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Created by:Alexander LeonovAlexander Leonov
{"id":412698,"type":0,"block_id":"100000903241170_1354677253","theme_id":33,"user_id":151722,"path":"The-Rise-of-LCD-TV--and-the-Fall-of-its-makers","title":"The Rise of LCD TV and the Fall of its makers","pubtitle":"The Rise of LCD TV and the Fall of its makers","tags":"","public":true,"publicAccess":true,"private_link_enabled":0,"thumb":"https://s3-eu-west-1.amazonaws.com/infogram-thumbs-200/100000903241170_1354677253.jpg","width":700,"copyright":"Data Source: DisplaySearch","properties":{"transparent":false,"rtl":false,"export_settings":{"showGrid":true,"showValues":true},"whitelabel":false,"embed_button":"enabled","title_link":"infogram","custom_logo":"infogram","custom_link_url":"","embed_button_text":"Share","decimal_separator":".,"},"elements":[{"type":"particle","particle_id":10024903,"object_id":"dae70305-e9ab-11e4-a037-7b5f270fdca9","particle_type":"maintitle","picture":null,"text":"The Rise of LCD TV and the Fall of its makers","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":379154,"object_id":"1000009032411701354677502","particle_type":"bodytext","picture":null,"text":"Television is the cash-cows of many multinational corporations such as Sharp Corporation, LG , Panasonic, Sony and Samsung.","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":379223,"object_id":"1000009032411701354679297","particle_type":"bodytext","picture":null,"text":"Sharp in particular was the first company to commercialise LCD technology, utilising it in their range of calculators as far back as 1975. Since then it has heavily invested in further LCD research, taking pride in making bigger screens than everybody else.","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":379160,"object_id":"1000009032411701354677536","particle_type":"bodytext","picture":null,"text":"In 2004, a fierce competition ensued between emerging LCD and Plasma television sets, dubbed to be the successors of the outdated CRT.","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":379164,"object_id":"1000009032411701354677618","particle_type":"bodytext","picture":null,"text":"As manufacturers began ramping up production of LCD TVs, they overestimated demand causing an oversupply to drive prices down, forcing significant revisions in profits.","content_type":"","title":null,"shrink":null},{"type":"chart","chart_id":590395,"object_id":"100000903241170_1354677723","chart_type_nr":6,"data":[[["LCD screen size (inches)","2004","2005","2006"],["15-inch TV","3133.302","2266.644","2166.645"],["32-inch TV","4199.958","2499.975","1999.98"],["42-inch TV","6666.6","3766.629","2333.31"]]],"custom":{"ylabel":"Price per m^2 sheet (US $)","height":"400","xlabel":"Year","legacyTransposeDone":true,"switchRowsColumns":true},"colors":[],"dimensions":[],"modifier":0,"sheetnames":[],"sheets_settings":[]},{"type":"particle","particle_id":379169,"object_id":"1000009032411701354677851","particle_type":"bodytext","picture":null,"text":"However, this price drop occurs during the critical Christmas period, when many home-owners purchase expensive equipment. The low price of LCD TVs won over consumers, causing sales to outpace those of CRTs and Plasma.","content_type":"","title":null,"shrink":null},{"type":"chart","chart_id":590401,"object_id":"100000903241170_1354677945","chart_type_nr":12,"data":[[["LCD TV Forecast","2004","2005","2006","2007","2008"],["Rear-projection","6.076738609","5.211267606","3.913953488","1.578947368","0.526582278"],["CRT","164.0719424","151.9953052","128.7255814","105.2631579","85.30632911"],["Plasma Display","3.038369305","6.079812207","9.13255814","13.15789474","15.79746835"],["LCD (CCFL-backlight)","7.81294964","21.71361502","45.22790698","80","106.3696203"]]],"custom":{"height":"400","ylabel":"Global TV Sales (Millions