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{"id":415394,"type":0,"block_id":"femkeovermaat_1354735052","theme_id":20,"user_id":153778,"path":"hetmooistefotoalbum","title":"COMMUNICATIE PLAN: Het mooiste foto-album.","pubtitle":"COMMUNICATIE PLAN: Het mooiste foto-album.","tags":"","public":true,"publicAccess":true,"private_link_enabled":0,"thumb":"https://s3-eu-west-1.amazonaws.com/infogram-thumbs-200/femkeovermaat_1354735052.jpg","width":550,"copyright":null,"properties":{"transparent":false,"rtl":false,"export_settings":{"showGrid":true,"showValues":true},"whitelabel":false,"embed_button":"enabled","title_link":"infogram","custom_logo":"infogram","custom_link_url":"","embed_button_text":"Share","decimal_separator":".,"},"elements":[{"type":"particle","particle_id":420234,"object_id":"femkeovermaat1355838934","particle_type":"image","picture":"http://s3-eu-west-1.amazonaws.com/infogram-particles-700/femkeovermaat1355838934.png"},{"type":"particle","particle_id":14394784,"object_id":"d06c4a21-ea65-11e4-a037-7b5f270fdca9","particle_type":"maintitle","picture":null,"text":"COMMUNICATIE PLAN: Het mooiste foto-album.","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":381887,"object_id":"femkeovermaat_1354735052","particle_type":"quote","picture":null,"text":"\" Hoe kunnen we de doelgroep het best benaderen voor dit product?","content_type":"","title":"Door Femke Overmaat","shrink":null},{"type":"particle","particle_id":382007,"object_id":"femkeovermaat1354736336","particle_type":"quote","picture":null,"text":"Budget: 30.000,-","content_type":"","title":"Dit hebben wij te besteden..","shrink":null},{"type":"particle","particle_id":382018,"object_id":"femkeovermaat1354736544","particle_type":"bodytext","picture":null,"text":"Het bedrijf &#39;Het Mooiste Fotoalbum&#39; staat voor: vernieuwing en moderniteit. Ze hebben de nieuwste machines. Daarnaast wil men superieure fotoalbums op echt fotopapier aanbieden aan semi-professionels en amateurs. Klanten kunnen kiezen uit diverse lay-out, formaten, achtergronden, maar altijd op professioneel fotopapier. Het bedrijf heeft nog niet veel naamsbekendheid, ik ga kiezen voor de Internationale foto-beurs in Amsterdam als mijn communicatie-middel. Maar waarom?","content_type":"","title":null,"shrink":null},{"type":"chart","chart_id":594563,"object_id":"femkeovermaat_1354735635","chart_type_nr":11,"data":[[[],["Posters","0.88"],["Flyers","0.69"],["Reclamespotje","0.57"],["Advertentie","0.51"],["Bewerkingsprogramma","0.51"],["Fotografiecursus","0.42"],["Fotovakscholen","0.40"],["Via drukklaar-machine","0.32"],["Facebook","0.30"],["Instagram","0.29"],["Hyves","0.29"],["Tumblr","0.28"],["Fotografiebeurs","0.51"]]],"custom":{},"colors":[],"dimensions":[],"modifier":0,"sheetnames":[],"sheets_settings":[]},{"type":"particle","particle_id":420228,"object_id":"femkeovermaat1355838802","particle_type":"image","picture":"http://s3-eu-west-1.amazonaws.com/infogram-particles-700/femkeovermaat1355838802.jpg"},{"type":"chart","chart_id":594680,"object_id":"femkeovermaat_1354736902","chart_type_nr":18,"data":[[["","%"],["Professionelen","0.88"],["Geen amateurs","0.69"],["Kwaliteit proeven","0.57"],["Vele klanten ook internationaal","0.51"],["Fotografen met camera","0.51"],["Druk-kwaliteit showen","0.42"],["Brede doelgroep: jong-oud","0.40"],["Allemaal fotografie interresse","0.32"],["Mensen worden enthousiast als ze hen eigen foto in een eindproduct zien veranderen.","0.30"],["Ze vertellen het anderen","0.29"],["Mond-op-mond reclame","0.29"],["Meteen hen foto`s drukken","0.28"],["Enthiousiasme","0.27"],["Mensen met redelijk inkomen","0.26"]]],"custom":{},"colors":[],"dimensions":[],"modifier":0,"sheetnames":[],"sheets_settings":[]},{"type":"particle","particle_id":407485,"object_id":"femkeovermaat1355404981","particle_type":"bodytext","picture":null,"text":"Maar hoe lok ik de mensen nou naar de internationale fotobeurs? Het lijkt mij een idee om iets af te spreken met de fotobeurs zelf. Als de mensen een kaartje kopen bij de fotobeurs of vooraf bestellen, krijgen ze nu 20 % korting op hen eerste fotoalbum. Wat moet er dus gemaakt worden?","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":420072,"object_id":"femkeovermaat1355835349","particle_type":"quote","picture":null,"text":"","content_type":"","title":"We moeten een kaartje laten ontwerpen en laten drukken waar een code opstaan waarmee 20 % korting