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{"id":1147867,"type":0,"block_id":"maitha17_1369208025","theme_id":21,"user_id":397703,"path":"What-are-memes-41","title":"What are memes?","pubtitle":"What are memes?","tags":"","public":true,"publicAccess":true,"private_link_enabled":0,"thumb":"https://s3-eu-west-1.amazonaws.com/infogram-thumbs-200/maitha17_1369208025.jpg","width":550,"copyright":"In Cultural Software: A Theory of Ideology, Jack Balkin argued that memetic processes can explain many of the most familiar features of ideological thought. His theory of \"cultural software\" maintained that memes form narratives, social networks, metaphoric and metonymic models, and a variety of different mental structures. Balkin maintains that the same structures used to generate ideas about free speech or free markets also serve to generate racistic beliefs. To Balkin, whether memes become harmful or maladaptive depends on the environmental context in which they exist rather than in any special source or manner to their origination. Balkin describes racist beliefs as \"fantasy\" memes that become harmful or unjust \"ideologies\" when diverse peoples come together, as through trade or competition.\n","properties":{"publishType":0,"transparent":false,"rtl":false,"export_settings":{"showGrid":true,"showValues":true},"whitelabel":false,"embed_button":"enabled","title_link":"infogram","custom_logo":"infogram","custom_link_url":"","embed_button_text":"Share","decimal_separator":".,"},"elements":[{"type":"particle","particle_id":15686722,"object_id":"ea45f92b-ea9d-11e4-a037-7b5f270fdca9","particle_type":"maintitle","picture":null,"text":"What are memes?","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":1345854,"object_id":"maitha17_1369208025","particle_type":"quote","picture":null,"text":"A meme is a video, an image, a thought, that demonstrates a certain idea that can go 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