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{"id":654254,"type":0,"block_id":"caracoash_1361744197","theme_id":29,"user_id":230651,"path":"Groupon-018057163","title":"Groupon&#39;s Boom & Bust","pubtitle":"Groupon&#39;s Boom & Bust","tags":"","public":true,"publicAccess":true,"private_link_enabled":0,"thumb":"https://s3-eu-west-1.amazonaws.com/infogram-thumbs-200/caracoash_1361744197.jpg","width":550,"copyright":null,"properties":{"transparent":false,"rtl":false,"export_settings":{"showGrid":true,"showValues":true},"whitelabel":false,"embed_button":"enabled","title_link":"infogram","custom_logo":"infogram","custom_link_url":"","embed_button_text":"Share","decimal_separator":".,"},"elements":[{"type":"particle","particle_id":13275463,"object_id":"8abe9f17-ea37-11e4-a037-7b5f270fdca9","particle_type":"maintitle","picture":null,"text":"Groupon&#39;s Boom & Bust","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":637781,"object_id":"caracoash1361744875","particle_type":"bodytext","picture":null,"text":"Groupon is an online marketplace that allows companies to connect with consumers through the selling of their services and products at extremely discounted prices.\n\nIt is also one of the fastest growing companies in history.","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":637878,"object_id":"caracoash1361746826","particle_type":"maintitle","picture":null,"text":"In 2010 alone:","content_type":"","title":"","shrink":null},{"type":"chart","chart_id":973167,"object_id":"caracoash_1361746831","chart_type_nr":23,"data":[[["35","Groupon expanded its presence to 35 countries","profilePath",""],["58,000","Number of businesses partnered with Groupon","upPath"],["100,000","Number of deals negotiated by Groupon","starPath"],["2500%","Increase in Groupon subscriber base","boyPath"],["$1.5 billion","Amount saved by using Groupon","circlePath"],["50 million","Number of Groupon subscribers","profilePath"]]],"custom":{},"colors":[],"dimensions":[],"modifier":0,"sheetnames":[],"sheets_settings":[]},{"type":"particle","particle_id":637972,"object_id":"caracoash1361748493","particle_type":"bodytitle","picture":null,"text":"Groupon IT","content_type":"","title":"","shrink":null},{"type":"chart","chart_id":973301,"object_id":"caracoash_1361748177","chart_type_nr":11,"data":[[["IT used by Groupon","%"],["Internal Systems","0.88"],["Security","0.69"],["Commercial antivirus","0.57"],["firewall","0.51"],["patch-management technologies","0.51"],["IT employees","0.42"],["Call centers","0.4"],["Redundancy","0.32"],["anti-fraud tools","0.3"],["Data Centers","0.29"],["customer facing tools",".5"]]],"custom":{},"colors":[],"dimensions":[],"modifier":0,"sheetnames":[],"sheets_settings":[]},{"type":"chart","chart_id":973391,"object_id":"caracoash_1361748849","chart_type_nr":23,"data":[[["Less than 1","Before their explosive growth, Groupon scheduled the ads in their &quot;deal of the day&quot; manually. They decided to use OpenX Enterprise to make mass-emailing easier. OpenEx saved time, modernized how the company updates content, and cut staffing needed from 3 to less than 1","downPath",""],["","",""]]],"custom":{},"colors":[],"dimensions":[],"modifier":0,"sheetnames":[],"sheets_settings":[]},{"type":"particle","particle_id":638030,"object_id":"caracoash1361749473","particle_type":"maintitle","picture":null,"text":"Problems with Groupon:","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":638002,"object_id":"caracoash1361748980","particle_type":"quote","picture":null,"text":"Our international operations run on different technology platforms, which has prevented us from easily deploying technology recently developed in North America abroad. ","content_type":"","title":"Groupon CEO, Andrew Mason","shrink":null},{"type":"particle","particle_id":638011,"object_id":"caracoash1361749118","particle_type":"bodytext","picture":null,"text":"Because Groupon grew so quickly, not all operations have the same version of the platform resulting in these separate technology