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Created by:Christian DionChristian Dion
{"id":256981,"type":0,"block_id":"ChristianDion_1350406897","theme_id":29,"user_id":785354,"path":"Eblink-and--Renova","title":"A five-point story...","pubtitle":"Eblink and Renova","tags":"","public":true,"publicAccess":true,"private_link_enabled":0,"thumb":"https://s3-eu-west-1.amazonaws.com/infogram-thumbs-200/ChristianDion_1350406897.jpg","width":700,"copyright":"Copyright - Eblink Marketing inc. 2012","properties":{"transparent":false,"rtl":false,"export_settings":{"showGrid":true,"showValues":true},"whitelabel":false,"embed_button":"enabled","title_link":"infogram","custom_logo":"infogram","custom_link_url":"","embed_button_text":"Share","decimal_separator":".,"},"elements":[{"type":"particle","particle_id":253548,"object_id":"ChristianDion1351129333","particle_type":"image","picture":"http://s3-eu-west-1.amazonaws.com/infogram-particles-700/ChristianDion1351129333.jpg"},{"type":"particle","particle_id":13434847,"object_id":"25859c84-ea3e-11e4-a037-7b5f270fdca9","particle_type":"maintitle","picture":null,"text":"A five-point story...","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":253153,"object_id":"ChristianDion1351115562","particle_type":"bodytext","picture":null,"text":"on why we can better support the success of your Canadian launch, from a marketing perspective...","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":252361,"object_id":"ChristianDion1351102502","particle_type":"bodytitle","picture":null,"text":"1. Background - The new consumer decision journey:","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":252324,"object_id":"ChristianDion1351101794","particle_type":"bodytext","picture":null,"text":"Recent research indicate that consumer-driven marketing activities, such as Internet reviews and word-of-mouth recommendations from friends and family are increasingly important as customers seize control of the buying process.\nPower is shifting from businesses to individuals, and it is fundamentally changing how marketing works:\n","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":252318,"object_id":"ChristianDion1351101700","particle_type":"video","picture":null,"text":"//youtube.com/embed/g40rrWBx2ok"},{"type":"particle","particle_id":252446,"object_id":"ChristianDion1351104430","particle_type":"bodytitle","picture":null,"text":"2. The most influential element driving purchase decisions today is:","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":244659,"object_id":"ChristianDion1351104666","particle_type":"image","picture":"http://s3-eu-west-1.amazonaws.com/infogram-particles-700/ChristianDion1351104666.jpg"},{"type":"particle","particle_id":252349,"object_id":"ChristianDion1351102348","particle_type":"bodytext","picture":null,"text":"The oldest most effective form of marketing, Word of Mouth, is as important as ever in both physical and digital channels. WOM is the primary factor behind 20% to 50% of ALL purchase decisions.","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":252543,"object_id":"ChristianDion1351105465","particle_type":"bodytitle","picture":null,"text":"3. Social Media = Online WOM","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":252711,"object_id":"ChristianDion1351107024","particle_type":"bodytext","picture":null,"text":"This is a very important reality in Canada because we are the MOST AVID INTERNET USERS IN THE WORLD: ","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":253064,"object_id":"ChristianDion1351112591","particle_type":"image","picture":"http://s3-eu-west-1.amazonaws.com/infogram-particles-700/ChristianDion1351112591.png"},{"type":"particle","particle_id":252482,"object_id":"ChristianDion1351104848","particle_type":"bodytitle","picture":null,"text":"4. But how do you generate WOM ?","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":252759,"object_id":"ChristianDion1351107419","particle_type":"bodytext","picture":null,"text":"Of course it starts with a unique product (and RENOVA definitely fit this criteria!) but it is not just about what you stand for, but how you choose to communicate it in the new social era. It&#39;s about telling a story that your customers get passionate about, and, more important, tell others about.","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":245682,"object_id":"ChristianDion1350939517","particle_type":"image","picture":"http://s3-eu-west-1.amazonaws.com/infogram-particles-700/ChristianDion1350939517.png"},{"type":"particle","particle_id":252876,"object_id":"ChristianDion1351109405","particle_type":"bodytitle","picture":null,"text":"5. Leave it up to us to make it happen!","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":253524,"object_id":"ChristianDion1351129139","particle_type":"image","picture":"http://s3-eu-west-1.amazonaws.com/infogram-particles-700/ChristianDion1351129139.jpg"},{"type":"particle","particle_id":252906,"object_id":"ChristianDion1351109945","particle_type":"bodytext","picture":null,"text":"Eblink Marketing is a WOM boutique consultancy company based in Montreal.\nWe are NOT another ad or interactive agency. \nOur primary focus is on accelerating your consumer-driven marketing by igniting your brand talkability factor. We help turn consumer touchpoint into talk point.\n","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":252910,"object_id":"ChristianDion1351110095","particle_type":"bodytext","picture":null,"text":"Our lean business model leverages the best talents through our unique strategic partnerships. In other words, we are faster and cheaper without compromising on the quality. \n","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":252981,"object_id":"ChristianDion1351111171","particle_type":"image","picture":"http://s3-eu-west-1.amazonaws.com/infogram-particles-700/ChristianDion1351111171.jpg"},{"type":"particle","particle_id":252918,"object_id":"ChristianDion1351110138","particle_type":"bodytext","picture":null,"text":"Our \"chef d&#39;orchestre\" is Christian Dion, a seasoned sales & marketing professional with experience working with world class organizations such as Procter & Gamble, Pepsico, Whirlpool and Yahoo! Canada.\n","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":253148,"object_id":"ChristianDion1351115243","particle_type":"bodytitle","picture":null,"text":"Our Services","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":252941,"object_id":"ChristianDion1351110669","particle_type":"bodytext","picture":null,"text":"Our comprehensive suite of services will go a long way in amplifying your brand personality, sparking conversations (off or online) and increasing your social engagement with your customers & prospects. Here are a few of them:\n\n","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":252947,"object_id":"ChristianDion1351110714","particle_type":"bodytext","picture":null,"text":"Product reviews (third party-panel based), Talkable contests, Social Coupons, Online communities, Targeted 1:1 email marketing campaigns, Personalized household sampling program, Social Media monitoring and management.","content_type":"","title":null,"shrink":null}],"theme":{"createdAt":"2016-04-22T04:54:07.000Z","updatedAt":"2016-12-28T10:33:06.000Z","logoImages":[""],"charts":{"wordcloud":{"labels":{"fontWeight":"700","fontFamily":"Arial"}},"treemap":{"labels":{"value":{"fontFamily":"PT Sans Narrow"},"name":{"fontWeight":"700","fontFamily":"PT Sans 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