Units)","xlabel":"Year","legacyTransposeDone":true,"switchRowsColumns":true},"colors":["#8c2c0e","#f3d4b5","#f28a35","#d85128","#00668e","#6db8db","#9ad3e5","#c0dfe5","#3d3021","#534741","#77665b","#afa89e","#885242","#d18358","#da987c","#dbc2a9","#457588","#84aec2","#a5c5cf","#c5d4d6","#524f4b","#676462","#897c74","#c4c1be"],"dimensions":[],"modifier":0,"sheetnames":[],"sheets_settings":[]},{"type":"particle","particle_id":379168,"object_id":"1000009032411701354678099","particle_type":"bodytext","picture":null,"text":"The upsurge in sales encourages many manufacturers to open up new plants. Sharp opened three new plants between 2006 and 2009, investing heavily in LCD TV technology to the point of it being the dominant revenue source,","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":379173,"object_id":"1000009032411701354678241","particle_type":"bodytext","picture":null,"text":"In 2010, another wave of LCD TV technology, utilising LEDs, hits the market on same bandwagon as the 3-D television craze, which promised a boost in consumer sales.","content_type":"","title":null,"shrink":null},{"type":"chart","chart_id":590418,"object_id":"100000903241170_1354678343","chart_type_nr":12,"data":[[["","2009","2010","2011","2012"],["CRT","51.1675","38.27484144","25.69133192","15.73875803"],["Plasma Display","14.77","18.35095137","17.30232558","13.11563169"],["LCD (CCFL-backlight)","144.0075","151.0021142","92.27906977","66.10278373"],["LCD (LED-backlight)","1.055","39.84778013","112.2029598","148.993576"],["OLED","0","0.524312896","0.524312896","1.049250535"]]],"custom":{"height":"400","ylabel":"Global TV Sales (Millions Units)","xlabel":"Year","legacyTransposeDone":true,"switchRowsColumns":true},"colors":["#f3d4b5","#f28a35","#d85128","#885242","#00668e","#9ad3e5","#c0dfe5","#3d3021","#534741","#77665b","#afa89e","#885242","#d18358","#da987c","#dbc2a9","#457588","#84aec2","#a5c5cf","#c5d4d6","#524f4b","#676462","#897c74","#c4c1be"],"dimensions":[],"modifier":0,"sheetnames":[],"sheets_settings":[]},{"type":"particle","particle_id":379204,"object_id":"1000009032411701354678779","particle_type":"bodytext","picture":null,"text":"The over-investment in LCD television backfires when the crisis of 2008 takes a toll on consumer spending, causing another price drop to take effect over the coming years.","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":379212,"object_id":"1000009032411701354678933","particle_type":"bodytext","picture":null,"text":"This time around, those who have not learnt a lesson from the previous price crash not to over-invest were left with no lifeline, as TV sales did not correspondingly increase to offset the price drop. This caused innovative corporations such as Sharp to look for funding from Foxconn, Sony, Dell and Qualcomm, effectively losing their edge as a global player.","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":379216,"object_id":"1000009032411701354679219","particle_type":"image","picture":"http://s3-eu-west-1.amazonaws.com/infogram-particles-700/1000009032411701354679219.jpg"},{"type":"particle","particle_id":379238,"object_id":"1000009032411701354679865","particle_type":"bodytext","picture":null,"text":"Forecasts of LED LCD TV sales indicate that they are set to replace all other TVs in the foreseeable future. And while the outlook is bright for increased consumer value, the giants who built this new tech may no longer be there to reap its commercial benefits.","content_type":"","title":null,"shrink":null},{"type":"chart","chart_id":590510,"object_id":"100000903241170_1354680050","chart_type_nr":12,"data":[[["LCD TV Forecast","2013","2014","2015","2016"],["CRT","7.875","2.626262626","0","0"],["Plasma Display","9.45","6.303030303","3.146771037","0"],["LCD (CCFL-backlight)","30.45","8.404040404","0","0"],["LCD (LED-backlight)","203.175","240.5656566","260.6575342","267.5291902"],["OLED","1.05","2.101010101","4.195694716","10.47080979"]]],"custom":{"ylabel":"Global TV Sales (Millions 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