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Created by:Jack CantillonJack Cantillon
{"id":935378,"type":0,"block_id":"530257742_1366051721","theme_id":29,"user_id":278767,"path":"COLLEGE-GREEN-858","title":"COLLEGE GREEN","pubtitle":"COLLEGE GREEN","tags":"","public":true,"publicAccess":true,"private_link_enabled":0,"thumb":"https://s3-eu-west-1.amazonaws.com/infogram-thumbs-200/530257742_1366051721.jpg","width":550,"copyright":"@jackcantillon","properties":{"publishType":0,"transparent":false,"rtl":false,"export_settings":{"showGrid":true,"showValues":true},"whitelabel":false,"embed_button":"enabled","title_link":"infogram","custom_logo":"infogram","custom_link_url":"","embed_button_text":"Share","decimal_separator":".,"},"elements":[{"type":"particle","particle_id":11449369,"object_id":"966ae108-e9eb-11e4-a037-7b5f270fdca9","particle_type":"maintitle","picture":null,"text":"COLLEGE GREEN","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":920401,"object_id":"530257742_1366051721","particle_type":"quote","picture":null,"text":"We surveyed 121 people in our target market to ask them what they thought about the idea. ","content_type":"","title":"Here's what they thought.","shrink":null},{"type":"particle","particle_id":920596,"object_id":"5302577421366052950","particle_type":"bodytitle","picture":null,"text":"Do you think this is a good idea?","content_type":"","title":"","shrink":null},{"type":"chart","chart_id":1436088,"object_id":"530257742_1366052079","chart_type_nr":3,"data":[[["","Gender"],["Loved the idea","41"],["Liked the idea","52"],["Thought it was okay","10"],["Didn't think it would work","2"]]],"custom":{},"colors":[],"dimensions":[],"modifier":0,"sheetnames":[],"sheets_settings":[]},{"type":"particle","particle_id":920587,"object_id":"5302577421366052891","particle_type":"bodytitle","picture":null,"text":"Are the clothes you wear important to you? ","content_type":"","title":"","shrink":null},{"type":"chart","chart_id":1436182,"object_id":"530257742_1366052584","chart_type_nr":2,"data":[[["Are the clothes you wear important to you?"],["Yes","105"],["No","5"]]],"custom":{},"colors":[],"dimensions":[],"modifier":0,"sheetnames":[],"sheets_settings":[]},{"type":"particle","particle_id":920584,"object_id":"5302577421366052861","particle_type":"bodytitle","picture":null,"text":"How important is buying Irish to you? ","content_type":"","title":"","shrink":null},{"type":"chart","chart_id":1436216,"object_id":"530257742_1366052706","chart_type_nr":4,"data":[[["How important is buying Irish to you?"],["Most Important","10"],["Important","30"],["Somewhat important","50"],["I don't consider it","20"]]],"custom":{},"colors":[],"dimensions":[],"modifier":0,"sheetnames":[],"sheets_settings":[]},{"type":"particle","particle_id":920693,"object_id":"5302577421366053303","particle_type":"bodytitle","picture":null,"text":"How important is supporting students to you? ","content_type":"","title":"","shrink":null},{"type":"chart","chart_id":1436306,"object_id":"530257742_1366053165","chart_type_nr":4,"data":[[[],["Most Important","53"],["Important","35"],["Somewhat Important","15"],["I don't consider it","10"]]],"custom":{},"colors":[],"dimensions":[],"modifier":0,"sheetnames":[],"sheets_settings":[]},{"type":"particle","particle_id":920705,"object_id":"5302577421366053353","particle_type":"bodytitle","picture":null,"text":"What kind of clothes would you like to see produced? ","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":920706,"object_id":"5302577421366053375","particle_type":"quote","picture":null,"text":"\"Clothing inspired by student art, student wit, or student social media.\"","content_type":"","title":"Female, University Student","shrink":null},{"type":"particle","particle_id":920723,"object_id":"5302577421366053485","particle_type":"quote","picture":null,"text":"\"Unique on trend pieces that you can't buy in a normal store\"\n","content_type":"","title":"Female, University Student","shrink":null},{"type":"particle","particle_id":920761,"object_id":"5302577421366053719","particle_type":"quote","picture":null,"text":"\"Similar to Topman and H & M, but maybe a little less casual. Colourful clothes. Chinos, skinny jeans, tshirts, jackets and blazers.