Loading
Created by:karahadgekarahadge
{"id":501033,"type":0,"block_id":"karahadge_1358278252","theme_id":29,"user_id":155543,"path":"British-Council-USA-digital-strategy","title":"British Council USA digital strategy","pubtitle":"British Council USA digital strategy","tags":"","public":true,"publicAccess":true,"private_link_enabled":0,"thumb":"https://s3-eu-west-1.amazonaws.com/infogram-thumbs-200/karahadge_1358278252.jpg","width":550,"copyright":"Copyright notice","properties":{"transparent":false,"rtl":false,"export_settings":{"showGrid":true,"showValues":true},"whitelabel":false,"embed_button":"enabled","title_link":"infogram","custom_logo":"infogram","custom_link_url":"","embed_button_text":"Share","decimal_separator":".,"},"elements":[{"type":"particle","particle_id":15223912,"object_id":"af2f702d-ea87-11e4-a037-7b5f270fdca9","particle_type":"maintitle","picture":null,"text":"British Council USA digital strategy","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":476941,"object_id":"karahadge1358280918","particle_type":"bodytext","picture":null,"text":"British Council USA hired a dedicated digital strategy lead in June 2011. Back then, we had an outdated website and brand new (but underused) blog and Twitter account. Six months later, we had a digital strategy, and things were looking up. Since then the strategy has grown and changed to meet our needs. Join us on a tour of the highlights.","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":468145,"object_id":"karahadge1358283188","particle_type":"bodytitle","picture":null,"text":"Our audiences","content_type":"","title":null,"shrink":null},{"type":"chart","chart_id":791170,"object_id":"karahadge_1359408932","chart_type_nr":23,"data":[[["1,471,564","Number of people we reached through websites and social media, 2011-2012.","profilePath",""],["1,648,000","Number of people we plan to reach through websites and social media, 2012-2013.","profilePath"]]],"custom":{},"colors":[],"dimensions":[],"modifier":0,"sheetnames":[],"sheets_settings":[]},{"type":"particle","particle_id":476976,"object_id":"karahadge1358281756","particle_type":"bodytext","picture":null,"text":"Our audiences haven&#39;t just grown larger; they&#39;ve become more targeted. We&#39;re reaching an increasingly higher percentage of Americans online.","content_type":"","title":null,"shrink":null},{"type":"chart","chart_id":724799,"object_id":"karahadge_1358282518","chart_type_nr":2,"data":[[["Visitors to the USA website (%)","May 2011","September 2012"],["USA","27","64"],["UK","26","14"],["India","3","2"],["Spain","2","1"],["Germany","3"],["Canada","","1"]]],"custom":{},"colors":[],"dimensions":[],"modifier":0,"sheetnames":[],"sheets_settings":[]},{"type":"particle","particle_id":516378,"object_id":"karahadge1359409076","particle_type":"bodytitle","picture":null,"text":"Our platforms","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":512467,"object_id":"karahadge1359409703","particle_type":"bodytext","picture":null,"text":"In June 2012 we launched a redesigned website on the British Council&#39;s new Wordpress platform. The blog is the centerpiece of the site and of our inbound marketing efforts, and it features contributions from all staff, external partners, and others with an interest in British culture, education, and the arts, including American students studying in the UK. Our regular \"Voices\" series features commentary on British culture outside the scope of our projects. Check it out: www.britishcouncil.org/usa.","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":512463,"object_id":"karahadge1359409667","particle_type":"image","picture":"http://s3-eu-west-1.amazonaws.com/infogram-particles-700/karahadge1359409667.jpg"},{"type":"particle","particle_id":516388,"object_id":"karahadge1359408901","particle_type":"bodytitle","picture":null,"text":"Special