verekend kan worden. Het kaartje leid de mensen meteen naar mijn stent.","shrink":null},{"type":"particle","particle_id":420091,"object_id":"femkeovermaat1355835758","particle_type":"quote","picture":null,"text":"This is a dummy text","content_type":"","title":"We moeten een stent huren, een plek waar onze fotomachine kan staan en waar wij veel ruimte hebben om onze fotoboeken te presenteren.","shrink":null},{"type":"particle","particle_id":420086,"object_id":"femkeovermaat1355835625","particle_type":"quote","picture":null,"text":"This is a dummy text","content_type":"","title":"We moeten een deal sluiten met de internationale fotobeurs dat zij dit meesturen als mensen online tickets kopen en natuurlijk bij de ticketbalie zelf meegeven op de beurs.","shrink":null},{"type":"particle","particle_id":420129,"object_id":"femkeovermaat1355836662","particle_type":"quote","picture":null,"text":"This is a dummy text","content_type":"","title":"We hebben de machine al, dit hoeft niet bij het bedrag maar we moeten natuurlijk wel alle inkt betalen die voor de foto&#39;s gebruikt gaan worden. ","shrink":null},{"type":"particle","particle_id":420108,"object_id":"femkeovermaat1355836568","particle_type":"quote","picture":null,"text":"This is a dummy text","content_type":"","title":"We moeten veel fotopapier inslaan, we geven per klant 1 foto mee van 10x15 zodat ze kunnen zien wat voor kwaliteit wij leveren. ","shrink":null},{"type":"particle","particle_id":420154,"object_id":"femkeovermaat1355837267","particle_type":"bodytitle","picture":null,"text":"BUDGET","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":420148,"object_id":"femkeovermaat1355837341","particle_type":"bodytext","picture":null,"text":"Kaartje laten ontwerpen door grafisch vormgever + drukken 23.000 kaartjes. Totaal: 9.750 euro. De internationale fotobeurs daarintegen vraagt iets minder, zij vragen 2.500 euro voor het meegeven en versturen van onze kaartjes. Een stent huren daarin tegen gaat ons wel weer meer kosten, 1 dag op de beurs van 8 tot 9 kost ons 5.000 euro. Fotopapier inslaan, 23.000 x 20 cent per foto = 4.600 euro. De inkt is echter wat prijziger daar zitten we op 23.000 x 35 cent per foto = 8.050 euro.","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":420213,"object_id":"femkeovermaat1355838421","particle_type":"quote","picture":null,"text":"This is a dummy text","content_type":"","title":"Het hele bedrag bij elkaar is 29.900 euro. We hebben honderd euro over. Dit gebruiken we voor de overige dingen zoals benzinegeld en de opstartkosten van de fotomachine.","shrink":null},{"type":"particle","particle_id":420253,"object_id":"femkeovermaat1355839437","particle_type":"image","picture":"http://s3-eu-west-1.amazonaws.com/infogram-particles-700/femkeovermaat1355839437.jpg"},{"type":"particle","particle_id":420185,"object_id":"femkeovermaat1355839458","particle_type":"bodytitle","picture":null,"text":"Dit was mijn communicatieplan, bedankt voor het luisteren!","content_type":"","title":null,"shrink":null}],"theme":{"createdAt":"2016-04-22T04:54:06.000Z","updatedAt":"2016-12-28T10:32:12.000Z","logoImages":[""],"charts":{"wordcloud":{"labels":{"fontWeight":"700","fontFamily":"Arial"}},"treemap":{"labels":{"value":{"fontFamily":"PT Sans Narrow"},"name":{"fontWeight":"700","fontFamily":"PT Sans 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style=\"color:#989898!important;text-decoration:none!important;\" target=\"_blank\" rel=\"nofollow\">Create your own infographics</a></div>","embedIframe":"<iframe src=\"//e.infogr.am/hetmooistefotoalbum?src=embed\" title=\"COMMUNICATIE PLAN: Het mooiste foto-album.\" width=\"550\" height=\"\" scrolling=\"no\" frameborder=\"0\" style=\"border:none;\"></iframe><div style=\"padding:8px 0;font-family:Arial!important;font-size:13px!important;line-height:15px!important;text-align:center;border-top:1px solid #dadada;margin:0 30px\"><a href=\"https://infogr.am/hetmooistefotoalbum\" style=\"color:#989898!important;text-decoration:none!important;\" target=\"_blank\" rel=\"nofollow\">COMMUNICATIE PLAN: Het mooiste foto-album.</a><br><a href=\"https://infogr.am\" style=\"color:#989898!important;text-decoration:none!important;\" target=\"_blank\" rel=\"nofollow\">Create your own infographics</a></div>","embedWordpress":"[infogram id=\"hetmooistefotoalbum\" prefix=\"ecs\" format=\"interactive\" 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