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{"id":448046,"type":0,"block_id":"Calvinyue_1355803476","theme_id":29,"user_id":162296,"path":"Company-Profile---McDonald","title":"Company Profile - McDonald&#39;s","pubtitle":"Company Profile - McDonald&#39;s","tags":"","public":true,"publicAccess":true,"private_link_enabled":0,"thumb":"https://s3-eu-west-1.amazonaws.com/infogram-thumbs-200/Calvinyue_1355803476.jpg","width":550,"copyright":null,"properties":{"transparent":false,"rtl":false,"export_settings":{"showGrid":true,"showValues":true},"whitelabel":false,"embed_button":"enabled","title_link":"infogram","custom_logo":"infogram","custom_link_url":"","embed_button_text":"Share","decimal_separator":".,"},"elements":[{"type":"particle","particle_id":13260196,"object_id":"e90f5764-ea36-11e4-a037-7b5f270fdca9","particle_type":"maintitle","picture":null,"text":"Company Profile - McDonald&#39;s","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":419029,"object_id":"Calvinyue1355803746","particle_type":"image","picture":"http://s3-eu-west-1.amazonaws.com/infogram-particles-700/Calvinyue1355803746.jpg"},{"type":"particle","particle_id":419032,"object_id":"Calvinyue1355803888","particle_type":"quote","picture":null,"text":"Background Information","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":419034,"object_id":"Calvinyue1355803827","particle_type":"bodytitle","picture":null,"text":" Products Sold","content_type":"","title":null,"shrink":null},{"type":"chart","chart_id":644093,"object_id":"Calvinyue_1355803940","chart_type_nr":18,"data":[[["Fastfood","%"],["Burgers","1.7"],["Sandwiches","1.50"],["French Fries","1.16"],["Beverages","1.06"],["Chicken McNuggets","0.94"],["Salads","0.91"],["Dessert","0.85"],["Breakfast","0.83"],["Wraps","1"],["Cheese Burgers","1"],["Filet-O-Fish","0.5"],["McFlurry","0.5"],["Apple Pies","0.2"],["McCafe","0.3"],["Sundaes","0.3"],["Vanilla coin","0.3"],["Smoothies","0.3"],["Fast Food","2.1"]]],"custom":{},"colors":[],"dimensions":[],"modifier":0,"sheetnames":[],"sheets_settings":[]},{"type":"particle","particle_id":409408,"object_id":"Calvinyue1355804655","particle_type":"bodytitle","picture":null,"text":"Type of Company","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":419057,"object_id":"Calvinyue1355804683","particle_type":"bodytext","picture":null,"text":"International Franchise corporation which known as the number one Quick Service retailer in the world. ( Fast Food industry ) ","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":419054,"object_id":"Calvinyue1355805007","particle_type":"image","picture":"http://s3-eu-west-1.amazonaws.com/infogram-particles-700/Calvinyue1355805007.jpg"},{"type":"particle","particle_id":419061,"object_id":"Calvinyue1355805016","particle_type":"bodytitle","picture":null,"text":"Globalization strategy - Transnational strategy ","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":419063,"object_id":"Calvinyue1355805168","particle_type":"bodytext","picture":null,"text":"McDonald&#39;s corporation franchisees and operates individual subbranches in the global restaurant industry. By adopting and innovation, coming up with new products and service to address the need of consumers from different countries in the world.","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":419062,"object_id":"Calvinyue1355805148","particle_type":"image","picture":"http://s3-eu-west-1.amazonaws.com/infogram-particles-700/Calvinyue1355805148.png"},{"type":"particle","particle_id":255097,"object_id":"Calvinyue1355805412","particle_type":"bodytext","picture":null,"text":"Of the 33510 restaurants in 119 countries at year-end 2011, 27075 were franchised or licensed and 6435 were operated by company. ","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":419066,"object_id":"Calvinyue1355805659","particle_type":"image","picture":"http://s3-eu-west-1.amazonaws.com/infogram-particles-700/Calvinyue1355805659.jpg"},{"type":"particle","particle_id":414722,"object_id":"Calvinyue1355805675","particle_type":"bodytext","picture":null,"text":"Chicken Big Mac in Indian McDonald&#39;s. ","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":419071,"object_id":"Calvinyue1355805836","particle_type":"bodytitle","picture":null,"text":"Profitability ","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":419073,"object_id":"Calvinyue1355805919","particle_type":"bodytext","picture":null,"text":"According to McDonald&#39;s annual reporter in 2011, the total revenue is 27,006 million dollars