Loading
Created by:amandaschneideramandaschneider
{"id":1008132,"type":0,"block_id":"jasonsschneider_1367007843","theme_id":29,"user_id":218410,"path":"Repeat-Purchase-2013-Q1","title":"Repeat Purchase 2013 Q1","pubtitle":"Repeat Purchase 2013 Q1","tags":"","public":true,"publicAccess":true,"private_link_enabled":0,"thumb":"https://s3-eu-west-1.amazonaws.com/infogram-thumbs-200/jasonsschneider_1367007843.jpg","width":700,"copyright":"NAM - Customer Retention - April 2013 - Jason Silvia","properties":{"publishType":0,"exportsettings":"{\"CHART_1568678\":[],\"CHART_1597575\":[0],\"CHART_1598298\":[0],\"CHART_1598577\":[],\"CHART_1609154\":[]}","transparent":false,"rtl":false,"export_settings":{"showGrid":true,"showValues":true},"whitelabel":false,"embed_button":"enabled","title_link":"infogram","custom_logo":"infogram","custom_link_url":"","embed_button_text":"Share","decimal_separator":".,"},"elements":[{"type":"particle","particle_id":14931541,"object_id":"b74c4b70-ea7b-11e4-a037-7b5f270fdca9","particle_type":"maintitle","picture":null,"text":"Repeat Purchase 2013 Q1","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":1050038,"object_id":"jasonsschneider1367010742","particle_type":"maintitle","picture":null,"text":"The industry standards in 2012","content_type":"","title":"","shrink":null},{"type":"chart","chart_id":1568678,"object_id":"jasonsschneider_1367011822","chart_type_nr":23,"data":[[["16.5% ","Unique Open Rate in the Tech Hardware Category for 2012","",""],["3.6%","Unique Click Rate in the Tech Hardware Category for 2012",""],[".23%","Bounce Rate in the Tech Hardware Category for 2012 with 4% being the industry limit",""]]],"custom":{},"colors":[],"dimensions":[],"modifier":0,"sheetnames":[],"sheets_settings":[]},{"type":"particle","particle_id":1050173,"object_id":"jasonsschneider1367012064","particle_type":"bodytext","picture":null,"text":"*Figures via marketingprofs.com","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":1050185,"object_id":"jasonsschneider1367012158","particle_type":"maintitle","picture":null,"text":"Where were we last year in Q4?","content_type":"","title":"","shrink":null},{"type":"chart","chart_id":1597575,"object_id":"jasonsschneider_1367268039","chart_type_nr":6,"data":[[["Welcome Message Subscription","Oct","Nov","Dec"],["","319","500","72"]],[["Welcome Message Metrics","Oct","Nov","Dec"],["Open Rate in %","28.84","31.40","18.06"],["Click Rate in %","8.78","9","4.17"],["Click to Open Rate in %","30.43","28.66","23.08"],["Bounce Rate in %","9.72","11.40","20.83"]],[["Video Message Subscription rate","Oct","Nov","Dec"],["","4967","5129","5254"]],[["Video Message Metrics","Oct","Nov","Dec"],["Open Rate in %","18.72","17.29","13.89"],["Click Rate in %","2.68","2.26","2.70"],["Click to Open Rate in %","14.30","13.08","19.45"],["Bounce Rate in %","7.81","3.37","1.18"]]],"custom":{"showPoints":true,"legacyTransposeDone":true,"switchRowsColumns":true},"colors":["#ffd200","#cc3635","#f2b036","#b02c20","#307d99","#f28a35","#852b33","#41a3c6","#ea594e","#60284f","#53cae8","#ffe670","#da6f6e","#4c7b86","#ffca68","#ba5c53","#498ca4","#ffa760","#844a4f","#5aacc9","#ff9088","#6f4a64","#8cd7ea"],"dimensions":[],"modifier":0,"sheetnames":[],"sheets_settings":[]},{"type":"particle","particle_id":1078694,"object_id":"jasonsschneider1367270592","particle_type":"bodytitle","picture":null,"text":"Where are we in Q1?","content_type":"","title":"","shrink":null},{"type":"chart","chart_id":1598298,"object_id":"jasonsschneider_1367272319","chart_type_nr":6,"data":[[["Welcome Message Subscription Rate","Jan","Feb","Mar"],[null,"725","1517","109"]],[["Welcome Message Metrics","Jan","Feb","Mar"],["Open