Loading
{"id":575401,"type":0,"block_id":"100001000591882_1360150761","theme_id":44,"user_id":204712,"path":"SMM----3405510631","title":"SMM: Facebook","pubtitle":"SMM: Как жить?","tags":"","public":true,"publicAccess":true,"private_link_enabled":0,"thumb":"https://s3-eu-west-1.amazonaws.com/infogram-thumbs-200/100001000591882_1360150761.jpg","width":700,"copyright":"","properties":{"social":"twitter","exportsettings":"{\"CHART_846742\":[],\"CHART_846869\":[0],\"CHART_847079\":[],\"CHART_847104\":[],\"CHART_847135\":[]}","transparent":false,"rtl":false,"export_settings":{"showGrid":true,"showValues":true},"whitelabel":false,"embed_button":"enabled","title_link":"infogram","custom_logo":"infogram","custom_link_url":"","embed_button_text":"Share","decimal_separator":".,"},"elements":[{"type":"particle","particle_id":10056367,"object_id":"bdb07f34-e9ad-11e4-a037-7b5f270fdca9","particle_type":"maintitle","picture":null,"text":"SMM: Facebook","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":555211,"object_id":"1000010005918821360151098","particle_type":"bodytext","picture":null,"text":"Для начала давайте разберёмся с тем - какой инструментарий у нас, в принципе, есть.","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":555269,"object_id":"1000010005918821360151983","particle_type":"bodytext","picture":null,"text":"Начнём, по старинке, с Цукербергского Facebook.","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":555276,"object_id":"1000010005918821360152030","particle_type":"bodytext","picture":null,"text":"Аудитория площадки по сведениям на 6 февраля 2013 года - 7 585 740 человек из России (29 место в мире).","content_type":"","title":null,"shrink":null},{"type":"chart","chart_id":846742,"object_id":"100001000591882_1360151317","chart_type_nr":9,"data":[[["","Число пользователей"],["USA","1","","39.7837304 -100.4458825"],["Brazil","2","","-8.4666145 -51.3333976"],["India","3","","22.3511148 78.6677428"],["Indonesia","4","","-4.7993356 114.5632032"],["Mexico","5","","22.5000485 -100.0000375"],["Turkey","6","","38.9597594 34.9249653"],["United Kingdom","7","","54.7023545 -3.2765753"],["Philippines","8","","12.7503486 122.7312101"],["France","9","","46.603354 1.8883335"],["Germany","10","","54.0731702 7.45860589983153"],["Italy","11","","42.6384261 12.674297"],["Argentina","12","","-35.1124869 -65.241974"],["Thailand","13","","14.8971921 100.83273"],["Canada","14","","61.0666922 -107.9917071"],["Colombia","15","","2.8930783 -73.7845072"],["Spain","16","","50.4920838 5.8626233"],["Japan","17","","36.5748441 139.2394179"],["Malaysia","18","","2.3923759 112.8471939"],["Taiwan","19","","24.7910087 121.533556"],["Egypt","20",null,"26.9405829 29.6412914394044"],["Australia","21",null,"-27.2692649 136.1048783"],["Vietnam","22",null,"13.2904027 108.4265113"],["Poland","23",null,"52.0977181 19.0258159"],["Peru","24",null,"-6.8699697 -75.0458515"],["Venezuela","25",null,"8.0018709 -66.1109318"],["Chile","26",null,"-31.7613365 -71.3187697"],["South Korea","27",null,"35.3985008 127.937111"],["Pakistan","28",null,"30.3308401 71.247499"],["Russia","29",null,"64.6863136 97.7453061"],["Netherlands","30",null,"52.23784615 5.5344535376881"]]],"custom":{"points":"0","groupedData":false},"colors":[],"dimensions":[],"modifier":0,"sheetnames":[],"sheets_settings":[]},{"type":"particle","particle_id":555289,"object_id":"1000010005918821360152229","particle_type":"bodytext","picture":null,"text":"Проясним два понятия - существует общее процентное вхождение населения в соцсеть (сколько людей от их общей численности в стране зарегистрирована в пресловутом FaceBook), а также вхождение онлайн-населения в сеть.","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":555298,"object_id":"1000010005918821360152330","particle_type":"bodytext","picture":null,"text":"Онлайн-население - это люди, занимающие \"активную гражданскую\" позицию в сетях, или так называемые \"активные фолловеры\". То есть те, кто лайчат, репостят, ретвитят и комментируют публикации.","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":555292,"object_id":"1000010005918821360152398","particle_type":"bodytext","picture":null,"text":"Разумеется, ориентироваться в своей работе нужно не только на классический таргетинг (регионы, возраст-пол-заработок и т.