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{"id":456136,"type":0,"block_id":"aibraimov_1356062720","theme_id":29,"user_id":163735,"path":"Starbucks-Company-Analysis","title":"Starbucks Company Analysis","pubtitle":"Starbucks Company Analysis","tags":"","public":true,"publicAccess":true,"private_link_enabled":0,"thumb":"https://s3-eu-west-1.amazonaws.com/infogram-thumbs-200/aibraimov_1356062720.jpg","width":550,"copyright":"","properties":{"transparent":false,"rtl":false,"export_settings":{"showGrid":true,"showValues":true},"whitelabel":false,"embed_button":"enabled","title_link":"infogram","custom_logo":"infogram","custom_link_url":"","embed_button_text":"Share","decimal_separator":".,"},"elements":[{"type":"particle","particle_id":12495082,"object_id":"0fc006cf-ea17-11e4-a037-7b5f270fdca9","particle_type":"maintitle","picture":null,"text":"Starbucks Company Analysis","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":429066,"object_id":"aibraimov1356065044","particle_type":"image","picture":"http://s3-eu-west-1.amazonaws.com/infogram-particles-700/aibraimov1356065044.gif"},{"type":"particle","particle_id":428987,"object_id":"aibraimov1356062753","particle_type":"bodytitle","picture":null,"text":"Company Background information","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":428991,"object_id":"aibraimov1356062902","particle_type":"bodytext","picture":null,"text":"Starbucks Corporation is an American global coffee company and coffeehouse chain based in Seattle, Washington. Starbucks is the largest coffeehouse company in the world","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":429008,"object_id":"aibraimov1356063219","particle_type":"image","picture":"http://s3-eu-west-1.amazonaws.com/infogram-particles-700/aibraimov1356063219.jpg"},{"type":"particle","particle_id":429006,"object_id":"aibraimov1356063169","particle_type":"bodytext","picture":null,"text":"The first Starbucks opened in Seattle, Washington, on March 30, 1971 by three partners: English teacher Jerry Baldwin, history teacher Zev Siegl, and writer Gordon Bowker. The three were inspired by coffee roasting entrepreneur Alfred Peet, whom they knew personally, to sell high-quality coffee beans and equipment. Originally the company was to be called Pequod after a whaling boat from Moby-Dick but this name was rejected by some of the co-founders. The company was instead named after the chief mate on the Pequod, Starbuck.","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":429035,"object_id":"aibraimov1356064104","particle_type":"bodytitle","picture":null,"text":"Product Strategy 2012:","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":429001,"object_id":"aibraimov1356062985","particle_type":"bodytext","picture":null,"text":"On November 14, 2012, Starbucks announced it will purchase Teavana for $620 million dollars in cash.\n\nOn November 10, 2011, Starbucks Corporation announced that it had bought juice company Evolution Fresh for $30 million in cash and plans to start a chain of juice bars starting in around middle of 2012, venturing into territory staked out by Jamba Inc. Its first store released in San Bernardino, California and plans for a store in San Francisco will be launched in early 2013","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":428999,"object_id":"aibraimov1356062949","particle_type":"bodytitle","picture":null,"text":"Products:","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":429004,"object_id":"aibraimov1356063096","particle_type":"bodytext","picture":null,"text":"The first Starbucks location outside North America opened in Tokyo, Japan, in 1996. Starbucks entered the U.K. market in 1998 with the $83 million acquisition of the then 60-outlet, UK-based Seattle Coffee Company, re-branding all the stores as Starbucks. In September 2002, Starbucks opened its first store in Latin America, at Mexico City.","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":428996,"object_id":"aibraimov1356063031","particle_type":"image","picture":"http://s3-eu-west-1.amazonaws.com/infogram-particles-700/aibraimov1356063031.png"},{"type":"particle","particle_id":429043,"object_id":"aibraimov1356064256","particle_type":"bodytext","picture":null,"text":"In 2012, Starbucks began selling a line of iced refresher beverages in its stores which contain an extract from green arabica coffee beans. The beverages are fruit flavored and contain caffeine but, according to the company, \"with none of the coffee flavor\". Starbucks&#39; green coffee extraction process involves soaking the beans in water.","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":425333,"object_id":"aibraimov1356064181","particle_type":"bodytext","picture":null,"text":"","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":428724,"object_id":"aibraimov1356063324","particle_type":"bodytext","picture":null,"text":"","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":429014,"object_id":"aibraimov1356063389","particle_type":"image","picture":"http://s3-eu-west-1.amazonaws.com/infogram-particles-700/aibraimov1356063389.gif"},{"type":"particle","particle_id":429030,"object_id":"aibraimov1356063958","particle_type":"bodytext","picture":null,"text":"As Starbucks continues to expand globally, we all can watch its achievements every day. Just remind yourself about this article the next time you