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Created by:Antonia FrindAntonia Frind
{"id":697928,"type":0,"block_id":"antoniafrind_1362409891","theme_id":31,"user_id":243314,"path":"Blog-Test-mit-Schweizer-Brands","title":"Blog-Test mit Schweizer Brands: Aktualität und Funktionen?","pubtitle":"Blog-Test mit Schweizer Brands","tags":"","public":true,"publicAccess":true,"private_link_enabled":0,"thumb":"https://s3-eu-west-1.amazonaws.com/infogram-thumbs-200/antoniafrind_1362409891.jpg","width":550,"copyright":"© SOMEXCLOUD 2013 | Weitere Informationen zur Infografik können bei SOMEXCLOUD angefragt werden.","properties":{"transparent":false,"rtl":false,"export_settings":{"showGrid":true,"showValues":true},"whitelabel":false,"embed_button":"enabled","title_link":"infogram","custom_logo":"infogram","custom_link_url":"","embed_button_text":"Share","decimal_separator":".,"},"elements":[{"type":"particle","particle_id":12719980,"object_id":"779dbf29-ea20-11e4-a037-7b5f270fdca9","particle_type":"maintitle","picture":null,"text":"Blog-Test mit Schweizer Brands: Aktualität und Funktionen?","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":689288,"object_id":"antoniafrind1362579223","particle_type":"bodytext","picture":null,"text":"Wir haben das im Januar 2013 von der BILANZ veröffentlichte Social Media-Ranking mit Schweizer Brands mit dem Brand-Ranking auf www.einflussreich.ch verglichen und aus beiden die Top 10 ermittelt. Darunter sind auch die Brands Nespresso, SRF und Migros, die im Folgenden nicht aufgeführt werden, da sie keinen Corporate Blog haben oder Plattformen bieten, die über einen Blog hinausgehen. ","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":662573,"object_id":"antoniafrind1362576781","particle_type":"bodytitle","picture":null,"text":"Wie aktuell sind die Blogs?","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":677912,"object_id":"antoniafrind1362409971","particle_type":"bodytext","picture":null,"text":"Die folgende Übersicht zeigt die Anzahl Blogposts pro Woche. Bei diesen Zahlen handelt es sich um Durchschnittswerte, die sich aus der Anzahl publizierter Blogposts im Zeitraum von Dezember 2012 bis Februar 2013 ergeben.","content_type":"","title":"","shrink":null},{"type":"chart","chart_id":1064665,"object_id":"antoniafrind_1362575092","chart_type_nr":4,"data":[[["Brands","Posts pro Woche"],["Credit Suisse","8"],["Swatch","1"],["Logitec","4"],["Swisscom*","6"],["IWC","3"],["Swiss","1"],["Tag Heuer","keine Angabe möglich"]]],"custom":{},"colors":[],"dimensions":[],"modifier":0,"sheetnames":[],"sheets_settings":[]},{"type":"particle","particle_id":689113,"object_id":"antoniafrind1362577313","particle_type":"bodytext","picture":null,"text":"* Ausgewertet wurde nur der Blog unter http://ict.swisscom.ch.\nTag Heuer kann hier nicht aufgeführt werden, da Blogposts ohne Datum publiziert werden.","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":689142,"object_id":"antoniafrind1362577234","particle_type":"bodytitle","picture":null,"text":"Welche Funktionen bieten die Blogs?","content_type":"","title":"","shrink":null},{"type":"particle","particle_id":689150,"object_id":"antoniafrind1362577337","particle_type":"bodytext","picture":null,"text":"In der folgenden Übersicht haben wir technische und funktionale Kriterien zusammengestellt, die einerseits die Erreichbarkeit und Lesbarkeit von Blogposts verbessern und andererseits die Reichweite von Inhalten steigern.","content_type":"","title":"","shrink":null},{"type":"chart","chart_id":1043566,"object_id":"antoniafrind_1362410025","chart_type_nr":19,"data":[[["","Kategorien","Empfehlungen*","Mobile optimiert/ responsive"],["Credit Suisse","x","x","x"],["Swatch","x","","x"],["Logitec","x"],["Swisscom","x"],["Swiss","x","","x"],["Tag Heuer","x"],["IWC","x","","x"]],[["","Autor**","Share Buttons","Kommentare***","Integration auf Homepage","RSS Button","Newsletter"],["Credit Suisse","X","X","","X","x","x"],["Swatch","","X","X","X","x"],["Logitec","x","X","X","x","x","x"],["Swisscom","x","X","x","","x"],["Swiss","x","X","x","X"],["Tag Heuer","","X","X","x"],["IWC","","X","X","X","x"]]],"custom":{"pictoProportionalScale":false,"defaultPath":"circlePath","height":"450"},"colors":["#444444"],"dimensions":[],"modifier":0,"sheetnames":[],"sheets_settings":[]},{"type":"particle","particle_id":689170,"object_id":"antoniafrind1362577779","particle_type":"bodytext","picture":null,"text":"* Wird auf themenverwandte Inhalte verwiesen?\n** Ist der/die Autor/in des Blogposts angegeben?\n*** Gibt es die Möglichkeit zu kommentieren? Kommentarformulare und Plugins von Disqus oder Facebook werden gleichermassen berücksichtigt.","content_type":"","title":"","shrink":null}],"theme":{"createdAt":"2016-04-22T04:54:07.000Z","updatedAt":"2016-12-28T10:33:43.000Z","logoImages":[""],"charts":{"treemap":{"labels":{"name":{"fontFamily":"PT Sans Narrow","fontWeight":"700"},"value":{"fontFamily":"PT Sans Narrow"}}},"wordcloud":{"labels":{"fontFamily":"Arial","fontWeight":"700"}},"table":{"cellBackground":"#ffffff","headerBackground":"#eeeeee","cellColor":"#232323","headerColor":"#232323","shapeFill":"#232323"}},"color":{"bg":"#ffffff","text":"#000000","chart":{"bg":"transparent","text":"#767676"},"element":{"bg":"transparent","text":"#000000"}},"colorPresets":[],"localFonts":[],"font":{"common":{"textAlign":"initial","fontSize":"16","fontStyle":"normal","fontWeight":"400","fontFamily":"PT Sans 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