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Created by:Annie LinAnnie Lin
{"id":986336,"type":0,"block_id":"1519560273_1366825780","theme_id":29,"user_id":338376,"path":"The-Lifetime-Value-Formula","title":"The Lifetime Value Formula","pubtitle":"The Lifetime Value Formula","tags":"","public":true,"publicAccess":true,"private_link_enabled":0,"thumb":"https://s3-eu-west-1.amazonaws.com/infogram-thumbs-200/1519560273_1366825780.jpg","width":550,"copyright":null,"properties":{"publishType":0,"transparent":false,"rtl":false,"export_settings":{"showGrid":true,"showValues":true},"whitelabel":false,"embed_button":"enabled","title_link":"infogram","custom_logo":"infogram","custom_link_url":"","embed_button_text":"Share","decimal_separator":".,"},"elements":[{"type":"particle","particle_id":10824295,"object_id":"b21c939f-e9d1-11e4-a037-7b5f270fdca9","particle_type":"maintitle","picture":null,"text":"The Lifetime Value Formula","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":1012216,"object_id":"1519560273_1366825780","particle_type":"quote","picture":null,"text":"This Lifetime Value Formula aims to address the following issues:","content_type":"","title":"1. How much to invest when acquiring Wine Club Members\n2. Which customers offer the highest return","shrink":null},{"type":"particle","particle_id":1012287,"object_id":"15195602731366826097","particle_type":"bodytext","picture":null,"text":"The Lifetime Value of a customer projects the revenue that a customer will generate\nduring their lifetime. With this value, William Chris will be able to estimate the\nmaximum acquisition cost of a new wine club member. Though, this formula is\nintended to determine LTV of all customers, it is helpful to segment customer base\nby total purchases, or Wine Club Tiers to determine “average” customers and “good”\ncustomers. From here, William Chris will have the option to invest in the different\nsegments.","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":1012267,"object_id":"15195602731366825981","particle_type":"bodytitle","picture":null,"text":"Step 1: Average Variables","content_type":"","title":"","shrink":null},{"type":"chart","chart_id":1527875,"object_id":"1519560273_1366826180","chart_type_nr":23,"data":[[["s","Number of Wine Club member purchases per year","circlePath",""],["c","Average order value","upPath"],["a","Average Customer Value Per Year (Expenditures x Visits, in USD)","starPath"]]],"custom":{},"colors":[],"dimensions":[],"modifier":0,"sheetnames":[],"sheets_settings":[]},{"type":"particle","particle_id":1012304,"object_id":"15195602731366826159","particle_type":"bodytitle","picture":null,"text":"Step 2: Calculate Life Time Value","content_type":"","title":"","shrink":null},{"type":"chart","chart_id":1527806,"object_id":"1519560273_1366825790","chart_type_nr":23,"data":[[["t","Average Wine Club member lifespan (how long are they wine club member?)","boyPath",""],["r","Wine Club member retention rate: percentage of wine club members who, over a year, continue their Wine Club membership, when compared to the number of members from the same time year before","downPath"],["p","Profit margin per wine club member: percentage of every dollar of Wine Club member sales that is retained","profilePath"],["","",""]]],"custom":{},"colors":[],"dimensions":[],"modifier":0,"sheetnames":[],"sheets_settings":[]}],"theme":{"createdAt":"2016-04-22T04:54:07.000Z","updatedAt":"2016-12-28T10:33:06.000Z","logoImages":[""],"charts":{"wordcloud":{"labels":{"fontWeight":"700","fontFamily":"Arial"}},"treemap":{"labels":{"value":{"fontFamily":"PT Sans Narrow"},"name":{"fontWeight":"700","fontFamily":"PT Sans 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