Rate in %","20.00","20.90","33.03"],["Click Rate in %","4.14","6.26","4.59"],["Click to Open Rate in %","20.69","29.97","13.89"],["Bounce Rate in %","8.41","8.83","7.34"],["Response Rate in %","1.24","1.78","2.75"]],[["Video Message Subscription rate","Jan","Feb","Mar"],[null,"5977","7368","7336"]],[["Video Message Metrics","Jan","Feb","Mar"],["Open Rate in %","25.90","26.33","18.66"],["Click Rate in %","9.29","1.76","6.70"],["Click to Open Rate in %","35.85","6.70","15.56"],["Bounce Rate in %","1.91","3.30","2.22"]]],"custom":{"showPoints":true,"legacyTransposeDone":true,"switchRowsColumns":true},"colors":[],"dimensions":[],"modifier":0,"sheetnames":[],"sheets_settings":[]},{"type":"particle","particle_id":1079330,"object_id":"jasonsschneider1367274602","particle_type":"maintitle","picture":null,"text":"Bounce rate is too high","content_type":"","title":"","shrink":null},{"type":"chart","chart_id":1598577,"object_id":"jasonsschneider_1367274468","chart_type_nr":23,"data":[[["8.20","Average bounce rate for Welcome Message in Q1 2013, this is 3.80% above acceptable industry limit.","",""],["","",""]]],"custom":{},"colors":[],"dimensions":[],"modifier":0,"sheetnames":[],"sheets_settings":[]},{"type":"particle","particle_id":1079283,"object_id":"jasonsschneider1367274382","particle_type":"bodytitle","picture":null,"text":"Testing: Format Change\n March Madness Contest Style Video Email","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":1079293,"object_id":"jasonsschneider1367274420","particle_type":"bodytext","picture":null,"text":"February email format","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":1079412,"object_id":"jasonsschneider_1367275115","particle_type":"image","picture":"http://s3-eu-west-1.amazonaws.com/infogram-particles-700/jasonsschneider_1367275115.jpg"},{"type":"particle","particle_id":1079416,"object_id":"jasonsschneider1367275133","particle_type":"bodytext","picture":null,"text":"March email format","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":1079478,"object_id":"jasonsschneider_1367275569","particle_type":"image","picture":"http://s3-eu-west-1.amazonaws.com/infogram-particles-700/jasonsschneider_1367275569.jpg"},{"type":"chart","chart_id":1609154,"object_id":"jasonsschneider_1367343466","chart_type_nr":23,"data":[[["1","Number of people that responded to enter to win a gift card for the March Video Message Email","profilePath",""],["55","Number of people that clicked the small video link on the right side of the Number of people that clicked to enter to win a gift card for the March Video Message Email","profilePath"]]],"custom":{},"colors":[],"dimensions":[],"modifier":0,"sheetnames":[],"sheets_settings":[]},{"type":"particle","particle_id":1089837,"object_id":"jasonsschneider1367343599","particle_type":"quote","picture":null,"text":"What can we learn from this format change?\n","content_type":"","title":"Repeat Purchase Program recipients care about product information and do not need to be enticed by an incentive","shrink":null},{"type":"particle","particle_id":1079502,"object_id":"jasonsschneider1367275712","particle_type":"maintitle","picture":null,"text":"Recommendations","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":1079506,"object_id":"jasonsschneider1367275755","particle_type":"quote","picture":null,"text":"Is the welcome message needed?","content_type":"","title":"Due to the number of new names varying every month there is no way to improve upon past numbers since a whole new audience is being reached. In addition while the welcome message generates response, are these responses being