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{"id":30726,"type":0,"block_id":"1337672109","theme_id":33,"user_id":13079,"path":"masscola/1337672109","title":"SOCIAL MEDIA E GDO","pubtitle":null,"tags":"","public":true,"publicAccess":true,"private_link_enabled":0,"thumb":"https://s3-eu-west-1.amazonaws.com/infogram-thumbs-200/1337672109.jpg","width":550,"copyright":"Copyright","properties":{"whitelabel":false,"embed_button":"enabled","title_link":"infogram","custom_logo":"none","decimal_separator":"."},"elements":[{"type":"particle","particle_id":10461637,"object_id":"0fdc4f66-e9c3-11e4-a037-7b5f270fdca9","particle_type":"maintitle","picture":null,"text":"SOCIAL MEDIA E GDO","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":13798,"object_id":"1337673207","particle_type":"bodytext","picture":null,"text":"Nel bimestre febbraio-marzo 2012 eXtrapola ha svolto un&#39;analisi sui social media (Facebook, Twitter e Youtube) sul comparto Food della GDO (Grande Distribuzione Organizzata). La nostra analisi di social media monitoring parte dalla raccolta e valutazione del buzz online generato dai principali brand della GDO. eXtrapola ha misurato come i grandi marchi della GDO utilizzano le principali \"piattaforme social\". Dall&#39;analisi emerge che i contributi spontanei sulle piattaforme social sono molto più numerosi di quelli generati all&#39;interno dei canali ufficiali. Questa tendenza evidenzia una presenza debole e non sempre curata sulle piattaforme social dei brand della GDO.","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":13797,"object_id":"1337673136","particle_type":"bodytitle","picture":null,"text":"qual e&#39; il social media piu&#39; usato per parlare di gdo?","content_type":"","title":null,"shrink":null},{"type":"chart","chart_id":36294,"object_id":"1337673012","chart_type_nr":2,"data":[[["","a"],["Facebook","76"],["Twitter","13"],["Youtube","11%"]]],"custom":{},"colors":[],"dimensions":[],"modifier":0,"sheetnames":null,"sheets_settings":[]},{"type":"particle","particle_id":13796,"object_id":"1337672976","particle_type":"bodytitle","picture":null,"text":"qual e&#39; il buzz online dei brand della gdo?","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":17761,"object_id":"1337759400","particle_type":"bodytext","picture":null,"text":"In questo grafico viene rappresentato il numero di contributi raccolti relativi ai principali Brand della GDO divisi per piattaforma Social.","content_type":"","title":null,"shrink":null},{"type":"chart","chart_id":36283,"object_id":"1337672109","chart_type_nr":6,"data":[[["","Auchan","Carrefour","Conad","Coop","Crai","Despar","Esselunga"],["Facebook","646","705","1307","251","314","166","467"],["Twitter","88","121","158","25","6","18","265"],["Youtube","104","71","125","33","7","14","145"]]],"custom":{"legacyTransposeDone":true,"switchRowsColumns":true},"colors":[],"dimensions":[],"modifier":0,"sheetnames":null,"sheets_settings":[]},{"type":"particle","particle_id":17780,"object_id":"1337759543","particle_type":"bodytext","picture":null,"text":"In questa sezione sono presenti grafici basati sui dati generati dagli account ufficiali dei brand della GDO su Facebook e Twitter nel bimestre febbraio-marzo 2012. Per i brand privi di pagine ufficiali, sono stati presi gli account più attivi dei singoli punti vendita dei brand GDO.","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":13821,"object_id":"1337674012","particle_type":"bodytitle","picture":null,"text":"Facebook Metrics","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":17839,"object_id":"1337759957","particle_type":"bodytext","picture":null,"text":"Nello specifico Coop e Despar sono pagine ufficiali.","content_type":"","title":null,"shrink":null},{"type":"chart","chart_id":54360,"object_id":"1337854473","chart_type_nr":1,"data":[[["","Conad","Coop","Esselunga","Despar","Carrefour","Auchan"],["Fan","5861","2643","4546","9931","2436","4220"],["Fan Post","5","9","5","0","0","0"],["Fan Comment","25","21","61","45","1","490"],["Brand Post","0","11","17","13","6","9"],["Like on