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{"id":674131,"type":0,"block_id":"purnomo6065_1362019025","theme_id":21,"user_id":236825,"path":"Brand-and-Brand-Positioning","title":"Brand and Brand Positioning","pubtitle":"Brand and Brand Positioning","tags":"","public":true,"publicAccess":true,"private_link_enabled":0,"thumb":"https://s3-eu-west-1.amazonaws.com/infogram-thumbs-200/purnomo6065_1362019025.jpg","width":599,"copyright":"by : Agung Purnomo - MBA CCE - SBM ITB - 2013","properties":{"transparent":false,"rtl":false,"export_settings":{"showGrid":true,"showValues":true},"whitelabel":false,"embed_button":"enabled","title_link":"infogram","custom_logo":"infogram","custom_link_url":"","embed_button_text":"Share","decimal_separator":".,"},"elements":[{"type":"particle","particle_id":16476148,"object_id":"8a8ab5b6-eabe-11e4-a037-7b5f270fdca9","particle_type":"maintitle","picture":null,"text":"Brand and Brand Positioning","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":660464,"object_id":"purnomo60651362037257","particle_type":"bodytitle","picture":null,"text":"Relationships","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":654172,"object_id":"purnomo60651362038419","particle_type":"image","picture":"http://s3-eu-west-1.amazonaws.com/infogram-particles-700/purnomo60651362038419.jpg"},{"type":"particle","particle_id":653956,"object_id":"purnomo60651362038506","particle_type":"maintitle","picture":null,"text":"BRAND","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":660483,"object_id":"purnomo60651362037646","particle_type":"quote","picture":null,"text":"","content_type":"","title":"a name, term, sign, symbol, / design,\n/ a combination of them, intended to identify the goods / services of one seller / group of sellers\nand to differentiate them from those of competitors\n","shrink":null},{"type":"particle","particle_id":641904,"object_id":"purnomo60651362038244","particle_type":"bodytitle","picture":null,"text":"The strategic brand management STEPS","content_type":"","title":"","shrink":null},{"type":"chart","chart_id":1007023,"object_id":"purnomo6065_1362037807","chart_type_nr":11,"data":[[[],["Identifying and establishing","4"],["Planning and implementing","2"],["Measuring and interpreting","3"],["Growing and sustaining brand value","2"]],[["England","%"],["Smith","1.26"],["Jones","0.75"],["Taylor","0.59"],["Brown","0.56"],["Williams","0.39"],["Wilson","0.39"],["Johnson","0.37"],["Davies","0.34"],["Robinson","0.32"],["Wright","0.32"],["Thompson","0.31"],["Evans","0.30"],["Walker","0.30"],["White","0.30"],["Roberts","0.28"],["Green","0.28"],["Hall","0.28"],["Wood","0.27"],["Jackson","0.27"],["Clarke","0.26"]],[["Japan","%"],["Sato","1.57"],["Suzuki","1.50"],["Takahashi","1.16"],["Tanaka","1.06"],["Watanabe","0.94"],["Ito","0.91"],["Nakamura","0.85"],["Kobayashi","0.83"],["Yamamoto","0.80"],["Kato","0.72"],["Yoshida","0.67"],["Yamada","0.65"],["Sasaki","0.56"],["Yamaguchi","0.50"],["Matsumoto","0.50"],["Inoue","0.47"],["Kimura","0.46"],["Shimizu","0.44"],["Hayashi","0.43"],["Saito","0.42"]]],"custom":{},"colors":[],"dimensions":[],"modifier":0,"sheetnames":[],"sheets_settings":[]},{"type":"particle","particle_id":660536,"object_id":"purnomo60651362038549","particle_type":"quote","picture":null,"text":"Brand Equity","content_type":"","title":"The added value endowed on products and services. Reflected in consumers think, feel, and act with respect to the brand, as well as in the prices, market share, and\nprofitability the brand commands\n","shrink":null},{"type":"particle","particle_id":660557,"object_id":"purnomo60651362039151","particle_type":"image","picture":"http://s3-eu-west-1.amazonaws.com/infogram-particles-700/purnomo60651362039151.png"},{"type":"particle","particle_id":660546,"object_id":"purnomo60651362038730","particle_type":"bodytitle","picture":null,"text":"Building Brand Equity","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":660554,"object_id":"purnomo60651362038842","particle_type":"bodytext","picture":null,"text":"1.