which include sales by company-operated restaurants ( 18,292.8 million dollars) and revenue from franchise restaurant (8713.2 million dollars). The total operating costs and expenses are 18,476.3 million dollars. The profits are 5,503.1 millions dollars after the provision for income tax. ","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":419075,"object_id":"Calvinyue1355806028","particle_type":"bodytitle","picture":null,"text":"Company Headquarter ","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":419080,"object_id":"Calvinyue1355806348","particle_type":"image","picture":"http://s3-eu-west-1.amazonaws.com/infogram-particles-700/Calvinyue1355806348.png"},{"type":"particle","particle_id":419081,"object_id":"Calvinyue1355806360","particle_type":"bodytext","picture":null,"text":" McDonald&#39;s Plaza is locate in Oak brook, Illinois. ","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":419083,"object_id":"Calvinyue1355806404","particle_type":"bodytitle","picture":null,"text":"Competitive Advantage","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":419084,"object_id":"Calvinyue1355806512","particle_type":"bodytext","picture":null,"text":"1.Lower distribution costs 2. Product differentiation 3. Brand equity","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":419091,"object_id":"Calvinyue1355806853","particle_type":"image","picture":"http://s3-eu-west-1.amazonaws.com/infogram-particles-700/Calvinyue1355806853.jpg"},{"type":"particle","particle_id":419093,"object_id":"Calvinyue1355806875","particle_type":"quote","picture":null,"text":"Marketing ","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":419098,"object_id":"Calvinyue1355807066","particle_type":"bodytitle","picture":null,"text":"McDonald&#39;s in Canada ","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":420365,"object_id":"Calvinyue1355840839","particle_type":"image","picture":"http://s3-eu-west-1.amazonaws.com/infogram-particles-700/Calvinyue1355840839.jpg"},{"type":"particle","particle_id":411448,"object_id":"Calvinyue1355840087","particle_type":"image","picture":"http://s3-eu-west-1.amazonaws.com/infogram-particles-700/Calvinyue1355840087.jpg"},{"type":"particle","particle_id":420318,"object_id":"Calvinyue1355840165","particle_type":"bodytext","picture":null,"text":"Many McDonald&#39;s products a Nutrition Fact panel and graphically presentes them as a Daliy Value persentage based on a 2000 calories diet.","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":423522,"object_id":"Calvinyue1355925976","particle_type":"image","picture":"http://s3-eu-west-1.amazonaws.com/infogram-particles-700/Calvinyue1355925976.jpg"},{"type":"particle","particle_id":420492,"object_id":"Calvinyue1355842815","particle_type":"image","picture":"http://s3-eu-west-1.amazonaws.com/infogram-particles-700/Calvinyue1355842815.jpg"},{"type":"particle","particle_id":420497,"object_id":"Calvinyue1355842924","particle_type":"bodytext","picture":null,"text":"The Mcmini is only sold in Canada. The sandwiches are served on a mini bakery-style baguette with the choice of crispy or grilled seasoned all-white chicken breast and sell for $1.99.","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":423614,"object_id":"Calvinyue1355927638","particle_type":"video","picture":null,"text":"//youtube.com/embed/oSd0keSj2W8"},{"type":"particle","particle_id":423631,"object_id":"Calvinyue1355927894","particle_type":"image","picture":"http://s3-eu-west-1.amazonaws.com/infogram-particles-700/Calvinyue1355927894.png"},{"type":"particle","particle_id":423045,"object_id":"Calvinyue1355928174","particle_type":"bodytext","picture":null,"text":"McDonald’s Canada told the truth about its food on its web site. It may not make you a customer but it does make you to admire their openness.","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":423627,"object_id":"Calvinyue1355928217","particle_type":"bodytitle","picture":null,"text":"McDonald&#39;s in China","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":423647,"object_id":"Calvinyue1355928455","particle_type":"image","picture":"http://s3-eu-west-1.amazonaws.com/infogram-particles-700/Calvinyue1355928455.jpg"},{"type":"particle","particle_id":423653,"object_id":"Calvinyue1355928486","particle_type":"image","picture":"http://s3-eu-west-1.amazonaws.com/infogram-particles-700/Calvinyue1355928486.jpg"},{"type":"particle","particle_id":423669,"object_id":"Calvinyue1355928663","particle_type":"bodytext","picture":null,"text":" McDonald&#39;s