\"","content_type":"","title":"Male, Secondary School Student","shrink":null},{"type":"particle","particle_id":920762,"object_id":"5302577421366053736","particle_type":"quote","picture":null,"text":"\"I want an alternative to Jack Wills that shows Ireland's unique in it's own right\"","content_type":"","title":"Male, University Student ","shrink":null},{"type":"particle","particle_id":920763,"object_id":"5302577421366053740","particle_type":"quote","picture":null,"text":"\"Shirts, chinos etc. Emphasis on high quality fabrics, as well as an understanding of the importance of fit. Interesting takes on common colours. Marley blues and pinks, for example.\"","content_type":"","title":"Female, University Student ","shrink":null},{"type":"particle","particle_id":920961,"object_id":"5302577421366054654","particle_type":"bodytitle","picture":null,"text":"Do you ever buy clothes in department stores?","content_type":"","title":"","shrink":null},{"type":"chart","chart_id":1436635,"object_id":"530257742_1366054500","chart_type_nr":5,"data":[[["","Yes","No"],["MIN","",-500],["MAX","",500],["Value","40",-100],["Label","","Current status"]]],"custom":{},"colors":[],"dimensions":[],"modifier":0,"sheetnames":[],"sheets_settings":[]},{"type":"particle","particle_id":920993,"object_id":"5302577421366054752","particle_type":"bodytitle","picture":null,"text":"If yes, which one?","content_type":"","title":"","shrink":null},{"type":"chart","chart_id":1436729,"object_id":"530257742_1366054745","chart_type_nr":7,"data":[[[],["Brown Thomas","30"],["Dunnes Stores","20"],["Mark & Spencers","40"],["Arnotts","10"],["Tesco","10"],["Clearys","5"]]],"custom":{},"colors":[],"dimensions":[],"modifier":0,"sheetnames":[],"sheets_settings":[]},{"type":"chart","chart_id":1436870,"object_id":"530257742_1366055203","chart_type_nr":23,"data":[[["93% YES","Do you think you'd buy College Green clothes?","profilePath",""],["35%","The average percentage of disposable income spent on clothes in our survey","starPath"],["€400","The average amount of disposable income per month for a University student","circlePath"],["€175","The average amount of disposable income per month for a Secondary School student. ","boyPath"]]],"custom":{},"colors":[],"dimensions":[],"modifier":0,"sheetnames":[],"sheets_settings":[]},{"type":"particle","particle_id":921191,"object_id":"5302577421366055658","particle_type":"bodytitle","picture":null,"text":"What three items of clothing would you most like College Green make? ","content_type":"","title":"","shrink":null},{"type":"chart","chart_id":1436919,"object_id":"530257742_1366055457","chart_type_nr":18,"data":[[["","%"],["Hoodies","1.26"],["Chinos","0.75"],["T-Shirts","0.59"],["Hats","0.56"],["Jackets","0.39"],["Formal Wear","0.39"],["Pants/Skirts","0.36"],["Shirts","0.33"],["Jeans","0.30"],["Blazers","0.23"]]],"custom":{"rotate":"[0]"},"colors":[],"dimensions":[],"modifier":0,"sheetnames":[],"sheets_settings":[]},{"type":"particle","particle_id":921782,"object_id":"5302577421366058961","particle_type":"bodytitle","picture":null,"text":"How would you market this brand? ","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":921820,"object_id":"5302577421366059264","particle_type":"quote","picture":null,"text":"\"Not specifically at students, but put it in their consciousness. Generally things that are overly targeted at students lead to saturation, and then a decrease in desire due to the 'everyone has it' factor.\"","content_type":"","title":"Female, University Student ","shrink":null},{"type":"particle","particle_id":921792,"object_id":"5302577421366059021","particle_type":"quote","picture":null,"text":"\"Join with societies (esp fashion soc) create pop up events at college events, advertise everywhere\"","content_type":"","title":"Female, University Student ","shrink":null},{"type":"particle","particle_id":921852,"object_id":"5302577421366059467","particle_type":"quote","picture":null,"text":"'Feel good factor' marketing - you buy the brand because it does fun outrageous things that you appreciate/ it's different/ you want to be like the guy/ girl wearing it - eg innocent smoothies, petit carré France","content_type":"","title":"Female, University Student ","shrink":null},{"type":"particle","particle_id":921803,"object_id":"5302577421366059162","particle_type":"quote","picture":null,"text":"Mass-advertising within third-level Irish institutes. Flyers,stalls etc. Getting someone famous to model on social media could be a avenue.","content_type":"","title":"Male, University Student","shrink":null},{"type":"particle","particle_id":921787,"object_id":"5302577421366058995","particle_type":"quote","picture":null,"text":"\"Viral and through Guerrilla social media marketing around campus' and by hosting nights and events.