Loading
Created by:jakemccalveyjakemccalvey
{"id":622821,"type":0,"block_id":"jakemccalvey_1361178464","theme_id":29,"user_id":220416,"path":"Importance-of-Subject-Lines","title":"Importance of Subject Lines","pubtitle":"Importance of Subject Lines","tags":"","public":true,"publicAccess":true,"private_link_enabled":0,"thumb":"https://s3-eu-west-1.amazonaws.com/infogram-thumbs-200/jakemccalvey_1361178464.jpg","width":550,"copyright":"Copyright - GraphicMail UK","properties":{"transparent":false,"rtl":false,"export_settings":{"showGrid":true,"showValues":true},"whitelabel":false,"embed_button":"enabled","title_link":"infogram","custom_logo":"infogram","custom_link_url":"","embed_button_text":"Share","decimal_separator":".,"},"elements":[{"type":"particle","particle_id":14897833,"object_id":"58074ac2-ea7a-11e4-a037-7b5f270fdca9","particle_type":"maintitle","picture":null,"text":"Importance of Subject Lines","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":605241,"object_id":"jakemccalvey1361186729","particle_type":"bodytext","picture":null,"text":"The importance of your subject line cannot be overlooked as it has the potential to engage your recipients resulting in them taking action with your emails. There are 2 aspects of the Subject line which are considered important, the first is the words/terminology used. It may sound simple but if the recipient doesn&#39;t understand or isn&#39;t engaged within the first 2 words of your subject line then you have very little chance of them taking any further action.","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":604494,"object_id":"jakemccalvey_1361178464","particle_type":"quote","picture":null,"text":"\"Meinhart believes the rates on subject lines dipped partly due to a lack of communicated value in the first two words\".","content_type":"","title":"- EmailSherpa","shrink":null},{"type":"particle","particle_id":605260,"object_id":"jakemccalvey1361186920","particle_type":"bodytext","picture":null,"text":"As shown in the quote from a staff member at EmailSherpa, they found the first 2 words used in the subject line had the ability to alter the recipients engagement. \n\nFor instance, “Alert: Analysis of New CAN-SPAM Rules” did poorly, but “CAN-SPAM - Must-Know Updates” did well. The latter subject line clearly represented an immediate value over the former.\n\nThe second aspect of the subject line to consider is the length of characters used because the maximum characters allowed for your subject line will differ depending on which email client or device you use. \n\nWe have displayed some statistics below (using a screen resolution of 1024x768px and mobile screens set to portrait):","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":604865,"object_id":"jakemccalvey1361183584","particle_type":"bodytitle","picture":null,"text":"Subject Line Length","content_type":"","title":"","shrink":null},{"type":"chart","chart_id":922816,"object_id":"jakemccalvey_1361182768","chart_type_nr":1,"data":[[["Past GDP","Mobile","Browser-Based Clients","Desktop Clients"],["Android","27"],["IPhone 5","36"],["IPhone 4","41"],["Windows 7","42"],["Gmail","","70"],["Hotmail","","60"],["Yahoo","","58"],["Thunderbird","","","66"],["Outlook 2010","","","54"]]],"custom":{"legacyTransposeDone":true,"switchRowsColumns":true},"colors":[],"dimensions":[],"modifier":1,"sheetnames":[],"sheets_settings":[]},{"type":"particle","particle_id":604860,"object_id":"jakemccalvey1361183501","particle_type":"bodytext","picture":null,"text":"Although the subject line is of great importance, it is not the only chance to persuade your recipients to open your emails. The preview pane is another key opportunity for you to persuade the recipient to fully open your emails.