projects","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":477023,"object_id":"karahadge1358283240","particle_type":"bodytext","picture":null,"text":"100 Questions About Islam is a video series produced for the Our Shared Future project featuring short interviews with scholars, journalists, and other opinion leaders in our network on countering stereotypes and misinformation about Islam. In the first year and a half, the videos were viewed more than 50,000 times, and a syndicated, British Council-authored op-ed on the project brought it to the attention of readers of 42 publications in numerous languages worldwide. Learn more at www.oursharedfuture.org. ","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":476311,"object_id":"karahadge1358283083","particle_type":"video","picture":null,"text":"//player.vimeo.com/video/26647974"},{"type":"particle","particle_id":532999,"object_id":"karahadge1361397415","particle_type":"bodytext","picture":null,"text":"We&#39;ve produced numerous other video projects, blog series, and even a series of e-books. Find it all on www.britishcouncil.org/usa.","content_type":"","title":"","shrink":null}],"theme":{"createdAt":"2016-04-22T04:54:07.000Z","updatedAt":"2016-12-28T10:33:06.000Z","logoImages":[""],"charts":{"wordcloud":{"labels":{"fontWeight":"700","fontFamily":"Arial"}},"treemap":{"labels":{"value":{"fontFamily":"PT Sans Narrow"},"name":{"fontWeight":"700","fontFamily":"PT Sans Narrow"}}},"table":{"cellBackground":"#ffffff","headerBackground":"#eeeeee","cellColor":"#444444","headerColor":"#444444","shapeFill":"307d99"}},"color":{"bg":"#ffffff","text":"#000000","chart":{"bg":"transparent","text":"#767676"},"element":{"bg":"transparent","text":"#000000"}},"colorPresets":[],"localFonts":[],"font":{"common":{"fontFamily":"PT Sans Narrow","fontWeight":"400","fontStyle":"normal","fontSize":"16","textAlign":"initial"},"legend":{"fontSize":"16","fontWeight":"400"},"label":{"fontSize":16,"fontWeight":400}},"fontPresets":[],"fontFamilies":["PT Sans Narrow","PT Sans","Open Sans"],"id":29,"title":"infogr.am default","usergroup":"archived","picture":"https://d1m5pq7b4fzvad.cloudfront.net/29/thumbnail.png","thumb":"/i/templates/S/infogram.png","order":16,"public":0,"width":550,"fonts":"PT+Sans:400,700;PT+Sans+Narrow","colors":["#ffd200","#cc3635","#286b7b","#f2b036","#b02c20","#307d99","#f28a35","#852b33","#41a3c6","#ea594e","#60284f","#53cae8","#ffe670","#da6f6e","#4c7b86","#ffca68","#ba5c53","#498ca4","#ffa760","#844a4f","#5aacc9","#ff9088","#6f4a64","#8cd7ea"],"logocolor":"d51a1a","logoUrl":"","showLogo":"","showEmbed":"","embedButtonText":"Share","top":0,"padding":20,"spacing":20,"shrinkMargin":20,"shrinkPadding":20,"spacingElementMin":null,"spacingElementMax":null,"css":".igc-textual-figure {\n\tfont-size: 45px;\n}\n.igc-sheets .igc-sheet .igc-sheet-ico,\n.igc-sheets .igc-sheet:hover .igc-sheet-ico {\n\tborder-color: #7d7d7d;\n}\n.igc-sheets .igc-sheet .igc-sheet-label,\n.igc-sheets .igc-sheet:hover .igc-sheet-label,\n.igc-sheets .igc-sheet.active .igc-sheet-label {\n\tcolor: #7d7d7d;\n}\n.igc-sheet .igc-sheet-ico,\n.igc-sheet.active .igc-sheet-ico {\n\tbackground: transparent;\n}\n.igc-sheets .igc-sheet.active .igc-sheet-ico::after,\n.igc-sheets .igc-sheet:hover .igc-sheet-ico::after {\n\theight: 14px;\n\twidth: 14px;\n\tleft: 2px;\n\ttop: 2px;\n\tbackground: #7d7d7d;\n}\n.heatmap-legend-item {\n\tcolor: #000 !important;\n}\n.igc-table .igc-table-cell {\n\tfont-size: 16px;\n\tfont-family: PT Sans Narrow;\n\tfont-weight: 700;\n}\n.igc-table .igc-table-header {\n\tfont-size: 16px;\n\tfont-family: PT Sans Narrow;\n\tfont-weight: 700;\n}\n.igc-table-scroll {\n\tbackground: #eee;\n}\n.ig-container {\n\tbackground: white;\n}\n.headline {\n\tfont-family: PT Sans;\n\tfont-weight: 700;\n\tfont-size: 48px;\n\tline-height: 60px;\n\tcolor: #000000;\n}\n.chart-title {\n\tfont-family: PT Sans;\n\tfont-weight: 700;\n\tborder-bottom: 2px solid #313131;\n\tfont-size: 36px;\n\tcolor: #313131;\n}\ndiv.quoted,\ndiv.body-text,\ndiv.picture,\ndiv.video,\n.chart,\n.chart > .inner {\n\tpadding-left: 20px;\n\tpadding-right: 20px;\n}\n.shrink .chart > .inner {\n\tpadding-left: 10px;\n\tpadding-right: 10px;\n}\n.shrink .chart,\n.shrink .headline,\n.shrink .bodytext,\n.shrink div.quoted,\n.shrink div.body-text,\n.shrink div.picture,\n.shrink div.video {\n\tpadding-left: 0;\n\tpadding-right: 0;\n}\n.zeropadding div.quoted,\n.zeropadding div.body-text,\n.zeropadding div.picture,\n.zeropadding div.video,\n.zeropadding .chart,\n.zeropadding .chart > .inner {\n\tpadding-left: 0px;\n\tpadding-right: 0px;\n}\ndiv[id^='table_'] > .inner {\n\tpadding-left: 0 !important;\n\tpadding-right: 0 !important;\n}\n.bodytext {\n\tfont-family: PT Sans;\n\tfont-weight: 400;\n\ttext-align: justify;\n\tcolor: #494949;\n\tfont-size: 16px;\n}\n.quote {\n\tpadding-top: 50px;\n\tbackground: url(/i/templates/29/quote.png) 50% 0% no-repeat;\n\tfont-family: PT Sans;\n\tfont-weight: 700;\n\tfont-size: 30px;\n\tcolor: #313131;\n\tpadding-bottom: 15px;\n\tborder-bottom: 1px solid #000;\n}\n.quotetitle {\n\tfont-weight: 400;\n}\n.ig-copyright {\n\tcolor: #4e4e4e;\n\ttop: 0!important;\n}\n#madewith a,\n#madewith a:link,\n#madewith a:hover,\n#madewith a:visited,\n#madewith a:active {\n\tcolor: #4e4e4e !important;\n}\n#madewith.active a:hover,\n.headline.active:hover {\n\tcolor: #cc3635 !important;\n}\n.titlepopup1,\n.titlepopup2 {\n\tborder-color: #cc3635;\n}\n.headline a {\n\tcolor: #cc3535;\n}\n.ig-separator-line {\n\tbackground: rgba(118, 118, 118, 0.5);\n}\n.heatmap-legend {\n\tbackground: rgba(255, 255, 255, 0.7);\n}\n.heatmap-legend-item,\n.heatmap-label {\n\tcolor: #6c6c6c;\n\tfont-size: 12px;\n\tfont-size: 11px;\n\tfont-weight: 500;\n\tfont-family: Open Sans;\n\tfont-family: PT Sans;\n}\n.igc-graph-pie-piece {\n\tstroke: rgba(255, 255, 255, 0.7);\n}\n.igc-tabs .igc-tab-active {\n background: #ffffff;\n }\n .igc-tabs .igc-tab .igc-tab-content,\n .igc-tabs .igc-tab.icon-down:after {\n font-family: PT Sans Narrow;\n color: #000000;\n font-weight: 400;\n }\n .igc-tabs .igc-tab,\n .igc-tab-switcher {\n color: #000000;\n } .igc-tabs.igc-tabs-dropdown .igc-tab-name {\n font-family: PT Sans Narrow;\n color: #000000;\n font-weight: 400;\n } .captiontext {font-family: PT Sans Narrow;color: #000000;font-weight: 400;} .captiontext .innertext {line-height: 1.5;}","chartOptions":{"pictobar":{"fill":"cc3635","shapeStyleEmpty":{"fill":"#e1e1e1"}},"progress":{"backgroundInactive":{"fill":"#e1e1e1"}},"candle":{"blankfill":"url(https://cdn.jifo.co/i/templates/29/chart-background.png)"},"waterfall":{"colors":"206b79 ffd145 d13439"},"map":{"showLegend":false,"countryyStroke":"#e1e1e1","countryFill":"#e1e1e1","canvasFill":"transparent"},"common":{"legendOptions":{"font-size":16,"font-family":"PT Sans Narrow"},"backgroundStyle":{"stroke-opacity":0,"stroke-width":0},"_gridOptions":{"marginLineStyle":{"stroke-width":0,"stroke":"transparent"},"fontStyle":{}},"tooltipOptions":{"nameFontStyle":{"font-family":"PT Sans Narrow","text-anchor":"start","font-weight":700,"font-size":16,"fill":"#ffffff"},"valueFontStyle":{"font-family":"PT Sans Narrow","text-anchor":"start","font-size":16,"fill":"#fff"},"containerStyle":{"stroke":"#464646","fill":"#464646"}}}},"version":1,"archived":true,"tabs":false,"zeroPaddingEmbed":true,"created_at":"2016-04-22T04:54:07.000Z","updated_at":"2016-12-28T10:33:06.000Z"},"embed":"<script id=\"infogram_0_British-Council-USA-digital-strategy\" title=\"British Council USA digital strategy\" src=\"//e.infogr.am/js/dist/embed.js?jsL\" type=\"text/javascript\"></script><div style=\"padding:8px 0;font-family:Arial!important;font-size:13px!important;line-height:15px!important;text-align:center;border-top:1px