utilized?","shrink":null},{"type":"particle","particle_id":1079520,"object_id":"jasonsschneider1367275856","particle_type":"quote","picture":null,"text":"What is the focus?","content_type":"","title":"Is the focus of this program to inform repeat purchasers of new products and product changes? If so then these emails will be more about information then response generation, therefore the metrics to pay attention to would be click rate and click to open","shrink":null},{"type":"particle","particle_id":1079539,"object_id":"jasonsschneider1367276048","particle_type":"quote","picture":null,"text":"Get to know our audience","content_type":"","title":"A focus should be made on which products/products lines are producing positive results when it comes to click/click to open rates, this will help us in creating better more targeted messages to the repeat purchase audience.","shrink":null}],"theme":{"createdAt":"2016-04-22T04:54:07.000Z","updatedAt":"2016-12-28T10:33:06.000Z","logoImages":[""],"charts":{"wordcloud":{"labels":{"fontWeight":"700","fontFamily":"Arial"}},"treemap":{"labels":{"value":{"fontFamily":"PT Sans Narrow"},"name":{"fontWeight":"700","fontFamily":"PT Sans Narrow"}}},"table":{"cellBackground":"#ffffff","headerBackground":"#eeeeee","cellColor":"#444444","headerColor":"#444444","shapeFill":"307d99"}},"color":{"bg":"#ffffff","text":"#000000","chart":{"bg":"transparent","text":"#767676"},"element":{"bg":"transparent","text":"#000000"}},"colorPresets":[],"localFonts":[],"font":{"common":{"fontFamily":"PT Sans Narrow","fontWeight":"400","fontStyle":"normal","fontSize":"16","textAlign":"initial"},"legend":{"fontSize":"16","fontWeight":"400"},"label":{"fontSize":16,"fontWeight":400}},"fontPresets":[],"fontFamilies":["PT Sans Narrow","PT Sans","Open Sans"],"id":29,"title":"infogr.am default","usergroup":"archived","picture":"https://d1m5pq7b4fzvad.cloudfront.net/29/thumbnail.png","thumb":"/i/templates/S/infogram.png","order":16,"public":0,"width":550,"fonts":"PT+Sans:400,700;PT+Sans+Narrow","colors":["#ffd200","#cc3635","#286b7b","#f2b036","#b02c20","#307d99","#f28a35","#852b33","#41a3c6","#ea594e","#60284f","#53cae8","#ffe670","#da6f6e","#4c7b86","#ffca68","#ba5c53","#498ca4","#ffa760","#844a4f","#5aacc9","#ff9088","#6f4a64","#8cd7ea"],"logocolor":"d51a1a","logoUrl":"","showLogo":"","showEmbed":"","embedButtonText":"Share","top":0,"padding":20,"spacing":20,"shrinkMargin":20,"shrinkPadding":20,"spacingElementMin":null,"spacingElementMax":null,"css":".igc-textual-figure {\n\tfont-size: 45px;\n}\n.igc-sheets .igc-sheet .igc-sheet-ico,\n.igc-sheets .igc-sheet:hover .igc-sheet-ico {\n\tborder-color: #7d7d7d;\n}\n.igc-sheets .igc-sheet .igc-sheet-label,\n.igc-sheets .igc-sheet:hover .igc-sheet-label,\n.igc-sheets .igc-sheet.active .igc-sheet-label {\n\tcolor: #7d7d7d;\n}\n.igc-sheet .igc-sheet-ico,\n.igc-sheet.active .igc-sheet-ico {\n\tbackground: transparent;\n}\n.igc-sheets .igc-sheet.active .igc-sheet-ico::after,\n.igc-sheets .igc-sheet:hover .igc-sheet-ico::after {\n\theight: 14px;\n\twidth: 14px;\n\tleft: 2px;\n\ttop: 2px;\n\tbackground: #7d7d7d;\n}\n.heatmap-legend-item {\n\tcolor: #000 !important;\n}\n.igc-table .igc-table-cell {\n\tfont-size: 16px;\n\tfont-family: PT Sans Narrow;\n\tfont-weight: 700;\n}\n.igc-table .igc-table-header {\n\tfont-size: 16px;\n\tfont-family: PT Sans Narrow;\n\tfont-weight: 700;\n}\n.igc-table-scroll {\n\tbackground: #eee;\n}\n.ig-container {\n\tbackground: white;\n}\n.headline {\n\tfont-family: PT Sans;\n\tfont-weight: 700;\n\tfont-size: 48px;\n\tline-height: 60px;\n\tcolor: #000000;\n}\n.chart-title {\n\tfont-family: PT Sans;\n\tfont-weight: 700;\n\tborder-bottom: 2px solid #313131;\n\tfont-size: 36px;\n\tcolor: #313131;\n}\ndiv.quoted,\ndiv.body-text,\ndiv.picture,\ndiv.video,\n.chart,\n.chart > .inner {\n\tpadding-left: 20px;\n\tpadding-right: 20px;\n}\n.shrink .chart > .inner {\n\tpadding-left: 10px;\n\tpadding-right: 10px;\n}\n.shrink .chart,\n.shrink .headline,\n.shrink .bodytext,\n.shrink div.quoted,\n.shrink div.body-text,\n.shrink div.picture,\n.shrink div.video {\n\tpadding-left: 0;\n\tpadding-right: 0;\n}\n.zeropadding div.quoted,\n.zeropadding div.body-text,\n.zeropadding div.picture,\n.zeropadding div.video,\n.zeropadding .chart,\n.zeropadding .chart > .inner {\n\tpadding-left: 0px;\n\tpadding-right: 0px;\n}\ndiv[id^='table_'] > .inner {\n\tpadding-left: 0 !important;\n\tpadding-right: 0 !important;\n}\n.bodytext {\n\tfont-family: PT Sans;\n\tfont-weight: 400;\n\ttext-align: justify;\n\tcolor: #494949;\n\tfont-size: 16px;\n}\n.quote {\n\tpadding-top: 50px;\n\tbackground: url(/i/templates/29/quote.png) 50% 0% no-repeat;\n\tfont-family: PT Sans;\n\tfont-weight: 700;\n\tfont-size: 30px;\n\tcolor: #313131;\n\tpadding-bottom: 15px;\n\tborder-bottom: 1px solid #000;\n}\n.quotetitle {\n\tfont-weight: 400;\n}\n.ig-copyright {\n\tcolor: #4e4e4e;\n\ttop: 0!important;\n}\n#madewith a,\n#madewith a:link,\n#madewith a:hover,\n#madewith a:visited,\n#madewith a:active {\n\tcolor: #4e4e4e !important;\n}\n#madewith.active a:hover,\n.headline.active:hover {\n\tcolor: #cc3635 !important;\n}\n.titlepopup1,\n.titlepopup2 {\n\tborder-color: #cc3635;\n}\n.headline a {\n\tcolor: #cc3535;\n}\n.ig-separator-line {\n\tbackground: rgba(118, 118, 118, 0.5);\n}\n.heatmap-legend {\n\tbackground: rgba(255, 255, 255, 0.7);\n}\n.heatmap-legend-item,\n.heatmap-label {\n\tcolor: #6c6c6c;\n\tfont-size: 12px;\n\tfont-size: 11px;\n\tfont-weight: 500;\n\tfont-family: Open Sans;\n\tfont-family: PT Sans;\n}\n.igc-graph-pie-piece {\n\tstroke: rgba(255, 255, 255, 0.7);\n}\n.igc-tabs .igc-tab-active {\n background: #ffffff;\n }\n .igc-tabs .igc-tab .igc-tab-content,\n .igc-tabs .igc-tab.icon-down:after {\n font-family: PT Sans Narrow;\n color: #000000;\n font-weight: 400;\n }\n .igc-tabs .igc-tab,\n .igc-tab-switcher {\n color: #000000;\n } .igc-tabs.igc-tabs-dropdown .igc-tab-name {\n font-family: PT Sans Narrow;\n color: #000000;\n font-weight: 400;\n } .captiontext {font-family: PT Sans Narrow;color: #000000;font-weight: 400;} .captiontext .innertext {line-height: 1.5;}","chartOptions":{"pictobar":{"fill":"cc3635","shapeStyleEmpty":{"fill":"#e1e1e1"}},"progress":{"backgroundInactive":{"fill":"#e1e1e1"}},"candle":{"blankfill":"url(https://cdn.jifo.co/i/templates/29/chart-background.png)"},"waterfall":{"colors":"206b79 ffd145 d13439"},"map":{"showLegend":false,"countryyStroke":"#e1e1e1","countryFill":"#e1e1e1","canvasFill":"transparent"},"common":{"legendOptions":{"font-size":16,"font-family":"PT Sans Narrow"},"backgroundStyle":{"stroke-opacity":0,"stroke-width":0},"_gridOptions":{"marginLineStyle":{"stroke-width":0,"stroke":"transparent"},"fontStyle":{}},"tooltipOptions":{"nameFontStyle":{"font-family":"PT Sans Narrow","text-anchor":"start","font-weight":700,"font-size":16,"fill":"#ffffff"},"valueFontStyle":{"font-family":"PT Sans Narrow","text-anchor":"start","font-size":16,"fill":"#fff"},"containerStyle":{"stroke":"#464646","fill":"#464646"}}}},"version":1,"archived":true,"tabs":false,"zeroPaddingEmbed":true,"created_at":"2016-04-22T04:54:07.000Z","updated_at":"2016-12-28T10:33:06.000Z"},"embed":"<script id=\"infogram_0_Repeat-Purchase-2013-Q1\" title=\"Repeat Purchase 2013 Q1\" src=\"//e.infogr.am/js/dist/embed.js?SEh\" type=\"text/javascript\"></script><div style=\"padding:8px 0;font-family:Arial!important;font-size:13px!important;line-height:15px!important;text-align:center;border-top:1px