\tChoosing Brand Elements\n2.\tDesigning Holistic Marketing Activities\n3.\tInternal Branding\n4.\tBrand Communities\n","content_type":"","title":"","shrink":null},{"type":"chart","chart_id":1007187,"object_id":"purnomo6065_1362039199","chart_type_nr":23,"data":[[["20-25%","Loyal consumer brand pay a higher price ","upPath",""]]],"custom":{},"colors":[],"dimensions":[],"modifier":0,"sheetnames":[],"sheets_settings":[]},{"type":"particle","particle_id":646795,"object_id":"purnomo60651362040668","particle_type":"image","picture":"http://s3-eu-west-1.amazonaws.com/infogram-particles-700/purnomo60651362040668.jpg"},{"type":"particle","particle_id":660588,"object_id":"purnomo60651362039461","particle_type":"maintitle","picture":null,"text":"BRAND POSITIONING","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":660636,"object_id":"purnomo60651362039979","particle_type":"quote","picture":null,"text":"","content_type":"","title":"is the act of designing a company’s offering and image to occupy a distinctive place\nin the minds of the target market.\n","shrink":null},{"type":"particle","particle_id":660639,"object_id":"purnomo60651362040094","particle_type":"image","picture":"http://s3-eu-west-1.amazonaws.com/infogram-particles-700/purnomo60651362040094.jpg"},{"type":"particle","particle_id":660590,"object_id":"purnomo60651362039532","particle_type":"quote","picture":null,"text":"","content_type":"","title":"All marketing strategy is built on Segmentation, Targeting, and Positioning (STP). \n","shrink":null},{"type":"particle","particle_id":660596,"object_id":"purnomo60651362039638","particle_type":"quote","picture":null,"text":"S T P","content_type":"","title":"A company\ndiscovers different needs and groups in the marketplace (S), targets those it can satisfy in a supe-\nrior way (T), and then positions its offerings so the target market recognizes the company’s\ndistinctive offerings and images (P).\n","shrink":null},{"type":"particle","particle_id":660644,"object_id":"purnomo60651362040146","particle_type":"bodytitle","picture":null,"text":"Product Life-Cycle Marketing Strategies","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":660650,"object_id":"purnomo60651362040250","particle_type":"image","picture":"http://s3-eu-west-1.amazonaws.com/infogram-particles-700/purnomo60651362040250.jpg"},{"type":"particle","particle_id":660665,"object_id":"purnomo60651362040408","particle_type":"bodytext","picture":null,"text":"products coming out 6months late—but on\nbudget—earned an average of 33% less profit in their first 5 years; products that came out\non time but 50 percent over budget cut their profits by only 4 percent.\n","content_type":"","title":"","shrink":null},{"type":"chart","chart_id":1007329,"object_id":"purnomo6065_1362040451","chart_type_nr":23,"data":[[["33% 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POSITIONING","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":660713,"object_id":"purnomo60651362041332","particle_type":"image","picture":"http://s3-eu-west-1.amazonaws.com/infogram-particles-700/purnomo60651362041332.jpg"},{"type":"particle","particle_id":660727,"object_id":"purnomo60651362041542","particle_type":"image","picture":"http://s3-eu-west-1.amazonaws.com/infogram-particles-700/purnomo60651362041542.jpg"},{"type":"particle","particle_id":660733,"object_id":"purnomo60651362041648","particle_type":"bodytext","picture":null,"text":"Source : Kotler & Keller, Marketing Management 14E, Pearson Ed","content_type":"","title":"","shrink":null}],"theme":{"createdAt":"2016-04-22T04:54:06.000Z","updatedAt":"2016-12-28T10:32:26.000Z","logoImages":[""],"charts":{"treemap":{"labels":{"name":{"fontFamily":"PT Sans Narrow","fontWeight":"700"},"value":{"fontFamily":"PT Sans 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