Loading
{"id":1255387,"type":0,"block_id":"stephysteph__1371051196","theme_id":31,"user_id":440000,"path":"Redes-sociales-en-Olmpica-SA-y-Jamar","title":"Redes sociales en Olímpica S.A y Jamar","pubtitle":"Redes sociales en Olímpica S.A y Jamar","tags":"","public":true,"publicAccess":true,"private_link_enabled":0,"thumb":"https://s3-eu-west-1.amazonaws.com/infogram-thumbs-200/stephysteph__1371051196.jpg","width":550,"copyright":null,"properties":{"social":"twitter","publishType":0,"transparent":false,"rtl":false,"export_settings":{"showGrid":true,"showValues":true},"whitelabel":false,"embed_button":"enabled","title_link":"infogram","custom_logo":"infogram","custom_link_url":"","embed_button_text":"Share","decimal_separator":".,"},"elements":[{"type":"particle","particle_id":17024569,"object_id":"25a16d62-ead5-11e4-a037-7b5f270fdca9","particle_type":"maintitle","picture":null,"text":"Redes sociales en Olímpica S.A y Jamar","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":1574880,"object_id":"stephysteph_1371054889","particle_type":"bodytext","picture":null,"text":"Teniendo en cuenta las entrevistas realizadas a los empleados de estas dos empresas , el análisis de contenido de las redes sociales y las encuestas a los seguidores de Olímpica S.A Y Jamar se demostró que la red social mas usada por los seguidores y por las mismas organizaciones es Facebook, por lo tanto se realizo el siguiente infographic:","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":1574171,"object_id":"stephysteph__1371051196","particle_type":"quote","picture":null,"text":"NUMERO DE SEGUIDORES EN FACEBOOK Y TWITTER ","content_type":"","title":"DE OLíMPICA S.A Y JAMAR","shrink":null},{"type":"chart","chart_id":2081720,"object_id":"stephysteph__1371051196","chart_type_nr":6,"data":[[["","Facebook","Twitter"],["Jamar","28573","7,747"],["Olimpica S.A","25981","3907"]]],"custom":{"showPoints":true,"legacyTransposeDone":true,"switchRowsColumns":true},"colors":[],"dimensions":[],"modifier":0,"sheetnames":[],"sheets_settings":[]},{"type":"particle","particle_id":1574416,"object_id":"stephysteph_1371052361","particle_type":"maintitle","picture":null,"text":"¿Cómo es el engagement de estas empresas en Facebook?","content_type":"","title":"","shrink":null},{"type":"chart","chart_id":2081889,"object_id":"stephysteph__1371052120","chart_type_nr":2,"data":[[["","Engagement en Facebook"],["Olimpica S.A","7.69%"],["Jamar","3.49%"]]],"custom":{"showInLineValues":true},"colors":[],"dimensions":[],"modifier":2,"sheetnames":[],"sheets_settings":[]},{"type":"particle","particle_id":1574423,"object_id":"stephysteph_1371052394","particle_type":"bodytext","picture":null,"text":"Del 25,981 de las personas que le dieron \"like\" a la pagina oficial de Olímpica solo el 7,69% de sus seguidores se encuentra hablando de la marca. Asimismo de los 25,573 personas que le dieron \"like\" a la pagina oficial de Jamar solo el 3,49% se encuentra hablando de ellos. Esto evidencia que en relación al numero de seguidores que tiene cada empresa son muy pocos los que están hablando de la marca.","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":1574610,"object_id":"stephysteph_1371053347","particle_type":"maintitle","picture":null,"text":"¿Que contenido genera mas interés en Facebook? ¿Que temas generan mas likes en Olímpica?","content_type":"","title":"","shrink":null},{"type":"chart","chart_id":2082006,"object_id":"stephysteph__1371052725","chart_type_nr":4,"data":[[["","Seleccion de futbol","Día de la mujer","Dia del hombre"],["","175 likes","216 likes","96 