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{"id":441968,"type":0,"block_id":"jdpike21_1355531661","theme_id":32,"user_id":156908,"path":"How-the-NBA-Scores-through-Social-Media-jdpike21_1355531661","title":"How the NBA Scores through Social Media","pubtitle":"How the NBA Scores through Social Media","tags":"","public":true,"publicAccess":true,"private_link_enabled":0,"thumb":"https://s3-eu-west-1.amazonaws.com/infogram-thumbs-200/jdpike21_1355531661.jpg","width":550,"copyright":null,"properties":{"transparent":false,"rtl":false,"export_settings":{"showGrid":true,"showValues":true},"whitelabel":false,"embed_button":"enabled","title_link":"infogram","custom_logo":"infogram","custom_link_url":"","embed_button_text":"Share","decimal_separator":".,"},"elements":[{"type":"particle","particle_id":14962912,"object_id":"0295f591-ea7d-11e4-a037-7b5f270fdca9","particle_type":"maintitle","picture":null,"text":"How the NBA Scores through Social Media","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":412552,"object_id":"jdpike21_1355531661","particle_type":"quote","picture":null,"text":"\"The NBA and its teams have more than 185 million fans across the globe on Twitter and Facebook\"","content_type":"","title":"General Sentiment","shrink":null},{"type":"particle","particle_id":407962,"object_id":"jdpike211355531743","particle_type":"bodytext","picture":null,"text":"Perhaps an even more shocking number may be that the league&#39;s reigning superstar, Miana Heat&#39;s Lebron James, has 19.6 million combined Twitter and Facebook fans alone. Despite a questionable 2011-2012 season due to the NBA Lockout lasted 161 days and resulted in only 66 of 82 regular season games, the league has generated more social media discussion than any other sport since 2011","content_type":"","title":null,"shrink":null},{"type":"chart","chart_id":635133,"object_id":"jdpike21_1355531661","chart_type_nr":6,"data":[[["Past GDP","1870","1913","1950","1973","2003"],["Western Europe","367","902","1396","4096","7857"],["USA","98","517","1455","3536","8430"],["Japan","25","71","160","1242","2699"],["China","189","241","244","739","6187"],["India","134","204","222","494","2267"],["Africa","45","79","203","549","1322"]]],"custom":{"legacyTransposeDone":true,"switchRowsColumns":true},"colors":[],"dimensions":[],"modifier":0,"sheetnames":[],"sheets_settings":[]},{"type":"particle","particle_id":412633,"object_id":"jdpike211355535538","particle_type":"bodytext","picture":null,"text":"The first exposure I had to an NBA team&#39;s interaction with social media was when I had to conduct a semester long project for a Sports Marketing course in the Spring of 2012. While tracking the Los Angeles Clippers and conducting weekly reports, I was able to see how they interacted with fans through Facebook and Twitter. Here are some of the specific strategies and offerings that the team used to communicate with fans and increase their customer base:\n- Special ticket prices offered only through social media networks\n- Promotions offered only through social media networks\n- Sweepstakes for team merchandise, often autographed, and free tickets","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":412566,"object_id":"jdpike211355532909","particle_type":"bodytitle","picture":null,"text":"Some LA Specifics","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":412558,"object_id":"jdpike211355531953","particle_type":"bodytitle","picture":null,"text":"So How is the NBA Using Social Media?","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":412556,"object_id":"jdpike211355531780","particle_type":"bodytext","picture":null,"text":"It should come as no surprise that the entire sports world is reaching out to fans with social media tools. Fans are the customers for professional sports, the industry doesn&#39;t exist without them, and social media may be the easiest way for the sports world to reach the masses of fans, providing them with 24/7 access to teams and players that they have never had before.","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":408228,"object_id":"jdpike211355533539","particle_type":"bodytext","picture":null,"text":"Fans