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He understands the needs of a regional market as well as the international market and works to help his companies anticipate upcoming trends.\n\nRecognizing that success in the hospitality industry depends on excellent customer service, Mr. Imbardelli makes certain that the services his hotels offer change as their guests’ needs change. Because many professionals now travel for work, a sizable number of guests are looking for hotels that allow them to set up a remote office or provide them other business amenities. For some clients, automated check-in stations and faster service are the priority. Other guests still look forward to being greeted in person when they come in the door.\n\nPatrick Imbardelli incorporates the techniques of successful branding into his marketing strategies for PPHG. He believes that building a successful brand begins with knowing your client base. As a panelist at the Hotel Investment Conference Asia Pacific, Mr. Imbardelli noted that being a strong brand also includes knowing your limitations. “If you’re a brand, you’ve got to have people love you, and you’ve got to have people hate you,” Mr. Imbardelli said. “Brands have to make a decision not only to who they will appeal to, but who they won’t appeal to.”\n\nPrior to his work with PPHG, Patrick Imbardelli worked as an industry consultant, the CEO of InterContinental Hotels Group, Asia Pacific, and the Deputy Chief Operating Officer of Southern Pacific Hotels Corporation. He has successfully held positions in marketing and general management in the hospitality industry for more than 30 years. Several organizations have bestowed awards on Patrick Imbardelli for his outstanding service, including the Jones Lang LaSalle Hotels (Asia Pacific Hotelier of the Year 2006), the Southern Pacific Hotels Corporation (General Manager of the Year), and the New Zealand Tourism Industry Association (Excellent Service to the Hotel Industry). Mr. Imbardelli currently resides in Singapore. 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