\"","content_type":"","title":"Male, Secondary School Student ","shrink":null},{"type":"particle","particle_id":921275,"object_id":"5302577421366056123","particle_type":"bodytitle","picture":null,"text":"How important is \"quality\" to you? ","content_type":"","title":"","shrink":null},{"type":"chart","chart_id":1437032,"object_id":"530257742_1366055901","chart_type_nr":4,"data":[[[],["Most Important","27"],["Important","70"],["Somewhat Important","10"],["I don't consider it","4"]]],"custom":{},"colors":[],"dimensions":[],"modifier":0,"sheetnames":[],"sheets_settings":[]},{"type":"particle","particle_id":921320,"object_id":"5302577421366056366","particle_type":"bodytitle","picture":null,"text":"How important is \"price\" to you?","content_type":"","title":"","shrink":null},{"type":"chart","chart_id":1437089,"object_id":"530257742_1366056183","chart_type_nr":4,"data":[[[],["Most Important","43"],["Important","42"],["Somewhat Important","20"],["I don't consider it.","5"]]],"custom":{"legacyTransposeDone":true,"switchRowsColumns":true},"colors":[],"dimensions":[],"modifier":1,"sheetnames":[],"sheets_settings":[]},{"type":"particle","particle_id":921375,"object_id":"5302577421366056657","particle_type":"bodytitle","picture":null,"text":"How important is \"what your friends wear\"?","content_type":"","title":"","shrink":null},{"type":"chart","chart_id":1437135,"object_id":"530257742_1366056402","chart_type_nr":4,"data":[[[],["Most Important","1"],["Important","15"],["Somewhat Important","45"],["I don't consider it","40"]]],"custom":{},"colors":[],"dimensions":[],"modifier":0,"sheetnames":[],"sheets_settings":[]},{"type":"particle","particle_id":921402,"object_id":"5302577421366056893","particle_type":"bodytitle","picture":null,"text":"How important is \"what celebrities wear\"?","content_type":"","title":"","shrink":null},{"type":"chart","chart_id":1437191,"object_id":"530257742_1366056688","chart_type_nr":4,"data":[[[],["Most Important","6"],["Important","10"],["Somewhat Important","40"],["I don't consider it","54"]]],"custom":{},"colors":[],"dimensions":[],"modifier":0,"sheetnames":[],"sheets_settings":[]},{"type":"particle","particle_id":921427,"object_id":"5302577421366057059","particle_type":"bodytitle","picture":null,"text":"How important if \"the fit of the clothes\"?","content_type":"","title":"","shrink":null},{"type":"chart","chart_id":1437229,"object_id":"530257742_1366056940","chart_type_nr":4,"data":[[[],["Most Important","75"],["Important","25"],["Somewhat Important","10"],["I don't consider it","1"]]],"custom":{},"colors":[],"dimensions":[],"modifier":0,"sheetnames":[],"sheets_settings":[]},{"type":"particle","particle_id":921475,"object_id":"5302577421366057221","particle_type":"bodytitle","picture":null,"text":"How important is the \"design of the clothes\"?","content_type":"","title":"","shrink":null},{"type":"chart","chart_id":1437269,"object_id":"530257742_1366057109","chart_type_nr":4,"data":[[[],["Most Important","35"],["Important","55"],["Somewhat Important","13"],["I don't consider it","7"]]],"custom":{},"colors":[],"dimensions":[],"modifier":0,"sheetnames":[],"sheets_settings":[]},{"type":"particle","particle_id":921508,"object_id":"5302577421366057385","particle_type":"bodytitle","picture":null,"text":"How important is \"where you buy the clothes\"?","content_type":"","title":"","shrink":null},{"type":"chart","chart_id":1437305,"object_id":"530257742_1366057281","chart_type_nr":4,"data":[[[],["Most Important","1"],["Important","20"],["Somewhat Important","30"],["I don't consider it","60"]]],"custom":{},"colors":[],"dimensions":[],"modifier":0,"sheetnames":[],"sheets_settings":[]},{"type":"particle","particle_id":921544,"object_id":"5302577421366057565","particle_type":"bodytitle","picture":null,"text":"How