can also learn and talk about rising stars. The \"Linsanity\" surrounding the emergence of the New York Knicks&#39; young star, Jeremy Lin, during the 2011-2012 was been fueled in large part by social media. Facebook became a repository for endless videos and articles and Twitter users mentioned Lin&#39;s name 2.6 million times during the week of Feb. 6-14, 2011.","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":412570,"object_id":"jdpike211355533062","particle_type":"bodytitle","picture":null,"text":"Social Media and NBA Players","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":412562,"object_id":"jdpike211355532089","particle_type":"bodytext","picture":null,"text":"Goals for NBA Teams in Relation to Social Media\n- Generate fan participation and discussion\n- Establish control over team messages and news\n- Announce signings, injury updates, or other breaking news \n- Create relationships among fans, athletes, and coaches\n- Provide fans with “inside” information and product promotions \n- Boost traffic to the official team website\n- Sell more tickets!","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":412575,"object_id":"jdpike211355533393","particle_type":"quote","picture":null,"text":"\"Having the penetration that we do on Twitter, people see NBA teams and players and other terminology in the top 10 trending topics and it is nothing short of beneficial.\"","content_type":"","title":"Melissa Brenner - Senior Vice President of Marketing for the NBA","shrink":null},{"type":"particle","particle_id":412580,"object_id":"jdpike211355533933","particle_type":"bodytext","picture":null,"text":"One reason why fans are so drawn to follow their favorite players through social media networking is because it allows fans to track their game performance and receive insight into the personal lives of the players off of the court. Fans can see what interests a player, which players interact and communicate with one another. ","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":412554,"object_id":"jdpike211355531762","particle_type":"bodytext","picture":null,"text":"Social media can be described as \"the means of interactions among people in which they create, share, exchange and comment contents among themselves in virtual communities and networks\" (Wikipedia), and has become important for any organization looking to build their brand. The two most popular social media networking sites to date are Facebook and Twitter. The graph below shows the 15 most popular social media websites and their number of followers as of December 2012","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":412641,"object_id":"jdpike211355534572","particle_type":"bodytext","picture":null,"text":"The following graph shows the top 5 NBA Teams followed on Facebook and Twitter Combined","content_type":"","title":null,"shrink":null},{"type":"chart","chart_id":635178,"object_id":"jdpike21_1355534523","chart_type_nr":4,"data":[[[]]],"custom":{"xlabel":"Number of Users (Millions)"},"colors":["#e84f2c","#e31307","#e37900","#e3b786","#825846","#59392a","#564c30","#897d6e","#627c82","#93af8a","#a0ba5e","#63ba5e","#5ebab2","#6596b7","#b477ba","#473057","#bc416e","#c896af"],"dimensions":[],"modifier":0,"sheetnames":[],"sheets_settings":[]},{"type":"chart","chart_id":635196,"object_id":"jdpike21_1355536869","chart_type_nr":4,"data":[[["Connections","2012"],["LA Lakers","15.4"],["Boston Celtics","6.8"],["Chicago Bulls","6.3"],["Miami Heat","6"],["New York Knicks","2.8"]]],"custom":{"xlabel":"Number of Fans (Millions)"},"colors":["#ffc700","#71933b","#ff414d","#ff9000","#339bd6","#825846","#564c30","#897d6e","#627c82","#93af8a","#a0ba5e","#63ba5e","#5ebab2","#6596b7","#b477ba","#473057","#bc416e","#c896af"],"dimensions":[],"modifier":0,"sheetnames":[],"sheets_settings":[]},{"type":"particle","particle_id":412571,"object_id":"jdpike211355533135","particle_type":"bodytitle","picture":null,"text":"Challenges","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":412663,"object_id":"jdpike211355543844","particle_type":"bodytitle","picture":null,"text":"This is a dummy