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Created by:Valentin VesaValentin Vesa
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Comparison","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":838463,"object_id":"8100636411365360781","particle_type":"bodytext","picture":null,"text":"The Team:","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":838457,"object_id":"8100636411365360719","particle_type":"image","picture":"http://s3-eu-west-1.amazonaws.com/infogram-particles-700/8100636411365360719.jpg"},{"type":"particle","particle_id":837605,"object_id":"8100636411365352269","particle_type":"bodytitle","picture":null,"text":"Twitter:","content_type":"","title":"","shrink":null},{"type":"chart","chart_id":1353804,"object_id":"810063641_1365352128","chart_type_nr":3,"data":[[["Twitter","Tweets","Following","Followers"],["Habitat for Humanity","9607","10479","50958"],["Wikimedia Foundation","676","270","8807"],["UNICEF","7639","24229","1705790"],["World Vision","2392","44097","276169"],["Focus on the 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Some specific techniques are used for specific platforms, such as htags on Twitter and Instagram or Facebook sharing of information, but we have not discovered unique content only published on Social Media and not found somewhere on their websites.\n\n\n- Are there different target groups for the website and Social Media channels?\n\n> Many sites are having their local editions based on region / continent. Also on the community side like Facebook and Twitter there can be found local social medias where content is published via the local language, rather than in English. These groups are also recognized by the name, e.g. [organization, country]. The engagement of the local groups tends to inform focused news / information, which is relevant to the corresponding area.\n\n\n- Are there signs of community building somewhere?\n> Community is an important aspect in the activity of all 5 NGOs, be it in gathering people to support certain causes, making them aware and getting them involved in the issues affecting their own community, or in the case of Wikimedia basing its entire activity on building this online community to support the cause and assure sharing and spreading of knowledge. Platforms such as Facebook and Pinterest, which involve building more dialogue have stronger following and create the feeling of community, whereas other platforms such as Twitter and Youtube are used to disseminate and spread information.","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":839034,"object_id":"8100636411365367182","particle_type":"maintitle","picture":null,"text":"WHAT WE HAVE FOUND OUT","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":839036,"object_id":"8100636411365367200","particle_type":"bodytext","picture":null,"text":"In today’s digital conglomerate there is a rising need for local and community-based subject to be disseminated with great speed and compelling power.\n\nA website alone cannot produce such effect because it is merely an online version of a newspaper.\n\nThis is where social media channels and various platforms become important ways of bringing people together. From the Arab Spring revolution, to Egypt’s rising and to the hurricanes and famine we fight against each day, it is through the use of social platforms that volunteers can come together, coordinate, train and take action together.\n\nBreaking the communication into segments of video (YouTube), photos (Facebook, Pinterest, Instagram), or sound (SoundCloud) helps reaching more communities and users of these specific platforms, where they already use the product and are more likely to receive the message through a channel they already are “addicted” to, rather than “inviting” them to click some link in a NGO newsletter.\n\nMore and more, NGOs adopt the platforms they see in the media and statistics as being on “fire” and thus we see every day new accounts of existing NGOs showing up on social platforms where they have never been before.\n\nIt is truly a revolution for them, offering free promotion and communication tools, as opposed to traditional media, helping others to coordinate and organize their own local revolutions: eradicating poverty, famine and building houses for those who do not have a roof above their heads.","content_type":"","title":"","shrink":null}],"theme":{"createdAt":"2016-04-22T04:54:07.000Z","updatedAt":"2016-12-28T10:33:53.000Z","logoImages":[""],"charts":{"table":{"shapeFill":"e84f2c","headerColor":"#6f6f6f","cellColor":"#6f6f6f","headerBackground":"#eeeeee","cellBackground":"#ffffff"},"treemap":{"labels":{"name":{"fontFamily":"PT Sans Narrow","fontWeight":"700"},"value":{"fontFamily":"PT Sans Narrow"}}},"wordcloud":{"labels":{"fontFamily":"Arial","fontWeight":"700"}}},"color":{"bg":"#ffffff","text":"#000000","chart":{"bg":"transparent","text":"#7d7d7d"},"element":{"bg":"transparent","text":"#000000"}},"colorPresets":[],"localFonts":[],"font":{"common":{"fontFamily":"PT Sans 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