solid #dadada;margin:0 30px\"><a href=\"https://infogr.am/Repeat-Purchase-2013-Q1\" style=\"color:#989898!important;text-decoration:none!important;\" target=\"_blank\" rel=\"nofollow\">Repeat Purchase 2013 Q1</a><br><a href=\"https://infogr.am\" style=\"color:#989898!important;text-decoration:none!important;\" target=\"_blank\" rel=\"nofollow\">Create your own infographics</a></div>","embedIframe":"<iframe src=\"//e.infogr.am/Repeat-Purchase-2013-Q1?src=embed\" title=\"Repeat Purchase 2013 Q1\" width=\"700\" height=\"\" scrolling=\"no\" frameborder=\"0\" style=\"border:none;\"></iframe><div style=\"padding:8px 0;font-family:Arial!important;font-size:13px!important;line-height:15px!important;text-align:center;border-top:1px solid #dadada;margin:0 30px\"><a href=\"https://infogr.am/Repeat-Purchase-2013-Q1\" style=\"color:#989898!important;text-decoration:none!important;\" target=\"_blank\" rel=\"nofollow\">Repeat Purchase 2013 Q1</a><br><a href=\"https://infogr.am\" style=\"color:#989898!important;text-decoration:none!important;\" target=\"_blank\" rel=\"nofollow\">Create your own infographics</a></div>","embedWordpress":"[infogram id=\"Repeat-Purchase-2013-Q1\" prefix=\"kKy\" format=\"interactive\" title=\"Repeat Purchase 2013 Q1\"]","embedWordpressImage":"[infogram id=\"Repeat-Purchase-2013-Q1\" prefix=\"HQL\" format=\"image\" title=\"Repeat Purchase 2013 Q1\"]","embedAsync":"<div class=\"infogram-embed\" data-id=\"Repeat-Purchase-2013-Q1\" data-type=\"interactive\" data-title=\"Repeat Purchase 2013 Q1\"></div><script>!function(e,t,n,s){var i=\"InfogramEmbeds\",o=e.getElementsByTagName(t),d=o[0],a=/^http:/.test(e.location)?\"http:\":\"https:\";if(/^\\/{2}/.test(s)&&(s=a+s),window[i]&&window[i].initialized)window[i].process&&window[i].process();else if(!e.getElementById(n)){var r=e.createElement(t);r.async=1,r.id=n,r.src=s,d.parentNode.insertBefore(r,d)}}(document,\"script\",\"infogram-async\",\"//e.infogr.am/js/dist/embed-loader-min.js\");</script><div style=\"padding:8px 0;font-family:Arial!important;font-size:13px!important;line-height:15px!important;text-align:center;border-top:1px solid #dadada;margin:0 30px\"><a href=\"https://infogr.am/Repeat-Purchase-2013-Q1\" style=\"color:#989898!important;text-decoration:none!important;\" target=\"_blank\" rel=\"nofollow\">Repeat Purchase 2013 Q1</a><br><a href=\"https://infogr.am\" style=\"color:#989898!important;text-decoration:none!important;\" target=\"_blank\" rel=\"nofollow\">Create your own infographics</a></div>","embedImageAsync":"<div class=\"infogram-embed\" data-id=\"Repeat-Purchase-2013-Q1\" data-type=\"image\" data-title=\"Repeat Purchase 2013 Q1\"></div><script>!function(e,t,n,s){var i=\"InfogramEmbeds\",o=e.getElementsByTagName(t),d=o[0],a=/^http:/.test(e.location)?\"http:\":\"https:\";if(/^\\/{2}/.test(s)&&(s=a+s),window[i]&&window[i].initialized)window[i].process&&window[i].process();else if(!e.getElementById(n)){var r=e.createElement(t);r.async=1,r.id=n,r.src=s,d.parentNode.insertBefore(r,d)}}(document,\"script\",\"infogram-async\",\"//e.infogr.am/js/dist/embed-loader-min.js\");</script><div style=\"padding:8px 0;font-family:Arial!important;font-size:13px!important;line-height:15px!important;text-align:center;border-top:1px solid #dadada;margin:0 30px\"><a href=\"https://infogr.am/Repeat-Purchase-2013-Q1\" style=\"color:#989898!important;text-decoration:none!important;\" target=\"_blank\" rel=\"nofollow\">Repeat Purchase 2013 Q1</a><br><a href=\"https://infogr.am\" style=\"color:#989898!important;text-decoration:none!important;\" target=\"_blank\" rel=\"nofollow\">Create your own infographics</a></div>"}