likes"]]],"custom":{"legacyTransposeDone":true,"switchRowsColumns":true},"colors":[],"dimensions":[],"modifier":1,"sheetnames":[],"sheets_settings":[]},{"type":"particle","particle_id":1574695,"object_id":"stephysteph_1371053917","particle_type":"maintitle","picture":null,"text":" ¿Que temas generan mas likes en Jamar?","content_type":"","title":"","shrink":null},{"type":"chart","chart_id":2082183,"object_id":"stephysteph__1371053901","chart_type_nr":4,"data":[[["","Pregunta del dia","Día de la mujer","Día del contador"],["","166","90","81"]]],"custom":{"legacyTransposeDone":true,"switchRowsColumns":true},"colors":[],"dimensions":[],"modifier":1,"sheetnames":[],"sheets_settings":[]},{"type":"particle","particle_id":1574984,"object_id":"stephysteph_1371055389","particle_type":"bodytext","picture":null,"text":"El resultado anterior muestra que para las organizaciones es importante humanizar sus mensajes, hoy en día no solo es vender o comprar es generar un vinculo mas profundo entre el seguidor y la empresa.","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":1574857,"object_id":"stephysteph_1371054687","particle_type":"bodytext","picture":null,"text":"Ante la pregunta ¿La relación entre el cliente y la empresa puede mejora a través de las redes sociales? En la gráfica siguiente se evidencia que las personas si están dispuestas a seguir a estas empresas en las redes sociales , lo que significa que si hay una disposición de entablar un vínculo entre cliente-empresa.","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":1575402,"object_id":"stephysteph_1371057357","particle_type":"bodytext","picture":null,"text":"(A partir de este momento todos los datos arrojados son porcentuales.)","content_type":"","title":"","shrink":null},{"type":"chart","chart_id":2082238,"object_id":"stephysteph__1371054248","chart_type_nr":2,"data":[[["","¿Cuantas personas contestaron que SI?"],["Jamar","87%"],["Olímpica","78%"]]],"custom":{"showInLineValues":true},"colors":[],"dimensions":[],"modifier":2,"sheetnames":[],"sheets_settings":[]},{"type":"particle","particle_id":1575353,"object_id":"stephysteph_1371057107","particle_type":"bodytext","picture":null,"text":"Ante la pregunta que si usarían las redes sociales como medio para solucionar alguna inquietud, queja o reclamo los usuarios aseguraron lo siguiente:","content_type":"","title":"","shrink":null},{"type":"chart","chart_id":2082676,"object_id":"stephysteph__1371056966","chart_type_nr":1,"data":[[["","Jamar","Olímpica"],["Si","48%","50%"],["No","10%","10%"],["Algunas veces","42%","40%"]]],"custom":{"grid":true,"absoluteDistribution":false,"legacyTransposeDone":true,"switchRowsColumns":true},"colors":[],"dimensions":[],"modifier":1,"sheetnames":[],"sheets_settings":[]},{"type":"particle","particle_id":1575147,"object_id":"stephysteph_1371056188","particle_type":"maintitle","picture":null,"text":"¿Cómo perciben los usuarios la información emitida por las redes?","content_type":"","title":"","shrink":null},{"type":"chart","chart_id":2082493,"object_id":"stephysteph__1371055760","chart_type_nr":4,"data":[[["","Jamar","Olímpica"],["Excelente","3%","0%"],["Buena","28%","64%"],["Completa","5%","27%"],["Aburrida","17%","9%"],["No la entiende","47%","0%"]]],"custom":{"legacyTransposeDone":true,"switchRowsColumns":true},"colors":[],"dimensions":[],"modifier":1,"sheetnames":[],"sheets_settings":[]},{"type":"particle","particle_id":1575162,"object_id":"stephysteph_1371056259","particle_type":"bodytext","picture":null,"text":" El contenido publicado en las redes sociales debe ser claro y conciso. La organización debe buscar la manera que el cliente no solo entienda el mensaje sino que también se siente identificado con la organización. Además, es