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{"id":906127,"type":0,"block_id":"bjw8751_1365574689","theme_id":31,"user_id":308767,"path":"History-of-Apples-patent-litigation","title":"History of Apple&#39;s patent litigation","pubtitle":"Apple분석 2탄! : History of Apple`s patent litigation","tags":"","public":true,"publicAccess":true,"private_link_enabled":0,"thumb":"https://s3-eu-west-1.amazonaws.com/infogram-thumbs-200/bjw8751_1365574689.jpg","width":550,"copyright":"Copyright notice : Dr. Jinwoo Bae, KIPSI","properties":{"publishType":0,"exportsettings":"{\"CHART_1383351\":[],\"CHART_1383567\":[],\"CHART_1383229\":[0],\"CHART_1383207\":[],\"CHART_1383715\":[]}","transparent":false,"rtl":false,"export_settings":{"showGrid":true,"showValues":true},"whitelabel":false,"embed_button":"enabled","title_link":"infogram","custom_logo":"infogram","custom_link_url":"","embed_button_text":"Share","decimal_separator":".,"},"elements":[{"type":"particle","particle_id":13062508,"object_id":"b528feff-ea2e-11e4-a037-7b5f270fdca9","particle_type":"maintitle","picture":null,"text":"History of Apple&#39;s patent litigation","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":867515,"object_id":"bjw8751_1365574689","particle_type":"quote","picture":null,"text":"Since 2007, the number of patent litigation is rapidly increasing! ","content_type":"","title":"","shrink":null},{"type":"chart","chart_id":1383351,"object_id":"bjw8751_1365577550","chart_type_nr":6,"data":[[["년도","2003","2004","2005","2007","2008","2009","2010","2011","2012","2013"],["# of Litigating","2","5","2","22","57","100","198","174","163","13"]]],"custom":{"legacyTransposeDone":true,"switchRowsColumns":true},"colors":[],"dimensions":[],"modifier":0,"sheetnames":[],"sheets_settings":[]},{"type":"particle","particle_id":868060,"object_id":"bjw87511365579557","particle_type":"bodytext","picture":null,"text":"Defendant : Apple\n애플이 원고인 소송건수의 변화를 보면 2007년 이후 급격하게 증가함을 알 수 있으며, 2010년에는 무려 198건의 소송이 진행중이다. 기존의 컴퓨터나 노트북 중심의 제품 포트폴리오에서 ipod, iphone, ipad 등 모바일 디바이스로 주력 제품군이 옮겨졌고, 위의 소송 또한 그와 관련된 특허소송이라 판단된다.(년도별 소송에 걸린 기술군은 추후 분석 예정, 물론 언론에서 발표한 주요 이슈들은 모두들 알고 있겠지만 최대한 Fact 위주로 분석하고자 함) ","content_type":"","title":"","shrink":null},{"type":"chart","chart_id":1383567,"object_id":"bjw8751_1365579512","chart_type_nr":6,"data":[[["년도","2004","2005","2008","2009","2010","2011","2012"],["# of Litigation","1","1","2","3","42","14","15"]]],"custom":{"legacyTransposeDone":true,"switchRowsColumns":true},"colors":[],"dimensions":[],"modifier":0,"sheetnames":[],"sheets_settings":[]},{"type":"particle","particle_id":868068,"object_id":"bjw87511365579668","particle_type":"bodytext","picture":null,"text":"Plaintiff : Apple\n애플이 원고인 특허소송 역시 2007년을 기점으로 2010년에는 42건에 이르는 소송을 제기하고 있다.","content_type":"","title":"","shrink":null},{"type":"chart","chart_id":1383229,"object_id":"bjw8751_1365576450","chart_type_nr":11,"data":[[["Apple(Licensed In - only)","%"],["ANOBIT TECHNOLOGIES LTD","2%"],["PA SEMI","8%"],["CVON INNOVATIONS","2%"],["FREESCALE SEMICONDUCTOR","11%"],["INTRINSITY","10%"],["OBJECT TECHNOLOGY LICENSING","5%"],["CPTN HOLDINGS","12%"],["EASTMAN KODAK","2%"],["ROCKSTAR BIDCO","49%"]],[["Apple(total)","%"],["ANOBIT TECHNOLOGIES LTD","0%"],["PA SEMI","2%"],["CVON INNOVATIONS","0%"],["FREESCALE SEMICONDUCTOR","2%"],["INTRINSITY","2%"],["OBJECT TECHNOLOGY LICENSING","1%"],["CPTN HOLDINGS","3%"],["EASTMAN KODAK","0%"],["ROCKSTAR BIDCO","11%"],["Apple","77%"]],[]],"custom":{},"colors":[],"dimensions":[],"modifier":0,"sheetnames":[],"sheets_settings":[]},{"type":"particle","particle_id":1021696,"object_id":"bjw87511366876014","particle_type":"bodytext","picture":null,"text":"경쟁업체로부터 소송이 증가하고, 자사의 제품을 보호하기 위한 Apple의 IP 전략은 무엇일까?