text","content_type":"","title":null,"shrink":null},{"type":"chart","chart_id":635197,"object_id":"jdpike21_1355536945","chart_type_nr":1,"data":[[["Network","2012"],["Facebook","750"],["Twitter","250"],["LinkedIn","110"],["Myspace","70.5"],["Google Plus+","65"]]],"custom":{"ylabel":"Number of Users (Millions)"},"colors":["#339bd6","#a7dfff","#ff414d","#000000","#77c300","#825846","#59392a","#564c30","#897d6e","#627c82","#93af8a","#a0ba5e","#63ba5e","#5ebab2","#6596b7","#b477ba","#473057","#bc416e","#c896af"],"dimensions":[],"modifier":0,"sheetnames":[],"sheets_settings":[]},{"type":"particle","particle_id":412593,"object_id":"jdpike211355540235","particle_type":"bodytext","picture":null,"text":"Coaches and team management have a hard enough time getting NBA players to say the right things on the court and to the media, but through social media, they are able to express their thoughts at their leisure. Players can cause a mess several ways; but saying something embarrassing, taunting opponents or former teams, and calling out journalists and reporters. The hardest part of the NBA&#39;s involvement in social media will be keeping these comments, posts, and tweets to a minimum. ","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":412665,"object_id":"jdpike211355544085","particle_type":"image","picture":"http://s3-eu-west-1.amazonaws.com/infogram-particles-700/jdpike211355544085.jpg"},{"type":"particle","particle_id":412671,"object_id":"jdpike211355544635","particle_type":"bodytitle","picture":null,"text":"Future Social Media Strategy","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":412682,"object_id":"jdpike211355545724","particle_type":"image","picture":"http://s3-eu-west-1.amazonaws.com/infogram-particles-700/jdpike211355545724.jpeg"},{"type":"particle","particle_id":412672,"object_id":"jdpike211355544671","particle_type":"bodytext","picture":null,"text":"- It is apparent that the NBA has a good start on their current dippings into the social media realm. What will be key in the future is to make sure that every team in the NBA is operating through social media. That way the NBA as an entire organization can reach every fan through social network. If a fan&#39;s favorite team is not integrated with social media networks, then they will have no incentive of follow. \n- Individual teams need to realize the importance of social media in the off-season, when TV coverage of the NBA is at a minimum, because being able to keep fans consumed in a team year-round will raise the chances that fans decide to invest into a team.\n- To figure out ROI, teams should keep statistical data from their social media networks, track fan numbers, and track what profits are made exclusively from social media networks (ex. exclusive sales, discounts, and promotions).","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":412680,"object_id":"jdpike211355545754","particle_type":"image","picture":"http://s3-eu-west-1.amazonaws.com/infogram-particles-700/jdpike211355545754.png"},{"type":"particle","particle_id":412686,"object_id":"jdpike211355545998","particle_type":"image","picture":"http://s3-eu-west-1.amazonaws.com/infogram-particles-700/jdpike211355545998.png"},{"type":"particle","particle_id":412690,"object_id":"jdpike211355546086","particle_type":"bodytext","picture":null,"text":"All data gathered from:\nhttp://thewrap.com/\nhttp://bleacherreport.com/\nhttp://mashable.com/\nhttp://www.prweb.com/\nhttp://wikipedia.com\nhttp://fanpagelist.com/\n","content_type":"","title":null,"shrink":null}],"theme":{"createdAt":"2016-04-22T04:54:07.000Z","updatedAt":"2016-12-28T10:33:53.000Z","logoImages":[""],"charts":{"table":{"shapeFill":"e84f2c","headerColor":"#6f6f6f","cellColor":"#6f6f6f","headerBackground":"#eeeeee","cellBackground":"#ffffff"},"treemap":{"labels":{"name":{"fontFamily":"PT Sans Narrow","fontWeight":"700"},"value":{"fontFamily":"PT Sans Narrow"}}},"wordcloud":{"labels":{"fontFamily":"Arial","fontWeight":"700"}}},"color":{"bg":"#ffffff","text":"#000000","chart":{"bg":"transparent","text":"#7d7d7d"},"element":{"bg":"transparent","text":"#000000"}},"colorPresets":[],"localFonts":[],"font":{"common":{"fontFamily":"PT Sans 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