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{"id":762913,"type":0,"block_id":"__MarkW___1363354343","theme_id":29,"user_id":126713,"path":"The-Case-for-Analytics","title":"The Case for Analytics","pubtitle":"The Case for Analytics","tags":"","public":true,"publicAccess":true,"private_link_enabled":0,"thumb":"https://s3-eu-west-1.amazonaws.com/infogram-thumbs-200/__MarkW___1363354343.jpg","width":550,"copyright":"VisionMobile 2013 | build.developereconomics.com","properties":{"transparent":false,"rtl":false,"export_settings":{"showGrid":true,"showValues":true},"whitelabel":false,"embed_button":"enabled","title_link":"infogram","custom_logo":"infogram","custom_link_url":"","embed_button_text":"Share","decimal_separator":".,"},"elements":[{"type":"particle","particle_id":17616856,"object_id":"80886f73-eaed-11e4-a037-7b5f270fdca9","particle_type":"maintitle","picture":null,"text":"The Case for Analytics","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":734012,"object_id":"__MarkW__1363355435","particle_type":"bodytext","picture":null,"text":"There were 1828 developers in our survey who were interested in making money and earning less than $50k per app per month. Of those 62.3% use neither usage analytics nor crash analytics services.","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":734091,"object_id":"__MarkW__1363356464","particle_type":"bodytitle","picture":null,"text":"How many analytics users?","content_type":"","title":"","shrink":null},{"type":"chart","chart_id":1145469,"object_id":"__MarkW___1363354487","chart_type_nr":4,"data":[[["% developers using","% using"],["Usage Analytics","30.2"],["Crash Analytics","15.6"],["Both Usage & Crash Analytics","8.1"]]],"custom":{"height":"250","xlabel":"Percentage of developers"},"colors":[],"dimensions":[],"modifier":0,"sheetnames":[],"sheets_settings":[]},{"type":"particle","particle_id":734127,"object_id":"__MarkW__1363356959","particle_type":"bodytext","picture":null,"text":"Out of 1828 developers, 1674 of them were able to report their average revenue per app per month to us. Only 32% reported a figure above $500. Use of analytics tools was correlated with significantly better odds of success.","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":734088,"object_id":"__MarkW__1363356420","particle_type":"bodytitle","picture":null,"text":"Above the app poverty line?","content_type":"","title":"","shrink":null},{"type":"chart","chart_id":1145807,"object_id":"__MarkW___1363356795","chart_type_nr":4,"data":[[["","% Above app poverty line"],["No analytics","25.9"],["Usage only","37.2"],["Crash only","45.9"],["Usage & Crash","53.4"]]],"custom":{"xlabel":"Percentage of developers earning more than $500/app/month","height":"300"},"colors":[],"dimensions":[],"modifier":0,"sheetnames":[],"sheets_settings":[]},{"type":"particle","particle_id":734220,"object_id":"__MarkW__1363357867","particle_type":"bodytitle","picture":null,"text":"How much more do they make?","content_type":"","title":"","shrink":null},{"type":"chart","chart_id":1146016,"object_id":"__MarkW___1363357910","chart_type_nr":1,"data":[[["","Revenue per app per month"],["No analytics","1750"],["Usage only","2926"],["Crash only","4477"],["Usage & Crash","4500"]]],"custom":{"ylabel":"Revenue per app per month (US$)"},"colors":[],"dimensions":[],"modifier":0,"sheetnames":[],"sheets_settings":[]},{"type":"particle","particle_id":734268,"object_id":"__MarkW__1363358385","particle_type":"bodytext","picture":null,"text":"424 developers in this group (a subset of those with usage analytics) reported the number of active users for their most popular app. Those also using crash analytics reported 23% more users on average.","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":734174,"object_id":"__MarkW__1363358292","particle_type":"bodytext","picture":null,"text":"","content_type":"","title":"","shrink":null},{"type":"chart","chart_id":1146054,"object_id":"__MarkW___1363358096","chart_type_nr":23,"data":[[["20,000","More users for developers using Crash Analytics .","profilePath",""]]],"custom":{},"colors":["#286b7b","#f2b036","#b02c20","#307d99","#f28a35","#852b33","#41a3c6","#ea594e","#60284f","#53cae8","#ffe670","#da6f6e","#4c7b86","#ffca68","#ba5c53","#498ca4","#ffa760","#844a4f","#5aacc9","#ff9088","#6f4a64","#8cd7ea"],"dimensions":[],"modifier":0,"sheetnames":[],"sheets_settings":[]}],"theme":{"createdAt":"2016-04-22T04:54:07.000Z","updatedAt":"2016-12-28T10:33:06.000Z","logoImages":[""],"charts":{"wordcloud":{"labels":{"fontWeight":"700","fontFamily":"Arial"}},"treemap":{"labels":{"value":{"fontFamily":"PT Sans Narrow"},"name":{"fontWeight":"700","fontFamily":"PT 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