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{"id":1034055,"type":0,"block_id":"frederiquemg_1367426202","theme_id":20,"user_id":237743,"path":"Lufa-Farms-649015","title":"Lufa Farms","pubtitle":"Lufa Farms","tags":"","public":true,"publicAccess":true,"private_link_enabled":0,"thumb":"https://s3-eu-west-1.amazonaws.com/infogram-thumbs-200/frederiquemg_1367426202.jpg","width":550,"copyright":null,"properties":{"transparent":false,"rtl":false,"export_settings":{"showGrid":true,"showValues":true},"whitelabel":false,"embed_button":"enabled","title_link":"infogram","custom_logo":"infogram","custom_link_url":"","embed_button_text":"Share","decimal_separator":".,"},"elements":[{"type":"particle","particle_id":14466523,"object_id":"bb073a14-ea68-11e4-a037-7b5f270fdca9","particle_type":"maintitle","picture":null,"text":"Lufa Farms","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":1100345,"object_id":"frederiquemg_1367426202","particle_type":"quote","picture":null,"text":"Our vision is a city of rooftop farms","content_type":"","title":"- Lufa Farms -","shrink":null},{"type":"chart","chart_id":1620027,"object_id":"frederiquemg_1367426525","chart_type_nr":21,"data":[[["","Group A"],["Value","4"],["From","16"],["Title","World's population living in cities by 2030"],["Hover text","25%"]]],"custom":{},"colors":["#35b099","#3e372b","#ffffff","#257969","#52452e","#255b50","#255b50","#6e6046","#383838","#6dccba","#7d7360","#c7c7c7"],"dimensions":[],"modifier":0,"sheetnames":[],"sheets_settings":[]},{"type":"particle","particle_id":1103053,"object_id":"frederiquemg1367437240","particle_type":"maintitle","picture":null,"text":"The beginning","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":1100470,"object_id":"frederiquemg1367426647","particle_type":"bodytext","picture":null,"text":"Lufa Farms has been created in 2009, by Mohamed Hage with the help of Kurt D. Lynn, Howard Resh and Yahya Badran. Hage was concerned about the freshness and quality of the food available in Montréal. In discussing the matter, he soon realized that the best way to get fresh food was to buy it locally. However, most of the province’s vegetables are grown in rural areas, since almost no arable lands are left in cities. Also, the matter of quality was raised. How to assess the quality of the food and reduce as much as possible the distance between the earth and our plate? At that point, Hage came up with an idea of cultivating vegetables locally in urban areas. The main obstacle to achieve his goal was space. He needed land in order to grow the plants. His concept of using the roof of large buildings to construct greenhouses is what renders Lufa Farms so unique and special. ","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":1103051,"object_id":"frederiquemg_1367437208","particle_type":"image","picture":"http://s3-eu-west-1.amazonaws.com/infogram-particles-700/frederiquemg_1367437208.jpg"},{"type":"particle","particle_id":1103779,"object_id":"frederiquemg1367440788","particle_type":"maintitle","picture":null,"text":"The greenhouse","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":1103789,"object_id":"frederiquemg1367440825","particle_type":"bodytext","picture":null,"text":"Lufa Farms is located on a roof. Why a roof? Like said above, arable lands are nowadays rare in urban areas. Also, most of the roofs of large buildings are unused. By building a greenhouse on a roof, Lufa Farms utilizes unexploited space and makes it possible to commercially grow vegetables in the city. Lufa Farms is the first and only commercial greenhouse on a roof. Moreover, the height of the greenhouse ensures the maximum absorption of sunlight possible.","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":1103057,"object_id":"frederiquemg1367437262","particle_type":"maintitle","picture":null,"text":"How does it work?","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":1103449,"object_id":"frederiquemg1367439217","particle_type":"bodytext","picture":null,"text":"The functioning of Lufa Farms is very simple. Each member receives a basket full of vegetables every week. Members pick the basket’s size that is representative of their food habits. According to the season and availability, members can choose what vegetables they want in their baskets. It is possible for them to change their selections every week! Once your customized basket is prepared, members have to select amongst hundred pick-up points to collect their