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{"id":1321980,"type":0,"block_id":"9632738e3ec8942e80886092f0298287bcd0e2eb","theme_id":29,"user_id":468867,"path":"What-are-the-needs-of-the-elders-when-buying-the-groceries","title":"What are the needs of the elders when buying the groceries?","pubtitle":"What are the needs of the elders when buying the groceries?","tags":"","public":true,"publicAccess":true,"private_link_enabled":0,"thumb":"https://s3-eu-west-1.amazonaws.com/infogram-thumbs-200/9632738e3ec8942e80886092f0298287bcd0e2eb.jpg","width":630,"copyright":null,"properties":{"publishType":0,"transparent":false,"rtl":false,"export_settings":{"showGrid":true,"showValues":true},"whitelabel":false,"embed_button":"enabled","title_link":"infogram","custom_logo":"infogram","custom_link_url":"","embed_button_text":"Share","decimal_separator":".,"},"elements":[{"type":"particle","particle_id":12201127,"object_id":"d37f2ecb-ea0a-11e4-a037-7b5f270fdca9","particle_type":"maintitle","picture":null,"text":"What are the needs of the elders when buying the groceries?","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":1705258,"object_id":"gaia4241372513308","particle_type":"bodytitle","picture":null,"text":"Researching...","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":1705269,"object_id":"gaia4241372513408","particle_type":"bodytext","picture":null,"text":"The people the elder lives with, the people who tend to do the shopping at home and the preferences in the service, the products, the quality and the personal treatment indicates what the habits the elders have undoubtedly.","content_type":"","title":"","shrink":null},{"type":"chart","chart_id":2216797,"object_id":"gaia424_1372513755","chart_type_nr":2,"data":[[["Who do you live with?"],["Alone","22%"],["With family","74%"],["At old people's 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Market","65%"],["Supermarket","32%"],["Hypermarket","3%"]]],"custom":{"height":"350"},"colors":["#339bd6","#aa126b","#ff9000","#f2b036","#b02c20","#307d99","#f28a35","#852b33","#41a3c6","#ea594e","#60284f","#53cae8","#ffe670","#da6f6e","#4c7b86","#ffca68","#ba5c53","#498ca4","#ffa760","#844a4f","#5aacc9","#ff9088","#6f4a64","#8cd7ea"],"dimensions":[],"modifier":0,"sheetnames":[],"sheets_settings":[]},{"type":"particle","particle_id":1705265,"object_id":"gaia4241372513382","particle_type":"bodytitle","picture":null,"text":"Some difficulties found...","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":1705209,"object_id":"efb38bf9754b41717a46edf609b2dd9a01d6c2ff","particle_type":"bodytext","picture":"","text":"According to what I noticed during last days I watched the way the elders do the shopping, I've come to the following conclusions about the problems they have:","content_type":"","title":"","shrink":null},{"type":"chart","chart_id":2216841,"object_id":"gaia424_1372514569","chart_type_nr":18,"data":[[["Problems found","%"],["Cannot find products","35"],["Cannot reach products","25"],["Cannot read product labels","35"],["Cannot find product prices","60"],["Do not know what things are","27"],["Do not know how scales work","30"],["Do not understand receipts","25"],["Have difficulties paying","45"],["Have difficulties carrying the shopping","55"],["Need help","100"]]],"custom":{"rotate":"[0]","height":"500"},"colors":["#a7e14c","#cc3635","#01c4f5","#ffd542","#f340a9","#77c300","#a7dfff","#ff9000","#339bd6","#aa126b","#60284f","#53cae8","#ffe670","#da6f6e","#4c7b86","#ffca68","#ba5c53","#498ca4","#ffa760","#844a4f","#5aacc9","#ff9088","#6f4a64","#8cd7ea"],"dimensions":[],"modifier":0,"sheetnames":[],"sheets_settings":[]},{"type":"particle","particle_id":1705596,"object_id":"gaia4241372518261","particle_type":"bodytitle","picture":null,"text":"How might we...","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":1705626,"object_id":"gaia4241372518466","particle_type":"bodytext","picture":null,"text":"... help them to understand better the prices by themselves?","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":1705629,"object_id":"gaia4241372518514","particle_type":"bodytext","picture":null,"text":"... help them to identify the products they need and the offers there are?","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":1705622,"object_id":"gaia4241372518382","particle_type":"bodytext","picture":null,"text":"... help them to carry their shopping at home?","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":1705655,"object_id":"gaia4241372518825","particle_type":"bodytext","picture":null,"text":"... help them to get the products they cannot get to?","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":1705634,"object_id":"gaia4241372518580","particle_type":"bodytext","picture":null,"text":"... help them to use receipts, coins and bills with no fear to be