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{"id":1188830,"type":0,"block_id":"matthewgowan_1369853430","theme_id":21,"user_id":413026,"path":"O-221558963122155","title":"O&M Marketing","pubtitle":"O&M Marketing","tags":"","public":true,"publicAccess":true,"private_link_enabled":0,"thumb":"https://s3-eu-west-1.amazonaws.com/infogram-thumbs-200/matthewgowan_1369853430.jpg","width":550,"copyright":null,"properties":{"publishType":0,"transparent":false,"rtl":false,"export_settings":{"showGrid":true,"showValues":true},"whitelabel":false,"embed_button":"enabled","title_link":"infogram","custom_logo":"infogram","custom_link_url":"","embed_button_text":"Share","decimal_separator":".,"},"elements":[{"type":"particle","particle_id":15806374,"object_id":"d906704c-eaa2-11e4-a037-7b5f270fdca9","particle_type":"maintitle","picture":null,"text":"O&M Marketing","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":1436583,"object_id":"matthewgowan1369857864","particle_type":"quote","picture":null,"text":"This month we had 7,000 downloads (3k more than our 2012 average) and nine email campaigns (achieving a 23% open rate). I encourage you to take a look at our other notable outcomes below.","content_type":"","title":"Kerstin Lomb","shrink":null},{"type":"particle","particle_id":1435685,"object_id":"matthewgowan1369853531","particle_type":"bodytitle","picture":null,"text":"Top 5 Downloads","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":1435737,"object_id":"matthewgowan1369853713","particle_type":"bodytext","picture":null,"text":"#5 - Transforming Customer Services to Support High Performance in New York City Government","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":1435768,"object_id":"matthewgowan1369853836","particle_type":"bodytext","picture":null,"text":"#4 - Radically Rethinking Public Services","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":1435769,"object_id":"matthewgowan1369853861","particle_type":"bodytext","picture":null,"text":"#3 - Four Ways That Mobility Can Transform Government Solutions","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":1435774,"object_id":"matthewgowan1369853898","particle_type":"bodytext","picture":null,"text":"#2 - Achieving High Performance in the Postal Industry","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":1435782,"object_id":"matthewgowan1369853924","particle_type":"bodytext","picture":null,"text":"#1 - Delivering Public Service for the Future: Navigating the Shifts","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":1436666,"object_id":"matthewgowan1369858295","particle_type":"bodytext","picture":null,"text":"click here for all current Marketing Credentials, POVs, etc.","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":1435872,"object_id":"matthewgowan1369854195","particle_type":"bodytitle","picture":null,"text":"top downloaders","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":1436711,"object_id":"matthewgowan1369858461","particle_type":"bodytext","picture":null,"text":"7k downloads in April represents a 49% increase over the same time a year ago. See below for the Top 6 countries downloading our content.","content_type":"","title":"","shrink":null},{"type":"chart","chart_id":1946382,"object_id":"matthewgowan_1369853969","chart_type_nr":9,"data":[[["","Top Downloaders","group"],["Italy","1401","","42.6384261 12.674297"],["Australia","1894","","-27.2692649 136.1048783"],[],["France","1,728","","46.603354 1.8883335"],["Germany","776","","54.0731702 7.45860589983153"],[],[],["United Kingdom","2,736","","54.7023545 -3.2765753"],[],["USA","38,576","","39.7837304 -100.4458825"]]],"custom":{"groupedData":false},"colors":[],"dimensions":[],"modifier":0,"sheetnames":[],"sheets_settings":[]},{"type":"particle","particle_id":1435905,"object_id":"matthewgowan1369854352","particle_type":"bodytitle","picture":null,"text":"top 3 Email campaigns","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":1436682,"object_id":"matthewgowan1369858353","particle_type":"bodytext","picture":null,"text":"Nine total email campaigns were generated in April, achieving a 23% open rate, 9.8% click-through rate and 46% download rate.","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":1435910,"object_id":"matthewgowan1369854381","particle_type":"bodytext","picture":null,"text":"#3 - Shared Services Summit: Discover How to Implement a Successful Back-Office Transformation (11.5% click-through and 41.2% download rate). Sent to: Senior Leadership from government and higher education in US & Canada that are aligned to Shared Services initiatives.","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":1435928,"object_id":"matthewgowan1369854465","particle_type":"bodytext","picture":null,"text":"#2 - After NASC: New Strategies for Back-Office Transformation (12% click-through and 100% download rate) Sent to: US State Comptrollers.","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":1435981,"object_id":"matthewgowan1369854668","particle_type":"bodytext","picture":null,"text":"#1 - Can Your Postal Organization Achieve Long-Term Profitability? (16.7% click-through and 81% download rate)","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":1508381,"object_id":"matthewgowan1370444223","particle_type":"bodytitle","picture":null,"text":"foundation client interactions","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":1508396,"object_id":"matthewgowan1370444271","particle_type":"bodytext","picture":null,"text":"Annual goal = 50 per account","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":1508410,"object_id":"matthewgowan_1370444325","particle_type":"image","picture":"https://s3-eu-west-1.amazonaws.com/infogram-particles-700/matthewgowan_1370444325.png"},{"type":"particle","particle_id":1436016,"object_id":"matthewgowan1369854879","particle_type":"bodytitle","picture":null,"text":"paid search - word cloud","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":1436557,"object_id":"matthewgowan1369857675","particle_type":"bodytext","picture":null,"text":"Paid seach is comprised of 1,057 search words, organized by 17 topics in six countries (US, UK, Australia, France, Germany, Italy & Singapore). Larger words indicate more searches on those terms.","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":1436026,"object_id":"matthewgowan_1369854916","particle_type":"image","picture":"https://s3-eu-west-1.amazonaws.com/infogram-particles-700/matthewgowan_1369854916.jpg"},{"type":"particle","particle_id":1436034,"object_id":"matthewgowan1369854939","particle_type":"bodytitle","picture":null,"text":"upcoming events","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":1436039,"object_id":"matthewgowan1369854952","particle_type":"bodytext","picture":null,"text":"Harvard University Shared Services Summit","content_type":"","title":"","shrink":null}],"theme":{"createdAt":"2016-04-22T04:54:06.000Z","updatedAt":"2016-12-28T10:32:26.000Z","logoImages":[""],"charts":{"treemap":{"labels":{"name":{"fontFamily":"PT Sans Narrow","fontWeight":"700"},"value":{"fontFamily":"PT Sans 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href=\"https://infogr.am/O-221558963122155\" style=\"color:#989898!important;text-decoration:none!important;\" target=\"_blank\" rel=\"nofollow\">O&M Marketing</a><br><a href=\"https://infogr.am\" style=\"color:#989898!important;text-decoration:none!important;\" target=\"_blank\" rel=\"nofollow\">Create your own infographics</a></div>","embedIframe":"<iframe src=\"//e.infogr.am/O-221558963122155?src=embed\" title=\"O&amp;M Marketing\" width=\"550\" height=\"\" scrolling=\"no\" frameborder=\"0\" style=\"border:none;\"></iframe><div style=\"padding:8px 0;font-family:Arial!important;font-size:13px!important;line-height:15px!important;text-align:center;border-top:1px solid #dadada;margin:0 30px\"><a href=\"https://infogr.am/O-221558963122155\" style=\"color:#989898!important;text-decoration:none!important;\" target=\"_blank\" rel=\"nofollow\">O&M Marketing</a><br><a href=\"https://infogr.am\" style=\"color:#989898!important;text-decoration:none!important;\" target=\"_blank\" 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