importante estandarizar la forma en comunicarse con sus clientes. Es decir, llevar un plan para redes sociales categorizado donde haya una organización en el contenido, horarios de publicaciones, lenguaje, temas y registro audiovisual compartido.","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":1576582,"object_id":"stephysteph_1371064197","particle_type":"bodytext","picture":null,"text":"Finalmente este infographic buscar mostrar el estado real de las redes sociales en Olímpica y Jamar, en especial Facebook. Saber que piensan los usuarios sobre estas empresas , que temas generan mas interacción y que se debe mejorar. ","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":1575217,"object_id":"stephysteph_1371056518","particle_type":"quote","picture":null,"text":"“Las Redes Sociales no se trata de Sitios Web. Se trata de las experiencias.” ","content_type":"","title":" -Mike DiLorenzo ","shrink":null}],"theme":{"createdAt":"2016-04-22T04:54:07.000Z","updatedAt":"2016-12-28T10:33:43.000Z","logoImages":[""],"charts":{"treemap":{"labels":{"name":{"fontFamily":"PT Sans Narrow","fontWeight":"700"},"value":{"fontFamily":"PT Sans Narrow"}}},"wordcloud":{"labels":{"fontFamily":"Arial","fontWeight":"700"}},"table":{"cellBackground":"#ffffff","headerBackground":"#eeeeee","cellColor":"#232323","headerColor":"#232323","shapeFill":"#232323"}},"color":{"bg":"#ffffff","text":"#000000","chart":{"bg":"transparent","text":"#767676"},"element":{"bg":"transparent","text":"#000000"}},"colorPresets":[],"localFonts":[],"font":{"common":{"textAlign":"initial","fontSize":"16","fontStyle":"normal","fontWeight":"400","fontFamily":"PT Sans Narrow"},"legend":{"fontSize":"16","fontWeight":"400"},"label":{"fontSize":16,"fontWeight":400}},"fontPresets":[],"fontFamilies":["Pontano Sans","PT Sans","PT Sans Narrow","Arial Narrow"],"id":31,"title":"Light-new","usergroup":"archived","picture":"https://d1m5pq7b4fzvad.cloudfront.net/31/thumbnail.png","thumb":"/i/templates/S/grey.png","order":28,"public":0,"width":550,"fonts":"Pontano+Sans;PT+Sans+Narrow","colors":["#34a6b5","#bfbfbf","#5bb7c3","#959595","#287f8a","#4c4c4c","#005863","#000000","#9af3ff","#e2e2e2"],"logocolor":"6abac5","logoUrl":"","showLogo":"","showEmbed":"","embedButtonText":"Share","top":0,"padding":20,"spacing":10,"shrinkMargin":20,"shrinkPadding":20,"spacingElementMin":null,"spacingElementMax":null,"css":".heatmap-legend {\n\tmargin-bottom: 10px;\n\tbackground: rgba(255, 255, 255, 0.7);\n}\n.igc-textual-figure {\n\tfont-size: 45px;\n}\n.igc-sheets .igc-sheet .igc-sheet-ico,\n.igc-sheets .igc-sheet:hover .igc-sheet-ico {\n\tborder-color: #7d7d7d;\n}\n.igc-sheets .igc-sheet .igc-sheet-label,\n.igc-sheets .igc-sheet:hover .igc-sheet-label,\n.igc-sheets .igc-sheet.active .igc-sheet-label {\n\tcolor: #7d7d7d;\n}\n.igc-sheet .igc-sheet-ico,\n.igc-sheet.active .igc-sheet-ico {\n\tbackground: transparent;\n}\n.igc-sheets .igc-sheet.active .igc-sheet-ico::after,\n.igc-sheets .igc-sheet:hover .igc-sheet-ico::after {\n\theight: 14px;\n\twidth: 14px;\n\tleft: 2px;\n\ttop: 2px;\n\tbackground: #7d7d7d;\n}\ndiv[id^='table_'] .inner {\n\tbackground: transparent;\n\tpadding-left: 0;\n\tpadding-rigth: 0;\n}\n.igc-table-scroll {\n\tbackground: #eee;\n}\n.chart > .inner {\n\tpadding-top: 21px;\n\tpadding-left: 21px;\n\tpadding-right: 21px;\n}\n.chart > .igc-chart.inner\n.ig-copyright,\n#madewith a:link,\n#madewith a:active,\n#madewith a,\n#madewith a:visited,\n#madewith a:hover {\n\tcolor: #7d7d7d !important;\n}\n.ig-container {\n\tbackground: url(/i/templates/31/fons2.png);\n}\n.headline {\n\tfont-family: Pontano Sans;\n\tfont-weight: 400;\n\tfont-size: 