPSI","tags":"","public":true,"publicAccess":true,"private_link_enabled":0,"thumb":"https://s3-eu-west-1.amazonaws.com/infogram-thumbs-200/javeris_1362418473.jpg","width":300,"copyright":null,"properties":{"transparent":false,"rtl":false,"export_settings":{"showGrid":true,"showValues":true},"whitelabel":false,"embed_button":"enabled","title_link":"infogram","custom_logo":"infogram","custom_link_url":"","embed_button_text":"Share","decimal_separator":".,"},"elements":[{"type":"particle","particle_id":14936512,"object_id":"eb2c1278-ea7b-11e4-a037-7b5f270fdca9","particle_type":"maintitle","picture":null,"text":"EVOLUTION OF PEPSI","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":690994,"object_id":"javeris1362591106","particle_type":"image","picture":"http://s3-eu-west-1.amazonaws.com/infogram-particles-700/javeris1362591106.png"},{"type":"particle","particle_id":690810,"object_id":"javeris1362589540","particle_type":"bodytext","picture":null,"text":"(1898)-Caleb Bradham, a New Bern, North Carolina, pharmacist, renames \"Brad&#39;s Drink,\" a carbonated soft drink he created to serve his drugstore&#39;s fountain customers. The new name, Pepsi-Cola, is derived from two of the principal ingredients, pepsin and kola nuts. It is first used on August 28.\n","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":690999,"object_id":"javeris1362591152","particle_type":"image","picture":"http://s3-eu-west-1.amazonaws.com/infogram-particles-700/javeris1362591152.png"},{"type":"particle","particle_id":690714,"object_id":"javeris1362589707","particle_type":"bodytext","picture":null,"text":"(1905)-A new logo appears, the first change from the original created in 1898.","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":691007,"object_id":"javeris1362591188","particle_type":"image","picture":"http://s3-eu-west-1.amazonaws.com/infogram-particles-700/javeris1362591188.png"},{"type":"particle","particle_id":690692,"object_id":"javeris1362589804","particle_type":"bodytext","picture":null,"text":"(1906)-The logo is redesigned and a new slogan added: \"The original pure food drink.\" The trademark is registered in Canada.","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":691013,"object_id":"javeris1362591225","particle_type":"image","picture":"http://s3-eu-west-1.amazonaws.com/infogram-particles-700/javeris1362591225.png"},{"type":"particle","particle_id":690861,"object_id":"javeris1362589838","particle_type":"bodytext","picture":null,"text":"(1940)-Pepsi makes advertising history with the first advertising jingle ever broadcast nationwide. \"Nickel, Nickel\" will eventually become a hit record and will be translated into 55 languages. A new, more modern logo is adopted.","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":408005,"object_id":"javeris1362591250","particle_type":"image","picture":"http://s3-eu-west-1.amazonaws.com/infogram-particles-700/javeris1362591250.png"},{"type":"particle","particle_id":690879,"object_id":"javeris1362589892","particle_type":"bodytext","picture":null,"text":"(1950)-\"More Bounce to the Ounce\" becomes Pepsi&#39;s new theme as changing soft drink economics force Pepsi to raise prices to competitive levels. The logo is again updated.","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":691009,"object_id":"javeris1362591303","particle_type":"image","picture":"http://s3-eu-west-1.amazonaws.com/infogram-particles-700/javeris1362591303.png"},{"type":"particle","particle_id":690864,"object_id":"javeris1362589942","particle_type":"bodytext","picture":null,"text":"(1973)-Pepsi Generation advertising continues to evolve. \"Join the Pepsi People, Feelin&#39; Free\" captures the mood of a nation involved in massive social and political change. It pictures us the way we are-one people, but many personalities.","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":691017,"object_id":"javeris1362591315","particle_type":"image","picture":"http://s3-eu-west-1.amazonaws.com/infogram-particles-700/javeris1362591315.png"},{"type":"particle","particle_id":690890,"object_id":"javeris1362590019","particle_type":"bodytext","picture":null,"text":"(1991)-\"You got the Right one Baby\" is modified to \"You got the Right one Baby, Uh-Huh!\" The \"Uh-Huh Girls\" join Ray Charles as back-up singers and a campaign soon to become the most popular advertising in America is on its way. Supermodel Cindy Crawford stars in an award-winning commercial made to introduce Pepsi&#39;s updated logo and package graphics.","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":690650,"object_id":"javeris1362591353","particle_type":"image","picture":"http://s3-eu-west-1.amazonaws.com/infogram-particles-700/javeris1362591353.png"},{"type":"particle","particle_id":690918,"object_id":"javeris1362590231","particle_type":"bodytext","picture":null,"text":"(2005)-Pepsi-Cola North America announced it will add Splenda® brand sweetener to a newly reformulated Pepsi ONE, creating a full-flavor cola taste with only one calorie.","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":651955,"object_id":"javeris1362591379","particle_type":"image","picture":"http://s3-eu-west-1.amazonaws.com/infogram-particles-700/javeris1362591379.png"},{"type":"particle","particle_id":690938,"object_id":"javeris1362590319","particle_type":"bodytext","picture":null,"text":"(2008)-In 2008, PepsiCo launched the \"Cool Tones\" campaign. It involved Mariah Carey, Mary J. Blige and The All American Rejects writing and performing ringtones that could be obtained by purchasing a Pepsi bottle. Carey also recorded a commercial for the campaign in which she performs one of her original ringtones.","content_type":"","title":"","shrink":null}],"theme":{"createdAt":"2016-04-22T04:54:07.000Z","updatedAt":"2016-12-28T10:33:20.000Z","logoImages":[""],"charts":{"wordcloud":{"labels":{"fontWeight":"700","fontFamily":"Arial"}},"treemap":{"labels":{"value":{"fontFamily":"PT Sans Narrow"},"name":{"fontWeight":"700","fontFamily":"PT Sans Narrow"}}},"table":{"cellBackground":"#efede6","headerBackground":"#d7d5cf","cellColor":"#534741","headerColor":"#534741","shapeFill":"#232323"}},"color":{"bg":"#efede6","text":"#000000","chart":{"bg":"transparent","text":"#534741"},"element":{"bg":"transparent","text":"#000000"}},"colorPresets":[],"localFonts":[],"font":{"common":{"textAlign":"initial","fontSize":"16","fontStyle":"normal","fontWeight":"400","fontFamily":"PT Sans 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