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{"id":1348594,"type":0,"block_id":"dlebleezy_1373250827","theme_id":29,"user_id":480352,"path":"EDM-Data-02074937","title":"EDM Data","pubtitle":"EDM Data","tags":"","public":true,"publicAccess":true,"private_link_enabled":0,"thumb":"https://s3-eu-west-1.amazonaws.com/infogram-thumbs-200/dlebleezy_1373250827.jpg","width":550,"copyright":null,"properties":{"publishType":0,"transparent":false,"rtl":false,"export_settings":{"showGrid":true,"showValues":true},"whitelabel":false,"embed_button":"enabled","title_link":"infogram","custom_logo":"infogram","custom_link_url":"","embed_button_text":"Share","decimal_separator":".,"},"elements":[{"type":"particle","particle_id":13871101,"object_id":"43c13d3b-ea50-11e4-a037-7b5f270fdca9","particle_type":"maintitle","picture":null,"text":"EDM Data","content_type":"","title":null,"shrink":null},{"type":"chart","chart_id":2278201,"object_id":"dlebleezy_1373337461","chart_type_nr":23,"data":[[["18287","Total number of EDMs sent ","starPath",""],["4871","Total number of opens","circlePath"],["138","Total number of clicks","profilePath"]]],"custom":{},"colors":["#444444","#ffd200","#cc3635","#f2b036","#b02c20","#307d99","#f28a35","#852b33","#41a3c6","#ea594e","#60284f","#53cae8","#ffe670","#da6f6e","#4c7b86","#ffca68","#ba5c53","#498ca4","#ffa760","#844a4f","#5aacc9","#ff9088","#6f4a64","#8cd7ea"],"dimensions":[],"modifier":0,"sheetnames":[],"sheets_settings":[]},{"type":"chart","chart_id":2286936,"object_id":"dlebleezy_1373421706","chart_type_nr":23,"data":[[["~ $8,142","If EVERY click resulted in a purchase, the estimate of how much this campaign has made...","",""],["","",""]]],"custom":{},"colors":[],"dimensions":[],"modifier":0,"sheetnames":[],"sheets_settings":[]},{"type":"particle","particle_id":1770619,"object_id":"dlebleezy1373418799","particle_type":"bodytext","picture":null,"text":"Is there any way to measure the cost vs. return on these EDMs? It is unclear whether a \"click\" refers to a purchase, or simply a visit to the website/ offer presented in the EDM. Of course, the exposure (from a marketing perspective) cannot be evaluated directly in terms of revenue dollars, but it would be nice to know exactly how much additional business this effort is garnering. ","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":1762468,"object_id":"dlebleezy1373334297","particle_type":"maintitle","picture":null,"text":"Rate Trends Over Time","content_type":"","title":"","shrink":null},{"type":"chart","chart_id":2277883,"object_id":"dlebleezy_1373332406","chart_type_nr":6,"data":[[["","3 days","3 weeks","3 months","6 months","18 months"],["Open Rate","41.3","29.54","22.06","24.12","17.97"]]],"custom":{"showPoints":true,"smooth":true,"reverse":false,"grid":true,"xlabel":"EDM Send Date","ylabel":"Open Rate (%)","legacyTransposeDone":true,"switchRowsColumns":true},"colors":[],"dimensions":[],"modifier":0,"sheetnames":[],"sheets_settings":[]},{"type":"chart","chart_id":2277893,"object_id":"dlebleezy_1373332810","chart_type_nr":6,"data":[[["","3 days","3 weeks","3 months","6 months","18 months"],["Click Rate (%)",".86",".74",".53","1.01",".79"]]],"custom":{"smooth":true,"showPoints":true,"xlabel":"EDM Send Date","ylabel":"Click Rate (%)","legacyTransposeDone":true,"switchRowsColumns":true},"colors":["#cc3635","#286b7b","#f2b036","#b02c20","#307d99","#f28a35","#852b33","#41a3c6","#ea594e","#60284f","#53cae8","#ffe670","#da6f6e","#4c7b86","#ffca68","#ba5c53","#498ca4","#ffa760","#844a4f","#5aacc9","#ff9088","#6f4a64","#8cd7ea"],"dimensions":[],"modifier":0,"sheetnames":[],"sheets_settings":[]},{"type":"particle","particle_id":1762547,"object_id":"dlebleezy1373335464","particle_type":"bodytext","picture":null,"text":"There is a clear drop in BOTH rates from 3 days to 3 weeks to 3 months. Perhaps these times are too close together?","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":1762577,"object_id":"dlebleezy1373335776","particle_type":"bodytext","picture":null,"text":"There is also a slight increase in both rates from 3 months to 6 months.","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":1762514,"object_id":"dlebleezy1373335137","particle_type":"bodytitle","picture":null,"text":"Open Vs. Click Rate (by Customer Type)","content_type":"","title":"","shrink":null},{"type":"chart","chart_id":2270271,"object_id":"dlebleezy_1373251333","chart_type_nr":4,"data":[[["","Open Rate","Click