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Created by:Mengsi ChenMengsi Chen
{"id":772353,"type":0,"block_id":"592690001_1363584826","theme_id":20,"user_id":265146,"path":"Human-Diversity-in-Television-and-Internet-Commercials","title":"Human Diversity in Television and Internet Commercials","pubtitle":"Human Diversity in Television and Internet Commercials","tags":"","public":true,"publicAccess":true,"private_link_enabled":0,"thumb":"https://s3-eu-west-1.amazonaws.com/infogram-thumbs-200/592690001_1363584826.jpg","width":700,"copyright":null,"properties":{"transparent":false,"rtl":false,"export_settings":{"showGrid":true,"showValues":true},"whitelabel":false,"embed_button":"enabled","title_link":"infogram","custom_logo":"infogram","custom_link_url":"","embed_button_text":"Share","decimal_separator":".,"},"elements":[{"type":"particle","particle_id":11549242,"object_id":"be66ed09-e9ef-11e4-a037-7b5f270fdca9","particle_type":"maintitle","picture":null,"text":"Human Diversity in Television and Internet Commercials","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":741724,"object_id":"592690001_1363584826","particle_type":"quote","picture":null,"text":"Using Taco Bell’s “Viva Young” Commercial and Old Spice’s “Irresistible Wolves” Commercial","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":741752,"object_id":"5926900011363585444","particle_type":"bodytitle","picture":null,"text":"Author: Mengsi Chen","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":741772,"object_id":"5926900011363586097","particle_type":"bodytext","picture":null,"text":"TV and internet commercials always want to be creative and amusing to make people remember the brands which paid for these commercials’ target customers. Numerous commercials are popular and argumentative at the same time. Taco Bell’s “Viva Young” commercials and Old Spice’s “Irresistible Wolves” commercials are examples of how popular and argumentative can co-exist at the same time.","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":741816,"object_id":"5926900011363588394","particle_type":"image","picture":"http://s3-eu-west-1.amazonaws.com/infogram-particles-700/5926900011363588394.jpg"},{"type":"particle","particle_id":741893,"object_id":"5926900011363589405","particle_type":"bodytext","picture":null,"text":"Both of the commercials have diverse characters. The “Viva Young” commercials have six main characters and all of them are seniors over 70 years old. They went out together at night and had fun like young people. The director of this “Viva Young” commercial hired two Caucasian males, two Caucasian females and one African American male to be the main characters. Most of the secondary characters were Caucasians. African American and Asians were hardly seen in this “Viva Young” commercial. The commercial “Irresistible Wolves” is promoting a scene where there is a party for wealthy people. Over 80% of the people in the party are Caucasian. It provides a message that Caucasians are wealthier than any other ethnicity.","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":741725,"object_id":"5926900011363584908","particle_type":"image","picture":"http://s3-eu-west-1.amazonaws.com/infogram-particles-700/5926900011363584908.jpg"},{"type":"particle","particle_id":746313,"object_id":"5926900011363640997","particle_type":"bodytext","picture":null,"text":"The lack of ethnic diversity in these two commercials merely scratches the surface of how these ethnicities are viewed in some people’s mind. In both of the commercials, a lot of scenes can be considered as having an old fashion expression of how people treat ethnicities in American society. In the commercial “Viva Young”, the only African American main character was like a friend with other five main characters, but at the same time, he was doing a lot of work for the other five main characters. In the “Viva Young” commercial, this African American character was a driver who drove all of them out for fun. When one of the characters was drunk at the end, this African American character carried his drunken friend on his back and went back to the place they stayed, while other male Caucasian friends did nothing. All of them were old, but they seemed to let this African American to be a driver and do the hard work. In this “Viva Young” commercial the six main characters went to a dance club and had fun. On the dance floor, one of the Caucasian main characters was dancing in the club and had numerous young Caucasian women dancing with him and touching him. Another Caucasian main male character was kissing one of the main Caucasian female characters. The African American main character was also dancing with some Caucasian young women but none of these Caucasian young women were touching him. There was an obvious distance between these Caucasian young women and the African American main character. In the same scene, an African American young woman was dancing behind the African American main character. Compared to the Caucasian young women in front of the African American main character, she was dancing alone on the other side. It showed the separation of these two ethnicities in the mind of “Viva Young” commercial’s producer.","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":746364,"object_id":"5926900011363641651","particle_type":"bodytext","picture":null,"text":"In the commercial “Irresistible Wolves”, there were only two African Americans in over forty people in this commercial. Both of them were male. One of them is talking with two Caucasian male characters. This African American character was shorter and skinnier than the Caucasian male characters that he was talking to. He looked small compared to the Caucasian males. The other African American was standing with two Caucasian female characters around one small table, but these two females were talking to each other. The African American male character was only standing there and drinking. Compare to the “Viva Young” commercial, the “Irresistible Wolves” had more Asians in the commercial. The only Asian male in this “Irresistible Wolves” commercial was talking to an Asian female who was wearing a red dress. This Asian male was shorter than the female in red dress. The rest of the Asian females were all talking with Caucasian characters. It created an environment that Caucasian males were the most attractive in all ethnic groups of people. This commercial was obviously targeted to Caucasians. It used a Caucasian princess and a prince idea to create its two main characters. The other ethnicities all seemed less important. ","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":746391,"object_id":"5926900011363641963","particle_type":"image","picture":"http://s3-eu-west-1.amazonaws.com/infogram-particles-700/5926900011363641963.jpeg"},{"type":"particle","particle_id":746373,"object_id":"5926900011363641712","particle_type":"bodytitle","picture":null,"text":"The United States is always promoted as a country with freedom and equality. ","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":746374,"object_id":"5926900011363641731","particle_type":"bodytext","picture":null,"text":"But through these two commercials, the equality of diversity hasn’t reached the inner thought of many Americans. Maybe the directors of these two commercials didn’t think that much when they make these commercials. But through the characters they found for these commercials and how they positioned these characters showed their inner thoughts on diversity.","content_type":"","title":"","shrink":null}],"theme":{"createdAt":"2016-04-22T04:54:06.000Z","updatedAt":"2016-12-28T10:32:12.000Z","logoImages":[""],"charts":{"wordcloud":{"labels":{"fontWeight":"700","fontFamily":"Arial"}},"treemap":{"labels":{"value":{"fontFamily":"PT Sans Narrow"},"name":{"fontWeight":"700","fontFamily":"PT Sans Narrow"}}},"table":{"cellBackground":"#ffffff","headerBackground":"#fff","cellColor":"#3e372b","headerColor":"#3e372b","shapeFill":"35b099"}},"color":{"bg":"#ffffff","text":"#000000","chart":{"bg":"transparent","text":"#000000"},"element":{"bg":"transparent","text":"#000000"}},"colorPresets":[],"localFonts":[],"font":{"common":{"fontFamily":"PT 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