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Created by:rachelmephamrachelmepham
{"id":1308696,"type":0,"block_id":"e522b0e981416f7f97639e47852037cc10484e63","theme_id":30,"user_id":417519,"path":"e522b0e98141-0047","title":"Google+ for Business","pubtitle":"Google+ for Business","tags":"","public":true,"publicAccess":true,"private_link_enabled":0,"thumb":"https://s3-eu-west-1.amazonaws.com/infogram-thumbs-200/e522b0e981416f7f97639e47852037cc10484e63.jpg","width":700,"copyright":null,"properties":{"publishType":0,"transparent":false,"rtl":false,"export_settings":{"showGrid":true,"showValues":true},"whitelabel":false,"embed_button":"enabled","title_link":"infogram","custom_logo":"infogram","custom_link_url":"","embed_button_text":"Share","decimal_separator":".,"},"elements":[{"type":"particle","particle_id":1678771,"object_id":"rachelmepham_1372237052","particle_type":"image","picture":"https://s3-eu-west-1.amazonaws.com/infogram-particles-700/rachelmepham_1372237052.png"},{"type":"particle","particle_id":13977232,"object_id":"a6e21aa0-ea54-11e4-a037-7b5f270fdca9","particle_type":"maintitle","picture":null,"text":"Google+ for Business","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":1678798,"object_id":"rachelmepham1372237311","particle_type":"bodytitle","picture":null,"text":"Powered by Digital Clarity","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":1678659,"object_id":"13005d5ece48cead42e6f746cbf6f94e3df3a8ff","particle_type":"maintitle","picture":"","text":"1. Start using it!","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":1678660,"object_id":"67d22227cd89bd9eed3c62297a696ef3ace28407","particle_type":"bodytext","picture":"","text":"Most organisations neglect Google+ and concentrate their efforts on Twitter and Facebook, but you could be missing a trick. Google+ helps your SEO, and if you get enough activity it can help your natural ranking on Google’s search engine.","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":1678661,"object_id":"1b7aecb35a81d73bb5b7bff33d38611406d30a0c","particle_type":"maintitle","picture":"","text":"2. Verify your page ","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":1678662,"object_id":"ddeca9da82972b388095215a0548f937553161f3","particle_type":"bodytext","picture":"","text":"If your page is verified as the ‘official’ Google+ page, you will naturally rank higher. As soon as you have set up your page, make sure that you start posting - then Google can verify your page.","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":1678663,"object_id":"c8f601cd140565dc2b6e1362549048862d540a78","particle_type":"maintitle","picture":"","text":"3. First impressions count","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":1678664,"object_id":"ab53b98359faf11e4975350f679a5df6132b5eea","particle_type":"bodytext","picture":"","text":"Most people will probably visit your page once and if you don’t grab their attention from the first second, you would have probably lost them for good. Get a striking cover photo and ‘wow’ your customers.","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":1678665,"object_id":"6490549b2da2977fbc14a2cf3be70f87fb313fb8","particle_type":"maintitle","picture":"","text":"4. Capture their attention","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":1678666,"object_id":"b2b5fb07dcd26529a05aadc701029c79c99b2e1f","particle_type":"bodytext","picture":"","text":"You have the opportunity to sell your company with a subtitle. You only have 21 characters, so make sure you get at least one heavy weight keyword in there!","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":1678667,"object_id":"96faed9df86448e229235a5c8c5bdc50ec39a3c0","particle_type":"maintitle","picture":"","text":"5. Get Google Authorship","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":1678668,"object_id":"29a47d269c48bae04602b865a5350609e8234685","particle_type":"bodytext","picture":"","text":"Become a recognised author by Google. Google authorship not only helps with SEO, but also reduces piracy and increased CTRs. For more information read our blog on Google Authorship. http://www.digital-clarity.com/blog/marketing/how-has-seo-changed/","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":1678669,"object_id":"5b2fa8a840206457f7c546eb6624093bdb172e19","particle_type":"maintitle","picture":"","text":"6. Use photos and