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{"id":461727,"type":0,"block_id":"641339548_1356549078","theme_id":21,"user_id":167356,"path":"Issues-for-elder-shoppers","title":"Issues for elder shoppers","pubtitle":"Issues for elder shoppers","tags":"","public":true,"publicAccess":true,"private_link_enabled":0,"thumb":"https://s3-eu-west-1.amazonaws.com/infogram-thumbs-200/641339548_1356549078.jpg","width":599,"copyright":"Jorge Ferrer Sevillano","properties":{"transparent":false,"rtl":false,"export_settings":{"showGrid":true,"showValues":true},"whitelabel":false,"embed_button":"enabled","title_link":"infogram","custom_logo":"infogram","custom_link_url":"","embed_button_text":"Share","decimal_separator":".,"},"elements":[{"type":"particle","particle_id":11675317,"object_id":"fc5b1eb6-e9f4-11e4-a037-7b5f270fdca9","particle_type":"maintitle","picture":null,"text":"Issues for elder shoppers","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":434995,"object_id":"6413395481356549558","particle_type":"bodytitle","picture":null,"text":"NECESSITIES OF THE ELDERS WHEN SHOPPING","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":435010,"object_id":"6413395481356549592","particle_type":"bodytext","picture":null,"text":"- Many of them could use the help of another younger person to carry the goods and guide them around the market.","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":435012,"object_id":"6413395481356549660","particle_type":"bodytext","picture":null,"text":"- Prices and tags are too small and sometimes not clear or confusing.","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":435011,"object_id":"6413395481356549684","particle_type":"bodytext","picture":null,"text":"- Trolleys and baskets are difficult to use or very heavy.","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":435014,"object_id":"6413395481356549702","particle_type":"bodytext","picture":null,"text":"- They usually cannot reach the good on the upper shelves.","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":434970,"object_id":"6413395481356549786","particle_type":"bodytitle","picture":null,"text":" \"How might we... ?\"","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":435016,"object_id":"6413395481356549977","particle_type":"bodytext","picture":null,"text":"... help the elders to carry all the goods and help them find the products they want?","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":435022,"object_id":"6413395481356550017","particle_type":"bodytext","picture":null,"text":"... present the prices and tags and locate the goods so the elders can identify and reach them more easily?","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":435036,"object_id":"6413395481356550215","particle_type":"bodytitle","picture":null,"text":"SOLUTIONS","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":435045,"object_id":"6413395481356550334","particle_type":"bodytext","picture":null,"text":"First, the supermarket could hire some employees whose function would be to guide and help elderly people that have difficulties shopping, and second, trolleys and baskets should have better maintenance, be lighter and easier to use. ","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":433091,"object_id":"6413395481356552405","particle_type":"image","picture":"http://s3-eu-west-1.amazonaws.com/infogram-particles-700/6413395481356552405.png"},{"type":"particle","particle_id":435047,"object_id":"6413395481356550364","particle_type":"bodytext","picture":null,"text":"The supermarket should present the products elderly people buy the most in the center shelves, so they can be easily reached. Also they should change the tags and prices into bigger ones, so they can read them better, and even using some kind of color code to identify different goods.","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":435080,"object_id":"6413395481356552871","particle_type":"image","picture":"http://s3-eu-west-1.amazonaws.com/infogram-particles-700/6413395481356552871.gif"}],"theme":{"createdAt":"2016-04-22T04:54:06.000Z","updatedAt":"2016-12-28T10:32:26.000Z","logoImages":[""],"charts":{"treemap":{"labels":{"name":{"fontFamily":"PT Sans Narrow","fontWeight":"700"},"value":{"fontFamily":"PT Sans 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