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{"id":1297223,"type":0,"block_id":"kurtcebe_1371985410","theme_id":44,"user_id":458263,"path":"Konu-Satrnda-Infographic","title":"Konu Satırında Infographic","pubtitle":"Konu Satırında Infographic","tags":"","public":true,"publicAccess":true,"private_link_enabled":0,"thumb":"https://s3-eu-west-1.amazonaws.com/infogram-thumbs-200/kurtcebe_1371985410.jpg","width":500,"copyright":"GraphicMail Türkiye","properties":{"exportsettings":"{\"CHART_2166721\":[],\"CHART_2166817\":[],\"CHART_2166820\":[]}","transparent":false,"rtl":false,"export_settings":{"showGrid":true,"showValues":true},"whitelabel":false,"embed_button":"enabled","title_link":"infogram","custom_logo":"infogram","custom_link_url":"","embed_button_text":"Share","decimal_separator":".,"},"elements":[{"type":"particle","particle_id":15413548,"object_id":"6f945900-ea8f-11e4-a037-7b5f270fdca9","particle_type":"maintitle","picture":null,"text":"Konu Satırında Infographic","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":1657145,"object_id":"kurtcebe1371985565","particle_type":"bodytext","picture":null,"text":"Alıcılarınızı e-postalarınızı açmaya ikna etmeniz (inandırmanız) asıl amacınız olduğu için konu satırına dayalı bir Infographic oluşturduk. Bu amaçla dikkate alma gereği duyduğunuz kilit (anahtar) bilgilerin tümünü görüntülediğimizi düşünüyoruz. Ancak bu konuda görüşleriniz olursa aşağıdaki kutuya yazarsanız mutlu oluruz.","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":1657150,"object_id":"kurtcebe1371985811","particle_type":"quote","picture":null,"text":"\"Meinhart believes the rates on subject lines dipped partly due to a lack of communicated value in the first two words\".","content_type":"","title":"- EmailSherpa","shrink":null},{"type":"particle","particle_id":1657219,"object_id":"kurtcebe1371986967","particle_type":"bodytext","picture":null,"text":"EmailSherpa’da çalışan personelden alınan bir alıntıda görüldüğü gibi onlar, konu satırında kullanılan ilk 2 sözcüğün, alıcının ilgisini değiştirme kabiliyeti olduğu anlaşılmıştır.\n\nKonu satırının dikkate alınması gereken ikinci yönü, kullanılan harflerin uzunluğudur, çünkü konu satırınız için izin verilen azami uzunluk, hangi e-posta müşterisi veya kullandığınız cihaz olmasına bağlı olarak değişir.\n\nAşağıda (1024x768px ekran çözümü ve portreye ayarlı mobil ekran kullanarak) bazı istatistik bilgileri veriyoruz:","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":1657164,"object_id":"kurtcebe1371986114","particle_type":"bodytitle","picture":null,"text":"Konu Satırı Uzunluğu","content_type":"","title":"","shrink":null},{"type":"chart","chart_id":2166721,"object_id":"kurtcebe_1371985870","chart_type_nr":1,"data":[[["","Mobile","Browser based","Desktop"],["Android","27"],["Iphone 5","36"],["Iphone 4","41"],["Windows 7","42"],[],["Gmail","","70"],["Hotmail","","60"],["Yahoo","","58"],[],["Thunderbird","","","66"],["Outlook2010","","","54"]]],"custom":{"grid":true,"absoluteDistribution":true,"legacyTransposeDone":true,"switchRowsColumns":true},"colors":[],"dimensions":[],"modifier":1,"sheetnames":[],"sheets_settings":[]},{"type":"particle","particle_id":1657242,"object_id":"kurtcebe1371987348","particle_type":"bodytext","picture":null,"text":"Konu satırının öneminin büyük olmasına rağmen, alıcıları e-postalarınızı açmaya ikna etmenin tek yolu değildir. Ön izleme kutusu, alıcıları e-postalarınızı tamamen açmaya ikna etmenin diğer bir kilit noktasıdır.\n\nBiz şimdi, tasarımımızı ona uyumlu yapmaya değer olup olmadığını görmek için ön izleme kutusuna sahip eposta müşterilerine bakalım.","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":1657244,"object_id":"kurtcebe1371987661","particle_type":"bodytitle","picture":null,"text":"En Çok Kullanılan Eposta İstemcileri","content_type":"","title":"","shrink":null},{"type":"chart","chart_id":2166817,"object_id":"kurtcebe_1371987425","chart_type_nr":2,"data":[[["Apple Iphone","%23"],["Outlook","%16"],["Apple Ipad","%12"],["Apple Mail","%9"],["Google Android","%8"],["Live Hotmail","%7"],["Yahoo","%7"],["Gmail","%5"]]],"custom":{"showInLineValues":false},"colors":[],"dimensions":[],"modifier":0,"sheetnames":[],"sheets_settings":[]},{"type":"particle","particle_id":1657246,"object_id":"kurtcebe1371987730","particle_type":"bodytext","picture":null,"text":"Yukarıdaki tablo, 1–31 Ocak 2013 arasında kaydedilen en gözde e-posta müşterilerini göstermekte. Gördüğünüz gibi en gözde e-posta müşterileri Apple iPhone, Outlook ve Apple iPad kullanan e-posta müşterileridir.\n\nSizin, ön izleme kutusu kullanan en gözde e-posta istemcilerinden 2’sini garantiye almanız iyi sonuç verecektir. E-postalarınızı hazırlarken bu hususu dikkate alınız.","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":1657250,"object_id":"kurtcebe1371987806","particle_type":"bodytitle","picture":null,"text":"Ön izleme için Tasarım","content_type":"","title":"","shrink":null},{"type":"chart","chart_id":2166820,"object_id":"kurtcebe_1371987787","chart_type_nr":23,"data":[[["Logonuz","Logonuzu Sol üst köşeye eklemiş olmanız çok iyi olacaktır, bu yolla alıcılar ön izleme yaparken logonuzu görmüş olucaklar.","profilePath",""],["Önemli İçerik","Önemli olan haber/içerik/imaj var ise bunu mutlaka en üste ekleyinizki ilk gözüken o olsun.","upPath"],["Başlık","Alıcıların bir çoğu epostanızı hareket halinde iken görecektir bu yüzden başlığınız kısa olmalıdır. Mümkünse bunu direk içerik ile alakalı yapınız.","starPath"]]],"custom":{},"colors":[],"dimensions":[],"modifier":0,"sheetnames":[],"sheets_settings":[]},{"type":"particle","particle_id":1657266,"object_id":"kurtcebe1371988348","particle_type":"bodytext","picture":null,"text":"Bu veri grafiği, GraphicMail Türkiye tarafından oluşturulmuştur.\n\nLütfen, bazı bilgilerin E-posta Müşteri Marketshare ve MarketingShepra’dan alındığını unutmayalım.","content_type":"","title":"","shrink":null}],"theme":{"createdAt":"2016-04-22T04:54:07.000Z","updatedAt":"2016-12-28T10:36:54.000Z","logoImages":[""],"charts":{"wordcloud":{"labels":{"fontWeight":"700","fontFamily":"Arial"}},"treemap":{"labels":{"value":{"fontFamily":"PT Sans Narrow"},"name":{"fontWeight":"700","fontFamily":"PT Sans 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