д. и т.п.), но и на online-penetrarion сети.","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":555351,"object_id":"1000010005918821360152940","particle_type":"bodytext","picture":null,"text":"Обратимся к структуре сети по возрастам и гендеру.","content_type":"","title":null,"shrink":null},{"type":"chart","chart_id":847079,"object_id":"100001000591882_1360154264","chart_type_nr":3,"data":[[[],["13-15 лет","3"],["16-17 лет","4"],["18-24 года","23"],["25-34 года","36"],["35-44 года","18"],["45-54 года","10"],["55-64 года","4"],["65-100 лет","2"]]],"custom":{"defaultPath":"girlPath"},"colors":[],"dimensions":[],"modifier":0,"sheetnames":[],"sheets_settings":[]},{"type":"chart","chart_id":847104,"object_id":"100001000591882_1360154499","chart_type_nr":2,"data":[[[],["Мужчины","48"],["Женщины","52"]]],"custom":{"showInLineValues":true},"colors":[],"dimensions":[],"modifier":2,"sheetnames":[],"sheets_settings":[]},{"type":"particle","particle_id":555479,"object_id":"1000010005918821360154583","particle_type":"bodytext","picture":null,"text":"Наша целевая группа - люди в возрасте от 20 до 55 лет, которые составляют более чем две трети от всего числа пользователей сети.","content_type":"","title":null,"shrink":null}],"theme":{"createdAt":"2016-04-22T04:54:07.000Z","updatedAt":"2016-12-28T10:36:54.000Z","logoImages":[""],"charts":{"wordcloud":{"labels":{"fontWeight":"700","fontFamily":"Arial"}},"treemap":{"labels":{"value":{"fontFamily":"PT Sans Narrow"},"name":{"fontWeight":"700","fontFamily":"PT Sans Narrow"}}},"table":{"cellBackground":"#edede2","headerBackground":"#dad8c1","cellColor":"#232323","headerColor":"#000","shapeFill":"e6003c"}},"color":{"bg":"#edede2","text":"#000000","chart":{"bg":"transparent","text":"#000000"},"element":{"bg":"#ffffff","text":"#000000"}},"colorPresets":[],"localFonts":[{"font-family":"League Gothic","font-weight":"400","font-style":"normal"}],"font":{"common":{"fontFamily":"PT Sans Narrow","fontWeight":"400","fontStyle":"normal","fontSize":"16","textAlign":"initial"},"legend":{"fontSize":"16","fontWeight":"400"},"label":{"fontSize":16,"fontWeight":400}},"fontPresets":[],"fontFamilies":["League Gothic","Roboto Condensed","Noto Serif","PT Sans Narrow"],"id":44,"title":"Megaphone","usergroup":"archived","picture":"https://d1m5pq7b4fzvad.cloudfront.net/44/thumbnail.png","thumb":"/i/templates/S/PRO-megaphone.png","order":22,"public":0,"width":550,"fonts":"Noto+Serif:400,400italic;Roboto+Condensed:400,400i,700,700i","colors":["#e6003c","#00b6b6","#adc700","#614829","#a00841","#1b7a7a","#5b7500","#372917","#ed6673","#75c8c8","#d7e76e","#a0733a","#bc4a65","#5ea5a5","#586430","#281e12"],"logocolor":"614829","logoUrl":"","showLogo":"","showEmbed":"","embedButtonText":"","top":0,"padding":20,"spacing":20,"shrinkMargin":20,"shrinkPadding":20,"spacingElementMin":null,"spacingElementMax":null,"css":".igc-textual-figure {\n\tfont-size: 45px;\n}\n.igc-sheets .igc-sheet .igc-sheet-ico,\n.igc-sheets .igc-sheet:hover .igc-sheet-ico {\n\tborder-color: #7d7d7d;\n}\n.igc-sheets .igc-sheet .igc-sheet-label,\n.igc-sheets .igc-sheet:hover .igc-sheet-label,\n.igc-sheets .igc-sheet.active .igc-sheet-label {\n\tcolor: #7d7d7d;\n}\n.igc-sheet .igc-sheet-ico,\n.igc-sheet.active .igc-sheet-ico {\n\tbackground: transparent;\n}\n.igc-sheets .igc-sheet.active .igc-sheet-ico::after,\n.igc-sheets .igc-sheet:hover .igc-sheet-ico::after {\n\theight: 14px;\n\twidth: 