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Created by:Tim CoxTim Cox
{"id":545669,"type":0,"block_id":"2fe1a9ef7dbe72ceb9902e81dc3f3babfe5ec7fc","theme_id":29,"user_id":190149,"path":"ctcinsightsandactions","title":"Insights and Actions","pubtitle":"Insights and Actions","tags":"","public":true,"publicAccess":true,"private_link_enabled":0,"thumb":"https://s3-eu-west-1.amazonaws.com/infogram-thumbs-200/2fe1a9ef7dbe72ceb9902e81dc3f3babfe5ec7fc.jpg","width":700,"copyright":null,"properties":{"transparent":false,"rtl":false,"export_settings":{"showGrid":true,"showValues":true},"whitelabel":false,"embed_button":"enabled","title_link":"infogram","custom_logo":"infogram","custom_link_url":"","embed_button_text":"Share","decimal_separator":".,"},"elements":[{"type":"particle","particle_id":11125057,"object_id":"07f6e754-e9de-11e4-a037-7b5f270fdca9","particle_type":"maintitle","picture":null,"text":"Insights and Actions","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":523578,"object_id":"ecfb5822614cfc87097eba923b91238adb3ec28f","particle_type":"bodytitle","picture":"","text":"The Movement is Social","content_type":"","title":null,"shrink":null},{"type":"chart","chart_id":797676,"object_id":"6c3d2d82b9f18039fe3298e50fcdf7f5a34a92ed","chart_type_nr":7,"data":[[["Total Followers","Total Followers"],["Total Likes 2011","5,877"],["Total Likes 2012","21,171"]]],"custom":{},"colors":["#ffd200","#286b7b","#","#f2b036","#b02c20","#307d99","#f28a35","#852b33","#41a3c6","#ea594e","#60284f","#53cae8","#ffe670","#da6f6e","#4c7b86","#ffca68","#ba5c53","#498ca4","#ffa760","#844a4f","#5aacc9","#ff9088","#6f4a64","#8cd7ea"],"dimensions":[],"modifier":0,"sheetnames":[],"sheets_settings":[]},{"type":"particle","particle_id":523579,"object_id":"051dd160debddf7bc7c9b1f52acac7ad4eb09f0c","particle_type":"bodytext","picture":"","text":"Our audience on social grew by 270% in 2012. We&#39;ve created new connection points for readers by creating Facebook pages for Timothy Keller and all titles. ","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":523580,"object_id":"1f2ec2f50c578eb73bd84995ccfd9c1938cbc66f","particle_type":"quote","picture":"","text":"The gospel makes you funny. Tweet that.","content_type":"","title":"@redeemerctc","shrink":null},{"type":"particle","particle_id":523582,"object_id":"707002491359491208","particle_type":"bodytitle","picture":null,"text":"New Platforms = New Audiences","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":523583,"object_id":"05be4b84f5b2aadaf6f82768ba8c2d0f075d0470","particle_type":"bodytext","picture":"","text":"What was originally a primarily practitioner audience is now developing into a place where lay readers of Timothy Keller can connect with cause. We&#39;re seeing both practitioner and lay audiences grow, but conversion to donors will grow only if we focus more on growing our non-practitioner following.","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":523584,"object_id":"caa37f6f27a8fce4fd4fecb68eb4a710fa847bdc","particle_type":"bodytext","picture":"","text":"For example, 1 in 8 people referred to timothykeller.com came from relevantmagazine.com. This has traditionally not been a source of traffic for CTC or TK","content_type":"","title":null,"shrink":null},{"type":"chart","chart_id":797677,"object_id":"ccfec248b1710e95c542592abee3ccfd5dcd118c","chart_type_nr":21,"data":[[[],["Value","1"],["From","8"],["Title","Traffic from Relevant to timothykeller.com"],["Hover text","12%"]]],"custom":{},"colors":[],"dimensions":[],"modifier":0,"sheetnames":[],"sheets_settings":[]},{"type":"particle","particle_id":523585,"object_id":"324f67f0d9333077e6bd087a72225bda0723bc2b","particle_type":"quote","picture":"","text":"I thought this church planting thing would be boring. It turned out to be awesome","content_type":"","title":"RUF Student","shrink":null},{"type":"particle","particle_id":523586,"object_id":"f5770e1a39db3a879e96b25d1eede3c90db68351","particle_type":"bodytitle","picture":"","text":"Our Content needs more Cause","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":523587,"object_id":"cc24b520dd737e6c173d31256c200b1e0568bbf3","particle_type":"bodytext","picture":"","text":"So far, our social and email subscribers have signed up for content that will help them make their ministry better because that&#39;s what we produce. As you can see from the audience breakdown below: we may have doubled our givers in 2012, but there&#39;s still a lot of work to do in converting our audience. ","content_type":"","title":null,"shrink":null},{"type":"chart","chart_id":797678,"object_id":"c59affc58a840a97a24a6f4d04b223054a25cb70","chart_type_nr":3,"data":[[[],["web","36000"],["social","15,000"],["email","11,000"],["givers","153"]]],"custom":{},"colors":[],"dimensions":[],"modifier":0,"sheetnames":[],"sheets_settings":[]},{"type":"particle","particle_id":523588,"object_id":"571a67b017c7ce261b310715c4396d143ae8b392","particle_type":"bodytext","picture":"","text":"Top Content on CTC","content_type":"","title":null,"shrink":null},{"type":"chart","chart_id":797679,"object_id":"fb8d737e7589aac8deed8ef6a4ad70f03d389ba4","chart_type_nr":11,"data":[[[],["Church Directory","5%"],["Tim Keller","4%"],["Blog","2%"],["Resources","2%"],["&quot;Why Me?