important are \"student discounts\" to you? ","content_type":"","title":"","shrink":null},{"type":"chart","chart_id":1437344,"object_id":"530257742_1366057457","chart_type_nr":4,"data":[[[],[],["Most Important","40"],["Important","40"],["Somewhat Important","23"],["I don't consider it","7"]]],"custom":{},"colors":[],"dimensions":[],"modifier":0,"sheetnames":[],"sheets_settings":[]},{"type":"particle","particle_id":921576,"object_id":"5302577421366057755","particle_type":"bodytitle","picture":null,"text":"How important are \"sales\" to you? ","content_type":"","title":"","shrink":null},{"type":"chart","chart_id":1437379,"object_id":"530257742_1366057618","chart_type_nr":4,"data":[[[],[],["Most Important","20"],["Important","35"],["Somewhat Important","30"],["I don't consider it","15"]]],"custom":{},"colors":[],"dimensions":[],"modifier":0,"sheetnames":[],"sheets_settings":[]},{"type":"particle","particle_id":921611,"object_id":"5302577421366057990","particle_type":"bodytitle","picture":null,"text":"How can it be a success? ","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":921620,"object_id":"5302577421366058021","particle_type":"quote","picture":null,"text":"\"Reach out to students, get them associated and involved. Once you get to like a shop it's hard to look elsewhere, especially as a guy\"","content_type":"","title":"Male, University Student ","shrink":null},{"type":"particle","particle_id":921624,"object_id":"5302577421366058028","particle_type":"quote","picture":null,"text":"\"Ensure to ask students advice on designs and make sure you always relate it back to the students. even give students jobs as pr marketing and in return they could get a discount this would help spread news about the brand and attrack customers. have reasonable prices as students do not have a lot of money (well most anyway). have stylish items in a rage of sizes and styles.\"","content_type":"","title":"Female, University Student ","shrink":null},{"type":"particle","particle_id":921621,"object_id":"5302577421366058024","particle_type":"quote","picture":null,"text":"\"The price point is essential. Price brings people into the brand, then quality, fit and design is what keeps them. Common problem with shirts is a tendency to fit the slightly more rotund amongst us, whereas a slim fit may be more advisable for the student market.\"","content_type":"","title":"Male, University Student ","shrink":null},{"type":"particle","particle_id":921625,"object_id":"5302577421366058031","particle_type":"quote","picture":null,"text":"\"By making the concept the most important thing- similar to Abercrombie & Fitch (their clothes aren't anything special, but the models, the darkness of the store, loud music and smell is)\"","content_type":"","title":"Female, Secondary School Student ","shrink":null},{"type":"particle","particle_id":921628,"object_id":"5302577421366058034","particle_type":"quote","picture":null,"text":"Hit the Dublin area in a very strong way in the Colleges, it will then spread to the secondary schools and to various colleges throughout the country and the cycle will start again. Focus your marketing essentially. Don't try and spread your resources too thin.","content_type":"","title":"Female, University Student ","shrink":null},{"type":"particle","particle_id":921871,"object_id":"5302577421366059608","particle_type":"maintitle","picture":null,"text":"College Green Market Research 2013","content_type":"","title":"","shrink":null}],"theme":{"createdAt":"2016-04-22T04:54:07.000Z","updatedAt":"2016-12-28T10:33:06.000Z","logoImages":[""],"charts":{"wordcloud":{"labels":{"fontWeight":"700","fontFamily":"Arial"}},"treemap":{"labels":{"value":{"fontFamily":"PT Sans Narrow"},"name":{"fontWeight":"700","fontFamily":"PT Sans Narrow"}}},"table":{"cellBackground":"#ffffff","headerBackground":"#eeeeee","cellColor":"#444444","headerColor":"#444444","shapeFill":"307d99"}},"color":{"bg":"#ffffff","text":"#000000","chart":{"bg":"transparent","text":"#767676"},"element":{"bg":"transparent","text":"#000000"}},"colorPresets":[],"localFonts":[],"font":{"common":{"fontFamily":"PT Sans 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