40px;\n\tcolor: #34a6b5;\n\ttext-transform: uppercase;\n\ttext-align: center;\n\tline-height: 50px;\n}\n.chart-title {\n\tbackground: rgba(52, 166, 181, 0.7);\n\tfont-family: Pontano Sans;\n\tfont-weight: 400;\n\tfont-size: 22px;\n\tcolor: #fff;\n\ttext-align: center;\n}\n.chart-title .innertext {\n\tpadding: 3px;\n}\n.bodytext {\n\tfont-family: Pontano Sans;\n\tpadding: 20px;\n\tpadding-top: 10px;\n\tpadding-bottom: 10px;\n\tfont-size: 16px;\n\tcolor: #464646;\n}\n.quote {\n\tpadding-top: 10px;\n\tpadding-bottom: 10px;\n\tfont-family: Pontano Sans;\n\ttext-align: center;\n\tfont-weight: 400;\n\tfont-size: 27px;\n\tcolor: #34a6b5;\n\ttext-transform: uppercase;\n\tpadding-left: 30px;\n\tpadding-right: 30px;\n}\n.quotetitle {\n\tcolor: #3e4648;\n\tfont-size: 22px;\n}\n.chart .inner,\n.map {\n\tbackground: #f7f7f7;\n}\n.chart {\n\tpadding-bottom: 10px;\n\theight: auto !important;\n}\n.headline.active:hover {\n\tcolor: #0d6874;\n}\n#madewith.active a:hover {\n\tcolor: #0d6874 !important;\n}\n.titlepopup {\n\ttop: 1px;\n}\n.titlepopup1,\n.titlepopup2 {\n\tborder-color: #0d6874;\n}\n.shrink .chart > .inner {\n\tpadding-left: 10px;\n\tpadding-right: 10px;\n}\n.shrink .chart {\n\tmargin-left: 0;\n\tmargin-right: 0;\n}\n.ig-separator-line {\n\tbackground: rgba(118, 118, 118, 0.5);\n}\n.heatmap-legend-item,\n.heatmap-label {\n\tcolor: #767676;\n\tfont-size: 11px;\n\tfont-family: PT Sans;\n}\n.igc-graph-pie-piece {\n\tstroke: rgba(255, 255, 255, 0.7);\n}\n.igc-tabs .igc-tab-active {\n background: #ffffff;\n }\n .igc-tabs .igc-tab .igc-tab-content,\n .igc-tabs .igc-tab.icon-down:after {\n font-family: PT Sans Narrow;\n color: #000000;\n font-weight: 400;\n }\n .igc-tabs .igc-tab,\n .igc-tab-switcher {\n color: #000000;\n } .igc-tabs.igc-tabs-dropdown .igc-tab-name {\n font-family: PT Sans Narrow;\n color: #000000;\n font-weight: 400;\n } .captiontext {font-family: PT Sans Narrow;color: #000000;font-weight: 400;} .captiontext .innertext {line-height: 1.5;}","chartOptions":{"waterfall":{"colors":"005863 34a6b5 959595"},"candle":{"colors":"959595 34a6b5"},"map":{"showLegend":false,"countryyStroke":"#e1e1e1","countryFill":"#e1e1e1","canvasFill":"transparent"},"common":{"textStyle":{"font-family":"PT Sans Narrow, Arial Narrow","font-size":16,"cursor":"default","fill":"#5a5a5a"},"backgroundStyle":{"stroke-opacity":0,"stroke-width":0},"_gridOptions":{"fontStyle":{"font-family":"PT Sans","font-size":11,"text-anchor":"start","fill":"#767676","cursor":"default"},"lineStyle":{"stroke-width":1,"stroke":"#767676","fill":"none","stroke-dasharray":"."}},"legendOptions":{"font-size":16,"font-family":"PT Sans Narrow"},"tooltipOptions":{"nameFontStyle":{"font-family":"PT Sans Narrow","text-anchor":"start","font-weight":700,"font-size":16,"fill":"#ffffff"},"valueFontStyle":{"font-family":"PT Sans Narrow","text-anchor":"start","font-size":16,"fill":"#fff"},"containerStyle":{"stroke":"#464646","fill":"#464646"}}}},"version":1,"archived":true,"tabs":false,"zeroPaddingEmbed":true,"created_at":"2016-04-22T04:54:07.000Z","updated_at":"2016-12-28T10:33:43.000Z"},"embed":"<script id=\"infogram_0_Redes-sociales-en-Olmpica-SA-y-Jamar\" title=\"Redes sociales en Olímpica S.A y Jamar\" src=\"//e.infogr.am/js/dist/embed.js?eCJ\" type=\"text/javascript\"></script><div style=\"padding:8px 0;font-family:Arial!important;font-size:13px!important;line-height:15px!important;text-align:center;border-top:1px solid #dadada;margin:0 30px\"><a href=\"https://infogr.am/Redes-sociales-en-Olmpica-SA-y-Jamar\" style=\"color:#989898!important;text-decoration:none!important;\" target=\"_blank\" rel=\"nofollow\">Redes sociales en Olímpica S.A y