&quot; Post","2%"]]],"custom":{},"colors":[],"dimensions":[],"modifier":0,"sheetnames":[],"sheets_settings":[]},{"type":"particle","particle_id":523953,"object_id":"707002491359500646","particle_type":"bodytext","picture":null,"text":"We&#39;ll start with cause when we create content that makes life and church better. That means having church planters giving reports from the \"lab\" on what works and what doesn&#39;t, creative professionals describing what it&#39;s like to attend worship service at a church plant in a global city, and articles responding to Center Church chapters from CTC alum.","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":523589,"object_id":"df40aacfa86e43b3531b582637ab1b9f5ee1208a","particle_type":"bodytitle","picture":"","text":"Donors Give in Groups","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":523590,"object_id":"cf1876ef341cac95d603af0d7fb7f5730d045c00","particle_type":"bodytext","picture":"","text":"Distribution of giving per platform","content_type":"","title":null,"shrink":null},{"type":"chart","chart_id":797680,"object_id":"b961eb6e22f1e1a57605244371e9d0653eba7064","chart_type_nr":2,"data":[[["Giving","2011","2012"],["Redeemer","$40,279","$36,710"],["City to City","$46,962","$59,671"]]],"custom":{},"colors":["#286b7b","#f28a35","#286b7b","#f2b036","#b02c20","#307d99","#f28a35","#852b33","#41a3c6","#ea594e","#60284f","#53cae8","#ffe670","#da6f6e","#4c7b86","#ffca68","#ba5c53","#498ca4","#ffa760","#844a4f","#5aacc9","#ff9088","#6f4a64","#8cd7ea"],"dimensions":[],"modifier":2,"sheetnames":[],"sheets_settings":[]},{"type":"particle","particle_id":523591,"object_id":"c24082a98fb6ea4301e6ee7d84a73206fe9c2541","particle_type":"bodytext","picture":"","text":"Having a presence on redeemer.com donate page made a difference in our online giving numbers. The fact that we brought in an extra $14,000 through the special offering option means that people would prefer to give to CTC through their church. \n\nThrowing your money in with a bunch of random internet strangers isn&#39;t as attractive and doing it through your church in an end of year campaign. If we can&#39;t go through churches directly, we&#39;ll approach small groups and college ministries. ","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":522668,"object_id":"707002491359493226","particle_type":"bodytitle","picture":null,"text":"Increase Traffic","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":523644,"object_id":"707002491359493248","particle_type":"bodytext","picture":null,"text":"We&#39;ll increase website and social traffic through adding more cause content. \nThis means:\n-52 New Church profiles\n-30 articles from practitioners in our network based on chapters in Center Church \n-13 stories from Short Term Missions trips talking about CTC church plants and their cities - Monthly posts on what works and what doesn&#39;t from church planters showing that church plants are the lab for the existing church \n- Monthly organizational updates\n","content_type":"","title":null,"shrink":null},{"type":"chart","chart_id":797796,"object_id":"70700249_1359493398","chart_type_nr":22,"data":[[["Posts","#"],["New Church Profiles","50"],["Church Plant Lab","12"],["City Content","25"],["CTC email","12"],["Org Updates","12"],["Center Church","30"],["GLC email","12"],["Short Term Missions","24"]]],"custom":{},"colors":[],"dimensions":[],"modifier":0,"sheetnames":[],"sheets_settings":[]},{"type":"particle","particle_id":523646,"object_id":"707002491359494058","particle_type":"quote","picture":null,"text":"Tim Keller is my sensei","content_type":"","title":"Ben, ATL Audience Testing","shrink":null},{"type":"particle","particle_id":523648,"object_id":"707002491359493333","particle_type":"bodytext","picture":null,"text":"We&#39;ll also create different containers for this content and distribute to bloggers, churches, and key website partners as well as use the content for quotes, pdfs, photo albums, audio, video clips, discussion questions, and photos with text to post on social.