Post","51","42","170","185","16","1715"]]],"custom":{},"colors":[],"dimensions":[],"modifier":0,"sheetnames":null,"sheets_settings":[]},{"type":"particle","particle_id":13813,"object_id":"1337674314","particle_type":"bodytitle","picture":null,"text":"Twitter Metrics","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":17832,"object_id":"1337759931","particle_type":"bodytext","picture":null,"text":"Gli account twitter ufficiali sono Coop, Esselunga, Despar e Carrefour.","content_type":"","title":null,"shrink":null},{"type":"chart","chart_id":36325,"object_id":"1337674585","chart_type_nr":1,"data":[[["","Coop","Esselunga","Despar","Carrefour","Auchan"],["Follower","654","1269","189","3722","1813"],["Following","0","167","177","23","1"],["Tweet feb-mar 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target=\"_blank\" href=\"https://infogr.am/masscola/1337672109\" style=\"color:#989898!important;text-decoration:none!important;\">SOCIAL MEDIA E GDO</a><br><a style=\"color:#989898!important;text-decoration:none!important;\" href=\"https://infogr.am\" target=\"_blank\">Create your own infographics</a></div>","embedAsync":"<div class=\"infogram-embed\" data-id=\"masscola/1337672109\" data-type=\"interactive\" data-title=\"SOCIAL MEDIA E GDO\"></div><script>!function(e,t,n,s){var i=\"InfogramEmbeds\",o=e.getElementsByTagName(t),d=o[0],a=/^http:/.test(e.location)?\"http:\":\"https:\";if(/^\\/{2}/.test(s)&&(s=a+s),window[i]&&window[i].initialized)window[i].process&&window[i].process();else if(!e.getElementById(n)){var r=e.createElement(t);r.async=1,r.id=n,r.src=s,d.parentNode.insertBefore(r,d)}}(document,\"script\",\"infogram-async\",\"//e.infogr.am/js/dist/embed-loader-min.js\");</script><div style=\"padding:8px 0;font-family:Arial!important;font-size:13px!important;line-height:15px!important;text-align:center;border-top:1px solid #dadada;margin:0 30px\"><a target=\"_blank\" href=\"https://infogr.am/masscola/1337672109\" style=\"color:#989898!important;text-decoration:none!important;\">SOCIAL MEDIA E GDO</a><br><a style=\"color:#989898!important;text-decoration:none!important;\" href=\"https://infogr.am\" target=\"_blank\">Create your own infographics</a></div>","embedIframe":"<iframe src=\"//e.infogr.am/masscola/1337672109?src=embed\" title=\"SOCIAL MEDIA E GDO\" width=\"550\" height=\"\" scrolling=\"no\" frameborder=\"0\" style=\"border:none;\"></iframe><div style=\"padding:8px 0;font-family:Arial!important;font-size:13px!important;line-height:15px!important;text-align:center;border-top:1px solid #dadada;margin:0 30px\"><a target=\"_blank\" href=\"https://infogr.am/masscola/1337672109\" style=\"color:#989898!important;text-decoration:none!important;\">SOCIAL MEDIA E GDO</a><br><a style=\"color:#989898!important;text-decoration:none!important;\" href=\"https://infogr.am\" target=\"_blank\">Create your own infographics</a></div>","embedImageAsync":"<div class=\"infogram-embed\" data-id=\"masscola/1337672109\" data-type=\"image\" data-title=\"SOCIAL MEDIA E GDO\"></div><script>!function(e,t,n,s){var i=\"InfogramEmbeds\",o=e.getElementsByTagName(t),d=o[0],a=/^http:/.test(e.location)?\"http:\":\"https:\";if(/^\\/{2}/.test(s)&&(s=a+s),window[i]&&window[i].initialized)window[i].process&&window[i].process();else if(!e.getElementById(n)){var r=e.createElement(t);r.async=1,r.id=n,r.src=s,d.parentNode.insertBefore(r,d)}}(document,\"script\",\"infogram-async\",\"//e.infogr.am/js/dist/embed-loader-min.js\");</script><div style=\"padding:8px 0;font-family:Arial!important;font-size:13px!important;line-height:15px!important;text-align:center;border-top:1px solid #dadada;margin:0 30px\"><a target=\"_blank\" href=\"https://infogr.am/masscola/1337672109\" style=\"color:#989898!important;text-decoration:none!important;\">SOCIAL MEDIA E GDO</a><br><a style=\"color:#989898!important;text-decoration:none!important;\" href=\"https://infogr.am\" target=\"_blank\">Create your own infographics</a></div>","embedWordpress":"[infogram id=\"masscola/1337672109\" prefix=\"4d2\" format=\"interactive\" title=\"SOCIAL MEDIA E GDO\"]","embedWordpressImage":"[infogram id=\"masscola/1337672109\" prefix=\"R0T\" format=\"image\" title=\"SOCIAL MEDIA E GDO\"]"}