solid #dadada;margin:0 30px\"><a href=\"https://infogr.am/British-Council-USA-digital-strategy\" style=\"color:#989898!important;text-decoration:none!important;\" target=\"_blank\" rel=\"nofollow\">British Council USA digital strategy</a><br><a href=\"https://infogr.am\" style=\"color:#989898!important;text-decoration:none!important;\" target=\"_blank\" rel=\"nofollow\">Create your own infographics</a></div>","embedIframe":"<iframe src=\"//e.infogr.am/British-Council-USA-digital-strategy?src=embed\" title=\"British Council USA digital strategy\" width=\"550\" height=\"\" scrolling=\"no\" frameborder=\"0\" style=\"border:none;\"></iframe><div style=\"padding:8px 0;font-family:Arial!important;font-size:13px!important;line-height:15px!important;text-align:center;border-top:1px solid #dadada;margin:0 30px\"><a href=\"https://infogr.am/British-Council-USA-digital-strategy\" style=\"color:#989898!important;text-decoration:none!important;\" target=\"_blank\" rel=\"nofollow\">British Council USA digital strategy</a><br><a href=\"https://infogr.am\" style=\"color:#989898!important;text-decoration:none!important;\" target=\"_blank\" rel=\"nofollow\">Create your own infographics</a></div>","embedWordpress":"[infogram id=\"British-Council-USA-digital-strategy\" prefix=\"EJE\" format=\"interactive\" title=\"British Council USA digital strategy\"]","embedWordpressImage":"[infogram id=\"British-Council-USA-digital-strategy\" prefix=\"puA\" format=\"image\" title=\"British Council USA digital strategy\"]","embedAsync":"<div class=\"infogram-embed\" data-id=\"British-Council-USA-digital-strategy\" data-type=\"interactive\" data-title=\"British Council USA digital strategy\"></div><script>!function(e,t,n,s){var i=\"InfogramEmbeds\",o=e.getElementsByTagName(t),d=o[0],a=/^http:/.test(e.location)?\"http:\":\"https:\";if(/^\\/{2}/.test(s)&&(s=a+s),window[i]&&window[i].initialized)window[i].process&&window[i].process();else if(!e.getElementById(n)){var r=e.createElement(t);r.async=1,r.id=n,r.src=s,d.parentNode.insertBefore(r,d)}}(document,\"script\",\"infogram-async\",\"//e.infogr.am/js/dist/embed-loader-min.js\");</script><div style=\"padding:8px 0;font-family:Arial!important;font-size:13px!important;line-height:15px!important;text-align:center;border-top:1px solid #dadada;margin:0 30px\"><a href=\"https://infogr.am/British-Council-USA-digital-strategy\" style=\"color:#989898!important;text-decoration:none!important;\" target=\"_blank\" rel=\"nofollow\">British Council USA digital strategy</a><br><a href=\"https://infogr.am\" style=\"color:#989898!important;text-decoration:none!important;\" target=\"_blank\" rel=\"nofollow\">Create your own infographics</a></div>","embedImageAsync":"<div class=\"infogram-embed\" data-id=\"British-Council-USA-digital-strategy\" data-type=\"image\" data-title=\"British Council USA digital strategy\"></div><script>!function(e,t,n,s){var i=\"InfogramEmbeds\",o=e.getElementsByTagName(t),d=o[0],a=/^http:/.test(e.location)?\"http:\":\"https:\";if(/^\\/{2}/.test(s)&&(s=a+s),window[i]&&window[i].initialized)window[i].process&&window[i].process();else if(!e.getElementById(n)){var r=e.createElement(t);r.async=1,r.id=n,r.src=s,d.parentNode.insertBefore(r,d)}}(document,\"script\",\"infogram-async\",\"//e.infogr.am/js/dist/embed-loader-min.js\");</script><div style=\"padding:8px 0;font-family:Arial!important;font-size:13px!important;line-height:15px!important;text-align:center;border-top:1px solid #dadada;margin:0 30px\"><a href=\"https://infogr.am/British-Council-USA-digital-strategy\" style=\"color:#989898!important;text-decoration:none!important;\" target=\"_blank\" rel=\"nofollow\">British Council USA digital strategy</a><br><a href=\"https://infogr.am\" style=\"color:#989898!important;text-decoration:none!important;\" target=\"_blank\" rel=\"nofollow\">Create your own infographics</a></div>"}