deceived?","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":1705690,"object_id":"gaia424_1372519360","particle_type":"image","picture":"https://s3-eu-west-1.amazonaws.com/infogram-particles-700/gaia424_1372519360.jpg"},{"type":"particle","particle_id":1705700,"object_id":"gaia4241372519562","particle_type":"bodytitle","picture":null,"text":"Ideas to solve problems with prices...","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":1705718,"object_id":"gaia4241372519733","particle_type":"bodytext","picture":null,"text":"If you go to a supermaket, it's usual to see similar product descriptions with not so similar related prices... If it's difficult for us to understand which product fits one price, how will it be for the elders?!","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":1705952,"object_id":"gaia424_1372522071","particle_type":"image","picture":"https://s3-eu-west-1.amazonaws.com/infogram-particles-700/gaia424_1372522071.png"},{"type":"particle","particle_id":1705844,"object_id":"gaia4241372520999","particle_type":"bodytext","picture":null,"text":"We could help the elderly to solve this problems easily!!!\nHere you are three different ideas which will be incredibly helpful for everybody...","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":1705846,"object_id":"gaia4241372521082","particle_type":"bodytext","picture":null,"text":"Changing the color of the price description depending on the category the product belongs to will definitely help you to differentiate the kind of product you are looking for.","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":1705858,"object_id":"gaia4241372521292","particle_type":"bodytext","picture":null,"text":"Attaching an image of the product next to its price will help you to find it with no problems, errors or missunderstanding.","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":1705865,"object_id":"gaia4241372521417","particle_type":"bodytext","picture":null,"text":"Making the sign bigger for the cheapest product in each category will make easier do the shopping to those people with limited resources and, specially, the elderly.","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":1706010,"object_id":"gaia424_1372522992","particle_type":"image","picture":"https://s3-eu-west-1.amazonaws.com/infogram-particles-700/gaia424_1372522992.png"},{"type":"particle","particle_id":1705845,"object_id":"gaia4241372521077","particle_type":"bodytitle","picture":null,"text":"Ideas to solve problems with carrying the shopping home...","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":1706017,"object_id":"gaia4241372523158","particle_type":"bodytext","picture":null,"text":"Most of the elders do the shopping everyday because they cannot lift big bags full of food and other products nor push heavy trolleys to take the shopping home.","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":1706036,"object_id":"gaia4241372523520","particle_type":"bodytext","picture":null,"text":"If they usually buy the same things, why the supermarket cannot help them to carry their products home? Here is where the idea of \"elder shopping routes\" comes...","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":1706039,"object_id":"gaia4241372523600","particle_type":"bodytext","picture":null,"text":"The supermarket will keep a short list for every single day of the week per client with the 10-20 products that client needs that day.\nThe supermarket will create an \"elder shopping route\", which would be always the same, and will prepare the shopping bag the client gave them before for that day.\nA supermarket van will deliver the shopping to the elders who live along the developed \"elder shopping route\".","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":1706081,"object_id":"gaia4241372524427","particle_type":"bodytext","picture":null,"text":"This idea is similar to delivery supermarkets have for big purchases nowadays. However, this is orientated to help elders. The supermarket van would carry a lot of bags for a lot of clients and with just one delivery would satisfy the necessities of all of them. The job would not take a lot to be completed and would help and develop loyalty among lots of needed elders.","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":1706198,"object_id":"gaia424_1372526183","particle_type":"image","picture":"https://s3-eu-west-1.amazonaws.com/infogram-particles-700/gaia424_1372526183.png"},{"type":"particle","particle_id":1706203,"object_id":"gaia424_1372526197","particle_type":"image","picture":"https://s3-eu-west-1.amazonaws.com/infogram-particles-700/gaia424_1372526197.png"},{"type":"particle","particle_id":1706227,"object_id":"gaia424_1372526493","particle_type":"image","picture":"https://s3-eu-west-1.amazonaws.com/infogram-particles-700/gaia424_1372526493.jpg"}],"theme":{"createdAt":"2016-04-22T04:54:07.000Z","updatedAt":"2016-12-28T10:33:06.000Z","logoImages":[""],"charts":{"wordcloud":{"labels":{"fontWeight":"700","fontFamily":"Arial"}},"treemap":{"labels":{"value":{"fontFamily":"PT Sans 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