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{"id":1351889,"type":0,"block_id":"marketingintern_1373317016","theme_id":32,"user_id":474781,"path":"Content-Marketing-Decoded-marketingintern_1373317016","title":"Content Marketing Decoded","pubtitle":"Content Marketing Decoded","tags":"","public":true,"publicAccess":true,"private_link_enabled":0,"thumb":"https://s3-eu-west-1.amazonaws.com/infogram-thumbs-200/marketingintern_1373317016.jpg","width":550,"copyright":null,"properties":{"publishType":0,"transparent":false,"rtl":false,"export_settings":{"showGrid":true,"showValues":true},"whitelabel":false,"embed_button":"enabled","title_link":"infogram","custom_logo":"infogram","custom_link_url":"","embed_button_text":"Share","decimal_separator":".,"},"elements":[{"type":"particle","particle_id":15761872,"object_id":"030784c3-eaa1-11e4-a037-7b5f270fdca9","particle_type":"maintitle","picture":null,"text":"Content Marketing Decoded","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":1761455,"object_id":"marketingintern_1373317016","particle_type":"quote","picture":null,"text":"\"The essence of this content strategy is the belief that if we, as businesses, deliver consistent, ongoing valuable information to buyers, they ultimately reward us with their business and loyalty\"\n\n","content_type":"","title":"-Content Marketing Institute","shrink":null},{"type":"chart","chart_id":2276824,"object_id":"marketingintern_1373317086","chart_type_nr":23,"data":[[["$118.4 billion ","How much Marketers will spend on content marketing in 2013","upPath",""],["91%","Percent of business to business (B2B) marketers will use content marketing in 2013","upPath"],["","",""]]],"custom":{},"colors":[],"dimensions":[],"modifier":0,"sheetnames":[],"sheets_settings":[]},{"type":"particle","particle_id":1761491,"object_id":"marketingintern1373317388","particle_type":"maintitle","picture":null,"text":"So, what is it?","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":1761494,"object_id":"marketingintern1373317413","particle_type":"bodytitle","picture":null,"text":"Blogs, magazines, social media, videos, mobile maps, and more","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":1761496,"object_id":"marketingintern_1373317445","particle_type":"image","picture":"https://s3-eu-west-1.amazonaws.com/infogram-particles-700/marketingintern_1373317445.jpg"},{"type":"particle","particle_id":1761499,"object_id":"marketingintern1373317464","particle_type":"quote","picture":null,"text":"Traditional Marketing talks at your audience. Content Marketing talks with your audience.","content_type":"","title":" ","shrink":null},{"type":"particle","particle_id":1761505,"object_id":"marketingintern1373317489","particle_type":"maintitle","picture":null,"text":"Creating Dialogue","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":1761510,"object_id":"marketingintern1373317540","particle_type":"bodytitle","picture":null,"text":"Make it useful. Make it entertaining.","content_type":"","title":"","shrink":null},{"type":"chart","chart_id":2276877,"object_id":"marketingintern_1373317567","chart_type_nr":23,"data":[[["Conduct Research ","Use information that your audience will value","upPath",""],["User Friendly","Make it easy to find, access, and share by connecting your content with other media. ","upPath"],["'So what?' 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