14px;\n\tleft: 2px;\n\ttop: 2px;\n\tbackground: #7d7d7d;\n}\ndiv[id^='table_'] {\n\tmargin-left: 20px;\n\tmargin-right: 20px;\n}\ndiv[id^='table_'] > .inner {\n\tpadding-left: 0 !important;\n\tpadding-right: 0 !important;\n}\n.igc-table-scroll {\n\tbackground: #dad8c1;\n}\n.igc-table .igc-table-cell {\n\tborder-width: 0px;\n}\n.igc-table .igc-table-header {\n\tborder-width: 0px;\n}\n.chart > .inner {\n\tpadding-left: 21px;\n\tpadding-right: 21px;\n}\n.ig-container {\n\tbackground: #edede2;\n}\n#madewith a,\n#madewith a:link,\n#madewith a:hover,\n#madewith a:visited,\n#madewith a:active,\n.ig-copyright {\n\tcolor: #614829 !important;\n}\n.ig-copyright {\n\tfont-style: italic;\n}\n.headline {\n\tfont-family: League Gothic, Roboto Condensed;\n\tfont-size: 72px;\n\tcolor: #000;\n\ttext-transform: uppercase;\n}\n.chart-title {\n\tfont-family: League Gothic, Roboto Condensed;\n\tfont-weight: 400;\n\tfont-size: 41px;\n\tcolor: #000;\n\tborder-top: 5px solid #000;\n\tborder-bottom: 2px solid #000;\n}\n.bodytext {\n\tfont-family: Noto Serif;\n\tfont-size: 16px;\n\tcolor: #494949;\n}\n.quote {\n\tfont-family: Noto Serif;\n\tfont-style: italic;\n\tfont-size: 20px;\n\ttext-align: center;\n\tcolor: #edede2;\n\tfont-weight: 400;\n\tposition: relative;\n}\n.quote .quotetext {\n\tbackground: #000;\n\tpadding-top: 20px;\n\tpadding-left: 20px;\n\tmargin-left: 60px;\n\tpadding-right: 30px;\n}\n.quote .quotetitle {\n\tmargin-left: 60px;\n\tbackground: #000;\n\tpadding-bottom: 20px;\n\tpadding-left: 20px;\n\tpadding-right: 30px;\n}\n.quote::before {\n\tcontent: '';\n\tposition: absolute;\n\ttop: 10px;\n\tleft: 50px;\n\twidth: 0;\n\theight: 0;\n\tborder-top: 10px solid transparent;\n\tborder-bottom: 10px solid transparent;\n\tborder-right: 10px solid black;\n}\n.quote::after {\n\tposition: absolute;\n\tcontent: '';\n\ttop: 5px;\n\tleft: 0px;\n\tborder: none;\n\tbackground: url(/i/templates/44/quote-shape.png) 0% 0% no-repeat;\n\twidth: 43px;\n\theight: 31px;\n}\n.quotetitle {\n\tfont-size: 14px;\n\tmargin-top: 0;\n\tpadding-top: 15px;\n}\n.map {\n\tbackground: transparent;\n}\n#madewith.active a:hover,\n.headline.active:hover {\n\tcolor: #00b6b6 !important;\n}\n.titlepopup1,\n.titlepopup2 {\n\tborder-color: #00b6b6;\n}\n.shrink .chart > .inner {\n\tpadding-left: 10px;\n\tpadding-right: 10px;\n}\n.shrink .chart {\n\tmargin-left: 0;\n\tmargin-right: 0;\n}\n.shrink .quote {\n\tmargin-right: 0;\n}\n.ig-items ul:empty {\n\tdisplay: none;\n}\n.ig-separator-line {\n\tbackground: rgba(128, 128, 128, 0.5);\n}\n.heatmap-legend {\n\tbackground: rgba(237, 237, 226, 0.7);\n}\n.heatmap-legend-item,\n.heatmap-label {\n\tcolor: #000;\n\tfont-size: 11px;\n\tfont-family: PT Sans Narrow;\n}\n.igc-graph-pie-piece {\n\tstroke: rgba(237, 237, 226, 0.7);\n}\n.igc-tabs .igc-tab-active {\n background: #edede2;\n }\n .igc-tabs .igc-tab .igc-tab-content,\n .igc-tabs .igc-tab.icon-down:after {\n font-family: PT Sans Narrow;\n color: #000000;\n font-weight: 400;\n }\n .igc-tabs .igc-tab,\n .igc-tab-switcher {\n color: #000000;\n } .igc-tabs.igc-tabs-dropdown .igc-tab-name {\n font-family: PT Sans Narrow;\n color: #000000;\n font-weight: 400;\n } .captiontext {font-family: PT Sans Narrow;color: #000000;font-weight: 400;} .captiontext .innertext {line-height: 1.5;}","chartOptions":{"map":{"showLegend":false,"countryStroke":"#dad8c1","countryFill":"#dad8c1","canvasFill":"transparent"},"common":{"backgroundStyle":{"fill":"transparent","stroke-opacity":0,"stroke-width":0},"_gridOptions":{"marginLineStyle":{"stroke-width":0,"stroke":"transparent"},"fontStyle":{"font-family":"PT Sans Narrow","font-size":11,"text-anchor":"start","fill":"#000","cursor":"default"},"lineStyle":{"stroke-width":1,"stroke":"#808080","fill":"none","stroke-dasharray":"."