\n\nWe can now look at the email clients that actually have the preview pane to see if it is worth adapting our design to it. ","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":605213,"object_id":"jakemccalvey1361186479","particle_type":"bodytitle","picture":null,"text":"Popular Email Clients","content_type":"","title":"","shrink":null},{"type":"chart","chart_id":922957,"object_id":"jakemccalvey_1361184206","chart_type_nr":2,"data":[[["Past GDP","Most Used"],["Apple iPhone","23%"],["Outlook","16%"],["Apple iPad","12%"],["Apple Mail","9%"],["Google Android","8%"],["Live Hotmail","7%"],["Yahoo! Mail","7%"],["Gmail","5%"]]],"custom":{},"colors":[],"dimensions":[],"modifier":0,"sheetnames":[],"sheets_settings":[]},{"type":"particle","particle_id":596469,"object_id":"jakemccalvey1361185040","particle_type":"bodytext","picture":null,"text":"The chart above displays the most popular email clients recorded from 1—31 January 2013. As you can see the most popular email clients used are Apple iPhone, Outlook and Apple iPad. \n\nAs 2 of the most popular email clients use preview panes it is best to make sure you take this into consideration when designing your emails.","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":605207,"object_id":"jakemccalvey1361186435","particle_type":"bodytitle","picture":null,"text":"Designing For Your Preview Pane","content_type":"","title":"","shrink":null},{"type":"chart","chart_id":923091,"object_id":"jakemccalvey_1361185168","chart_type_nr":23,"data":[[["Company Logo","It is best to add your company logo at the top left of your email, that way your recipients will see it within the preview pane.","profilePath",""],["Important Content","Include your important content/images at the top section of your email as they will be seen in the first glance of your email.","upPath"],["Headings","Most people will be reading your emails on the move so make your headings short, straight to the point and make sure they stand out.","starPath"]]],"custom":{},"colors":[],"dimensions":[],"modifier":0,"sheetnames":[],"sheets_settings":[]},{"type":"particle","particle_id":604810,"object_id":"jakemccalvey1361191976","particle_type":"bodytext","picture":null,"text":"This infographic has been created by GraphicMail UK.\n\nPlease note some information has been gathered from Email Client Marketshare and MarketingShepra.","content_type":"","title":"","shrink":null}],"theme":{"createdAt":"2016-04-22T04:54:07.000Z","updatedAt":"2016-12-28T10:33:06.000Z","logoImages":[""],"charts":{"wordcloud":{"labels":{"fontWeight":"700","fontFamily":"Arial"}},"treemap":{"labels":{"value":{"fontFamily":"PT Sans Narrow"},"name":{"fontWeight":"700","fontFamily":"PT Sans