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Created by:Andrey  GorovoyAndrey Gorovoy
{"id":1349855,"type":0,"block_id":"100002653644021_1373284553","theme_id":21,"user_id":479807,"path":"DONT-LIKE-BUT-SHARE","title":"DON'T LIKE BUT SHARE","pubtitle":"DON","tags":"","public":true,"publicAccess":true,"private_link_enabled":0,"thumb":"https://s3-eu-west-1.amazonaws.com/infogram-thumbs-200/100002653644021_1373284553.jpg","width":700,"copyright":"Подготовил Андрей Горовой","properties":{"publishType":0,"transparent":false,"rtl":false,"export_settings":{"showGrid":true,"showValues":true},"whitelabel":false,"embed_button":"enabled","title_link":"infogram","custom_logo":"infogram","custom_link_url":"","embed_button_text":"Share","decimal_separator":".,"},"elements":[{"type":"particle","particle_id":10133848,"object_id":"5993900d-e9b2-11e4-a037-7b5f270fdca9","particle_type":"maintitle","picture":null,"text":"DON'T LIKE BUT SHARE","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":1757062,"object_id":"1000026536440211373285695","particle_type":"bodytext","picture":null,"text":"Цель: создание сообщества социально ответственных участников дорожного движения.\n","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":1757318,"object_id":"1000026536440211373288281","particle_type":"bodytext","picture":null,"text":"Акцент на перечеркнутом значке Like. Не все в нашем мире можно лайкать. Второстепенный акцент на Share -инструмент распространения информации среди других людей. Like и Share не привязаны к диджиталу. Это понятия из реальной жизни. ","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":1757258,"object_id":"1000026536440211373287550","particle_type":"bodytext","picture":null,"text":"Присутствие бренда не навязчиво, позиционируется как партнер-эксперт.Идея представления \"не нарушай правила, обо всем остальном позаботится Княжа\"","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":1757095,"object_id":"1000026536440211373285925","particle_type":"bodytitle","picture":null,"text":"КАНАЛЫ ВЗАИМОДЕЙСТВИЯ: ","content_type":"","title":"","shrink":null},{"type":"chart","chart_id":2272720,"object_id":"100002653644021_1373284611","chart_type_nr":11,"data":[[["КАНАЛ ВЗАИМОДЕЙСТВИЯ"],["FACEBOOK","0.95"],["AMBIENT","0.93"],["МЕРОПРИЯТИЯ","0.40"],["ПЕЧАТНАЯ ПРОДУКЦИЯ","0.80"],["ПРОМО СТРАНИЦА","0.20"]]],"custom":{},"colors":[],"dimensions":[],"modifier":0,"sheetnames":[],"sheets_settings":[]},{"type":"particle","particle_id":1757007,"object_id":"1000026536440211373284983","particle_type":"bodytitle","picture":null,"text":"АКТИВНОСТИ В ФЕЙСБУКЕ","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":1757011,"object_id":"1000026536440211373285012","particle_type":"bodytext","picture":null,"text":"Предполагается размещение тематического видео по безопасности дорожного движения, а так же видео и постов с результатами нарушения правил(авариями). Mеssage: DON'T LIKE BUT SHARE. ( не нужно лайкать видео с авариями, нужно делится и показывать людям дабы избегать подобных проишествий в жизни). ПРИМЕР:","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":1757036,"object_id":"1000026536440211373285391","particle_type":"video","picture":null,"text":"//youtube.com/embed/9z0qFPKtgXk"},{"type":"particle","particle_id":1757100,"object_id":"1000026536440211373285975","particle_type":"bodytext","picture":null,"text":"ТАк же будет размещаться статистика ДТП","content_type":"","title":"","shrink":null},{"type":"chart","chart_id":2272853,"object_id":"100002653644021_1373285966","chart_type_nr":23,"data":[[["100,000","Аварий произошло в Украине в 2013 году","upPath",""],["12000","С летальным исходом","boyPath"]]],"custom":{},"colors":[],"dimensions":[],"modifier":0,"sheetnames":[],"sheets_settings":[]},{"type":"particle","particle_id":1757042,"object_id":"1000026536440211373285456","particle_type":"bodytext","picture":null,"text":"Основная задача - дать пользователям \"украсть\" идею. Показать что их конкретное мнение очень важно для всех.