China released this limited-time set of two mini black and white burgers (黑白通吃堡) for 16 RMB (about $2.50) or 28 RMB (about $4.40) with fries and soda.","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":429019,"object_id":"Calvinyue1356063454","particle_type":"image","picture":"http://s3-eu-west-1.amazonaws.com/infogram-particles-700/Calvinyue1356063454.jpg"},{"type":"particle","particle_id":429007,"object_id":"Calvinyue1356063190","particle_type":"image","picture":"http://s3-eu-west-1.amazonaws.com/infogram-particles-700/Calvinyue1356063190.jpg"},{"type":"particle","particle_id":428974,"object_id":"Calvinyue1356062389","particle_type":"image","picture":"http://s3-eu-west-1.amazonaws.com/infogram-particles-700/Calvinyue1356062389.jpg"},{"type":"particle","particle_id":429016,"object_id":"Calvinyue1356063572","particle_type":"bodytext","picture":null,"text":"In China, Rovio has partnered with McDonald’s to offer location-based Angry Birds games inside the fast food restaurants. For people playing on their mobile device while they eat, there are special hidden game modes and free power-ups that aren’t available anywhere else.","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":428982,"object_id":"Calvinyue1356063513","particle_type":"bodytext","picture":null,"text":"","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":428984,"object_id":"Calvinyue1356062639","particle_type":"video","picture":null,"text":"//youtube.com/embed/-Iyx-TbIlwQ"},{"type":"particle","particle_id":429024,"object_id":"Calvinyue1356063639","particle_type":"bodytitle","picture":null,"text":"McDonald&#39;s in UK","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":429026,"object_id":"Calvinyue1356063833","particle_type":"image","picture":"http://s3-eu-west-1.amazonaws.com/infogram-particles-700/Calvinyue1356063833.jpg"},{"type":"particle","particle_id":429061,"object_id":"Calvinyue1356066064","particle_type":"image","picture":"http://s3-eu-west-1.amazonaws.com/infogram-particles-700/Calvinyue1356066064.png"},{"type":"particle","particle_id":429082,"object_id":"Calvinyue1356066094","particle_type":"image","picture":"http://s3-eu-west-1.amazonaws.com/infogram-particles-700/Calvinyue1356066094.png"},{"type":"particle","particle_id":429085,"object_id":"Calvinyue1356066238","particle_type":"image","picture":"http://s3-eu-west-1.amazonaws.com/infogram-particles-700/Calvinyue1356066238.png"},{"type":"particle","particle_id":429087,"object_id":"Calvinyue1356066260","particle_type":"bodytext","picture":null,"text":"Sugar Donut - A light and sweet sugar coated donut.","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":429056,"object_id":"Calvinyue1356064591","particle_type":"image","picture":"http://s3-eu-west-1.amazonaws.com/infogram-particles-700/Calvinyue1356064591.jpg"},{"type":"particle","particle_id":429070,"object_id":"Calvinyue1356065267","particle_type":"bodytext","picture":null,"text":"McDonald&#39;s offers World-Class products for the London Olympics 2012","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":429062,"object_id":"Calvinyue1356064925","particle_type":"bodytext","picture":null,"text":"McDonald&#39;s has been a proud supporter of the Olympic Movement for the past 40 years. It also was the Official Restaurant of the London 2012 Olympic Games.","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":429057,"object_id":"Calvinyue1356064622","particle_type":"image","picture":"http://s3-eu-west-1.amazonaws.com/infogram-particles-700/Calvinyue1356064622.jpg"},{"type":"particle","particle_id":426152,"object_id":"Calvinyue1356065123","particle_type":"bodytext","picture":null,"text":" \"Coca-Cola’ London 2012 Olympic Games Glasses\" ","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":429076,"object_id":"Calvinyue1356065931","particle_type":"video","picture":null,"text":"//youtube.com/embed/OCWE6zYjXv4&list"},{"type":"particle","particle_id":429097,"object_id":"Calvinyue1356066692","particle_type":"bodytitle","picture":null,"text":"Pricing - Canada, China, Unite Kingdom","content_type":"","title":null,"shrink":null},{"type":"chart","chart_id":656705,"object_id":"Calvinyue_1356067378","chart_type_nr":4,"data":[[["Dollar","Big Mac meal","Vanilla cone","Sundaes"],["Canada","7.48 CAD","0.99 CAD","2 CAD"],["China","2.94 CAD","0.48 CAD","1.11 CAD"],["Unite Kingdom","5.77 CAD","1.50 CAD","3.86 