Narrow"}}},"table":{"cellBackground":"#ffffff","headerBackground":"#eeeeee","cellColor":"#444444","headerColor":"#444444","shapeFill":"307d99"}},"color":{"bg":"#ffffff","text":"#000000","chart":{"bg":"transparent","text":"#767676"},"element":{"bg":"transparent","text":"#000000"}},"colorPresets":[],"localFonts":[],"font":{"common":{"fontFamily":"PT Sans Narrow","fontWeight":"400","fontStyle":"normal","fontSize":"16","textAlign":"initial"},"legend":{"fontSize":"16","fontWeight":"400"},"label":{"fontSize":16,"fontWeight":400}},"fontPresets":[],"fontFamilies":["PT Sans Narrow","PT Sans","Open Sans"],"id":29,"title":"infogr.am default","usergroup":"archived","picture":"https://d1m5pq7b4fzvad.cloudfront.net/29/thumbnail.png","thumb":"/i/templates/S/infogram.png","order":16,"public":0,"width":550,"fonts":"PT+Sans:400,700;PT+Sans+Narrow","colors":["#ffd200","#cc3635","#286b7b","#f2b036","#b02c20","#307d99","#f28a35","#852b33","#41a3c6","#ea594e","#60284f","#53cae8","#ffe670","#da6f6e","#4c7b86","#ffca68","#ba5c53","#498ca4","#ffa760","#844a4f","#5aacc9","#ff9088","#6f4a64","#8cd7ea"],"logocolor":"d51a1a","logoUrl":"","showLogo":"","showEmbed":"","embedButtonText":"Share","top":0,"padding":20,"spacing":20,"shrinkMargin":20,"shrinkPadding":20,"spacingElementMin":null,"spacingElementMax":null,"css":".igc-textual-figure {\n\tfont-size: 45px;\n}\n.igc-sheets .igc-sheet .igc-sheet-ico,\n.igc-sheets .igc-sheet:hover .igc-sheet-ico {\n\tborder-color: #7d7d7d;\n}\n.igc-sheets .igc-sheet .igc-sheet-label,\n.igc-sheets .igc-sheet:hover .igc-sheet-label,\n.igc-sheets .igc-sheet.active .igc-sheet-label {\n\tcolor: #7d7d7d;\n}\n.igc-sheet .igc-sheet-ico,\n.igc-sheet.active .igc-sheet-ico {\n\tbackground: transparent;\n}\n.igc-sheets .igc-sheet.active .igc-sheet-ico::after,\n.igc-sheets .igc-sheet:hover .igc-sheet-ico::after {\n\theight: 14px;\n\twidth: 14px;\n\tleft: 2px;\n\ttop: 2px;\n\tbackground: #7d7d7d;\n}\n.heatmap-legend-item {\n\tcolor: #000 !important;\n}\n.igc-table .igc-table-cell {\n\tfont-size: 16px;\n\tfont-family: PT Sans Narrow;\n\tfont-weight: 700;\n}\n.igc-table .igc-table-header {\n\tfont-size: 16px;\n\tfont-family: PT Sans Narrow;\n\tfont-weight: 700;\n}\n.igc-table-scroll {\n\tbackground: #eee;\n}\n.ig-container {\n\tbackground: white;\n}\n.headline {\n\tfont-family: PT Sans;\n\tfont-weight: 700;\n\tfont-size: 48px;\n\tline-height: 60px;\n\tcolor: #000000;\n}\n.chart-title {\n\tfont-family: PT Sans;\n\tfont-weight: 700;\n\tborder-bottom: 2px solid #313131;\n\tfont-size: 36px;\n\tcolor: #313131;\n}\ndiv.quoted,\ndiv.body-text,\ndiv.picture,\ndiv.video,\n.chart,\n.chart > .inner {\n\tpadding-left: 20px;\n\tpadding-right: 20px;\n}\n.shrink .chart > .inner {\n\tpadding-left: 10px;\n\tpadding-right: 10px;\n}\n.shrink .chart,\n.shrink .headline,\n.shrink .bodytext,\n.shrink div.quoted,\n.shrink div.body-text,\n.shrink div.picture,\n.shrink div.video {\n\tpadding-left: 0;\n\tpadding-right: 0;\n}\n.zeropadding div.quoted,\n.zeropadding div.body-text,\n.zeropadding div.picture,\n.zeropadding div.video,\n.zeropadding .chart,\n.zeropadding .chart > .inner {\n\tpadding-left: 0px;\n\tpadding-right: 0px;\n}\ndiv[id^='table_'] > .inner {\n\tpadding-left: 0 !important;\n\tpadding-right: 0 !important;\n}\n.bodytext {\n\tfont-family: PT Sans;\n\tfont-weight: 400;\n\ttext-align: justify;\n\tcolor: #494949;\n\tfont-size: 16px;\n}\n.quote {\n\tpadding-top: 