videos","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":1678670,"object_id":"aee328d2ba566d042001736be33f69b75a39b801","particle_type":"bodytext","picture":"","text":"Not everyone has the time or patience to read your posts– engage with customers with images and videos – remember, a picture tells a thousand words.","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":1678671,"object_id":"6c7c9d753f0c709299cc52c4fc5bbca420afca15","particle_type":"maintitle","picture":"","text":"7. Segment your audience","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":1678672,"object_id":"3e8b25651efa5e895b4acec45f68adfa55a257b4","particle_type":"bodytext","picture":"","text":"Share content with a specific audience, to make it more relevant and directly share information and news to a certain group of customers.","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":1678673,"object_id":"91c2c9331d8a287faeafd43333d6a393c5c6ae63","particle_type":"maintitle","picture":"","text":"8. Get organised","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":1678674,"object_id":"8f20e463baf448bc1bf793e3e5f74fd165bc095f","particle_type":"bodytext","picture":"","text":"Hoot suite as well as other social media management tools have integrated Google+. Take full advantage and save time by planning out your posts and schedule them for the entire week.","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":1678675,"object_id":"b0c76599ab1c827b4c30d5296791ffc802e000f9","particle_type":"maintitle","picture":"","text":"9. Be social","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":1678711,"object_id":"rachelmepham1372236480","particle_type":"bodytext","picture":null,"text":"Engage and interact with your customers. The whole point of social media is to be social – so reply to comments and follow people who could benefit your business.","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":1678715,"object_id":"rachelmepham1372236492","particle_type":"bodytext","picture":null,"text":"For more tips on social media and how to get it working to the best of its ability, contact the team on 0845 388 4071 or email info@digital-clarity.com","content_type":"","title":"","shrink":null}],"theme":{"createdAt":"2016-04-22T04:54:07.000Z","updatedAt":"2016-12-28T10:33:20.000Z","logoImages":[""],"charts":{"wordcloud":{"labels":{"fontWeight":"700","fontFamily":"Arial"}},"treemap":{"labels":{"value":{"fontFamily":"PT Sans Narrow"},"name":{"fontWeight":"700","fontFamily":"PT Sans 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Business\"]","embedWordpressImage":"[infogram id=\"e522b0e98141-0047\" prefix=\"xRI\" format=\"image\" title=\"Google+ for Business\"]","embedAsync":"<div class=\"infogram-embed\" data-id=\"e522b0e98141-0047\" data-type=\"interactive\" data-title=\"Google+ for Business\"></div><script>!function(e,t,n,s){var i=\"InfogramEmbeds\",o=e.getElementsByTagName(t),d=o[0],a=/^http:/.test(e.location)?\"http:\":\"https:\";if(/^\\/{2}/.test(s)&&(s=a+s),window[i]&&window[i].initialized)window[i].process&&window[i].process();else if(!e.getElementById(n)){var r=e.createElement(t);r.async=1,r.id=n,r.src=s,d.parentNode.insertBefore(r,d)}}(document,\"script\",\"infogram-async\",\"//e.infogr.am/js/dist/embed-loader-min.js\");</script><div style=\"padding:8px 0;font-family:Arial!important;font-size:13px!important;line-height:15px!important;text-align:center;border-top:1px solid #dadada;margin:0 30px\"><a href=\"https://infogr.am/e522b0e98141-0047\" style=\"color:#989898!important;text-decoration:none!important;\" target=\"_blank\" rel=\"nofollow\">Google+ for Business</a><br><a href=\"https://infogr.am\" style=\"color:#989898!important;text-decoration:none!important;\" target=\"_blank\" rel=\"nofollow\">Create your own infographics</a></div>","embedImageAsync":"<div class=\"infogram-embed\" data-id=\"e522b0e98141-0047\" data-type=\"image\" data-title=\"Google+ for Business\"></div><script>!function(e,t,n,s){var i=\"InfogramEmbeds\",o=e.getElementsByTagName(t),d=o[0],a=/^http:/.test(e.location)?\"http:\":\"https:\";if(/^\\/{2}/.test(s)&&(s=a+s),window[i]&&window[i].initialized)window[i].process&&window[i].process();else if(!e.getElementById(n)){var r=e.createElement(t);r.async=1,r.id=n,r.src=s,d.parentNode.insertBefore(r,d)}}(document,\"script\",\"infogram-async\",\"//e.infogr.am/js/dist/embed-loader-min.js\");</script><div style=\"padding:8px 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