are going to stay in a long line for coffee and imagining how many people across the world buy daily from Starbucks.","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":427934,"object_id":"aibraimov1356063318","particle_type":"image","picture":"http://s3-eu-west-1.amazonaws.com/infogram-particles-700/aibraimov1356063318.png"},{"type":"particle","particle_id":429072,"object_id":"aibraimov1356065340","particle_type":"bodytitle","picture":null,"text":"Globalization strategy ","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":429073,"object_id":"aibraimov1356065388","particle_type":"bodytext","picture":null,"text":"As Starbucks continues to expand globally, we all can watch its achievements every day. Just remind yourself about this article the next time you are going to stay in a long line for coffee and imagining how many people across the world buy daily from Starbucks.","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":429074,"object_id":"aibraimov1356065494","particle_type":"image","picture":"http://s3-eu-west-1.amazonaws.com/infogram-particles-700/aibraimov1356065494.jpg"},{"type":"particle","particle_id":429017,"object_id":"aibraimov1356063425","particle_type":"bodytext","picture":null,"text":"Dec $40s for $1 are the gutsy way to go but you can also do the Dec $37.50s for $2.25 and sell the Nov $37.50s for $1.50 leaving you with a pretty safe .75 spread on Friday.","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":428978,"object_id":"aibraimov1356063492","particle_type":"bodytitle","picture":null,"text":"MARKETING","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":428980,"object_id":"aibraimov1356063508","particle_type":"quote","picture":null,"text":"Canada, UK, China","content_type":"","title":"3 countries of choice","shrink":null},{"type":"chart","chart_id":656653,"object_id":"aibraimov_1356063546","chart_type_nr":1,"data":[[["","Stores","Operating income","Net Income","Total equity"],["Canada","1299","1.2","0.5","0.9"],["UK","793","0.9","0.3","0.6"],["China","732","0.8","0.3","0.7"]]],"custom":{"absoluteDistribution":true},"colors":[],"dimensions":[],"modifier":0,"sheetnames":[],"sheets_settings":[]},{"type":"particle","particle_id":429028,"object_id":"aibraimov1356063907","particle_type":"bodytext","picture":null,"text":"China - Starbucks has even started to develop its own coffee farm in southwestern China to maintain the supply of coffee beans and help manage the costs. Starbucks said it would hire coffee growers in the province of Yunnan to grow Arabica seeds during the next year. ","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":429079,"object_id":"aibraimov1356065837","particle_type":"bodytext","picture":null,"text":"UK - Starbucks company expanded pretty quickly in the are of United Kingdom, since people already habited to drink coffee in any time of the day. In the present day, company expanded around 700 stores, and plans to keep developing it&#39;s company in the region. ","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":429083,"object_id":"aibraimov1356066187","particle_type":"bodytext","picture":null,"text":"Canada - at the moment there are around 930 stores in Canada. Since it&#39;s the closest country, there are not much of the differences between US and CN production and selling of the product, however the cost is different in specific regions of Canada due to the taxes.","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":429084,"object_id":"aibraimov1356066395","particle_type":"bodytitle","picture":null,"text":"Competetives","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":429089,"object_id":"aibraimov1356066421","particle_type":"bodytext","picture":null,"text":"Starbucks competitors used to be other specialty coffee shops, like Caribou Coffee, and local coffee shops. But the expansion of McDonald&#39;s McCafe has brought a different level of competition as customers look for ways to save money.","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":429094,"object_id":"aibraimov1356066607","particle_type":"image","picture":"http://s3-eu-west-1.amazonaws.com/infogram-particles-700/aibraimov1356066607.jpg"},{"type":"particle","particle_id":429095,"object_id":"aibraimov1356066672","particle_type":"quote","picture":null,"text":"Company competitive advantage","content_type":"","title":"(refer to background info)","shrink":null},{"type":"particle","particle_id":429096,"object_id":"aibraimov1356066678","particle_type":"bodytext","picture":null,"text":"Starbucks sustains competitive advantage by constantly looking for new ideas, new products, as well as new experiences for guests. For example,the company hires designers to come up with artwork for commuter mugs.","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":429100,"object_id":"aibraimov1356066810","particle_type":"bodytitle","picture":null,"text":"Profits ","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":429098,"object_id":"aibraimov1356066805","particle_type":"image","picture":"http://s3-eu-west-1.amazonaws.com/infogram-particles-700/aibraimov1356066805.gif"},{"type":"particle","particle_id":429104,"object_id":"aibraimov1356067053","particle_type":"bodytitle","picture":null,"text":"Marketing Strategy","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":429105,"object_id":"aibraimov1356067131","particle_type":"bodytext","picture":null,"text":"Psychographic