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{"id":29259,"type":0,"block_id":"1337506253","theme_id":21,"user_id":4698,"path":"Epampliega/1337506253","title":"Dirección estratégica","pubtitle":null,"tags":"","public":true,"publicAccess":true,"private_link_enabled":0,"thumb":"https://s3-eu-west-1.amazonaws.com/infogram-thumbs-200/1337506253.jpg","width":550,"copyright":"Copyright Enrique Pampliega - www.epampliega.com","properties":{"whitelabel":false,"embed_button":"enabled","title_link":"infogram","custom_logo":"none","user_embed_button_text":"Share","decimal_separator":".,"},"elements":[{"type":"particle","particle_id":10460008,"object_id":"ff45b71a-e9c2-11e4-a037-7b5f270fdca9","particle_type":"maintitle","picture":null,"text":"Dirección estratégica","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":11858,"object_id":"1337506253","particle_type":"quote","picture":null,"text":"Matriz Producto/Mercado","content_type":"","title":"Boston Consulting Group (BCG)","shrink":null},{"type":"particle","particle_id":11859,"object_id":"1337506373","particle_type":"bodytext","picture":null,"text":"Esta herramienta nació para el análisis de la cartera de productos y tiene la finalidad de ayudar a los directivos en el proceso de selección y evaluación de una estrategia, también se conoce con el nombre de análisis portfolio de negocios.","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":11899,"object_id":"1337509947","particle_type":"bodytext","picture":"http://s3-eu-west-1.amazonaws.com/infogram-particles-700/1337509947.jpg","text":null,"content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":11864,"object_id":"1337507166","particle_type":"bodytitle","picture":null,"text":"Vacas lecheras","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":11866,"object_id":"1337507185","particle_type":"bodytext","picture":null,"text":"Tienen un bajo crecimiento y una alta cuota de mercado. A causa de su alta cuota de mercado, los beneficios y generación de caja suelen ser alto. El bajo índice de crecimiento, indica que las demandas de caja suelen ser bajas. Por esto, los grandes excedentes de caja se generan normalmente por las vacas lecheras. Proporcionan caja para todas las necesidades de la organización.","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":11868,"object_id":"1337507213","particle_type":"bodytitle","picture":null,"text":"Perros","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":11873,"object_id":"1337507456","particle_type":"bodytext","picture":null,"text":"Segmentos de negocios o unidades que tienen una baja cuota de mercado y un bajo índice de crecimiento. La baja cuota de mercado normalmente indica pocos beneficios. Debido a que su índice de crecimiento es bajo, las inversiones para aumentar la cuota de mercado son frecuentemente prohibitivas. Los requerimientos de caja para mantener una posición competitiva a menudo exceden de la caja generada. Los perros pueden convertirse en una autentica trampa.","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":11867,"object_id":"1337507212","particle_type":"bodytitle","picture":null,"text":"Niños problema","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":11877,"object_id":"1337507739","particle_type":"bodytext","picture":null,"text":"Tienen un aparente potencial de crecimiento, por ello sus necesidades de caja son altas y la caja es baja debido a la cuota de mercado. Dado que el crecimiento se presupone alto, una estrategia debe tener las inversiones necesarias para ganar cuota de mercado y convertirse en estrella. Si el índice de crecimiento de mercado es lento, puede convertirse en vaca lechera. Por último, se puede renunciar si se percibe que el mercado no se va a desarrollar como estaba esperado.","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":11869,"object_id":"1337507246","particle_type":"bodytitle","picture":null,"text":"estrellas","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":11879,"object_id":"1337507882","particle_type":"bodytext","picture":null,"text":"Tienen un alto índice de crecimiento y una alta cuota de mercado. Las estrellas usan y generan una gran cantidad de caja. Las estrellas representan el mayor beneficio y las oportunidades de inversión. La mejor estrategia en una estrella es invertir lo necesario para mantener o mejorar la posición competitiva.","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":11897,"object_id":"1337509821","particle_type":"bodytext","picture":"http://s3-eu-west-1.amazonaws.com/infogram-particles-700/1337509821.jpg","text":null,"content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":11898,"object_id":"1337509849","particle_type":"bodytext","picture":"http://s3-eu-west-1.amazonaws.com/infogram-particles-700/1337509849.jpg","text":null,"content_type":"","title":null,"shrink":null}],"theme":{"createdAt":"2016-04-22 07:54:06","updatedAt":"2016-09-02 09:19:10","logoImages":[""],"charts":{"treemap":{"labels":{"name":{"fontFamily":"PT Sans Narrow","fontWeight":"700"},"value":{"fontFamily":"PT Sans 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