Rate"],["Existing","26.18",".77"],["New","35.83",".45"],["Regular","24.23",".52"]]],"custom":{"grid":false,"absoluteDistribution":false,"xlabel":"Rate %"},"colors":[],"dimensions":[],"modifier":0,"sheetnames":[],"sheets_settings":[]},{"type":"particle","particle_id":1770625,"object_id":"dlebleezy1373418896","particle_type":"bodytext","picture":null,"text":"As demonstrated above, the open rate is highest among new customers. This additional exposure to the brand could be helpful in establishing loyalty, which could lead to repeat purchases or the establishment of a club membership. ","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":1762498,"object_id":"dlebleezy1373335009","particle_type":"bodytitle","picture":null,"text":"Open Rate Over Time (by Customer Type)","content_type":"","title":"","shrink":null},{"type":"chart","chart_id":2277901,"object_id":"dlebleezy_1373332993","chart_type_nr":6,"data":[[["Open Rate","3 days","3 weeks","3 months","6 months","12 months","18 months"],["Existing","42.73","32.07","22.19","24.09","22.65","17.98"],["New","34.7","34.2","18.72","29.17"],["Regular","27.27","26.51","15.56"]]],"custom":{"smooth":false,"showPoints":true,"ylabel":"Open Rate (%)","xlabel":"EDM Send Date","legacyTransposeDone":true,"switchRowsColumns":true},"colors":[],"dimensions":[],"modifier":0,"sheetnames":[],"sheets_settings":[]},{"type":"particle","particle_id":1762505,"object_id":"dlebleezy1373335079","particle_type":"bodytitle","picture":null,"text":"Click Rate Over Time (by Customer Type)","content_type":"","title":"","shrink":null},{"type":"chart","chart_id":2277979,"object_id":"dlebleezy_1373334682","chart_type_nr":6,"data":[[["Click Rate","3 days","3 weeks","3 months","6 months","12 months","18 months"],["Existing",".96",".77",".55","1.01",".55",".79"],["New",".46",".52","0","0"],["Regular","1.52","0","0"]]],"custom":{"showPoints":true,"smooth":false,"xlabel":"EDM Send Date ","ylabel":"Click Rate (%)","legacyTransposeDone":true,"switchRowsColumns":true},"colors":[],"dimensions":[],"modifier":0,"sheetnames":[],"sheets_settings":[]},{"type":"particle","particle_id":1762628,"object_id":"dlebleezy1373336602","particle_type":"bodytext","picture":null,"text":"Click Rate is consistently highest among existing customers.","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":1770628,"object_id":"dlebleezy1373418971","particle_type":"bodytext","picture":null,"text":"Could the increase in click rate at the 6 month period possibly be due to the lifespan of the product? Customers could be more interested in products once their initial purchased products are low/ used up. ","content_type":"","title":"","shrink":null},{"type":"chart","chart_id":2278070,"object_id":"dlebleezy_1373335573","chart_type_nr":23,"data":[[["1.52%-> 0 -> 0","Largest Drop in Click Rate (Regular Customers)","downPath",""],["","",""]]],"custom":{},"colors":["#cc3635","#286b7b","#f2b036","#b02c20","#307d99","#f28a35","#852b33","#41a3c6","#ea594e","#60284f","#53cae8","#ffe670","#da6f6e","#4c7b86","#ffca68","#ba5c53","#498ca4","#ffa760","#844a4f","#5aacc9","#ff9088","#6f4a64","#8cd7ea"],"dimensions":[],"modifier":0,"sheetnames":[],"sheets_settings":[]},{"type":"particle","particle_id":1762643,"object_id":"dlebleezy1373336834","particle_type":"bodytext","picture":null,"text":"No regular customers clicked after the initial 3-day EDM.","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":1762679,"object_id":"dlebleezy1373337119","particle_type":"bodytitle","picture":null,"text":"Regular Customers' Click vs Open Rate","content_type":"","title":"","shrink":null},{"type":"chart","chart_id":2278160,"object_id":"dlebleezy_1373336958","chart_type_nr":6,"data":[[["Rate","3 days","3 weeks","3 months"],["Open Rate","27.27","26.51","15.56"],["Click Rate","1.52","0","0"]]],"custom":{"smooth":true,"showPoints":true,"legacyTransposeDone":true,"switchRowsColumns":true},"colors":[],"dimensions":[],"modifier":0,"sheetnames":[],"sheets_settings":[]},{"type":"particle","particle_id":1762683,"object_id":"dlebleezy1373337191","particle_type":"bodytext","picture":null,"text":"Even though the click rate of regular customers fell after the first EDM, the open rate did not fall as drastically. This suggests a possible curiosity about the content of the EDM without any follow through. These regular customers kept opening the follow-up EDMs, but did not click. 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