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Created by:alexsimpson1995alexsimpson1995
{"id":750790,"type":0,"block_id":"alexsimpson1995_1363186206","theme_id":32,"user_id":195601,"path":"The-Role-Of-Distributors","title":"The Role Of Distributors","pubtitle":"The Role Of Distributors","tags":"","public":true,"publicAccess":true,"private_link_enabled":0,"thumb":"https://s3-eu-west-1.amazonaws.com/infogram-thumbs-200/alexsimpson1995_1363186206.jpg","width":550,"copyright":null,"properties":{"transparent":false,"rtl":false,"export_settings":{"showGrid":true,"showValues":true},"whitelabel":false,"embed_button":"enabled","title_link":"infogram","custom_logo":"infogram","custom_link_url":"","decimal_separator":"."},"elements":[{"type":"particle","particle_id":12560545,"object_id":"d1fedc55-ea19-11e4-a037-7b5f270fdca9","particle_type":"maintitle","picture":null,"text":"The Role Of Distributors","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":724295,"object_id":"alexsimpson19951363186243","particle_type":"bodytext","picture":null,"text":"Once the final cut of a film has been approved, the film goes into Distribution. There are two main stages in the process: the actual making and delivering of the prints to cinemas and exhibitors, and the marketing of the film to the public. Without the distributor marketing the product no one will take any notice; this means that it is essential for the distribution company to make the film known. ","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":724058,"object_id":"alexsimpson19951363186642","particle_type":"bodytitle","picture":null,"text":"Planning a Release","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":724375,"object_id":"alexsimpson19951363186706","particle_type":"bodytext","picture":null,"text":"This involves research into the target audience of the product. Market research isn&#39;t always 100% accurate but research is the best method of being as accurate as possible. Decisions are often backed up with findings from previous film releases. Research into the current market, how are other similar films performing and how were they marketed? Is the film based on a novel? Once the distributor has found out what the target audience is they can strategies marketing techniques around them.","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":724418,"object_id":"alexsimpson19951363187040","particle_type":"bodytitle","picture":null,"text":"Rentals","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":724422,"object_id":"alexsimpson19951363187078","particle_type":"bodytext","picture":null,"text":"Cinemas which are also known as exhibitors rent a copy of the film in order to screen it within their cinemas. The rental fee is paid to the distributor but is dependent on the price of a ticket within each cinema. The fee therefore fluctuations from cinema to cinema and from film to film. The money that the distributor estimates they will receive for rentals will be used to help determine the overall budget for distribution. This budget will pay for marketing, printing copies, delivering copies setting up events and certification.","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":742739,"object_id":"alexsimpson19951363606979","particle_type":"bodytitle","picture":null,"text":"Audience Research","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":742746,"object_id":"alexsimpson19951363607002","particle_type":"bodytext","picture":null,"text":"Distributors will arrange test screenings before releasing a film to the public. These screenings are used to get a good understanding of the type of audience which the film should be marketed towards. Distributors will invite a wide range of viewers to a test screening varying in demographics. After the film the distributors will hand out a questionnaire for the audience to fill out. If the response to a film is overwhelmingly negative the film may have to go back into the production stages to change areas to make the film entertaining for its target audience.","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":742748,"object_id":"alexsimpson19951363607047","particle_type":"bodytitle","picture":null,"text":"Certification ","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":742794,"object_id":"alexsimpson19951363607555","particle_type":"bodytext","picture":null,"text":"Certification is carried out by the BBFC and involves the film being analysed to make sure that the content is suitable for a certain audience. The distributor will submit documentation stating details about the production and their desired certificate. The BBFC will then review the film and agree or reject the stated certificate. If the BBFC reject the film then the BBFC will offer a list of suggested changes that would enable the certificate to be achieved. It is then the distributors call to decide what happens next. It is very important for the distributor to get the certificate they are after as getting the wrong certificate cuts out a large chunk of the audience which would of been interested to see the film.","content_type":"","title":"","shrink":null}],"theme":{"createdAt":"2016-04-22T04:54:07.000Z","updatedAt":"2016-12-28T10:33:53.000Z","logoImages":[""],"charts":{"table":{"shapeFill":"e84f2c","headerColor":"#6f6f6f","cellColor":"#6f6f6f","headerBackground":"#eeeeee","cellBackground":"#ffffff"},"treemap":{"labels":{"name":{"fontFamily":"PT Sans Narrow","fontWeight":"700"},"value":{"fontFamily":"PT Sans Narrow"}}},"wordcloud":{"labels":{"fontFamily":"Arial","fontWeight":"700"}}},"color":{"bg":"#ffffff","text":"#000000","chart":{"bg":"transparent","text":"#7d7d7d"},"element":{"bg":"transparent","text":"#000000"}},"colorPresets":[],"localFonts":[],"font":{"common":{"fontFamily":"PT Sans 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