50px;\n\tbackground: url(/i/templates/29/quote.png) 50% 0% no-repeat;\n\tfont-family: PT Sans;\n\tfont-weight: 700;\n\tfont-size: 30px;\n\tcolor: #313131;\n\tpadding-bottom: 15px;\n\tborder-bottom: 1px solid #000;\n}\n.quotetitle {\n\tfont-weight: 400;\n}\n.ig-copyright {\n\tcolor: #4e4e4e;\n\ttop: 0!important;\n}\n#madewith a,\n#madewith a:link,\n#madewith a:hover,\n#madewith a:visited,\n#madewith a:active {\n\tcolor: #4e4e4e !important;\n}\n#madewith.active a:hover,\n.headline.active:hover {\n\tcolor: #cc3635 !important;\n}\n.titlepopup1,\n.titlepopup2 {\n\tborder-color: #cc3635;\n}\n.headline a {\n\tcolor: #cc3535;\n}\n.ig-separator-line {\n\tbackground: rgba(118, 118, 118, 0.5);\n}\n.heatmap-legend {\n\tbackground: rgba(255, 255, 255, 0.7);\n}\n.heatmap-legend-item,\n.heatmap-label {\n\tcolor: #6c6c6c;\n\tfont-size: 12px;\n\tfont-size: 11px;\n\tfont-weight: 500;\n\tfont-family: Open Sans;\n\tfont-family: PT Sans;\n}\n.igc-graph-pie-piece {\n\tstroke: rgba(255, 255, 255, 0.7);\n}\n.igc-tabs .igc-tab-active {\n background: #ffffff;\n }\n .igc-tabs .igc-tab .igc-tab-content,\n .igc-tabs .igc-tab.icon-down:after {\n font-family: PT Sans Narrow;\n color: #000000;\n font-weight: 400;\n }\n .igc-tabs .igc-tab,\n .igc-tab-switcher {\n color: #000000;\n } .igc-tabs.igc-tabs-dropdown .igc-tab-name {\n font-family: PT Sans Narrow;\n color: #000000;\n font-weight: 400;\n } .captiontext {font-family: PT Sans Narrow;color: #000000;font-weight: 400;} .captiontext .innertext {line-height: 1.5;}","chartOptions":{"pictobar":{"fill":"cc3635","shapeStyleEmpty":{"fill":"#e1e1e1"}},"progress":{"backgroundInactive":{"fill":"#e1e1e1"}},"candle":{"blankfill":"url(https://cdn.jifo.co/i/templates/29/chart-background.png)"},"waterfall":{"colors":"206b79 ffd145 d13439"},"map":{"showLegend":false,"countryyStroke":"#e1e1e1","countryFill":"#e1e1e1","canvasFill":"transparent"},"common":{"legendOptions":{"font-size":16,"font-family":"PT Sans Narrow"},"backgroundStyle":{"stroke-opacity":0,"stroke-width":0},"_gridOptions":{"marginLineStyle":{"stroke-width":0,"stroke":"transparent"},"fontStyle":{}},"tooltipOptions":{"nameFontStyle":{"font-family":"PT Sans Narrow","text-anchor":"start","font-weight":700,"font-size":16,"fill":"#ffffff"},"valueFontStyle":{"font-family":"PT Sans Narrow","text-anchor":"start","font-size":16,"fill":"#fff"},"containerStyle":{"stroke":"#464646","fill":"#464646"}}}},"version":1,"archived":true,"tabs":false,"zeroPaddingEmbed":true,"created_at":"2016-04-22T04:54:07.000Z","updated_at":"2016-12-28T10:33:06.000Z"},"embed":"<script id=\"infogram_0_Importance-of-Subject-Lines\" title=\"Importance of Subject Lines\" src=\"//e.infogr.am/js/dist/embed.js?qli\" type=\"text/javascript\"></script><div style=\"padding:8px 0;font-family:Arial!important;font-size:13px!important;line-height:15px!important;text-align:center;border-top:1px solid #dadada;margin:0 30px\"><a href=\"https://infogr.am/Importance-of-Subject-Lines\" style=\"color:#989898!important;text-decoration:none!important;\" target=\"_blank\" rel=\"nofollow\">Importance of Subject Lines</a><br><a href=\"https://infogr.am\" style=\"color:#989898!important;text-decoration:none!important;\" target=\"_blank\" rel=\"nofollow\">Create your own infographics</a></div>","embedIframe":"<iframe