vegetables.","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":1103241,"object_id":"frederiquemg_1367438293","particle_type":"image","picture":"http://s3-eu-west-1.amazonaws.com/infogram-particles-700/frederiquemg_1367438293.jpg"},{"type":"particle","particle_id":1103244,"object_id":"frederiquemg_1367438305","particle_type":"image","picture":"http://s3-eu-west-1.amazonaws.com/infogram-particles-700/frederiquemg_1367438305.jpg"},{"type":"particle","particle_id":1103246,"object_id":"frederiquemg_1367438319","particle_type":"image","picture":"http://s3-eu-west-1.amazonaws.com/infogram-particles-700/frederiquemg_1367438319.jpg"},{"type":"particle","particle_id":1103247,"object_id":"frederiquemg_1367438329","particle_type":"image","picture":"http://s3-eu-west-1.amazonaws.com/infogram-particles-700/frederiquemg_1367438329.jpg"},{"type":"particle","particle_id":1103461,"object_id":"frederiquemg1367439255","particle_type":"maintitle","picture":null,"text":"What about the vegetables?","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":1104199,"object_id":"frederiquemg1367442329","particle_type":"bodytext","picture":null,"text":"All the vegetables produced by Lufa Farms are pesticides free. The organization embraces the vision that food should be cultivated as naturally as possible. They also provide efforts to operate in the most environmental friendly way. Thus, they have decided to use hydroponic methods of agriculture in order to reduce water and nutrient use. However, this method isn’t eligible to the organic certification, which doesn’t prevent the vegetables to be grown under “strictly biological cultivation principles, using only biocontrols and biological products for pest and disease management.”","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":1105051,"object_id":"frederiquemg1367446585","particle_type":"maintitle","picture":null,"text":"Other eco-friendly measures","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":1105057,"object_id":"frederiquemg1367446605","particle_type":"bodytext","picture":null,"text":"In their mission of providing fresh and natural food, Lufa Farms tries to reduce as much as possible its impact on the environment. First of all, they developed a system of rainwater conservation to limit their demand of water. The rainwater collected is used to irrigate the plantations. Also, the greenhouse is designed with a close irrigation system, which prevents any water waste. This effective use of water refrains the company from increasing the demand on the city’s water supply.\n\n","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":1105061,"object_id":"frederiquemg1367446631","particle_type":"bodytext","picture":null,"text":"Second of all, the organization is really concerned with energy use. In doing responsible agriculture, Lufa Farms has to be aware of the consequences of its energy use. Keeping the right temperature within the greenhouse is essential to grow healthy vegetables. Therefore, heating the greenhouse during the cold nights of winter is a necessity. In order to do so, Lufa Farms uses natural gas as heating system. The company is very aware of the paradox it might provoke for an organization that practices responsible agriculture to use fossil fuels. However, all the fuel usually used to transport vegetables from the farmers to the grocery store is, in the case of Lufa Farms, spared. Considering that transportation counts for a large proportion of the pollution caused by traditional agriculture in addition with the gas used to refrigerate the food, Lufa Farms offset its utilization of fuel fossils by avoiding those practices. Also, heating in mostly only needed during the night and, in average, temperature at night in cities in slightly higher than in rural areas. Moreover, the organization uses energy curtains that help retain heat within the greenhouse once the sun went down. We might also consider the reduction of energy use for acclimatizing the building on which the greenhouse is build. As a green roof does, the respiration of the plants in the greenhouse cools the air and therefore helps controlling the temperature of the building. All this conditions minimize the consequences of fossil fuels use. \n","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":1105534,"object_id":"frederiquemg_1367449769","particle_type":"image","picture":"http://s3-eu-west-1.amazonaws.com/infogram-particles-700/frederiquemg_1367449769.jpg"}],"theme":{"createdAt":"2016-04-22T04:54:06.000Z","updatedAt":"2016-12-28T10:32:12.000Z","logoImages":[""],"charts":{"wordcloud":{"labels":{"fontWeight":"700","fontFamily":"Arial"}},"treemap":{"labels":{"value":{"fontFamily":"PT Sans Narrow"},"name":{"fontWeight":"700","fontFamily":"PT Sans Narrow"}}},"table":{"cellBackground":"#ffffff","headerBackground":"#fff","cellColor":"#3e372b","headerColor":"#3e372b","shapeFill":"35b099"}},"color":{"bg":"#ffffff","text":"#000000","chart":{"bg":"transparent","text":"#000000"},"element":{"bg":"transparent","text":"#000000"}},"colorPresets":[],"localFonts":[],"font":{"common":{"fontFamily":"PT 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