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{"id":1455458,"block_id":"concannon_1375456344","theme_id":44,"user_id":448020,"path":"What-customers-hate-about-your-brand-in-social-media","title":"What customers hate about your brand in social media","pubtitle":"What customers hate about your brand in social media","tags":"","public":true,"publicAccess":true,"thumb":"https://s3-eu-west-1.amazonaws.com/infogram-thumbs-200/concannon_1375456344.jpg","width":500,"copyright":"","properties":{"publishType":0,"transparent":false,"rtl":false,"export_settings":{"showGrid":true,"showValues":true},"whitelabel":false,"embed_button":"enabled","title_link":"infogram","custom_logo":"none","user_embed_button_text":"Share","decimal_separator":".,"},"elements":[{"type":"particle","particle_id":13516096,"object_id":"840e365b-ea41-11e4-a037-7b5f270fdca9","particle_type":"maintitle","picture":null,"text":"What customers hate about your brand in social media","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":1938125,"object_id":"concannon1375456538","particle_type":"bodytext","picture":null,"text":"In July 2013 Disruptive Communications asked 1,003 UK consumers what was most likely to damage their opinion of a brand in social media.","content_type":"","title":"","shrink":null},{"type":"chart","chart_id":2477820,"object_id":"concannon_1375457212","chart_type_nr":2,"data":[[["Complaint"],["Poor spelling or grammar: 42.5%","42.5"],["Updates are too 'salesy': 24.9%","24.9"],["Posts updates too often: 12.8%","12.8"],["Trying too hard to be funny: 12.5%","12.5"],["Does not post updates often enough: 7.2%","7.2"]]],"custom":{"distribution":"proportional","height":"400"},"colors":[],"dimensions":[],"modifier":1,"sheetnames":null,"sheets_settings":[]},{"type":"particle","particle_id":1938254,"object_id":"concannon1375457505","particle_type":"bodytext","picture":null,"text":"Poor English and salesy updates are the two biggest complaints. This remains consistent across all age groups, except...","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":1938313,"object_id":"concannon1375457869","particle_type":"bodytitle","picture":null,"text":"18-24 year olds don't care about spelling so much","content_type":"","title":"","shrink":null},{"type":"chart","chart_id":2477873,"object_id":"concannon_1375457616","chart_type_nr":2,"data":[[["Complaint"],["Does not post updates often enough: 22.1%","22.1"],["Poor spelling or grammar: 20.9%","20.9"],["Trying too hard to be funny: 19.8%","19.8"],["Updates are too 'salesy': 19.8%","19.8"],["Posts updates too often: 17.4%","17.4"]]],"custom":{"height":"403"},"colors":[],"dimensions":[],"modifier":1,"sheetnames":null,"sheets_settings":[]},{"type":"particle","particle_id":1957791,"object_id":"concannon1375776350","particle_type":"bodytext","picture":null,"text":"The 18-24 age group is far more concerned about how frequently brands post updates, and is much less worried about correct English.","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":1938411,"object_id":"concannon1375458667","particle_type":"quote","picture":null,"text":"Salesy updates are the second biggest turn off - especially for the 45-54 age group. 31.3% chose this as the top annoyance, compared to the average of 24.9% ","content_type":"","title":"Enter quote author","shrink":null},{"type":"particle","particle_id":1938471,"object_id":"concannon1375459288","particle_type":"bodytitle","picture":null,"text":"What about gender differences?","content_type":"","title":"","shrink":null},{"type":"chart","chart_id":2478114,"object_id":"concannon_1375459373","chart_type_nr":17,"data":[[["","Female","Male"],["Poor spelling or grammar","38.9%","39.6%"],["Updates are too 'salesy'","26.2%","24%"],["Trying too hard to be funny","12.5%","13.8%"],["Posts updates too often ","14.2%","12.5%"],["Does not post updates often 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