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{"id":1324272,"type":0,"block_id":"gaia378_1372607598","theme_id":31,"user_id":469889,"path":"IMPROVING-ELDERLY-SHOPPING","title":"IMPROVING ELDERLY SHOPPING","pubtitle":"IMPROVING ELDERLY SHOPPING","tags":"","public":true,"publicAccess":true,"private_link_enabled":0,"thumb":"https://s3-eu-west-1.amazonaws.com/infogram-thumbs-200/gaia378_1372607598.jpg","width":550,"copyright":null,"properties":{"publishType":0,"transparent":false,"rtl":false,"export_settings":{"showGrid":true,"showValues":true},"whitelabel":false,"embed_button":"enabled","title_link":"infogram","custom_logo":"infogram","custom_link_url":"","embed_button_text":"Share","decimal_separator":".,"},"elements":[{"type":"particle","particle_id":14498347,"object_id":"07a8c92f-ea6a-11e4-a037-7b5f270fdca9","particle_type":"maintitle","picture":null,"text":"IMPROVING ELDERLY SHOPPING","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":1710834,"object_id":"gaia378_1372610800","particle_type":"image","picture":"https://s3-eu-west-1.amazonaws.com/infogram-particles-700/gaia378_1372610800.jpg"},{"type":"particle","particle_id":1710586,"object_id":"gaia378_1372607598","particle_type":"quote","picture":null,"text":"We can help our older, let's see how!","content_type":"","title":"PEDRo Montero cabrera","shrink":null},{"type":"particle","particle_id":1710608,"object_id":"gaia3781372607870","particle_type":"bodytitle","picture":null,"text":"Does anyone think on making our older's lifes easier?","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":1710624,"object_id":"gaia3781372608120","particle_type":"bodytext","picture":null,"text":"It is not difficult to identify the problems that old people have when they are shopping, we only need to observe them at the markets or ask our relatives.\nThey sometimes have difficulties on labels reading or identifying products, their characteristics or simply the expiration date. Elderly's abilities have decreased substantially, so they have problems when carrying their purchase or trying to reach an specific product, and they also get tired while shopping.","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":1710743,"object_id":"gaia378_1372609574","particle_type":"image","picture":"https://s3-eu-west-1.amazonaws.com/infogram-particles-700/gaia378_1372609574.jpg"},{"type":"particle","particle_id":1710770,"object_id":"gaia3781372609961","particle_type":"bodytitle","picture":null,"text":"How might we...?","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":1710771,"object_id":"gaia3781372609976","particle_type":"bodytext","picture":null,"text":"- Make elderly people buy easier?\n- Improve the labeling and the information given?\n- Facilitate the pick up of the products and avoid elderly carry heavy weights?\n- Convert shopping into a comfortable activity?\n","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":1710845,"object_id":"gaia3781372610905","particle_type":"bodytitle","picture":null,"text":"Come on... Not that hard!","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":1710968,"object_id":"gaia3781372611879","particle_type":"bodytext","picture":null,"text":"- A good solution, and something that elderly would highly value (because it would be like a social activity) would be having a person that helps them with their shopping. Supermarkets could stablish a schedule during which one or two employees would help older people to make their purchase, walking through all the corridors and solving their doubts, like a \"shopping tour\". Since elderly have all they day available, supermarkets could hire someone for only 3-4 hours a day and they would give an exclusive service without paying a high salary.\n","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":1711156,"object_id":"gaia378_1372613697","particle_type":"image","picture":"https://s3-eu-west-1.amazonaws.com/infogram-particles-700/gaia378_1372613697.jpg"},{"type":"particle","particle_id":1711148,"object_id":"gaia3781372613671","particle_type":"bodytext","picture":null,"text":"- It is usual that old people have visual and auditory problems, and have a lot of difficulties when they look for a product. The easier measure to avoid that would be print bigger labels, but I think a good solution would be giving them a barcode reader connected to headphones, so that they can listen all the information they need about every product.","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":1711161,"object_id":"gaia378_1372613759","particle_type":"image","picture":"https://s3-eu-west-1.amazonaws.com/infogram-particles-700/gaia378_1372613759.jpg"},{"type":"particle","particle_id":1711236,"object_id":"gaia3781372614443","particle_type":"bodytext","picture":null,"text":"- Old people should have the chance to have their purchase delivered at home, to avoid they carry heavy weights. When they arrive at the supermarket, they would choose either they want to get the products there or if they prefer to make a shopping list (in both cases they would receive their purchase at home). For those who prefer to take the products there, a good way to ease the pick up would be to make a study of the preferred products for elderly and place them on the middle shelves, avoiding very high or very low heights.","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":1711279,"object_id":"gaia378_1372614816","particle_type":"image","picture":"https://s3-eu-west-1.amazonaws.com/infogram-particles-700/gaia378_1372614816.jpg"},{"type":"particle","particle_id":1711354,"object_id":"gaia3781372615467","particle_type":"bodytext","picture":null,"text":"- Besides avoiding carrying anything while shopping, old people could get a little electric vehicle to make shopping more comfortable. The accesses to the market have to be adapted to disabled people, and there should also have rest areas.","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":1711419,"object_id":"gaia378_1372616084","particle_type":"image","picture":"https://s3-eu-west-1.amazonaws.com/infogram-particles-700/gaia378_1372616084.png"}],"theme":{"createdAt":"2016-04-22T04:54:07.000Z","updatedAt":"2016-12-28T10:33:43.000Z","logoImages":[""],"charts":{"treemap":{"labels":{"name":{"fontFamily":"PT Sans Narrow","fontWeight":"700"},"value":{"fontFamily":"PT Sans 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