Это позволит организовать самонаполняемость контентом.","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":1757124,"object_id":"1000026536440211373286176","particle_type":"bodytitle","picture":null,"text":"AMBIENT","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":1757126,"object_id":"1000026536440211373286199","particle_type":"bodytext","picture":null,"text":"Предполагается найти места в городах миллиониках, где зафиксировано найбольшее количество аварий по причине перехода в неправильно месте","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":1757132,"object_id":"100002653644021_1373286297","particle_type":"image","picture":"https://s3-eu-west-1.amazonaws.com/infogram-particles-700/100002653644021_1373286297.jpg"},{"type":"particle","particle_id":1757133,"object_id":"1000026536440211373286306","particle_type":"bodytext","picture":null,"text":"НА проезжей части предполагается нанести изображения Don't like на тротуарах пояснения- нельзя лайкать в неположенном месте, указатели к пешеходным переходам на которых будет стоять знак Like","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":1757152,"object_id":"1000026536440211373286502","particle_type":"bodytitle","picture":null,"text":"Печатная продукция","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":1757155,"object_id":"1000026536440211373286530","particle_type":"bodytext","picture":null,"text":"Предполагается публикация в печатных изданиях постов для формирования у автомобилистов ассоциации с движением Don't like but share","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":1757175,"object_id":"1000026536440211373286687","particle_type":"bodytext","picture":null,"text":"DON’T LIKE KIKDOWN!!!\n\n","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":1757172,"object_id":"100002653644021_1373286671","particle_type":"image","picture":"https://s3-eu-west-1.amazonaws.com/infogram-particles-700/100002653644021_1373286671.jpg"},{"type":"particle","particle_id":1757182,"object_id":"1000026536440211373286779","particle_type":"bodytext","picture":null,"text":"DON’T LIKE DRUNK DRIVING!!!!\n","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":1757187,"object_id":"100002653644021_1373286808","particle_type":"image","picture":"https://s3-eu-west-1.amazonaws.com/infogram-particles-700/100002653644021_1373286808.jpg"},{"type":"particle","particle_id":1757222,"object_id":"1000026536440211373287186","particle_type":"bodytext","picture":null,"text":"Так же предполагается раздача печатных материалов о движении","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":1757188,"object_id":"1000026536440211373286823","particle_type":"bodytext","picture":null,"text":"Билборды не рассматриваются в качесте точки соприкосновения в связи с информацией о возможном их запрете","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":1757191,"object_id":"1000026536440211373286890","particle_type":"bodytitle","picture":null,"text":"Мероприятия","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":1757203,"object_id":"1000026536440211373286984","particle_type":"bodytext","picture":null,"text":"1.Раздача наклеек на авто в местах торговли(авторынках),а также в пробках (вместе с печатными материалами)","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":1757229,"object_id":"100002653644021_1373287272","particle_type":"image","picture":"https://s3-eu-west-1.amazonaws.com/infogram-particles-700/100002653644021_1373287272.jpg"},{"type":"particle","particle_id":1757230,"object_id":"1000026536440211373287289","particle_type":"bodytext","picture":null,"text":"2. После получения узнаваемости предполагается проведение мероприятий среди членов движения с целью распространения идей.","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":1757240,"object_id":"1000026536440211373287424","particle_type":"bodytitle","picture":null,"text":"Промо