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{"id":70706,"type":0,"block_id":"1338561581","theme_id":32,"user_id":25186,"path":"Create-a-Social-content-hub-with-constant-contact","title":"Create a Social content hub with constant contact","pubtitle":null,"tags":"","public":true,"publicAccess":true,"private_link_enabled":0,"thumb":"https://s3-eu-west-1.amazonaws.com/infogram-thumbs-200/1338561581.jpg","width":550,"copyright":"Copyright Constant Contact (2012)","properties":{"whitelabel":false,"embed_button":"enabled","title_link":"infogram","custom_logo":"none","user_embed_button_text":"Share","decimal_separator":".,"},"elements":[{"type":"particle","particle_id":10502413,"object_id":"b8937651-e9c4-11e4-a037-7b5f270fdca9","particle_type":"maintitle","picture":null,"text":"Create a Social content hub with constant contact","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":54635,"object_id":"1338561664","particle_type":"bodytext","picture":null,"text":"A Social Content Hub is the central point that brings all your social media and content marketing efforts together. It works by connecting Facebook, Twitter, your blog, your event listings, your newsletter AND your website together to leverage each other, and get maximum exposure for your brand across all the channels you use.","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":54636,"object_id":"1338561626","particle_type":"bodytitle","picture":null,"text":"Step 1: Set up your Facebook Page","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":6403,"object_id":"1338561714","particle_type":"bodytext","picture":null,"text":"The easiest way to do this is from within Social Campaigns. Make sure you choose a simple name for your page that includes your business name and keywords. Then you want to go to Facebook and fill in all the &#39;About&#39; information on the Page, and add a cover photo & profile image for your Page.","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":54317,"object_id":"1338561750","particle_type":"bodytext","picture":"http://s3-eu-west-1.amazonaws.com/infogram-particles-700/1338561750.jpg","text":null,"content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":54603,"object_id":"1338561760","particle_type":"bodytitle","picture":null,"text":"Step 2: Add in the right Apps & populate them","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":54253,"object_id":"1338561785","particle_type":"bodytext","picture":null,"text":"Using the App Directory built in to Social Campaigns, add the following apps: Join My Mailing List from Constant Contact, Networked Blogs, and Static HTML (you&#39;ll need 3 of the HTML tabs).","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":54243,"object_id":"1338561821","particle_type":"bodytext","picture":"http://s3-eu-west-1.amazonaws.com/infogram-particles-700/1338561821.jpg","text":null,"content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":54506,"object_id":"1338561829","particle_type":"bodytext","picture":null,"text":"You will list your events on one HTML tab, using Constant Contacts&#39; Event Marketing RSS Tool.\n\nOn the 2nd HTML tab, you&#39;ll list your Constant Contact Newsletter Archive Links.\n\nOn the 3rd HTML tab, you will host your Resource Library (of white papers, PDFs and the like). Just first attach them to a dummy Constant Contact newsletter to get the download links to add in here. \n\nThe final tab is already taken up with your Social Campaign which will entice new fans to your Facebook Page.","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":54638,"object_id":"1338561886","particle_type":"bodytitle","picture":null,"text":"Step 3: Create a content schedule","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":54643,"object_id":"1338561910","particle_type":"bodytext","picture":null,"text":"Once you&#39;ve got your tabs all set up you need to make sure that you update your information regularly so that people always have something to see that&#39;s new in the last week.\n\nYour content schedule should include not just the new content items themselves but also using the Constant Contact Simple Share function to announce your new content on Twitter, Linkedin and your other social networks. Remember: using Simple Share makes this trackable.\n","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":54657,"object_id":"1338562034","particle_type":"bodytext","picture":"http://s3-eu-west-1.amazonaws.com/infogram-particles-700/1338562034.jpg","text":null,"content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":54650,"object_id":"1338561930","particle_type":"bodytitle","picture":null,"text":"Step 4: Measure & improve","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":54652,"object_id":"1338561964","particle_type":"bodytext","picture":null,"text":"Because you have linked all of these items through Constant Contact, you can track them ALL! This means that you know EXACTLY what content gets picked up, when, and by whom - and once you know what people like (and act on) you can do more of it!","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":54656,"object_id":"1338561994","particle_type":"bodytext","picture":"http://s3-eu-west-1.amazonaws.com/infogram-particles-700/1338561994.jpg","text":null,"content_type":"","title":null,"shrink":null}],"theme":{"createdAt":"2016-04-22 07:54:07","updatedAt":"2016-09-02 09:19:10","logoImages":[""],"charts":{"table":{"shapeFill":"e84f2c","headerColor":"#6f6f6f","cellColor":"#6f6f6f","headerBackground":"#eeeeee","cellBackground":"#ffffff"},"treemap":{"labels":{"name":{"fontFamily":"PT Sans Narrow","fontWeight":"700"},"value":{"fontFamily":"PT Sans 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