\n\nSpeaking of social, Timothy Keller on Facebook and Twitter means more readers connected to causey content on GLC, CTC and TK.","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":523654,"object_id":"707002491359493409","particle_type":"bodytitle","picture":null,"text":"Increase Engagement","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":523658,"object_id":"707002491359493425","particle_type":"bodytext","picture":null,"text":"Now that we&#39;ve created many different platforms for our audience, they&#39;ll segment themselves based on the type of site/facebook page they visit. Folks who visit God Loves Cities are first interested in this new campaign because the steady stream of content speaks to their love of the cities, preference for local church leaders to start their own churches, and the transformative power of the gospel has on a city.\n\nOur followers will get the content they want, and they&#39;ll be more likely to engage. Half of them will interact with us every month.","content_type":"","title":null,"shrink":null},{"type":"chart","chart_id":797805,"object_id":"70700249_1359493506","chart_type_nr":21,"data":[[["","Group A"],["Value","4"],["From","8"],["Title","Monthly Fans Engaged in 2013"],["Hover text","50%"]]],"custom":{},"colors":["#41a3c6","#cc3635","#286b7b","#f2b036","#b02c20","#307d99","#f28a35","#852b33","#41a3c6","#ea594e","#60284f","#53cae8","#ffe670","#da6f6e","#4c7b86","#ffca68","#ba5c53","#498ca4","#ffa760","#844a4f","#5aacc9","#ff9088","#6f4a64","#8cd7ea"],"dimensions":[],"modifier":0,"sheetnames":[],"sheets_settings":[]},{"type":"particle","particle_id":523664,"object_id":"707002491359493526","particle_type":"bodytitle","picture":null,"text":"Increase Subscribers","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":523666,"object_id":"707002491359493611","particle_type":"bodytext","picture":null,"text":"We&#39;re building traffic and increasing engagement through distribution, more cause, and targeted content so readers read the stuff they want to read as well as talk to others who are excited about the same thing. Subscribing just makes sense. \n\nIn 2013 we&#39;ll double our likes and see our email subscribers increase by 50%. \n","content_type":"","title":null,"shrink":null},{"type":"chart","chart_id":797822,"object_id":"70700249_1359493741","chart_type_nr":7,"data":[[["","Total Followers"],["Total Likes 2012","21,171"],["Total Likes 2011","5,877"],["Total Likes 2013","43,000"]]],"custom":{"defaultPath":"rectPath"},"colors":[],"dimensions":[],"modifier":0,"sheetnames":[],"sheets_settings":[]},{"type":"particle","particle_id":523670,"object_id":"707002491359493634","particle_type":"bodytitle","picture":null,"text":"Increase Conversion","content_type":"","title":null,"shrink":null},{"type":"chart","chart_id":797820,"object_id":"70700249_1359493730","chart_type_nr":5,"data":[[["title","Project A"],["MIN","0"],["MAX","500"],["Value","153"],["Label","Givers in 2012"]]],"custom":{},"colors":[],"dimensions":[],"modifier":0,"sheetnames":[],"sheets_settings":[]},{"type":"particle","particle_id":523678,"object_id":"707002491359493832","particle_type":"bodytext","picture":null,"text":"Asking our subscribers to give is easier when we know who we&#39;re talking to. Through growing the top of the funnel, engaging better, segmenting our subscribers and creating content that makes life and churches better through cause we&#39;ll more than triple the number of givers in 2013 to 500. Those givers will give at the same levels we saw in 2012 which gives us $130,000 in 2013.","content_type":"","title":null,"shrink":null}],"theme":{"createdAt":"2016-04-22T04:54:07.000Z","updatedAt":"2016-12-28T10:33:06.000Z","logoImages":[""],"charts":{"wordcloud":{"labels":{"fontWeight":"700","fontFamily":"Arial"}},"treemap":{"labels":{"value":{"fontFamily":"PT Sans Narrow"},"name":{"fontWeight":"700","fontFamily":"PT Sans Narrow"}}},"table":{"cellBackground":"#ffffff","headerBackground":"#eeeeee","cellColor":"#444444","headerColor":"#444444","shapeFill":"307d99"}},"color":{"bg":"#ffffff","text":"#000000","chart":{"bg":"transparent","text":"#767676"},"element":{"bg":"transparent","text":"#000000"}},"colorPresets":[],"localFonts":[],"font":{"common":{"fontFamily":"PT Sans Narrow","fontWeight":"400","fontStyle":"normal","fontSize":"16","textAlign":"initial"},"legend":{"fontSize":"16","fontWeight":"400"},"label":{"fontSize":16,"fontWeight":400}},"fontPresets":[],"fontFamilies":["PT Sans 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