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{"id":140244,"type":0,"block_id":"1344261963","theme_id":33,"user_id":47753,"path":"Lieliski-skanosa-audio-reklama","title":"Ieteikumi lieliskai audio reklāmai","pubtitle":null,"tags":"","public":true,"publicAccess":true,"private_link_enabled":0,"thumb":"https://s3-eu-west-1.amazonaws.com/infogram-thumbs-200/1344261963.jpg","width":647,"copyright":"Audio reklāmas studija 80art 2012","properties":{"transparent":false,"rtl":false,"export_settings":{"showGrid":true,"showValues":true},"whitelabel":false,"embed_button":"enabled","title_link":"infogram","custom_logo":"infogram","custom_link_url":"","embed_button_text":"Share","decimal_separator":".,"},"elements":[{"type":"particle","particle_id":10584220,"object_id":"0598fa4a-e9c8-11e4-a037-7b5f270fdca9","particle_type":"maintitle","picture":null,"text":"Ieteikumi lieliskai audio reklāmai","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":114760,"object_id":"1344264066","particle_type":"bodytext","picture":null,"text":"Veidojot audio reklāmas scenāriju, vienmēr ir svarīgi iekļauties atvēlētajā laikā, prasmīgi darboties ar informācijas apjomu un nodot skaidru un interesentu ziņojumu klausītājam. Mēs, audio reklāmas studija „80art”, vēlamies dalīties savā pieredzē – šie ir mūsu ieteikumi un novērojumi. ","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":114769,"object_id":"1344264516","particle_type":"bodytitle","picture":null,"text":"Ideāls reklāmas garums ir aptuveni 55 vārdi","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":114777,"object_id":"1344265156","particle_type":"bodytext","picture":null,"text":"Laiks ir nauda, īpaši, ja runājam par radio ēteru. Pievērs uzmanību reklāmas garumam - ja plānotais reklāmas garums ir ne vairāk kā 30 sekundes, tad nevajag censties izstāstīt visu uzņēmuma vēsturi. Reklāmas mērķis ir ieinteresēt. Klausītājs labāk uztvers, ja teksts būs vienkārši saprotams. Pēc mūsu pieredzes lielākā daļa klientu iekļauj ap 70 vārdiem.","content_type":"","title":null,"shrink":null},{"type":"chart","chart_id":189841,"object_id":"1344264666","chart_type_nr":2,"data":[[["","Vārdu skaits reklāmā"],["Mazāk par 55 vārdiem","6%"],["No 55 līdz 60","20%"],["No 60 līdz 70","61%"],["No 70 un vairāk","13%"]]],"custom":{},"colors":[],"dimensions":[],"modifier":0,"sheetnames":[],"sheets_settings":[]},{"type":"particle","particle_id":114765,"object_id":"1344264647","particle_type":"bodytitle","picture":null,"text":"Telefona numurs - astoņi lieki vārdi","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":114785,"object_id":"1344265625","particle_type":"bodytext","picture":null,"text":"Telefona numura nosaukšana var prasīt līdz pat 7 sekundēm. To ir grūti atcerēties, īpaši autovadītājiem.","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":114780,"object_id":"1344265575","particle_type":"image","picture":"http://s3-eu-west-1.amazonaws.com/infogram-particles-700/1344265575.jpg"},{"type":"particle","particle_id":114787,"object_id":"1344265758","particle_type":"bodytitle","picture":null,"text":"Pulksteņa laiks un cenas","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":114790,"object_id":"1344265811","particle_type":"bodytext","picture":null,"text":"Veidojot reklāmas scenāriju, pulksteņa laiku labāk ir rakstīt uzreiz ar vārdiem. Uzrakstot, „sākums 22:00”, tas izskatās ļoti īsi. Taču, ja tiek rakstīts „sākums divdesmit divos nulle, nulle”, tad varam pieskaitīt vēl četrus vārdus. Līdzīgi ir ar cenām. Piemēram, siers maksā 1,25 Ls. Izskatās īsi, vai ne? Taču reklāmas klipā tas tiks izrunāts: „Siers maksā vienu latu un divdesmit piecus santīmus,”.","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":114823,"object_id":"1344267085","particle_type":"quote","picture":null,"text":"Nav tā, ka cenas un pulksteņa laikus nedrīkst iekļaut reklāmas scenārijā. Atceries, ka, izrunājot šos ciparus, tie aizņem vairāk laika nekā šķiet.","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":114806,"object_id":"1344266413","particle_type":"bodytext","picture":null,"text":"Nevajag audio klipiņā iekļaut e-pasta adreses. Tās ne tikai ir grūti atcerēties, bet dažreiz tajās tiek lietotas apakš svītras un cilvēku uzvārdi, kas tiek rakstīti bez mīkstinājuma zīmēm. Piemēram, Alberts Šķiņķis, kuram e-pasta adrese varētu būt alberts_shkjinjkis@uznemumanosaukums.lv. Tas noteikti būs mulsinoši.","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":114844,"object_id":"1344267773","particle_type":"quote","picture":null,"text":"Var iekļaut vienkāršas e-pasta adreses, piemēram, info@info.lv.","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":114851,"object_id":"1344267972","particle_type":"bodytitle","picture":null,"text":"Mājas lapas","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":114859,"object_id":"1344268367","particle_type":"quote","picture":null,"text":"Uzņēmuma nosaukumu reklāmā nosauc vismaz divas reizes: sākumā un beigās. Adresi un kontaktus pietaupa reklāmas otrajai pusei.","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":114858,"object_id":"1344268229","particle_type":"bodytext","picture":null,"text":"Līdzīgi kā ar cenām un pulksteņu laikiem, audio reklāmas klipiņā, iekļaujot uzņēmuma mājas lapas adresi, jāatceras, ka tās ierunāšana aizņem ilgāku laiku. Piemēram, www.80art.lv būtu jāizrunā „vē, vē, vē, ei tī art punkts el vē”. Lai ietaupītu laiku, mēs iesakām neiekļaut „www” daļu. Katrs interneta lietotājs zina, ka pirms adreses vienmēr ir „www”","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":114862,"object_id":"1344268384","particle_type":"quote","picture":null,"text":"Veido audio reklāmu konkrētam piedāvājumam, nevis tādēļ, lai informētu cilvēkus par sava uzņēmuma esamību. ","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":114764,"object_id":"1344264160","particle_type":"bodytext","picture":null,"text":"Šie ir tikai ieteikumi. 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