}}}},"version":1,"archived":true,"tabs":false,"zeroPaddingEmbed":true,"created_at":"2016-04-22T04:54:07.000Z","updated_at":"2016-12-28T10:36:54.000Z"},"embed":"<script id=\"infogram_0_SMM----3405510631\" title=\"SMM: Facebook\" src=\"//e.infogr.am/js/dist/embed.js?Tx0\" type=\"text/javascript\"></script><div style=\"padding:8px 0;font-family:Arial!important;font-size:13px!important;line-height:15px!important;text-align:center;border-top:1px solid #dadada;margin:0 30px\"><a href=\"https://infogr.am/SMM----3405510631\" style=\"color:#989898!important;text-decoration:none!important;\" target=\"_blank\" rel=\"nofollow\">SMM: Facebook</a><br><a href=\"https://infogr.am\" style=\"color:#989898!important;text-decoration:none!important;\" target=\"_blank\" rel=\"nofollow\">Create your own infographics</a></div>","embedIframe":"<iframe src=\"//e.infogr.am/SMM----3405510631?src=embed\" title=\"SMM: Facebook\" width=\"700\" height=\"\" scrolling=\"no\" frameborder=\"0\" style=\"border:none;\"></iframe><div style=\"padding:8px 0;font-family:Arial!important;font-size:13px!important;line-height:15px!important;text-align:center;border-top:1px solid #dadada;margin:0 30px\"><a href=\"https://infogr.am/SMM----3405510631\" style=\"color:#989898!important;text-decoration:none!important;\" target=\"_blank\" rel=\"nofollow\">SMM: Facebook</a><br><a href=\"https://infogr.am\" style=\"color:#989898!important;text-decoration:none!important;\" target=\"_blank\" rel=\"nofollow\">Create your own infographics</a></div>","embedWordpress":"[infogram id=\"SMM----3405510631\" prefix=\"hWv\" format=\"interactive\" title=\"SMM: Facebook\"]","embedWordpressImage":"[infogram id=\"SMM----3405510631\" prefix=\"835\" format=\"image\" title=\"SMM: Facebook\"]","embedAsync":"<div class=\"infogram-embed\" data-id=\"SMM----3405510631\" data-type=\"interactive\" data-title=\"SMM: Facebook\"></div><script>!function(e,t,n,s){var i=\"InfogramEmbeds\",o=e.getElementsByTagName(t),d=o[0],a=/^http:/.test(e.location)?\"http:\":\"https:\";if(/^\\/{2}/.test(s)&&(s=a+s),window[i]&&window[i].initialized)window[i].process&&window[i].process();else if(!e.getElementById(n)){var r=e.createElement(t);r.async=1,r.id=n,r.src=s,d.parentNode.insertBefore(r,d)}}(document,\"script\",\"infogram-async\",\"//e.infogr.am/js/dist/embed-loader-min.js\");</script><div style=\"padding:8px 0;font-family:Arial!important;font-size:13px!important;line-height:15px!important;text-align:center;border-top:1px solid #dadada;margin:0 30px\"><a href=\"https://infogr.am/SMM----3405510631\" style=\"color:#989898!important;text-decoration:none!important;\" target=\"_blank\" rel=\"nofollow\">SMM: Facebook</a><br><a href=\"https://infogr.am\" style=\"color:#989898!important;text-decoration:none!important;\" target=\"_blank\" rel=\"nofollow\">Create your own infographics</a></div>","embedImageAsync":"<div class=\"infogram-embed\" data-id=\"SMM----3405510631\" data-type=\"image\" data-title=\"SMM: Facebook\"></div><script>!function(e,t,n,s){var i=\"InfogramEmbeds\",o=e.getElementsByTagName(t),d=o[0],a=/^http:/.test(e.location)?\"http:\":\"https:\";if(/^\\/{2}/.test(s)&&(s=a+s),window[i]&&window[i].initialized)window[i].process&&window[i].process();else if(!e.getElementById(n)){var r=e.createElement(t);r.async=1,r.id=n,r.src=s,d.parentNode.insertBefore(r,d)}}(document,\"script\",\"infogram-async\",\"//e.infogr.am/js/dist/embed-loader-min.js\");</script><div style=\"padding:8px 0;font-family:Arial!important;font-size:13px!important;line-height:15px!important;text-align:center;border-top:1px solid #dadada;margin:0 30px\"><a href=\"https://infogr.am/SMM----3405510631\" style=\"color:#989898!important;text-decoration:none!important;\" target=\"_blank\" rel=\"nofollow\">SMM: Facebook</a><br><a href=\"https://infogr.am\" style=\"color:#989898!important;text-decoration:none!important;\" target=\"_blank\" rel=\"nofollow\">Create your own infographics</a></div>"}