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{"id":1270149,"type":0,"block_id":"alexpackham_1371394865","theme_id":21,"user_id":159273,"path":"SMI-Conference-London-13th-June-2013-Notes","title":"SMI Conference, London, 13th June 2013. Notes:","pubtitle":"SMI Conference, London, 13th June 2013. Notes:","tags":"","public":true,"publicAccess":true,"private_link_enabled":0,"thumb":"https://s3-eu-west-1.amazonaws.com/infogram-thumbs-200/alexpackham_1371394865.jpg","width":550,"copyright":"Copyright AP 2013.","properties":{"publishType":0,"transparent":false,"rtl":false,"export_settings":{"showGrid":true,"showValues":true},"whitelabel":false,"embed_button":"enabled","title_link":"infogram","custom_logo":"infogram","custom_link_url":"","embed_button_text":"Share","decimal_separator":".,"},"elements":[{"type":"particle","particle_id":12559453,"object_id":"c64b80c6-ea19-11e4-a037-7b5f270fdca9","particle_type":"maintitle","picture":null,"text":"SMI Conference, London, 13th June 2013. Notes:","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":1603474,"object_id":"alexpackham1371394957","particle_type":"bodytitle","picture":null,"text":"Tell your customers which products they will and wont like based on the data you have. \n\nthis will create a better relationship with them and make them more likely to trust your brand.","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":1603478,"object_id":"alexpackham1371395027","particle_type":"maintitle","picture":null,"text":"Traditional businesses value sales over talent.\n \n\nDo the opposite to stand out and succeed.","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":1603479,"object_id":"alexpackham1371395082","particle_type":"quote","picture":null,"text":"\"Your business should be a venture capitalist for your suppliers if possible. Invest in the relationship you have with them\"","content_type":"","title":"CEO Naked Wines.","shrink":null},{"type":"chart","chart_id":2111360,"object_id":"alexpackham_1371395203","chart_type_nr":23,"data":[[["Collaborate","","downPath",""],["Create","","downPath"],["Build a community","","downPath"],["Create a relationship","With your customers, suppliers, employees. 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