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{"id":1265918,"type":0,"block_id":"fiorelita16_1371228821","theme_id":45,"user_id":444423,"path":"Publicidad-integrando-las-TIC","title":"Publicidad integrando las TIC","pubtitle":"Publicidad integrando las TIC","tags":"","public":true,"publicAccess":true,"private_link_enabled":0,"thumb":"https://s3-eu-west-1.amazonaws.com/infogram-thumbs-200/fiorelita16_1371228821.jpg","width":550,"copyright":"CURSO:TECNOLOGIA DE INFORMACION Y COMUNICACION","properties":{"publishType":0,"transparent":false,"rtl":false,"export_settings":{"showGrid":true,"showValues":true},"whitelabel":false,"embed_button":"enabled","title_link":"infogram","custom_logo":"infogram","custom_link_url":"","embed_button_text":"Share","decimal_separator":".,"},"elements":[{"type":"particle","particle_id":14420995,"object_id":"e0b04924-ea66-11e4-a037-7b5f270fdca9","particle_type":"maintitle","picture":null,"text":"Publicidad integrando las TIC","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":1595349,"object_id":"fiorelita16_1371228821","particle_type":"quote","picture":null,"text":" UNIVERSIDAD RICARDO PALMA","content_type":"","title":"FIORELLA RODRIGUEZ PINEDO","shrink":null},{"type":"particle","particle_id":1595366,"object_id":"fiorelita161371228940","particle_type":"maintitle","picture":null,"text":"DOCENTE:Luis Ugarte ","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":1595461,"object_id":"fiorelita161371229753","particle_type":"bodytext","picture":null,"text":"\nLa publicidad, como actividad profesional depende, en gran medida, de la eficacia de su creatividad y del uso correcto que se haga de la tecnología de la comunicación y la información. Un consumidor que no tenga acceso a los nuevos medios o que carezca de la habilidad necesaria para entender los mensajes que los medios tradicionales elaboran con las nuevas tecnologías, está al margen de una serie de productos y servicios que en alguna medida los puede beneficiar.\nLas nuevas herramientas tecnológicas abren nuevas posibilidades de comunicación, nuevos mercados que alcanzan sus cotas más altas cuando se trata de dar a conocer productos tecnológicos a públicos jóvenes. Entonces la eficacia persuasiva se consigue a través de los entornos tecnológicos, que se convierten en la nueva metáfora de progreso, ya que facilita la generación de sentimientos favorables hacia los nuevos productos o servicios.","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":1595514,"object_id":"fiorelita16_1371230040","particle_type":"image","picture":"https://s3-eu-west-1.amazonaws.com/infogram-particles-700/fiorelita16_1371230040.png"},{"type":"particle","particle_id":1595529,"object_id":"fiorelita161371230181","particle_type":"bodytext","picture":null,"text":"Hoy, las Tecnologías de la Información y Comunicación (TIC) hacen que nuestra relación con \nel mundo persuasivo varíe y por tanto, los responsables de los grandes departamentos de \nventas han de acomodar sus nuevos discursos a estas naturalezas.","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":1595647,"object_id":"fiorelita16_1371230830","particle_type":"image","picture":"https://s3-eu-west-1.amazonaws.com/infogram-particles-700/fiorelita16_1371230830.jpg"},{"type":"chart","chart_id":2103399,"object_id":"fiorelita16_1371230858","chart_type_nr":23,"data":[[["se necesita ","abordar al consumidor desde varias vías, con el fin de crear una imagen de recuerdo que impulse la acción de acercarse al producto o servicio.","upPath",""],["UN MUNDO CAMBIANTE ","donde una de las estrategias clave de la publicidad es posicionar, cada producto o servicio, en la mente del consumidor","downPath"]]],"custom":{},"colors":[],"dimensions":[],"modifier":0,"sheetnames":[],"sheets_settings":[]},{"type":"particle","particle_id":1595845,"object_id":"fiorelita16_1371231918","particle_type":"image","picture":"https://s3-eu-west-1.amazonaws.com/infogram-particles-700/fiorelita16_1371231918.jpg"},{"type":"particle","particle_id":1595859,"object_id":"fiorelita161371231988","particle_type":"bodytext","picture":null,"text":"Entre las aportaciones de las TIC en la Publicidad están:\nEl fácil acceso a todo tipo de información y a diversas publicidades.\n El proceso rápido y fiable de datos, los canales de comunicación inmediata.\n La capacidad de almacenamiento de forma textual, iconográfico y sonoro, la automatización de trabajos y la interactividad.","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":1595916,"object_id":"fiorelita161371232263","particle_type":"maintitle","picture":null,"text":"Nota importante ","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":1595925,"object_id":"fiorelita16_1371232333","particle_type":"image","picture":"https://s3-eu-west-1.amazonaws.com/infogram-particles-700/fiorelita16_1371232333.jpg"},{"type":"particle","particle_id":1595926,"object_id":"fiorelita161371232344","particle_type":"bodytext","picture":null,"text":"Un consumidor que no tenga acceso a los nuevos medios o que carezca de la habilidad necesaria para entender los mensajes que los medios tradicionales elaboran con las nuevas tecnologías, se queda fuera de la comunicación; con el riesgo de posponer sus decisiones y perder ritmo en la toma de las decisiones que más le convenga.","content_type":"","title":"","shrink":null}],"theme":{"createdAt":"2016-04-22T04:54:07.000Z","updatedAt":"2016-12-28T10:37:04.000Z","logoImages":[""],"charts":{"treemap":{"labels":{"name":{"fontFamily":"PT Sans Narrow","fontWeight":"700"},"value":{"fontFamily":"PT Sans 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