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Created by:Kelley JamesKelley James
{"id":747632,"type":0,"block_id":"57213021_1363139328","theme_id":31,"user_id":258094,"path":"SXSW-Social-Report","title":"","pubtitle":"SXSW Social Report","tags":"","public":true,"publicAccess":true,"private_link_enabled":0,"thumb":"https://s3-eu-west-1.amazonaws.com/infogram-thumbs-200/57213021_1363139328.jpg","width":456,"copyright":"Copyright notice","properties":{"transparent":false,"rtl":false,"export_settings":{"showGrid":true,"showValues":true},"whitelabel":false,"embed_button":"enabled","title_link":"infogram","custom_logo":"infogram","custom_link_url":"","decimal_separator":"."},"elements":[{"type":"particle","particle_id":724780,"object_id":"572130211363190535","particle_type":"maintitle","picture":null,"text":"SXSW Social Recap Report","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":722122,"object_id":"572130211363149273","particle_type":"maintitle","picture":null,"text":"Facebook Buzz: ","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":722216,"object_id":"572130211363152093","particle_type":"image","picture":"http://s3-eu-west-1.amazonaws.com/infogram-particles-700/572130211363152093.png"},{"type":"particle","particle_id":722272,"object_id":"572130211363153005","particle_type":"bodytext","picture":null,"text":"Expion looked at all of SXSW sponsors Facebook posts from March 8-12 to see which brands were buzzing on the social platform and the sponsor with the most engaging content also drove event guests around town - Chevrolet. ","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":724701,"object_id":"572130211363190453","particle_type":"maintitle","picture":null,"text":"Top SXSW Sponsor Facebook Posts","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":721548,"object_id":"572130211363139777","particle_type":"image","picture":"http://s3-eu-west-1.amazonaws.com/infogram-particles-700/572130211363139777.png"},{"type":"chart","chart_id":1122959,"object_id":"57213021_1363152576","chart_type_nr":2,"data":[[[" ","Facebook Posts Between March 8-12"],["Miller Lite","4"],["American Airlines","4"],["Esurance","8"],["Pepsi","4"],["Monster Energy","10"],["Chevy","15"],["The Austin Chronicle","80"],["IFC","23"],["American Express","4"],["Sonicbids","4"],["Freecreditscore.com","3"],["Yahoo!","24"],["Doritos","8"],["Oreo","44"]]],"custom":{},"colors":[],"dimensions":[],"modifier":0,"sheetnames":[],"sheets_settings":[]},{"type":"particle","particle_id":722218,"object_id":"572130211363152134","particle_type":"image","picture":"http://s3-eu-west-1.amazonaws.com/infogram-particles-700/572130211363152134.png"},{"type":"particle","particle_id":722219,"object_id":"572130211363152170","particle_type":"image","picture":"http://s3-eu-west-1.amazonaws.com/infogram-particles-700/572130211363152170.png"},{"type":"particle","particle_id":722220,"object_id":"572130211363152199","particle_type":"image","picture":"http://s3-eu-west-1.amazonaws.com/infogram-particles-700/572130211363152199.png"},{"type":"particle","particle_id":722226,"object_id":"572130211363152246","particle_type":"image","picture":"http://s3-eu-west-1.amazonaws.com/infogram-particles-700/572130211363152246.png"},{"type":"particle","particle_id":721575,"object_id":"572130211363140278","particle_type":"maintitle","picture":null,"text":"#SXSW 2013 ","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":722127,"object_id":"572130211363149323","particle_type":"bodytitle","picture":null,"text":"Hashtag Buzz: From March 8-12 there were 668,486 mentions of #SXSW with Saturday being the peak. ","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":722054,"object_id":"572130211363148326","particle_type":"bodytitle","picture":null,"text":"Twitter Buzz: Brand Mentions of the Official SXSW Sponsors During Interactive","content_type":"","title":"","shrink":null},{"type":"chart","chart_id":1121914,"object_id":"57213021_1363140053","chart_type_nr":4,"data":[[[" ","8-Mar","9-Mar","10-Mar","11-Mar","12-Mar"],["Monster","92","56","48","61","44"],["IFC","22","81","76","70","22"],["Pepsi","2","7","3","1","6"],["Doritos USA","77","26","44","5","6"],["Creditscore","326","57","18","7","2"],["Chevrolet","127","168","124","93","32"],["American Airlines","701","1564","1127","948","541"],["Esurance","15","10","39","21","23"],["American Express","36","28","3","27","4"],["Oreo","88","103","137","86","27"],["Austin Chronicle","86","45","33","94","31"]]],"custom":{"height":"475"},"colors":["#bfbfbf","#5bb7c3","#959595","#287f8a","#4c4c4c","#005863","#000000","#444444","#e2e2e2"],"dimensions":[],"modifier":0,"sheetnames":[],"sheets_settings":[]},{"type":"particle","particle_id":724793,"object_id":"572130211363190691","particle_type":"image","picture":"http://s3-eu-west-1.amazonaws.com/infogram-particles-700/572130211363190691.png"},{"type":"particle","particle_id":722081,"object_id":"572130211363148533","particle_type":"bodytext","picture":null,"text":"Out of the 11 official SXSW sponsors, only one has been able to make a notable splash in the Twitterverse – American Airlines. Expion looked at all brand mentions that included a #SXSW from March 8-12 to see who was owning the SXSW buzz and the airline brand came out on top. American Airlines held a contest giving away 25K airline miles and managed to garner 4,481 mentions of its brand. Chevrolet, for a comparison, garnered 544 mentions over the five days and Oreo garnered 441. ","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":721688,"object_id":"572130211363153511","particle_type":"image","picture":"http://s3-eu-west-1.amazonaws.com/infogram-particles-700/572130211363153511.png"},{"type":"particle","particle_id":722302,"object_id":"572130211363153757","particle_type":"maintitle","picture":null,"text":"","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":722349,"object_id":"572130211363154504","particle_type":"bodytext","picture":null,"text":"Expion measured Facebook and Twitter page data for each SXSW sponsored brand or SXSW hashtag from March 8-12, 2013. 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