страница","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":1757242,"object_id":"1000026536440211373287441","particle_type":"bodytext","picture":null,"text":"Предполагается создание промо страница движения с описанием, идеями и целями,а так же призывом присоединится к движению. В качестве инструментов увеличения количества пользователей предполагается проведение баннерной рекламы, а также контекстно- медийной рекламы в партнерской сети Google","content_type":"","title":"","shrink":null}],"theme":{"createdAt":"2016-04-22T04:54:06.000Z","updatedAt":"2016-12-28T10:32:26.000Z","logoImages":[""],"charts":{"treemap":{"labels":{"name":{"fontFamily":"PT Sans Narrow","fontWeight":"700"},"value":{"fontFamily":"PT Sans Narrow"}}},"wordcloud":{"labels":{"fontFamily":"Arial","fontWeight":"700"}},"table":{"cellBackground":"#ffffff","headerBackground":"#fcee21","cellColor":"#464646","headerColor":"#000","shapeFill":"#232323"}},"color":{"bg":"#ffffff","text":"#000000","chart":{"bg":"transparent","text":"#000000"},"element":{"bg":"transparent","text":"#000000"}},"colorPresets":[],"localFonts":[],"font":{"common":{"textAlign":"initial","fontSize":"16","fontStyle":"normal","fontWeight":"400","fontFamily":"PT 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30px\"><a href=\"https://infogr.am/DONT-LIKE-BUT-SHARE\" style=\"color:#989898!important;text-decoration:none!important;\" target=\"_blank\" rel=\"nofollow\">DON'T LIKE BUT SHARE</a><br><a href=\"https://infogr.am\" style=\"color:#989898!important;text-decoration:none!important;\" target=\"_blank\" rel=\"nofollow\">Create your own infographics</a></div>","embedIframe":"<iframe src=\"//e.infogr.am/DONT-LIKE-BUT-SHARE?src=embed\" title=\"DON&#39;T LIKE BUT SHARE\" width=\"700\" height=\"\" scrolling=\"no\" frameborder=\"0\" style=\"border:none;\"></iframe><div style=\"padding:8px 0;font-family:Arial!important;font-size:13px!important;line-height:15px!important;text-align:center;border-top:1px solid #dadada;margin:0 30px\"><a href=\"https://infogr.am/DONT-LIKE-BUT-SHARE\" style=\"color:#989898!important;text-decoration:none!important;\" target=\"_blank\" rel=\"nofollow\">DON'T LIKE BUT SHARE</a><br><a href=\"https://infogr.am\" style=\"color:#989898!important;text-decoration:none!important;\" target=\"_blank\" rel=\"nofollow\">Create your own infographics</a></div>","embedWordpress":"[infogram id=\"DONT-LIKE-BUT-SHARE\" prefix=\"RqM\" format=\"interactive\" title=\"DON&#39;T LIKE BUT SHARE\"]","embedWordpressImage":"[infogram id=\"DONT-LIKE-BUT-SHARE\" prefix=\"EaE\" format=\"image\" title=\"DON&#39;T LIKE BUT SHARE\"]","embedAsync":"<div class=\"infogram-embed\" data-id=\"DONT-LIKE-BUT-SHARE\" data-type=\"interactive\" data-title=\"DON'T LIKE BUT SHARE\"></div><script>!function(e,t,n,s){var i=\"InfogramEmbeds\",o=e.getElementsByTagName(t),d=o[0],a=/^http:/.test(e.location)?\"http:\":\"https:\";if(/^\\/{2}/.test(s)&&(s=a+s),window[i]&&window[i].initialized)window[i].process&&window[i].process();else if(!e.getElementById(n)){var r=e.createElement(t);r.async=1,r.id=n,r.src=s,d.parentNode.insertBefore(r,d)}}(document,\"script\",\"infogram-async\",\"//e.infogr.am/js/dist/embed-loader-min.js\");</script><div 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r=e.createElement(t);r.async=1,r.id=n,r.src=s,d.parentNode.insertBefore(r,d)}}(document,\"script\",\"infogram-async\",\"//e.infogr.am/js/dist/embed-loader-min.js\");</script><div style=\"padding:8px 0;font-family:Arial!important;font-size:13px!important;line-height:15px!important;text-align:center;border-top:1px solid #dadada;margin:0 30px\"><a href=\"https://infogr.am/DONT-LIKE-BUT-SHARE\" style=\"color:#989898!important;text-decoration:none!important;\" target=\"_blank\" rel=\"nofollow\">DON'T LIKE BUT SHARE</a><br><a href=\"https://infogr.am\" style=\"color:#989898!important;text-decoration:none!important;\" target=\"_blank\" rel=\"nofollow\">Create your own infographics</a></div>"}