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{"id":441909,"type":0,"block_id":"jdpike21_1355525583","theme_id":29,"user_id":156908,"path":"How-the-NBA-Scores-through-Social-Media","title":"How the NBA Scores through Social Media","pubtitle":"How the NBA Scores through Social Media","tags":"","public":true,"publicAccess":true,"private_link_enabled":0,"thumb":"https://s3-eu-west-1.amazonaws.com/infogram-thumbs-200/jdpike21_1355525583.jpg","width":550,"copyright":null,"properties":{"transparent":false,"rtl":false,"export_settings":{"showGrid":true,"showValues":true},"whitelabel":false,"embed_button":"enabled","title_link":"infogram","custom_logo":"infogram","custom_link_url":"","embed_button_text":"Share","decimal_separator":".,"},"elements":[{"type":"particle","particle_id":14962909,"object_id":"0291e8b9-ea7d-11e4-a037-7b5f270fdca9","particle_type":"maintitle","picture":null,"text":"How the NBA Scores through Social Media","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":412450,"object_id":"jdpike21_1355525583","particle_type":"quote","picture":null,"text":"\"The NBA and its teams have more than 185 million fans across the globe on Twitter and Facebook\"","content_type":"","title":"General Sentiment","shrink":null},{"type":"particle","particle_id":412486,"object_id":"jdpike211355527549","particle_type":"bodytext","picture":null,"text":"Perhaps an even more shocking number may be that the league&#39;s reigning superstar, Miana Heat&#39;s Lebron James, has 19.6 million combined Twitter and Facebook fans alone. Despite a questionable 2011-2012 season due to the NBA Lockout lasted 161 days and resulted in only 66 of 82 regular season games, the league has generated more social media discussion than any other sport since 2011","content_type":"","title":null,"shrink":null},{"type":"chart","chart_id":635103,"object_id":"jdpike21_1355530328","chart_type_nr":11,"data":[[["Generate participation and discussion",".1"],["Control over team messages and news",".1"],["injury updates",".1"]]],"custom":{},"colors":[],"dimensions":[],"modifier":0,"sheetnames":[],"sheets_settings":[]},{"type":"particle","particle_id":412507,"object_id":"jdpike211355529347","particle_type":"bodytitle","picture":null,"text":"How is the NBA Using Social Media?","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":412506,"object_id":"jdpike211355528751","particle_type":"bodytext","picture":null,"text":"Social media can be described as \"the means of interactions among people in which they create, share, exchange and comment contents among themselves in virtual communities and networks\" (Wikipedia), and has become important for any organization looking to build their brand. The two most popular social media networking sites to date are Facebook and Twitter. The graph below shows the top 15 social media websites and their number of followers as of December 2012","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":412545,"object_id":"jdpike211355531415","particle_type":"bodytext","picture":null,"text":"Specifically","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":412514,"object_id":"jdpike211355529583","particle_type":"bodytext","picture":null,"text":"It should come as no surprise that the entire sports world is reaching out to fans with social media tools. Fans are the customers for professional sports, the industry doesn&#39;t exist without them, and social media may be the easiest way for the sports world to reach the masses of fans, providing them with 24/7 access to teams and players that they have never had before.","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":412549,"object_id":"jdpike211355531599","particle_type":"bodytext","picture":null,"text":"This is a dummy text","content_type":"","title":null,"shrink":null},{"type":"chart","chart_id":635113,"object_id":"jdpike21_1355530625","chart_type_nr":18,"data":[[[]]],"custom":{"rotate":"[0]","height":"341"},"colors":[],"dimensions":[],"modifier":0,"sheetnames":[],"sheets_settings":[]},{"type":"chart","chart_id":635020,"object_id":"jdpike21_1355525583","chart_type_nr":6,"data":[[["Past GDP","1870","1913","1950","1973","2003"],["Western 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