src=\"//e.infogr.am/Importance-of-Subject-Lines?src=embed\" title=\"Importance of Subject Lines\" width=\"550\" height=\"\" scrolling=\"no\" frameborder=\"0\" style=\"border:none;\"></iframe><div style=\"padding:8px 0;font-family:Arial!important;font-size:13px!important;line-height:15px!important;text-align:center;border-top:1px solid #dadada;margin:0 30px\"><a href=\"https://infogr.am/Importance-of-Subject-Lines\" style=\"color:#989898!important;text-decoration:none!important;\" target=\"_blank\" rel=\"nofollow\">Importance of Subject Lines</a><br><a href=\"https://infogr.am\" style=\"color:#989898!important;text-decoration:none!important;\" target=\"_blank\" rel=\"nofollow\">Create your own infographics</a></div>","embedWordpress":"[infogram id=\"Importance-of-Subject-Lines\" prefix=\"HLC\" format=\"interactive\" title=\"Importance of Subject Lines\"]","embedWordpressImage":"[infogram id=\"Importance-of-Subject-Lines\" prefix=\"XbG\" format=\"image\" title=\"Importance of Subject Lines\"]","embedAsync":"<div class=\"infogram-embed\" data-id=\"Importance-of-Subject-Lines\" data-type=\"interactive\" data-title=\"Importance of Subject Lines\"></div><script>!function(e,t,n,s){var i=\"InfogramEmbeds\",o=e.getElementsByTagName(t),d=o[0],a=/^http:/.test(e.location)?\"http:\":\"https:\";if(/^\\/{2}/.test(s)&&(s=a+s),window[i]&&window[i].initialized)window[i].process&&window[i].process();else if(!e.getElementById(n)){var r=e.createElement(t);r.async=1,r.id=n,r.src=s,d.parentNode.insertBefore(r,d)}}(document,\"script\",\"infogram-async\",\"//e.infogr.am/js/dist/embed-loader-min.js\");</script><div style=\"padding:8px 0;font-family:Arial!important;font-size:13px!important;line-height:15px!important;text-align:center;border-top:1px solid #dadada;margin:0 30px\"><a href=\"https://infogr.am/Importance-of-Subject-Lines\" style=\"color:#989898!important;text-decoration:none!important;\" target=\"_blank\" rel=\"nofollow\">Importance of Subject Lines</a><br><a href=\"https://infogr.am\" style=\"color:#989898!important;text-decoration:none!important;\" target=\"_blank\" rel=\"nofollow\">Create your own infographics</a></div>","embedImageAsync":"<div class=\"infogram-embed\" data-id=\"Importance-of-Subject-Lines\" data-type=\"image\" data-title=\"Importance of Subject Lines\"></div><script>!function(e,t,n,s){var i=\"InfogramEmbeds\",o=e.getElementsByTagName(t),d=o[0],a=/^http:/.test(e.location)?\"http:\":\"https:\";if(/^\\/{2}/.test(s)&&(s=a+s),window[i]&&window[i].initialized)window[i].process&&window[i].process();else if(!e.getElementById(n)){var r=e.createElement(t);r.async=1,r.id=n,r.src=s,d.parentNode.insertBefore(r,d)}}(document,\"script\",\"infogram-async\",\"//e.infogr.am/js/dist/embed-loader-min.js\");</script><div style=\"padding:8px 0;font-family:Arial!important;font-size:13px!important;line-height:15px!important;text-align:center;border-top:1px solid #dadada;margin:0 30px\"><a href=\"https://infogr.am/Importance-of-Subject-Lines\" style=\"color:#989898!important;text-decoration:none!important;\" target=\"_blank\" rel=\"nofollow\">Importance of Subject Lines</a><br><a href=\"https://infogr.am\" style=\"color:#989898!important;text-decoration:none!important;\" target=\"_blank\" rel=\"nofollow\">Create your own infographics</a></div>"}