techniques are used by marketers seeking a better or more comprehensive understanding of the marketplace, and how to best market the company&#39;s products and services to the consumers that appear to represent the best and the most frequent selling opportunities. Even though a company such as Starbucks may have determined its target market and target market demographics, people within that group still have very different perceptions about the benefits or value of any product. They will be motivated by any number of reasons to purchase Starbucks, or to avoid doing so. These differences between people in the same market segment dealing with personal taste are known as psychographic data.","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":429125,"object_id":"aibraimov1356067329","particle_type":"bodytext","picture":null,"text":"Successful strategies which lead to top number 1 company ","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":429126,"object_id":"aibraimov1356067344","particle_type":"image","picture":"http://s3-eu-west-1.amazonaws.com/infogram-particles-700/aibraimov1356067344.png"},{"type":"particle","particle_id":429128,"object_id":"aibraimov1356067431","particle_type":"bodytext","picture":null,"text":"","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":429899,"object_id":"aibraimov1356098618","particle_type":"bodytitle","picture":null,"text":"Advertisement ","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":420403,"object_id":"aibraimov1356098862","particle_type":"bodytext","picture":null,"text":"Every business can learn from another, especially if a particular business is one that has displayed tremendous success over the years. The Starbucks Corporation and its successful marketing strategies are definitely something that anyone interested in business can learn about. What sort of techniques did the company use, and how were these able to reach out and attract millions of people worldwide? Some of their best strategies are outlined below.","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":429917,"object_id":"aibraimov1356098891","particle_type":"video","picture":null,"text":"//youtube.com/embed/19r4I70fZRU"},{"type":"particle","particle_id":429129,"object_id":"aibraimov1356068149","particle_type":"quote","picture":null,"text":"Logistics","content_type":"","title":"Horizontaly integrated","shrink":null},{"type":"particle","particle_id":429131,"object_id":"aibraimov1356067610","particle_type":"bodytext","picture":null,"text":"Starbucks is able to outsource farming because the company is able to reduce the moral hazard problem. Since Starbucks is able to contract with the farmers and is willing to pay more for premium beans , the company can create high powered incentives within the contract to ensure that it will receive high quality beans from the farmers.","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":429138,"object_id":"aibraimov1356067801","particle_type":"image","picture":"http://s3-eu-west-1.amazonaws.com/infogram-particles-700/aibraimov1356067801.png"},{"type":"particle","particle_id":429130,"object_id":"aibraimov1356067526","particle_type":"bodytext","picture":null,"text":"Coffee bean farming is not vertically integrated into Starbucks; the company purchases coffee beans from farmers. Starbucks choose to outsource farming due to the low potential hold-up problem. For its coffee, Starbucks uses only high-quality Arabica beans, instead of regular commodity and lower quality robusta beans. ","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":429142,"object_id":"aibraimov1356068013","particle_type":"bodytitle","picture":null,"text":"Trace a supply chain ","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":429158,"object_id":"aibraimov1356068062","particle_type":"image","picture":"http://s3-eu-west-1.amazonaws.com/infogram-particles-700/aibraimov1356068062.png"},{"type":"particle","particle_id":429156,"object_id":"aibraimov1356068017","particle_type":"bodytext","picture":null,"text":"With responsibilities that include more than 70,000 outbound deliveries a week to Starbucks retail stores, distribution channels and outlets worldwide, keeping Starbucks products flowing from suppliers to customers is, needless to say, a complex exercise – but we’re able to do so with a world-class Supply Chain Operations organization that manages its activities through four functions: Plan, Source, Make and Deliver.","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":429166,"object_id":"aibraimov1356068333","particle_type":"bodytitle","picture":null,"text":"Enjoy :)","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":429164,"object_id":"aibraimov1356068307","particle_type":"image","picture":"http://s3-eu-west-1.amazonaws.com/infogram-particles-700/aibraimov1356068307.jpg"},{"type":"particle","particle_id":429947,"object_id":"aibraimov1356099223","particle_type":"bodytext","picture":null,"text":"Akbar Ibraimov","content_type":"","title":null,"shrink":null}],"theme":{"createdAt":"2016-04-22T04:54:07.000Z","updatedAt":"2016-12-28T10:33:06.000Z","logoImages":[""],"charts":{"wordcloud":{"labels":{"fontWeight":"700","fontFamily":"Arial"}},"treemap":{"labels":{"value":{"fontFamily":"PT Sans Narrow"},"name":{"fontWeight":"700","fontFamily":"PT Sans 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