CAD"]]],"custom":{"absoluteDistribution":false,"grid":true,"legacyTransposeDone":true,"switchRowsColumns":true},"colors":[],"dimensions":[],"modifier":1,"sheetnames":[],"sheets_settings":[]},{"type":"particle","particle_id":429193,"object_id":"Calvinyue1356069731","particle_type":"bodytitle","picture":null,"text":"Decentralized marketing strategy ","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":429222,"object_id":"Calvinyue1356071115","particle_type":"image","picture":"http://s3-eu-west-1.amazonaws.com/infogram-particles-700/Calvinyue1356071115.jpg"},{"type":"particle","particle_id":429223,"object_id":"Calvinyue1356071128","particle_type":"bodytext","picture":null,"text":"The company allows entrepreneurs from different nations to open their own franchise locations rather than perfirming in only one location, it also allows these franchisees to manage their own stores as they see fit, so long as they follow the stated values and procedures. This management strategy fits in with McDonald&#39;s generic strategy of cost leadership because the simple standardized policies are monitored at each location which cuts down costs of executives traveling to check on each store. ","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":428168,"object_id":"Calvinyue1356099104","particle_type":"bodytext","picture":null,"text":"McDonalds adapt to local regions by remodeling its retail space while changing the product line and language to appeal to local tastes.","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":430002,"object_id":"Calvinyue1356099959","particle_type":"image","picture":"http://s3-eu-west-1.amazonaws.com/infogram-particles-700/Calvinyue1356099959.jpg"},{"type":"particle","particle_id":430060,"object_id":"Calvinyue1356100922","particle_type":"image","picture":"http://s3-eu-west-1.amazonaws.com/infogram-particles-700/Calvinyue1356100922.jpg"},{"type":"particle","particle_id":429261,"object_id":"Calvinyue1356072250","particle_type":"bodytext","picture":null,"text":"FACTS: ","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":430115,"object_id":"Calvinyue1356101507","particle_type":"bodytext","picture":null,"text":"Mc donalds india source all its products and its raw materials from India only. Mcdonalds develops local businesses that supply them the products and that too of highest standards. Today mc donalds have around 38 suppliers and that too onthe long term basis.","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":430123,"object_id":"Calvinyue1356101781","particle_type":"image","picture":"http://s3-eu-west-1.amazonaws.com/infogram-particles-700/Calvinyue1356101781.jpg"},{"type":"particle","particle_id":429250,"object_id":"Calvinyue1356072541","particle_type":"image","picture":"http://s3-eu-west-1.amazonaws.com/infogram-particles-700/Calvinyue1356072541.png"},{"type":"particle","particle_id":429255,"object_id":"Calvinyue1356072113","particle_type":"bodytext","picture":null,"text":"The following publications consistently recognize McDonald&#39;s as a top franchisor:\nEntrepreneur Magazine – Every year, Entrepreneur Magazine lists its Franchise 500. Over the last several years McDonald’s has been recognized as one of the Top 10 Franchises.\n\nFranchise Times Magazine – McDonald’s has been ranked #1 on its list of top 200 franchises.\n\nUSA Today – McDonald’s has been selected by the National Minority Franchise Initiative (NMFI) as one of the 50 Top Franchises for Minorities.\n\nBlack Enterprise Magazine – McDonald’s was listed as one of the 40 best Franchises for African Americans.","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":429276,"object_id":"Calvinyue1356072939","particle_type":"bodytitle","picture":null,"text":"- Does the company use branch plants, licensing and/or acquisitions to expend internationally?","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":429277,"object_id":"Calvinyue1356072900","particle_type":"bodytext","picture":null,"text":"YES","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":429217,"object_id":"Calvinyue1356073406","particle_type":"image","picture":"http://s3-eu-west-1.amazonaws.com/infogram-particles-700/Calvinyue1356073406.gif"},{"type":"particle","particle_id":429195,"object_id":"Calvinyue1356069937","particle_type":"bodytext","picture":null,"text":"More than 75% of McDonald&#39;s restaurants worldwide are owned and operated by independent local entrepreneurs.