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{"id":599899,"type":0,"block_id":"one1uno_1360686014","theme_id":30,"user_id":212583,"path":"Best-Buy-32018706","title":"Best Buy&#39;s 2013 Super Bowl Ad","pubtitle":"Best Buy&#39;s 2013 Super Bowl Ad","tags":"","public":true,"publicAccess":true,"private_link_enabled":0,"thumb":"https://s3-eu-west-1.amazonaws.com/infogram-thumbs-200/one1uno_1360686014.jpg","width":550,"copyright":"Copyright notice","properties":{"transparent":false,"rtl":false,"export_settings":{"showGrid":true,"showValues":true},"whitelabel":false,"embed_button":"enabled","title_link":"infogram","custom_logo":"infogram","custom_link_url":"","embed_button_text":"Share","decimal_separator":".,"},"elements":[{"type":"particle","particle_id":16279249,"object_id":"69ee0268-eab6-11e4-a037-7b5f270fdca9","particle_type":"maintitle","picture":null,"text":"Best Buy&#39;s 2013 Super Bowl Ad","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":581011,"object_id":"one1uno_1360686014","particle_type":"quote","picture":null,"text":"A funny and/or memorable Super Bowl commercial is a waste of time and money if it does not stimulate sales.","content_type":"","title":"- Marianne Bickle","shrink":null},{"type":"chart","chart_id":885928,"object_id":"one1uno_1360686014","chart_type_nr":6,"data":[[["Stocks","2009","2010","2011","2012","2013"],["Best Buy","29.02","39.91","35.37","24.22","12.11"],["Amazon","54.36","133.52","185.49","182.61","259.15"],["eBay","14.66","23.51","27.695","30.63","52.78"],["Wal Mart","57.18","53.33","54.08","59.00","69.06"]]],"custom":{"xlabel":"Year","legacyTransposeDone":true,"switchRowsColumns":true},"colors":["#8c2c0e","#d85128","#f28a35","#f3d4b5","#00668e","#6db8db","#9ad3e5","#c0dfe5","#3d3021","#77665b","#afa89e","#885242","#d18358","#da987c","#dbc2a9","#457588","#84aec2","#a5c5cf","#c5d4d6","#524f4b","#676462","#897c74","#c4c1be"],"dimensions":[],"modifier":0,"sheetnames":[],"sheets_settings":[]},{"type":"particle","particle_id":583984,"object_id":"one1uno1360729946","particle_type":"bodytext","picture":null,"text":"Over the years, Best Buy&#39;s stocks have decreased while its competitors&#39; stocks have increased. With this in mind, Best Buy should have used its Super Bowl commercial to make itself stand out among its competitors - and the intention may have originally been to do so.","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":581025,"object_id":"one1uno1360686072","particle_type":"bodytext","picture":null,"text":"","content_type":"","title":null,"shrink":null},{"type":"chart","chart_id":886255,"object_id":"one1uno_1360688048","chart_type_nr":23,"data":[[["30","Number of seconds Best Buy had to attract customers during the Super Bowl.","",""],["4","The amount, in millions, that those 30 seconds of advertising cost Best Buy.","starPath"],["1","Number of questions the Best Buy Blue Shirt was able to answer.","profilePath"]]],"custom":{},"colors":[],"dimensions":[],"modifier":0,"sheetnames":[],"sheets_settings":[]},{"type":"particle","particle_id":584106,"object_id":"one1uno1360739047","particle_type":"quote","picture":null,"text":"Infinite Answers","content_type":"","title":"- Best Buy","shrink":null},{"type":"particle","particle_id":583987,"object_id":"one1uno1360730095","particle_type":"bodytext","picture":null,"text":"Disappointingly, Best Buy did not emphasize the quality of service and level of expertise they can provide. Rather, they let Amy Poehler take the spotlight.","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":584008,"object_id":"one1uno1360730552","particle_type":"image","picture":"http://s3-eu-west-1.amazonaws.com/infogram-particles-700/one1uno1360730552.jpg"},{"type":"particle","particle_id":586228,"object_id":"one1uno1360766086","particle_type":"bodytext","picture":null,"text":"Best Buy has an array of brands in their stores; from gadgets to home appliances. Best Buy placed emphasis on their gadgets and hand-held electronic equipment and missed promoting televisions and other home appliances they have at their store. They also missed the opportunity to catch the attention of customers through the offering of sales. ","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":589058,"object_id":"one1uno1360794802","particle_type":"quote","picture":null,"text":"Advertising and Marketing Basics\nUnder the law, claims in advertisements must be truthful, cannot be deceptive or unfair, and must be evidence-based. 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