Jamar</a><br><a href=\"https://infogr.am\" style=\"color:#989898!important;text-decoration:none!important;\" target=\"_blank\" rel=\"nofollow\">Create your own infographics</a></div>","embedIframe":"<iframe src=\"//e.infogr.am/Redes-sociales-en-Olmpica-SA-y-Jamar?src=embed\" title=\"Redes sociales en Olímpica S.A y Jamar\" width=\"550\" height=\"\" scrolling=\"no\" frameborder=\"0\" style=\"border:none;\"></iframe><div style=\"padding:8px 0;font-family:Arial!important;font-size:13px!important;line-height:15px!important;text-align:center;border-top:1px solid #dadada;margin:0 30px\"><a href=\"https://infogr.am/Redes-sociales-en-Olmpica-SA-y-Jamar\" style=\"color:#989898!important;text-decoration:none!important;\" target=\"_blank\" rel=\"nofollow\">Redes sociales en Olímpica S.A y Jamar</a><br><a href=\"https://infogr.am\" style=\"color:#989898!important;text-decoration:none!important;\" target=\"_blank\" rel=\"nofollow\">Create your own infographics</a></div>","embedWordpress":"[infogram id=\"Redes-sociales-en-Olmpica-SA-y-Jamar\" prefix=\"4dT\" format=\"interactive\" title=\"Redes sociales en Olímpica S.A y Jamar\"]","embedWordpressImage":"[infogram id=\"Redes-sociales-en-Olmpica-SA-y-Jamar\" prefix=\"NOg\" format=\"image\" title=\"Redes sociales en Olímpica S.A y Jamar\"]","embedAsync":"<div class=\"infogram-embed\" data-id=\"Redes-sociales-en-Olmpica-SA-y-Jamar\" data-type=\"interactive\" data-title=\"Redes sociales en Olímpica S.A y Jamar\"></div><script>!function(e,t,n,s){var i=\"InfogramEmbeds\",o=e.getElementsByTagName(t),d=o[0],a=/^http:/.test(e.location)?\"http:\":\"https:\";if(/^\\/{2}/.test(s)&&(s=a+s),window[i]&&window[i].initialized)window[i].process&&window[i].process();else if(!e.getElementById(n)){var r=e.createElement(t);r.async=1,r.id=n,r.src=s,d.parentNode.insertBefore(r,d)}}(document,\"script\",\"infogram-async\",\"//e.infogr.am/js/dist/embed-loader-min.js\");</script><div style=\"padding:8px 0;font-family:Arial!important;font-size:13px!important;line-height:15px!important;text-align:center;border-top:1px solid #dadada;margin:0 30px\"><a href=\"https://infogr.am/Redes-sociales-en-Olmpica-SA-y-Jamar\" style=\"color:#989898!important;text-decoration:none!important;\" target=\"_blank\" rel=\"nofollow\">Redes sociales en Olímpica S.A y Jamar</a><br><a href=\"https://infogr.am\" style=\"color:#989898!important;text-decoration:none!important;\" target=\"_blank\" rel=\"nofollow\">Create your own infographics</a></div>","embedImageAsync":"<div class=\"infogram-embed\" data-id=\"Redes-sociales-en-Olmpica-SA-y-Jamar\" data-type=\"image\" data-title=\"Redes sociales en Olímpica S.A y Jamar\"></div><script>!function(e,t,n,s){var i=\"InfogramEmbeds\",o=e.getElementsByTagName(t),d=o[0],a=/^http:/.test(e.location)?\"http:\":\"https:\";if(/^\\/{2}/.test(s)&&(s=a+s),window[i]&&window[i].initialized)window[i].process&&window[i].process();else if(!e.getElementById(n)){var r=e.createElement(t);r.async=1,r.id=n,r.src=s,d.parentNode.insertBefore(r,d)}}(document,\"script\",\"infogram-async\",\"//e.infogr.am/js/dist/embed-loader-min.js\");</script><div style=\"padding:8px 0;font-family:Arial!important;font-size:13px!important;line-height:15px!important;text-align:center;border-top:1px solid #dadada;margin:0 30px\"><a href=\"https://infogr.am/Redes-sociales-en-Olmpica-SA-y-Jamar\" style=\"color:#989898!important;text-decoration:none!important;\" target=\"_blank\" rel=\"nofollow\">Redes sociales en Olímpica S.A y Jamar</a><br><a href=\"https://infogr.am\" style=\"color:#989898!important;text-decoration:none!important;\" target=\"_blank\" rel=\"nofollow\">Create your own infographics</a></div>"}