\n","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":429209,"object_id":"Calvinyue1356070679","particle_type":"bodytext","picture":null,"text":"McDonald&#39;s continues to be recognized as a premier franchising company around the world. More than 80% of restaurants worldwide are owned and operated by Franchisees.","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":429240,"object_id":"Calvinyue1356071562","particle_type":"image","picture":"http://s3-eu-west-1.amazonaws.com/infogram-particles-700/Calvinyue1356071562.png"},{"type":"particle","particle_id":429241,"object_id":"Calvinyue1356071594","particle_type":"bodytext","picture":null,"text":"The red in map indicates the countries that have McDonald&#39;s and it has specific number of outlines and price of burger in selected countries below.","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":429289,"object_id":"Calvinyue1356073218","particle_type":"bodytitle","picture":null,"text":"Does the company modify its advertising for local markets? ","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":429290,"object_id":"Calvinyue1356073250","particle_type":"bodytext","picture":null,"text":"YES!","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":429303,"object_id":"Calvinyue1356073537","particle_type":"image","picture":"http://s3-eu-west-1.amazonaws.com/infogram-particles-700/Calvinyue1356073537.jpg"},{"type":"particle","particle_id":429293,"object_id":"Calvinyue1356073551","particle_type":"bodytitle","picture":null,"text":"Who are the company&#39;s direct competitors? ","content_type":"","title":null,"shrink":null},{"type":"chart","chart_id":656869,"object_id":"Calvinyue_1356073828","chart_type_nr":11,"data":[[["Direct competitors","%"],["Yum!Brand Inc.","2"],["Darden restaurant Inc.","0.9"],["Starbucks corporation","0.5"],["Wendy`s international","0.9"],["KFC corporation","1.5"],["Burger King worldwide Inc.","1"],["Autogrill S.p.A","0.5"],["SUBWAY","1"]]],"custom":{},"colors":[],"dimensions":[],"modifier":0,"sheetnames":[],"sheets_settings":[]},{"type":"particle","particle_id":425889,"object_id":"Calvinyue1356074615","particle_type":"quote","picture":null,"text":"Logistics","content_type":"","title":"Enter quote author","shrink":null},{"type":"particle","particle_id":429148,"object_id":"Calvinyue1356075489","particle_type":"bodytitle","picture":null,"text":"McDonald&#39;s is vertically integrated","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":429347,"object_id":"Calvinyue1356075531","particle_type":"bodytext","picture":null,"text":"McDonald&#39;s expands their operations into industries that produce inputs to the McDonald&#39;s products. McDonald&#39;s works closely with more than 100 leading Canadian suppliers, striving to source quality products and supplies. ","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":429364,"object_id":"Calvinyue1356076721","particle_type":"bodytext","picture":null,"text":"McDonald&#39;s invests in Canada’s agricultural sector by sourcing quality food products domestically, including the annual purchase of more than $760 million in food and materials from more than 100 suppliers in Canada.","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":429365,"object_id":"Calvinyue1356076796","particle_type":"bodytext","picture":null,"text":"McDonald&#39;s suppliers include leading Canadian companies such as Coca-Cola, Danone, Heinz, McCain, Minute Maid, Mother Parkers, Nestle, Renée’s, Quaker and Saputo.","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":429389,"object_id":"Calvinyue1356077826","particle_type":"bodytext","picture":null,"text":"Although McDonald&#39;s does rely on third party food suppliers, the suppliers are required to meet very precise specifications. McDonald&#39;s routinely inspects their suppliers and in some cases has employees more or less permanently on site.","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":430104,"object_id":"Calvinyue1356101387","particle_type":"image","picture":"http://s3-eu-west-1.amazonaws.com/infogram-particles-700/Calvinyue1356101387.jpg"},{"type":"particle","particle_id":180459,"object_id":"Calvinyue1356078372","particle_type":"bodytext","picture":null,"text":" - Facts that according to McDonald&#39;s site","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":429391,"object_id":"Calvinyue1356078347","particle_type":"bodytext","picture":null,"text":"Supplier accountability:\nNinety-five percent of our direct suppliers have signed our Code of Conduct for Suppliers, which establishes minimum requirements for employment and workplace practices. Signing our Code also represents a commitment by our direct suppliers to extend our expectations to all of their suppliers. 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