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{"id":1172110,"type":0,"block_id":"hanalei_1369623381","theme_id":20,"user_id":406491,"path":"The-History-of-Starbucks","title":"The History of Starbucks","pubtitle":"The History of Starbucks","tags":"","public":true,"publicAccess":true,"private_link_enabled":0,"thumb":"https://s3-eu-west-1.amazonaws.com/infogram-thumbs-200/hanalei_1369623381.jpg","width":681,"copyright":"","properties":{"social":"pinterest","transparent":false,"rtl":false,"export_settings":{"showGrid":true,"showValues":true},"whitelabel":false,"embed_button":"enabled","title_link":"infogram","custom_logo":"infogram","custom_link_url":"","embed_button_text":"Share","decimal_separator":".,"},"elements":[{"type":"particle","particle_id":14648722,"object_id":"2e708175-ea70-11e4-a037-7b5f270fdca9","particle_type":"maintitle","picture":null,"text":"The History of Starbucks","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":1399001,"object_id":"hanalei1369623439","particle_type":"bodytitle","picture":null,"text":"Overview","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":1399006,"object_id":"hanalei1369623513","particle_type":"bodytext","picture":null,"text":"Starbucks is a global coffee company and coffeehouse chain based in Seattle, Washington. Starbucks is the largest coffeehouse company in the world, with 20,891 stores in 62 countries, including 13,279 in the United States, 1,324 in Canada, 989 in Japan, 851 in China, 806 in the United Kingdom, 556 in South Korea, 377 in Mexico, 291 in Taiwan, 206 in the Philippines, 171 in Thailand, and 167 in Germany.","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":1399019,"object_id":"hanalei1369623744","particle_type":"bodytitle","picture":null,"text":"Founding","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":1399020,"object_id":"hanalei1369623769","particle_type":"bodytext","picture":null,"text":"The first Starbucks opened in Seattle, Washington, on March 30, 1971, by three people that met at the University of San Francisco: English teacher Jerry Baldwin, Zev Siegl, and Gordon Bowker. They were inspired to sell high-quality coffee beans and equipment by a coffee roaster, Alfred Peet, after he taught them his style of roasting beans. Originally the company was to be called Pequod, after a ship from Moby-Dick, but the company was named after the chief mate on the Pequod, Starbuck. From 1971–1976, the first Starbucks was at 2000 Western Avenue. It then moved to 1912 Pike Place Market; it then was never relocated. The company only sold roasted coffee and did not yet brew coffee to sell. During their first year of operation, they purchased green coffee beans from Peet's, then began buying from growers.","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":1399045,"object_id":"hanalei1369624157","particle_type":"bodytitle","picture":null,"text":"Logo","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":1399046,"object_id":"hanalei1369624168","particle_type":"bodytext","picture":null,"text":"In 2006, Valerie O'Neil, a Starbucks spokeswoman, said that the logo is an image of a \"twin-tailed mermaid, or siren as she's known in Greek mythology\". The logo has been significantly streamlined over the years. In the first version, the Starbucks siren was topless and had a fully visible double fish tail. In the second version, which was used from 1987–92, her breasts were covered by her flowing hair, but her bellybutton was still visible. The fish tail was cropped, and the color went from brown to green. In the third version, used between 1992 and 2011, her bellybutton and breasts are not visible, and only little remain of the fish tails. The original logo was moved to the Starbucks' Headquarters in Seattle.\nIn September 2006 and then again in early 2008, Starbucks temporarily reintroduced its original logo on hot-drink cups. Starbucks stated that this was to show the company's heritage from the Pacific Northwest and to celebrate 35 years of business. The vintage logo sparked some controversy due in part to the siren's bare chest, but the temporary switch had little attention from the media. In January 2011, Starbucks made small changes to the company's logo, removing the Starbucks word-mark around the siren, enlarging the siren image, and making it green.","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":1399148,"object_id":"hanalei_1369625341","particle_type":"image","picture":"http://s3-eu-west-1.amazonaws.com/infogram-particles-700/hanalei_1369625341.jpg"},{"type":"particle","particle_id":1399110,"object_id":"hanalei1369624894","particle_type":"bodytitle","picture":null,"text":"Locations ","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":1399133,"object_id":"hanalei_1369625228","particle_type":"image","picture":"http://s3-eu-west-1.amazonaws.com/infogram-particles-700/hanalei_1369625228.gif"},{"type":"particle","particle_id":1399171,"object_id":"hanalei1369625636","particle_type":"bodytitle","picture":null,"text":"Brief Starbucks Timeline","content_type":"","title":"","shrink":null},{"type":"chart","chart_id":1911373,"object_id":"hanalei_1369626292","chart_type_nr":23,"data":[[["1970's","The first Starbucks opens. The name comes from Herman Melville’s Moby Dick, a classic American novel about the 19th century whaling industry. The seafaring name seems appropriate for a store that imports the world’s finest coffees to the people of Seattle.","",""],["1980's","Howard Schultz joins Starbucks in 1982. While on a business trip in Italy, he visits Milan’s famous espresso bars. Impressed with their popularity and culture, he sees their potential in Seattle.",""],["1990's","Starbucks expands beyond Seattle, first to the rest of the United States, then the entire world. After becoming one of the first companies to offer stock options to its part-time employees, Starbucks becomes a publicly traded company.",""],["2000's","Starbucks has more than 15,000 locations in over 40 countries. In addition to coffee and espresso drinks, people now enjoy Tazo® tea and Frappuccino® blended beverages.",""],["","",""]]],"custom":{},"colors":["#71933b","#3e372b","#ffffff","#71933b","#52452e","#255b50","#255b50","#6e6046","#383838","#6dccba","#7d7360","#c7c7c7"],"dimensions":[],"modifier":0,"sheetnames":[],"sheets_settings":[]}],"theme":{"createdAt":"2016-04-22T04:54:06.000Z","updatedAt":"2016-12-28T10:32:12.000Z","logoImages":[""],"charts":{"wordcloud":{"labels":{"fontWeight":"700","fontFamily":"Arial"}},"treemap":{"labels":{"value":{"fontFamily":"PT Sans Narrow"},"name":{"fontWeight":"700","fontFamily":"PT Sans Narrow"}}},"table":{"cellBackground":"#ffffff","headerBackground":"#fff","cellColor":"#3e372b","headerColor":"#3e372b","shapeFill":"35b099"}},"color":{"bg":"#ffffff","text":"#000000","chart":{"bg":"transparent","text":"#000000"},"element":{"bg":"transparent","text":"#000000"}},"colorPresets":[],"localFonts":[],"font":{"common":{"fontFamily":"PT 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