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{"id":773565,"type":0,"block_id":"graffm_1363608656","theme_id":32,"user_id":265492,"path":"be-brandedentertainment","title":"","pubtitle":"BE-Branded Entertainment","tags":"","public":true,"publicAccess":true,"private_link_enabled":0,"thumb":"https://s3-eu-west-1.amazonaws.com/infogram-thumbs-200/graffm_1363608656.jpg","width":681,"copyright":null,"properties":{"transparent":false,"rtl":false,"export_settings":{"showGrid":true,"showValues":true},"whitelabel":false,"embed_button":"enabled","title_link":"infogram","custom_logo":"infogram","custom_link_url":"","embed_button_text":"Share","decimal_separator":".,"},"elements":[{"type":"particle","particle_id":744858,"object_id":"graffm1363625005","particle_type":"maintitle","picture":null,"text":" - BE - ","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":744863,"object_id":"graffm1363625032","particle_type":"maintitle","picture":null,"text":" - BRANDED ENTERTAINMENT -","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":744841,"object_id":"graffm1363624937","particle_type":"bodytext","picture":null,"text":"BE are a new Brand Entertainment agency. We offer innovative new opportunities to brands looking to diversify their marketing strategies and media spend through best in class television programming, developed and produced to satisfy the needs of both brand and audiences alike. Our approach is to create content strategy and productions that have the needs and values of brands as their cornerstone.","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":692691,"object_id":"graffm1363627445","particle_type":"bodytext","picture":null,"text":"Building Blocks","content_type":"","title":"","shrink":null},{"type":"chart","chart_id":1162082,"object_id":"graffm_1363609151","chart_type_nr":11,"data":[[["","%"],["Brand","3.50"],["Advertising Agency","2.10"],["Media","0.57"],["Air Time","0.51"],["PR","0.51"],["Digital","0.42"],["Experiental","0.40"],["On The Ground","0.32"],["Sponsorship","0.30"],["Music","0.29"],["Production Company","2.25"],["Distribution","0.28"],["Broadcaster","0.90"],["Licensing","0.26"],["Content","1.75"],["IP","0.70"],["Point of Sale","0.25"],["DTO","0.25"],["Syndication","0.24"],["360º","0.24"],["Entertainment","0.45"],["Press","0.24"],["Brand Integration","1.00"],["Audience","1.50"],["Customer","1.75"],["Research","0.75"]]],"custom":{},"colors":[],"dimensions":[],"modifier":0,"sheetnames":[],"sheets_settings":[]},{"type":"particle","particle_id":742949,"object_id":"graffm1363609053","particle_type":"bodytext","picture":null,"text":" We work with brands to develop a set of benchmarks for success centred around the desired returns on investment; from brand awareness and increased product sales to reducing media spend or building their own intellectual property library. Having established the right strategy we then work with the appropriate seasoned Producers and your existing Agencies to develop and produce the best entertainment content, ensuring that everything created adds true value to the experience of each stakeholder, from the brand through to the customer.\n","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":745053,"object_id":"graffm1363627395","particle_type":"bodytext","picture":null,"text":"Key Stakeholders:","content_type":"","title":"","shrink":null},{"type":"chart","chart_id":1165707,"object_id":"graffm_1363626794","chart_type_nr":7,"data":[[["","KEY STAKEHOLDERS"],["BRAND","100"],["Agencies","50"],["Production Company","50"],["Broadcaster","50"],["Audience","90"]]],"custom":{"absoluteDistribution":true,"defaultPath":"circlePath"},"colors":[],"dimensions":[],"modifier":0,"sheetnames":[],"sheets_settings":[]},{"type":"particle","particle_id":742953,"object_id":"graffm1363626642","particle_type":"bodytext","picture":null,"text":"\nBE represents the needs of all parties in respect of Intellectual Property Rights and Ownership and will steer the production process through to delivery. As an agency we provide access to existing tried and tested television IP that can be further developed to suit your needs as well as to some of the UK’s top development and production talent, who are keen to work with you and your agencies to deliver new content ideas.","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":745224,"object_id":"graffm1363629949","particle_type":"bodytext","picture":null,"text":"For more information visit: www.be-brandedentertainment.com","content_type":"","title":"","shrink":null}],"theme":{"createdAt":"2016-04-22T04:54:07.000Z","updatedAt":"2016-12-28T10:33:53.000Z","logoImages":[""],"charts":{"table":{"shapeFill":"e84f2c","headerColor":"#6f6f6f","cellColor":"#6f6f6f","headerBackground":"#eeeeee","cellBackground":"#ffffff"},"treemap":{"labels":{"name":{"fontFamily":"PT Sans Narrow","fontWeight":"700"},"value":{"fontFamily":"PT Sans 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