platforms. ","content_type":"","title":"","shrink":null},{"type":"chart","chart_id":973603,"object_id":"caracoash_1361750628","chart_type_nr":23,"data":[[["$413 million","net loss in 2010, this is a testament to Groupon`s failure to capture value, despite its promises of profit to clients of smaller businesses","downPath",""],["","",""]]],"custom":{},"colors":["#339bd6","#cc3635","#286b7b","#f2b036","#b02c20","#307d99","#f28a35","#852b33","#41a3c6","#ea594e","#60284f","#53cae8","#ffe670","#da6f6e","#4c7b86","#ffca68","#ba5c53","#498ca4","#ffa760","#844a4f","#5aacc9","#ff9088","#6f4a64","#8cd7ea"],"dimensions":[],"modifier":0,"sheetnames":[],"sheets_settings":[]},{"type":"particle","particle_id":638126,"object_id":"caracoash1361750413","particle_type":"maintitle","picture":null,"text":"Groupon does not have competitive advantage","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":638038,"object_id":"caracoash1361749523","particle_type":"bodytext","picture":null,"text":"The main business model of Groupon involves creating long lasting new relationships with already settled companies. This model shows a high demand for the product, but also shows a supply restricted to a certain number of customers. This creates a congestion effect, leading potential new customers having to wait too much for their product/service, or many times not getting it at the precise moment they wanted it because of no supply. It also causes the businesses to lose money because many of the subscribers to Groupon are more interested in getting the best deal that they can, rather than making a long term relationship with a business.","content_type":"","title":"","shrink":null},{"type":"chart","chart_id":973436,"object_id":"caracoash_1361749296","chart_type_nr":21,"data":[[["","Group A"],["Value","4"],["From","10"],["Title","Merchants who will not work with Groupon again"],["Hover text","40%"]]],"custom":{},"colors":["#cc3635"],"dimensions":[],"modifier":0,"sheetnames":[],"sheets_settings":[]},{"type":"particle","particle_id":638145,"object_id":"caracoash1361750469","particle_type":"bodytitle","picture":null,"text":"Some of the top competitors of Groupon","content_type":"","title":"","shrink":null},{"type":"chart","chart_id":973552,"object_id":"caracoash_1361750115","chart_type_nr":18,"data":[[["Competitors","%"],["LivingSocial","80"],["Savology","50"],["BuyWithMe","40"],["Plum District","50"],["Jasmere","30"],["Gilt","70"],["Google offers","65"]]],"custom":{},"colors":[],"dimensions":[],"modifier":0,"sheetnames":[],"sheets_settings":[]},{"type":"particle","particle_id":638196,"object_id":"caracoash1361750853","particle_type":"bodytext","picture":null,"text":"Sources: Dignan, L. (2011, June,3 ). ZDNet. Groupon: The IT moving parts behind the Growth. Posted to http://www.zdnet.com/blog/btl/groupon-the-it-moving-parts-behind-the-growth/49868\n \nDignan, L. (2012, May, 15). ZDNet. Groupon: One great enteprise IT Petri dish. Posted to http://www.zdnet.com/blog/btl/groupon-one-great-enterprise-it-petri-dish/76925\n \nMartecchini, P. (2011, January 19). OpenX Blog. Groupon selects OpenX Enterprise. Posted to http://blog.openx.org/01/groupon-selects-openx-enterprise/\n \nMIT Technology Review. (2013). 50 Disruptive Companies: Company Profile Groupon. Retrieved February 23, 2013, from\nhttp://www2.technologyreview.com/tr50/groupon/\n \nMIT Technology Review. (November 12, 2012). Groupon Daily Deals and the Complex Question of Business Failure. \nhttp://www.technologyreview.com/view/507346/groupon-daily-deals-and-the-complex-question-of-business-failure/\n \nHarvard Business Review (December 10, 2012), How to Save Groupon, Raffi Mohammed.\nhttp://blogs.hbr.org/cs/2012/12/how_to_save_groupon.html\n","content_type":"","title":"","shrink":null}],"theme":{"createdAt":"2016-04-22T04:54:07.000Z","updatedAt":"2016-12-28T10:33:06.000Z","logoImages":[""],"charts":{"wordcloud":{"labels":{"fontWeight":"700","fontFamily":"Arial"}},"treemap":{"labels":{"value":{"fontFamily":"PT Sans Narrow"},"name":{"fontWeight":"700","fontFamily":"PT Sans 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