\n이는 해당 시기에 매입한 특허를 살펴보면 알 수 있을 것이다.\n위의 그림은 Apple이 매입한 특허 수와 매입대상 기업을 나타낸 것이다.(면적의 넓이가 매입한 특허 %를 의미)\nApple이 보유한 전체 특허건수 대비 매입한 건수는 약 33%로 상당히 많은 특허를 매입하는 전략을 구사하였다.\n\n기업의 성격 면에서 살펴보면,\n- Rockstar Bidco : Apple과 모바일 디바이스의 자체 OS를 가진 기업(MS, Intel, RIM, Sony-Ericson, EMC) 연합의 IP 전문회사로, Notel의 통신특허 6000건을 매입(이곳에서 Apple은 1024건의 통신관련 특허 이전 받음)\n- CPTN Holdings : 2010.11월 MS, Oracle, Apple, EMC 연합, Nobel 특허 882건 인수(4억5천만달라). 이 중 CPTN Holdings로 부터 Apple은 다시 Unix, OpenSource관련 SW특허를 인수 \n- OTLC : 1990. Apple-IBM 연합의 Joint venture이다. (애플의 매입 관련 이슈에서 크게 다루어지지 않고 있지만 OTLC는 Steve Jobs의 복귀 이후 그의 성공에 큰 기반이 된 기업이다. See also : Taligent) Apple의 초기 수익모델이었던 GUI기반의 OS, H/W 관련 기술이 주를 이루며, 2009년 최종적으로 Apple이 인수하였다.(2012년, Taligent에서 받아온 OTLC 특허로 인해 결국 Apple과 Motorola의 특허 분쟁 소송으로 연계된다.) \n- 나머지는 To be Continue~\n\n각 기업에서 매입해 온 시기와 관련 특허의 기술적인 분석을 통해 Apple의 IP Portfolio중 어느 부분이 약했는지, 어느쪽에 강화를 하고자 하는지를 확인 할 수 있을 것이다.","content_type":"","title":"","shrink":null},{"type":"chart","chart_id":1383207,"object_id":"bjw8751_1365575982","chart_type_nr":1,"data":[[["행 레이블","1989","1990","1991","1992","1993","1994","1995","1996","1997","1998","1999","2000","2001","2002","2003","2004","2005","2006","2007","2008","2009","2010","2011","2012"],["ANOBIT TECHNOLOGIES LTD","0","0","0","0","0","0","0","0","0","0","0","0","0","0","0","0","0","0","5","15","9","2","1","0"],["PA SEMI","0","0","0","0","0","0","0","0","0","0","0","0","0","0","0","0","19","4","1","1","0","0","0","0"],["CVON INNOVATIONS","0","0","0","0","0","0","0","0","0","0","0","0","0","0","0","0","0","1","4","17","2","0","0","0"]]],"custom":{"legacyTransposeDone":true,"switchRowsColumns":true},"colors":["#34a6b5","#77c300","#ffc700","#959595","#287f8a","#4c4c4c","#005863","#000000","#9af3ff","#e2e2e2"],"dimensions":[],"modifier":1,"sheetnames":[],"sheets_settings":[]},{"type":"particle","particle_id":1022258,"object_id":"bjw87511366878730","particle_type":"bodytext","picture":null,"text":"Apple이 최근에 매입 한 특허 중 관련 업체 분석을 하다 보니, Semiconductor, Flash-memory drive 관련 기업의 특허를 인수하였고, 그 시점에 따라 추가적인 분석이 가능할 듯 하다.\n\nPA Semi.의 다수 특허 매입 이후 최근에는 i-phone, i-pad를 위한 flash-memory drive관련 기술을 확보하기 위해 이스라엘 기업인 Anobit Tech.까지 공격적인 매입 전략을 구사하고 있다.\n\n모바일 디바이스를 위한 저전력 회로, 메모리관련 하드웨어기술뿐만 아니라 모바일 광고, 리소스 관리 등과 같이 소프트웨어 특허도 매입하였다. \n\nCVON Innova.은 NPE성향의 기업으로, 주로 Mobile Advertising, 모바일 인증, 리소스 관리 등의 특허를 보유하고 있으며, Apple은 2007년부터 2008년까지 지속적으로 관련 특허를 매입하고 있다.\n\n위의 매입 시점 역시 Mobile-device에 집중하기 시작 한 시기이다.\n- 2005년 : 주로 i-pod관련 기술 및 i-phone과 관련된 기술을 확보하는 시점으로 해당 핵심 기술은 상당수 PA SEMI에서 매입했을 가능성이 크다\n-2007년 이후 : Anobit, CVON를 인수하면서 i-Phone, i-Pad의 메모리 드라이브 관련 하드웨어 기술을 매입, 특히 관련 특허의 매입은 제품출시 이후 크게 증가하는 것을 확인할 수 있다.(2008년 이후)","content_type":"","title":"","shrink":null},{"type":"chart","chart_id":1383715,"object_id":"bjw8751_1365580875","chart_type_nr":19,"data":[[["기술분류","2003","2004","2005"],["Communication Techniques","x","x"],["Processes","","","x"],["Video Distribution System","x"],["Illuminated Scale Or Dial","","x"],["Bandwidth Reduction Or Expansion","","x"],["Information Location Or Remote Operator Actuated Control","","","x"]]],"custom":{"defaultPath":"circlePath","styleName":false,"showRowHeader":true},"colors":["#34a6b5"],"dimensions":[],"modifier":0,"sheetnames":[],"sheets_settings":[]},{"type":"particle","particle_id":868238,"object_id":"bjw87511365581411","particle_type":"bodytext","picture":null,"text":"* 2005년 이전의 애플 피고 소송 기술 분석\n - 2003년 : \n Multiplex communication기술(원고 : U.S. ETHERNET INNOVATIONS)\n\n Video distribution with Upstream communication\n - 2004 : Multiplex communication, Bandwidth reduction system\n\n다음편 예고...\n2007년 이전의 Apple 소송 기술군과 이후의 소송 기술군을 살펴볼까 한다.... 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